Hootsuite Welcomes Maggie Lower as Chief Marketing Officer

Lower will oversee Hootsuite’s global marketing organization VANCOUVER, BC–Hootsuite, the leader in social media management solutions, announced Maggie Lower joined the company as Chief Marketing Officer. In her role as a key member of Hootsuite’s executive leadership team, Maggie will own the brand’s overall global strategy, demand generation, communications, and …

READ MORE →

Sustainable Mail Group launches to encourage engagement, stewardship

Encouraging engagement, learning and stewardship TORONTO, ON–The Sustainable Mail Group is pleased to announce it’s official launch with the unveiling of it’s website and LinkedIn Group. In 2020, a group composed of sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could …

READ MORE →

CMA, AMA Toronto join forces to champion mentoring, development

TORONTO, ON–The Canadian Marketing Association (CMA) and AMA Toronto, a part of the American Marketing Association, are joining forces to champion the mentoring and development of young marketers. “Our collaboration enhances our ability to support marketers at various stages of their careers, deepen their knowledge and strengthen their career paths,” …

READ MORE →

Toward The Future Of Digital Audience Measurement

TAMPA, FL–As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement …

READ MORE →

ICA launches app to boost connection with members

TORONTO, ON–The ICA is launching an app to offer members an opportunity to connect easily with its broad range of communications and services. Built in partnership with app developer Bundeling, the ICA Community app is available to download from Android and iOS app stores. It will provide convenient and seamless …

READ MORE →

Canada Cartage expands holdings in fulfillment delivery operations

Canada Cartage Announces Acquisition of Stalco, e-Commerce Fulfillment, Shipping TORONTO, ON–Canada Cartage, one of the country’s largest transportation and logistics providers, has announced the acquisition of Stalco Inc., a Toronto-based, third-party logistics company specializing in fulfillment and distribution for high-velocity, e-commerce clients in Canada, the U.S. and international markets. Founded in …

READ MORE →

IBM, Air Canada Partnered to Transform Aeroplan

MONTREAL, QC–Air Canada recently launched its Aeroplan program, which includes a new web and mobile digital experience designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers …

READ MORE →

Moneris Intros Campaign-Specific Analysis in Offlinx

TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature.  Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …

READ MORE →

Bell Media acquires Environics Analytics

EA Partners with Bell to Lead Growth in the Canadian Data and Analytics Sector TORONTO–Environics Analytics has announce the acquisition of the firm by the firm’s long-time client Bell Canada. Founded in 2003, EA has become the leading provider of solutions for evidence-driven decision making to Canadian businesses and institutions. …

READ MORE →

Easier Cross-Border eCommerce: PUDO, Frontier Distributing partner on 3PL

TORONTO, ON—Cross-border eCommerce, particularly returns promises to be easier as a result of a new agreement between PUDO and Frontier Distributing of Fort Erie, ON and Buffalo, NY. It will utilize Frontier’s warehouse space and customs-clearing expertise to expedite eCommerce parcel traffic, most particularly returns, crossing the Canada-U.S. border in …

READ MORE →