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ADVERTISE | THE DATA-DRIVEN BUSINESS
About Lloydmedia, Inc
Read our Publications
Contact Us
Loyalty
Targeting & Acquisition
Fundraising
Engagement & Analytics
Operations & Logistics
The Interviews
Cultural Marketing
Applied AI
E-commerce
Loyalty
MoEngage Launches New Customer Engagement Platform for Shopify: Revolutionizing User Experience with Real-time Integration
Advertising
Branding
Experiential Marketing
RBC, Canucks Sports & Entertainment enhance fan experiences, powerful community moments
Applied AI
Disruptive Technology
Sabio, Gentoro Partner to Advance Agentic AI Across Advertising Operations
Customer Journey
Loyalty
WestJet, Tim Hortons brew up a bold new loyalty partnership in 2027, with a coffee starter
Applied AI
Loyalty
Loyalty Juggernaut Advances Responsible AI with ISO/IEC 42001 Certification
Applied AI
Cybersecurity
Data Analytics
Information Governance – the connection between AI, Cybersecurity, and Data Sovereignty
Experiential Marketing
Gifts & Rewards
Loyalty
EQ Bank conducted biggest-ever giveaway of 25 million PC Optimum points, hosts interactive pop-ups in Loblaws
Leadership
People
Level5 Strategy Announces Inaugural Women in Strategy Advisory Board
Digital
Engagement & Analytics
Marketing Research
Sitecore’s Inaugural Digital Authenticity Index Helps Marketers Build Trust Across an AI-Shaped Buyer Journey
Breaking News & Online Features
Experiential Marketing
Gifts & Rewards
Loyalty
EQ Bank conducted biggest-ever giveaway of 25 million PC Optimum points, hosts interactive pop-ups in Loblaws
September 12, 2026
0
Leadership
People
Level5 Strategy Announces Inaugural Women in Strategy Advisory Board
September 10, 2026
0
Digital
Engagement & Analytics
Marketing Research
Sitecore’s Inaugural Digital Authenticity Index Helps Marketers Build Trust Across an AI-Shaped Buyer Journey
September 10, 2026
0
Gifts & Rewards
Loyalty
Retail
Triangle Rewards, Tims Rewards Launch Loyalty Partnership
September 2, 2026
0
Applied AI
Data Security
Digital
Zoho launches new AI power in platform-as-a-service offering
September 2, 2026
0
Awards
Creative & Design
Cultural Marketing
Multicultural Marketing
2026 Sobey Art Award winner to be announced November 14
August 21, 2026
0
Cultural Marketing
Multicultural Marketing
National Gallery of Canada unveils its 2026 fall and winter season
August 21, 2026
0
Branding
Industry News
Retail
The First T&T Supermarket in Winnipeg Is Coming to CF Polo Park
August 21, 2026
0
Awards
Data Analytics
Environics Analytics’ ENVISION Recognized as an IDC CIO Awards Canada 2026 Winner
August 17, 2026
0
EDITION HIGHLIGHS | August 2026 Edition
August 2026
Content Marketing
Marketing Research
STUDY FROM OMNICOM MEDIA INTELLIGENCE INTRODUCES “CONNECTED CONTENT” AS A NEW FRAMEWORK FOR DRIVING ADVERTISING EFFECTIVENESS
August 21, 2026
0
Applied AI
August 2026
Industry News
Netcore is now Netcore.ai, becoming the first agentic marketing platform to share accountability for customer growth
August 21, 2026
0
August 2026
Engagement & Analytics
Experiential Marketing
Pharma Has a Trust Problem. Better Marketing Won’t Fix it.
August 21, 2026
0
August 2026
Data Analytics
Loyalty
How Scene+, Shell and Blue Rewards Reveal the Future of Canadian Loyalty
August 21, 2026
0
August 2026
Loyalty
The Interviews
INTERVIEW: True Loyalty, with Aaron Dauphinee, Partner, The Wise Marketer Group
August 21, 2026
0
ISSUE HIGHLIGHTS | June and July 2026
Customer Relationship Management
Data Analytics
June 2026 Issue
Targeting and Acquisition
MoEngage Acquires Aampe to Bring 1:1 Agentic Decisioning to B2C Marketing Teams
July 20, 2026
0
Applied AI
June 2026 Issue
The Interviews
The One-to-One Future Is Here (Almost): An Interview with Jim Sterne, President, Target Marketing
July 20, 2026
0
Customer Service
June 2026 Issue
Marketing Research
Retail
New Research: How Canadian Shoppers Are Navigating Affordability — And What It Means for Competition and Choice
July 18, 2026
0
Customer Relationship Management
Customer Service
Digital
June 2026 Issue
AI, Rising Revenue Accountability Forcing CMOs to Modernize How Marketing Operates, Says Info-Tech Research Group
July 15, 2026
0
Applied AI
Customer Relationship Management
Data Analytics
June 2026 Issue
Aokah, Industry Leaders Identify Five Trends Reshaping Global Capability Centers
July 15, 2026
0
ISSUE HIGHLIGHTS | May 2026
Engagement & Analytics
Loyalty
May 2026 Issue
The Interviews
Beyond Rewards: An Interview with Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud
June 19, 2026
0
Cultural Marketing
May 2026 Issue
New exhibition explores the enduring legacies of the American Civil War in Canada
June 14, 2026
0
Applied AI
Engagement & Analytics
May 2026 Issue
The AI channel is already here. Most marketing teams just can’t see it yet.
June 13, 2026
0
Applied AI
Direct Mail
Loyalty
May 2026 Issue
Why Data Fragmentation Is Undermining Canadian Brands’ AI Returns
June 11, 2026
0
Email Marketing
Engagement & Analytics
May 2026 Issue
Your Data Passed Every Check. It’s Still Lying to You.
May 11, 2026
0
Customer Service
Data Analytics
Marketing Research
May 2026 Issue
Trust Is Now a Marketing Input
May 6, 2026
0
ISSUE HIGHLIGHTS | April 2026
April 2026 Issue
Loyalty
BUILDING BRAND EQUITY: HOW MUCH IS CLEAN DATA WORTH TO YOU?
April 29, 2026
0
April 2026 Issue
The Interviews
Leading with CX: An Interview with Tom DeWitt, Founder and Executive Director of the XMGlobal Collaborative
April 29, 2026
0
April 2026 Issue
Loyalty
Retail
Tangerine Unveils a New Way for Clients to Get Rewards with Launch of their Premium Credit Card
April 28, 2026
0
April 2026 Issue
Industry Trends
Retail
Independent Convenience Store Leaders Unite to Strengthen Industry Voice and Advance Responsible Retailing
April 28, 2026
0
Applied AI
April 2026 Issue
Syntax Introduces GenAI-Powered Retail and Apparel Migration
April 28, 2026
0
April 2026 Issue
TD Visa Credit Card Customers will be the first in Canada to use Virtual Card Numbers through Google as a payment option on Google Chrome
April 28, 2026
0
EDITION HIGHLIGHTS | March 2026
Content Marketing
Industry Trends
March 2026 Issue
The Future of Content Marketing: Embracing Liquid Content in a Dynamic Landscape
March 20, 2026
0
Applied AI
Data Analytics
March 2026 Issue
Dialogue With Data: The Rising Bar For Customer-Centricity
March 20, 2026
0
Loyalty
March 2026 Issue
The Interviews
The Loyalty Puzzle: An Interview with Dr. Yuping Liu-Thompkins, Founder, Loyalty Science Lab
March 19, 2026
0
Branding
March 2026 Issue
Marketing Research
Brandwatch Report Finds Only 25% of Marketers Truly Understand Their Audiences
March 17, 2026
0
Applied AI
Data Analytics
March 2026 Issue
Why Quality Data Matter More Than Ever in the Age of AI
March 11, 2026
0
EDITION HIGHLIGHTS | February 2026
Applied AI
February 2026 Issue
Financial Services
RBC creates new AI Group to help bring top AI opportunities to market
February 18, 2026
0
Engagement & Analytics
February 2026 Issue
Targeting and Acquisition
The Evolution of Demand Generation: From Lead Volume to Revenue Impact
February 17, 2026
0
February 2026 Issue
The Interviews
Humanizing the Customer Relationship: An Interview with Christina Garnett, CX Evangelist and “Pocket CCO”
February 17, 2026
0
Customer Service
February 2026 Issue
Marketing Research
Fragmented CX is Costing Organizations Trust, Warns Info-Tech Research Group
February 11, 2026
0
February 2026 Issue
Loyalty
The Loyalty Whisperers: GLOBAL SEISMIC SHIFT: FROM TRANSACTIONAL TO EMOTIONAL LOYALTY
February 8, 2026
0
EDITION HIGHLIGHTS | January 2026
January 2026 Issue
Loyalty
Desjardins and Air Transat: A Loyalty Partnership with Strategic Potential and a Defining Moment Ahead
January 20, 2026
0
January 2026 Issue
Leadership
Marketing Research
Confessions of a CMO
January 12, 2026
0
Customer Journey
Data Analytics
January 2026 Issue
Loyalty
The Illusion of Loyalty
December 15, 2025
0
EDITION HIGHLIGHTS | December 2025
Applied AI
Data Analytics
December 2025 Issue
Past forward: The modern rethinking of marketing’s core
January 14, 2026
0
December 2025 Issue
Industry Trends
Marketing Research
New Survey Finds 2026 Revenue Targets Are Outpacing Reality
January 14, 2026
0
December 2025 Issue
Seven tests for B2B growth
January 14, 2026
0
December 2025 Issue
The Interviews
Digital Campfires: An Interview with Sara Wilson, Founder and Principal, SW Projects
December 15, 2025
0
EDITION HIGHLIGHTS | November 2025
November 2025 Issue
The Interviews
Why New Products Fail: An Interview with Tony Ulwick, Founder and CEO, Strategyn
December 15, 2025
0
Engagement & Analytics
Loyalty
November 2025 Issue
The Interviews
The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting
November 15, 2025
0
November 2025 Issue
Print
Case Study: Big Growth with Bigeye Direct
November 3, 2025
0
Contact Management
November 2025 Issue
Are You Identifying the Right Customers for Your Outbound Call Lists?
November 3, 2025
0
EDITION HIGHLIGHTS | October 2025
Loyalty
October 2025 Issue
Skip, Walmart Canada Team Up to Bring Everyday Value, Convenience to Doorsteps Across Canada
October 31, 2025
0
Gifts & Rewards
Loyalty
October 2025 Issue
Announcing the 2025 edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance
October 31, 2025
0
Industry News
October 2025 Issue
Mastercard launches Small Business Navigator in Canada to Enable Small Business Resilience
October 8, 2025
0
Financial Services
Marketing Research
October 2025 Issue
J.D. Power 2025 Canada Credit Card Satisfaction Study Released
October 8, 2025
0
Holiday Marketing
Marketing Research
October 2025 Issue
Making every dollar and holiday moment count: Holiday Marketing Research
October 8, 2025
0
Data Analytics
October 2025 Issue
Alternative Data: Revolutionizing Financial Marketing For Business Growth
October 3, 2025
0
EDITION HIGHLIGHTS | September 2025
Customer Journey
Data Analytics
September 2025 Issue
The Interviews
Frictionless Growth: An Interview with Ryan Hamilton
December 2, 2025
0
Applied AI
Retail
September 2025 Issue
Lightspeed Commerce Unveils Showroom: A Digital Showcase for Brick-and-Mortar Retailers
September 20, 2025
0
Loyalty
September 2025 Issue
Canadian Tire Expands Its Triangle Rewards Through New Linked Partnerships
September 17, 2025
0
Loyalty
September 2025 Issue
Understanding Your Customers: Who’s Loyal, Who’s Leaving?
September 2, 2025
0
Awards
September 2025 Issue
Neighbourly Pharmacy Recognized as one of Canada’s Top Growing Companies
September 2, 2025
0
E-commerce
September 2025 Issue
StarTech.com Celebrates 40 Years of Innovation, Growth and Community
September 2, 2025
0
EDITION HIGHLIGHTS | July/August 2025
July/August 2025 Issue
Choosing the Best Digital Fundraising Platform for Maximum Impact
September 4, 2025
0
July/August 2025 Issue
How to Automate Your Marketing with AI Tools
September 4, 2025
0
July/August 2025 Issue
The Interviews
The New MarTech Landscape: An Interview with Frans Riemersma, Founder, Martech Tribe
September 4, 2025
0
July/August 2025 Issue
Navigating the Hiring Process and Avoiding Bad Hires
September 4, 2025
0
July/August 2025 Issue
Respecting the Divide: The Critical Distinctions Between B2C and B2B Loyalty
September 4, 2025
0
July/August 2025 Issue
Bringing the Brand Home: What the Toronto Blue Jays’ Home Run Jacket Can Teach Us About Ritual, Symbolism and Loyalty
September 4, 2025
0
EDITION HIGHLIGHTS | June 2025
June 2025 Issue
The Real-World ROI of AI in Marketing
August 20, 2025
0
June 2025 Issue
Beyond Profit: How Purpose-Driven PR is Reshaping Modern Brands
August 20, 2025
0
June 2025 Issue
The Interviews
The Future of Customer Data Management: An Interview with Chris O’Hara, Global Product Marketing Lead, SAP Data and Analytics
August 20, 2025
0
June 2025 Issue
Brewing Loyalty at Scale: Why Fulfillment Could Make or Break Direct-to-Consumer Coffee Brands
August 20, 2025
0
June 2025 Issue
The Future of the Customer Journey and How AI agents Take Control of the Buying Process
August 20, 2025
0
EDITION HIGHLIGHTS | April + May 2025
April 2025 Issue
Strategic Messaging in a Distracted World: Winning the Battle for Attention
June 2, 2025
0
April 2025 Issue
The Interviews
Personalization at Scale: An Interview with Mark Abraham, Global Leader, Boston Consulting Group
June 2, 2025
0
April 2025 Issue
The Future of the Customer Journey: AI Agents Take Control of the Buying Process
June 2, 2025
0
EDITION HIGHLIGHTS | March 2025
March 2025 Issue
Still Marketing to Americans? Here are Direct Mail Trends in 2025
April 8, 2025
0
March 2025 Issue
Study on Franchise Marketing: Spotlight on Franchisor and Franchisee Marketing
April 8, 2025
0
March 2025 Issue
North American Program Owners Focus on Enhancing Loyalty and Customer Engagement
April 8, 2025
0
March 2025 Issue
Create Your Own Dynamic Handwriting Font to Boost Mass Mail Response
April 8, 2025
0
March 2025 Issue
Fueling eCommerce Advantage and Business Growth with Clean Customer Data
April 8, 2025
0
EDITION HIGHLIGHTS | February 2025
February 2025 Issue
Looking Ahead: A Glimpse into the Future of Artificial Intelligence
March 6, 2025
0
February 2025 Issue
What Love Songs Can Really Teach Us About Brand Loyalty
March 6, 2025
0
February 2025 Issue
The Next Frontier of AI? Data Quality
March 6, 2025
0
February 2025 Issue
Outsourcing Your Marketing: How to Maximize the Relationship with Your Agency
March 6, 2025
0
Customer Journey
February 2025 Issue
Loyalty
It’s Time for the Retail Pet Sector to Add More Bite Into Their Customer Loyalty Programs
February 26, 2025
0
February 2025 Issue
Gifts & Rewards
Loyalty
Mobile Marketing
The QSR Contest Wars Are Heating Up This Winter in Canada
February 13, 2025
0
EDITION HIGHLIGHTS | January 2025
January 2025 Issue
Retail Trends 2025: The Top 10 Trends Retailers Should Know
February 4, 2025
0
January 2025 Issue
Generative AI in Marketing: Safeguarding Your Brand While Embracing Innovation
February 4, 2025
0
January 2025 Issue
Top 10 Payments Trends Affecting Marketing for 2025 and Beyond
February 4, 2025
0
January 2025 Issue
High Time for the Consumer-Packaged Goods Industry to Finally and Fully Embrace Consumer Loyalty Programs
February 4, 2025
0
January 2025 Issue
The Interviews
The B2B Journey: An Interview with Jim Tincher, President, Heart of the Customer
February 4, 2025
0
January 2025 Issue
Loyalty Trends 2025: What’s Next for Customer Retention
February 4, 2025
0
PRINT EDITION HIGHLIGHTS | December 2024
December 2024 Issue
20 Customer Engagement Metrics & How to Measure Them
January 21, 2025
0
December 2024 Issue
How to Measure Customer Engagement: Tips from 3 Industry Experts
January 21, 2025
0
December 2024 Issue
The Interviews
Saving Market Research: An Interview with Brett Townsend, SVP of Strategy, Quester
January 21, 2025
0
December 2024 Issue
Meetings and Events: Insights from Skift Meetings’ Megatrends 2025 Report
January 21, 2025
0
PRINT EDITION HIGHLIGHTS | November 2024
November 2024 Issue
The Art, Maths, and Science of Employee Appreciation
December 12, 2024
0
November 2024 Issue
The Interviews
Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute
December 12, 2024
0
November 2024 Issue
Strategic Patience and Expertise: The Keys to Successful Data Center Financing in Canada
December 12, 2024
0
November 2024 Issue
The ROI of Whistleblower Programs: Reducing Financial Fraud and Protecting Bottom Lines
December 12, 2024
0
PRINT EDITION HIGHLIGHTS | October 2024
October 2024 Issue
WestJet Rewards is on a New Flight Path for 2025
December 3, 2024
0
October 2024 Issue
The Interviews
Cultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior Insights Lead at Reddit and Cultural Theorist
December 3, 2024
0
October 2024 Issue
Finance Forward: 10 Breakthrough Innovations Reshaping the Future of Financial Services Marketing
December 3, 2024
0
October 2024 Issue
Behavioural Science: Could Supermarket Loyalty Cards Nudge Consumers to Make Healthier Choices?
December 3, 2024
0
October 2024 Issue
The AI Revolution: How Machine Learning Changed the World in Two Years
December 3, 2024
0
October 2024 Issue
Environics Analytics brings LiveRamp Technology to Canada
December 3, 2024
0
October 2024 Issue
Finding Growth Opportunities in Canada’s High Inflation, Low Growth Economy
December 3, 2024
0
Data Analytics
Location-based Marketing
Mobile Marketing
October 2024 Issue
ENVIRONICS ANALYTICS LAUNCHES GROUNDBREAKING ENHANCEMENTS TO CANADA’S MOST COMPREHENSIVE MOBILE MOVEMENT DATABASE
November 22, 2024
0
Industry Trends
Marketing Research
October 2024 Issue
Finding Growth Opportunities in Canada’s High Inflation, Low Growth Economy
November 21, 2024
0
Loyalty
October 2024 Issue
WestJet Rewards Is On A New Flight Path for 2025
November 17, 2024
0
Loyalty
October 2024 Issue
Retail
Metro to Launch Moi Rewards in Ontario: Something Noteworthy or More of the Same?
October 23, 2024
0
Email Marketing
Marketing Research
October 2024 Issue
Unbounce’s 2024 Conversion Benchmark Report Proves that Attention Spans are Declining, and so are Conversion Rates
September 9, 2024
0
PRINT EDITION HIGHLIGHTS | September 2024
September 2024 Issue
The Interviews
Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author
October 3, 2024
0
September 2024 Issue
How to Create a Successful Influencer Marketing Strategy
October 3, 2024
0
September 2024 Issue
Lookalike Modeling: What You Need to Know
October 3, 2024
0
September 2024 Issue
New Report Shows How Loyalty Programs Can Drive Engagement Through Car Rentals
October 3, 2024
0
September 2024 Issue
The Best Practices for Client Experience in Email Marketing
October 3, 2024
0
PRINT EDITION HIGHLIGHTS | August 2024
August 2024 Issue
The Interviews
Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting
August 25, 2024
0
August 2024 Issue
From Raw Data to Real Profits: A Primer for Building a Thriving Data Business
August 25, 2024
0
August 2024 Issue
Harnessing the power of loyalty programs: The intersection of retail media networks and data-driven advertising in Canada
August 25, 2024
0
August 2024 Issue
U.S. Direct Mail Is Up: Is Your Volume Growing, Too?
August 25, 2024
0
PRINT EDITION HIGHLIGHTS | July 2024
July 2024 Issue
Information Management: A Universal Priority
August 13, 2024
0
July 2024 Issue
STATE OF INTELLIGENT INFORMATION MANAGEMENT: Dawn of the Information Leader
August 13, 2024
0
July 2024 Issue
What a New Study Teaches Us About Email Marketing Performance
August 13, 2024
0
July 2024 Issue
Talking Points: July 2024
August 13, 2024
0
PRINT EDITION HIGHLIGHTS | June 2024
June 2024 Issue
Watching the Skies: Tech Developers Pioneering AI Tools Revolutionize Future Productivity and Logistics
July 5, 2024
0
June 2024 Issue
The Interviews
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
July 5, 2024
0
June 2024 Issue
Eight Reasons Direct Mail is More Effective than Email Marketing
July 5, 2024
0
June 2024 Issue
What It Takes to Rewire a CPG Company to Outcompete in Digital and AI
July 5, 2024
0
June 2024 Issue
Ten Burning Problems With Loyalty Programs You Need to Fix
July 5, 2024
0
June 2024 Issue
How Data Insights Power Customer Experience in Entertainment
July 5, 2024
0
PRINT EDITION HIGHLIGHTS | May 2024
May 2024 Issue
Trends and Insights in Customer Experience 2024
May 27, 2024
0
May 2024 Issue
The Interviews
Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory
May 27, 2024
0
May 2024 Issue
Hyper-Personalization Trend Highlights Critical Nature of Unparalleled Accuracy
May 27, 2024
0
May 2024 Issue
The Question of Privacy Amidst Evolving Technology: A Guide for Marketers
May 27, 2024
0
May 2024 Issue
Small Business Struggles with Marketing; New AI Technology to the Rescue
May 27, 2024
0
Canada Post
Industry News
May 2024 Issue
Changing Needs of Canadians Drive Losses at Canada Post
May 27, 2024
0
PRINT EDITION HIGHLIGHTS | April 2024
April 2024 Issue
Members Only: Delivering Greater Value Through Loyalty and Pricing
April 15, 2024
0
April 2024 Issue
The Top 215 Customer Loyalty Statistics for 2024 and Beyond
April 15, 2024
0
April 2024 Issue
Emerging Trends in Canadian Consumer Packaged Goods
April 15, 2024
0
April 2024 Issue
Are Women Right to be Wary of Artificial Intelligence?
April 15, 2024
0
PRINT EDITION HIGHLIGHTS | March 2024
March 2024 Issue
The Interviews
Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
April 1, 2024
0
March 2024 Issue
Graph-Based Data Models: Unleashing The Power of Data-Driven Insights
April 1, 2024
0
March 2024 Issue
Designing Virtual Events for Success
April 1, 2024
0
March 2024 Issue
What Data Privacy Day’s Theme of “Take Control of Your Data” Means to Us
April 1, 2024
0
PRINT EDITION HIGHIGHTS | February 2024
February 2024 Issue
The Building Blocks of a Best of Breed Loyalty Lifecycle Marketing Strategy
February 29, 2024
0
February 2024 Issue
Author Talks: Howard Friedman on Getting the Most From Your Data Science Team
February 29, 2024
0
February 2024 Issue
EY Future Consumer Index: When Talk Turns Into Action, Be Set For Change
February 29, 2024
0
February 2024 Issue
Critical Trends Driving Brand Growth in 2024 and Beyond
February 29, 2024
0
February 2024 Issue
New Research: In Sales and Marketing Conversations, Timing is Everything
February 29, 2024
0
February 2024 Issue
Insights on Data-Driven Retail Media in Canada
February 29, 2024
0
February 2024 Issue
Train Frontline Employees and Automated Marketing Systems
February 29, 2024
0
PRINT EDITION HIGHLIGHTS | January 2024
January 2024 Issue
The Major Trends in eCommerce Marketing for 2024
February 8, 2024
0
January 2024 Issue
Build a Content Marketing Plan in 10 Steps
February 8, 2024
0
January 2024 Issue
How Digital Marketing Shapes Our Future: The 2024 DGTL Study
February 8, 2024
0
January 2024 Issue
The Interviews
Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture
February 8, 2024
0
January 2024 Issue
The Ins and Outs of Marketing in 2024: Elevating your DOOH campaigns
February 8, 2024
0
PRINT EDITION HIGHLIGHTS | December 2023
December 2023
December 2023 Issue
Resisting a Rest: How Urgency Culture Polices Our Work
January 2, 2024
0
December 2023 Issue
The End of Dashboards
January 2, 2024
0
December 2023 Issue
Top 7 Digital Marketing Trends for 2024
January 2, 2024
0
December 2023 Issue
Key Principles for Creating Meaningful Customer Experiences Based on Data
January 2, 2024
0
December 2023 Issue
It’s Time to Reinvent Travel Loyalty
January 2, 2024
0
December 2023 Issue
Should Your Agency Say Goodbye to Social Media?
January 2, 2024
0
December 2023 Issue
The Interviews
Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics
January 2, 2024
0
PRINT EDITION HIGHLIGHTS | November 2023
November 2023 Issue
10 AI Terms Everyone Should Know
December 15, 2023
0
November 2023 Issue
The Unified Experience
December 15, 2023
0
November 2023 Issue
Accenture Life Trends 2024
December 15, 2023
0
November 2023 Issue
CRMs Remain Indispensable in Marketing
December 15, 2023
0
November 2023 Issue
The Importance of Authenticity Over Performative Activism
December 15, 2023
0
PRINT EDITION HIGHLIGHTS | October 2023
October 2023 Issue
Brand Experience: An Interview with Allen Adamson, Co-founder of Metaforce
November 8, 2023
0
October 2023 Issue
Four Forces Reshaping Marketing
November 8, 2023
0
October 2023 Issue
The Death of Direct Mail – Fake News
November 8, 2023
0
October 2023 Issue
Top 5 Industries Leading New Business Growth in Canada
November 8, 2023
0
October 2023 Issue
How a NonProfit uses Data to Improve Social Services
November 8, 2023
0
October 2023 Issue
TV Streaming Trends According to Roku: Opportunities for advertisers to drive reach, engagement and ROI
November 8, 2023
0
PRINT EDITION HIGHLIGHTS | September 2023
September 2023 Issue
Digital Transformation: An Interview with Howard Tiersky, CEO of FROM
October 5, 2023
0
September 2023 Issue
A Welcome Disruptor: GenAI is Revolutionizing Customer Support
October 5, 2023
0
September 2023 Issue
Gen AI goes Grocery Shopping
October 5, 2023
0
September 2023 Issue
The Role of Artificial Intelligence in Marketing
October 5, 2023
0
September 2023 Issue
Empowering Sales and Marketing with AI: The Rise of Data-Driven Success
October 5, 2023
0
Payments
Retail
September 2023 Issue
How a Cashless Society Means New Opportunity for Businesses, Consumers
September 20, 2023
0
PRINT EDITION HIGHLIGHTS | August 2023
August 2023 Issue
Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania
August 23, 2023
0
August 2023 Issue
2023 CMO State of The Union Survey: Today’s Biggest Marketing Challenges
August 23, 2023
0
August 2023 Issue
Data Storytelling Powers Marketing Campaigns and Business Decisions
August 23, 2023
0
August 2023 Issue
Why Customer-Centric Pricing Is Fundamental to Acquisition and Retention
August 23, 2023
0
PRINT EDITION HIGHLIGHTS | July 2023
July 2023 Issue
The Social Brand: Inside a New Marketing Era
July 23, 2023
0
July 2023 Issue
Disruption and Transformation in the Funeral Services Industry
July 23, 2023
0
July 2023 Issue
Why Nonprofits Should Learn from Corporate Sector’s Data-Driven Strategy
July 23, 2023
0
PRINT EDITION HIGHLIGHTS | June 2023
June 2023 Issue
Why Call Center KPIs Matter: The Importance of Positive Customer Experiences
June 26, 2023
0
June 2023 Issue
Quebec’s Law 25: A New Privacy Law with Major Ramifications
June 26, 2023
0
June 2023 Issue
Marketers, Ignore SuperAgers at Your Peril
June 26, 2023
0
June 2023 Issue
Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association
June 26, 2023
0
June 2023 Issue
Look Where You Want to Go
June 26, 2023
0
June 2023 Issue
Insights Association Canadian Chapter Triumphantly Returns to In-Person Events with Cultural Intelligence
June 26, 2023
0
June 2023 Issue
Attitude Over Aptitude
June 26, 2023
0
PRINT EDITION HIGHLIGHTS | May 2023
May 2023 Issue
Data Clean Rooms: Answering Advertisers’ Need for Privacy and Personalization
May 23, 2023
0
May 2023 Issue
Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group
May 23, 2023
0
May 2023 Issue
The Millennial Comeback – Effective Marketing Strategies for Stronger Reach and ROI
May 23, 2023
0
May 2023 Issue
Collaboration Key to Customer Sales
May 23, 2023
0
May 2023 Issue
The Impact of AI on Customer Experience in Financial Institutions in North America
May 23, 2023
0
May 2023 Issue
Using Data Models to Create Marketing Campaigns that Engage at Every Age
May 23, 2023
0
May 2023 Issue
Personalization Pulse Check: Highlights from MoEngage 2023 Report
May 23, 2023
0
PRINT EDITION HIGHLIGHTS | April 2023
April 2023 Issue
Open Banking and Payments Modernization: The Potential to Transform Customer Interactions Across Multiple Industries
April 20, 2023
0
April 2023 Issue
Supercharging Organizational Decision Making with Artificial Intelligence
April 20, 2023
0
April 2023 Issue
Flexing its Marketing Muscle
April 20, 2023
0
April 2023 Issue
2023 The State of Channel Incentives – Tacking Against the Headwinds
April 20, 2023
0
April 2023 Issue
And the Most Valuable Player is…YOU!
April 20, 2023
0
April 2023 Issue
Ad Agency Profile – Calgary’s Daughter Creative
April 20, 2023
0
PRINT EDITION HIGHLIGHTS | March 2023
March 2023 Issue
Talking Points
March 17, 2023
0
March 2023 Issue
Introducing Canada’s Newest Marketing Legends
March 17, 2023
0
March 2023 Issue
Highlights from the Shopify and Astound Commerce Sustainability Report
March 17, 2023
0
March 2023 Issue
Pinterest Predicts 2023
March 17, 2023
0
March 2023 Issue
Data is the Spark
March 17, 2023
0
March 2023 Issue
How Digital Out of Home Advertising Completes the Marketing Circle
March 17, 2023
0
March 2023 Issue
How to optimize mailing operations: Tips for small to medium-sized businesses (SMBs) – Part 2
March 17, 2023
0
March 2023 Issue
Microlearning – A Time Sensitive Way to E-Learn
March 17, 2023
0
PRINT EDITION HIGHLIGHTS | February 2023
February 2023 Issue
Montreal AI Startup Hippoc Receives $3 Million Funding Infusion
February 15, 2023
0
February 2023 Issue
2023 Is the Year of Data Clean Rooms
February 15, 2023
0
February 2023 Issue
Highlights from Data.ai’s State of Mobile 2023 Report
February 15, 2023
0
February 2023 Issue
Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions
February 15, 2023
0
February 2023 Issue
Are Coalition Loyalty Programs Relevant Data Collection Machines in 2023?
February 15, 2023
0
February 2023 Issue
The State of Customer Loyalty & Reward Programs in 2023
February 15, 2023
0
February 2023 Issue
How to Optimize High Volume Mail Center Operations – Part 1
February 15, 2023
0
February 2023 Issue
What Is The Impact of E-E-A-T On Google Search Rankings?
February 15, 2023
0
PRINT EDITION HIGHLIGHTS | January 2023
January 2023 Issue
The Agency / In-House Pendulum Swings Again
January 17, 2023
0
January 2023 Issue
3 Ways Data-Driven Marketers Will Prevail in 2023
January 17, 2023
0
January 2023 Issue
8 Predictions for the Year Ahead
January 17, 2023
0
January 2023 Issue
ShopThing Refines The Omnichannel Experience
January 17, 2023
0
January 2023 Issue
How AI is Revolutionizing the Fulfillment Process
January 17, 2023
0
January 2023 Issue
Should You Build or Buy a Channel Incentives Platform?
January 17, 2023
0
January 2023 Issue
The Myths and Realities of Social Intelligence and Analytics
January 17, 2023
0
January 2023 Issue
A Double-Take: Digital Twins and Customer Experience (CX)
January 17, 2023
0
January 2023 Issue
Recognition is Critical
January 17, 2023
0
PRINT EDITION HIGHLIGHTS | December 2022
Does Direct Mail Work Anymore?
December 30, 2022
The Growth of the Ecosystem-Connected Business
December 30, 2022
Loyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+
December 30, 2022
Customer Growth: 7 Ways for Financial Service Firms to Drive Growth
December 30, 2022
Census 2021: Rising Education Levels and Labour Force Activity Changes
December 30, 2022
Sustainable Digital Infrastructure: Modernizing Financial Institutions
December 30, 2022
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
December 30, 2022
PRINT EDITION HIGHLIGHST | November 2022
Using Data to Make Effective Ad Buys
December 21, 2022
Accelerating Business Change and Marketing Transformation with Technology
December 21, 2022
Brand Activism: Interview with Scott Goodson, Founder and CEO, StrawberryFrog
December 21, 2022
Top 10 Marketing Agency Metrics to Measure: A Fast Refresher
December 21, 2022
FLYING BLIND
December 21, 2022
Canada Retail Report: Trends for 2022
December 21, 2022
PRINT EDITION HIGHLIGHTS | October 2022
The Young Affluent: Tips to Capture Their Potential
November 17, 2022
The Customer Experience Gap
November 17, 2022
Business to Business in 2023
November 17, 2022
8 Digital Marketing Trends to Watch in 2023
November 17, 2022
Today’s Top 5 Third-Party Logistics Trends
November 17, 2022
PRINT EDITION HIGHLIGHTS | September 2022
Talking Points September 2022
September 21, 2022
CMOs See the Next Frontier for CX: Collaborative Accounts Receivable
September 21, 2022
Lifestyle Segmentation: Interview with Jan Kestle Founder and CEO, Environics Analytics
September 21, 2022
The 10 Rules of Growth
September 21, 2022
PRINT EDITION HIGHLIGHTS | August 2022
Talking Points – August 2022
August 30, 2022
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
August 30, 2022
Sustainable Digital Infrastructure: Modernizing Financial Institutions
August 30, 2022
Who Needs Marketing Anymore?
August 30, 2022
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