Booking.com Reveals Nine Travel Predictions for 2027
AMSTERDAM, ND–Booking.com’s Travel Predictions for 2027 forecast that Canadian travellers will take things beyond the traditional itinerary. Between lower appetites and higher sobriety culture, couples using long hikes to have difficult conversations, paranormal encounters, and more, travel will be going off-script. This year, as Booking.com marks 30 years of industry …
Destination Canada, Air Canada, Lufthansa Group Launch New Strategic Marketing Partnership in India
Strategic collaboration unites the Canada brand with leading global airline networks to reach target travellers in South India, turn inspiration into bookings, and drive export diversification for Canada VANCOUVER, BC–Destination Canada, Air Canada, and Lufthansa Group announce a joint pilot aimed at attracting target travellers from South India to Canada. …
Designing for Emotion: An Interview with Jean-Pierre Lacroix, Founder and President, Shikatani Lacroix Design
Jean Pierre Lacroix is the Founder and President of Shikatani Lacroix Design and the author of the “ThinkBlink Manifesto”. By Stephen Shaw Is it better to appeal to a consumer’s head or to the heart? Back in the mid-20th century, during the embryonic …
The Great Paid Media Disconnect
By Steve Oriola Marketers have used AI to make their ads smarter. The pages those ads lead to haven’t kept pace. Paid media has never been more precise. AI can now find the audiences most likely to convert, write and test dozens of creative variations, and shift bids in real …