Customer Relationship Management

AI, evolving buyer expectations, and increased pressure to demonstrate business impact have fundamentally reshaped the role of the chief marketing officer. Info-Tech Research Group’s newly published CMO Playbook provides actionable guidance to help marketing leaders modernize operations, improve revenue performance, strengthen customer experiences, and create a sustainable competitive advantage. ARLINGTON, …

As Global Capability Centers (GCCs) become strategic enterprise assets, the ability to Globalize Work with Confidence™ is emerging as the defining capability for the next decade. NEW YORK, NY–Over the past decade, Global Capability Centers (GCCs) have undergone a fundamental transformation, evolving from cost arbitrage centers into innovation hubs, technology …

HubSpot Service Hub, Freshdesk, HelpDesk, and Zoho Desk Named ARLINGTON, VA–The 2026 Customer Service Management Data Quadrant Report from Info-Tech Research Group, powered by SoftwareReviews, recognizes HubSpot Service Hub, Freshdesk, HelpDesk, and Zoho Desk as Champions across the enterprise and Midmarket segments. Based on verified end-user feedback, the report highlights …

Verndale brings Sitecore expertise and practical AI programs that help marketers move faster, create more relevant content, and deliver more connected customer experiences BOSTON, MA–Verndale announced its participation in Sitecore’s Velocity Program, strengthening its collaboration with Sitecore to help brands get more value from SitecoreAI. SitecoreAI gives marketers a trusted …

Canadian-built AI platform recognized for unifying CRM, marketing automation, and AI-driven customer engagement TORONTO, ON–LenzVU Inc., a Canadian-built CRM and marketing automation company, today announced that it has been named the Top AI-Powered Marketing Automation Platform in Canada 2026 by MarTech Outlook, a leading publication covering marketing technology innovation across …

New offering combines NIQ’s trusted shopper and panel data with GOcxm’s behavioral science and AI to uncover the motivations behind purchase, loyalty, and growth TORONTO, ON–GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, and NielsenIQ, a leading consumer intelligence company, announced availability of …

How 2 trillion tokens and 20+ production use cases help telecoms escape ‘Pilot Purgatory’ with insights from NVIDIA, F3 Networks and TELUS VANCOUVER, BC–TELUS Digital will showcase production-ready artificial intelligence (AI) driven customer experience (CX) and network optimization solutions for telecommunications providers at Mobile World Congress (MWC) 2026 in Barcelona, …

OTTAWA, ON–Intouch Insight Ltd., a leader in customer experience measurement solutions, provided a business update focused on its sales and marketing initiatives supporting the Company’s multi‑year growth strategy. Following the strategic direction outlined in 2025, Intouch has continued to invest in expanding its commercial capabilities to support organic growth across …

Enterprise change comes slowly. Could perfecting remote sales processes help speed it up? by Doug Seaberg The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working …

By Jay Hinman Ask any marketer today how he or she feels about customer complaints and there’s a good chance you’ll hear, “They’re never fun,” “They’re part of the job,” “There’s just so many of them,” or even, “We can’t make everyone happy.” Feedback that customer support and operations teams …