Beyond Rewards: An Interview with Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud
Zsuzsa Kecsmar is the Co-Founder of Antavo AI Loyalty Cloud, one of the leading SaaS platforms in the world, and co-author of the Antavo Global Customer Loyalty Report. Practically every company these days feels the need to have a loyalty program of some kind. Anything to keep customers coming back. …
New exhibition explores the enduring legacies of the American Civil War in Canada
OTTAWA, ON–Canada stands as a proud and independent power, defined by diverse identities, a federal parliamentary system, and strong institutions. But did you know that many of these foundations were forged in response to a war south of the border? Opened recently at the Canadian War Museum, Close to Conflict …
The AI channel is already here. Most marketing teams just can’t see it yet.
By Michelle Boockoff-Bajdek For most of my career, the website was our most important asset. It’s where we expected the brand relationship to begin in earnest. It’s where campaigns pointed and where journeys unfolded, where we tested messages, optimized conversion paths, measured engagement, and tried to understand what was working. …
Why Data Fragmentation Is Undermining Canadian Brands’ AI Returns
by Erin Lutenski, Head of Marketing, Decentriq Canadian brands invested roughly $11 billion in advertising in 2024, with growth projected to continue through 2026. Much of that spend is going into artificial intelligence (AI)-powered personalization, loyalty program, and campaign optimization. Fewer than 30 per cent of AI leaders say their …
Your Data Passed Every Check. It’s Still Lying to You.
by Margarita Savytska Platform migration is sold as a clean slate. New system, better capabilities, fresh start. And the migration itself usually goes fine – records transfer, integrations reconnect, the new platform goes live on schedule. The problems start a few weeks later, when someone notices that conversion rates have …
Trust Is Now a Marketing Input
Your Reviews Are AI Source Material, But Do They Actually Say Anything? By Ali de Bold, Founder and CEO, Butterly Before I started ChickAdvisor in 2006, I had a bathroom counter covered in products that didn’t work. Makeup I bought based on packaging or a splashy ad. A pump that …
What traditional brand metrics miss about financial relationships
By Michelle Walkey, Executive Vice President, Research, Angus Reid Group After more than two decades working in financial services, one pattern became clear. The biggest shifts rarely announce themselves through headline numbers. Across roles in Canada, the U.K. and the U.S., I have spent years looking at market landscapes, primary …