Brand Positioning: An Interview with Ulli Appelbaum, Founder, First the Trousers Then the Shoes
By Stephen Shaw Whiter teeth — or fewer cavities? Longer lasting — or more reliable? Everyday low prices — or quality and selection? Tastes great — or healthier for you? Driving performance — or comfort and luxury? All are examples of brand positioning options in different market categories. The concept …
FLYING BLIND
Have marketers lost their ability to future-proof their budget? By Mo Dezyanian Two years ago, we sought to better understand the relationship between CMOs and CFOs. Our study, amongst many other things, revealed that those departments speak different languages, especially when it comes to budgets. Most importantly, it revealed how …
Environics Analytics’ Jan Kestle honoured for lifetime’s work
President of Environics Analytics, Jan Kestle, has received the Lifetime Achievement Award from the Canadian Marketing Association (CMA). Presented at a gala ceremony on November 18, 2022, the award recognizes the immeasurable contributions and impact that Jan has made in developing best-in-class data and analytics for the marketing community. This …
SkipTheDishes Extends Contracts with Six Canadian NHL teams
WINNIPEG, MB, – SkipTheDishes, Canada’s largest and most trusted food delivery network, announces renewed multi-year partnerships with six Canadian NHL teams. Skip is proud to bolster its support of sports across Canada, reaching millions of fans across the country in its role as the Official Food Delivery App of the …
CPRS National announces winners of 2021 Awards of Excellence
TORONTO, ON–National Awards Ceremony on Sept. 23. Gold, silver and bronze award winners were revealed during the annual event, which celebrates the best work in Canadian public relations and communications, on the final day of the 2021 CPRS National virtual conference, Cultivate 2021. A record number of award recipients were …
Hootsuite Welcomes Maggie Lower as Chief Marketing Officer
Lower will oversee Hootsuite’s global marketing organization VANCOUVER, BC–Hootsuite, the leader in social media management solutions, announced Maggie Lower joined the company as Chief Marketing Officer. In her role as a key member of Hootsuite’s executive leadership team, Maggie will own the brand’s overall global strategy, demand generation, communications, and …
Sustainable Mail Group launches to encourage engagement, stewardship
Encouraging engagement, learning and stewardship TORONTO, ON–The Sustainable Mail Group is pleased to announce it’s official launch with the unveiling of it’s website and LinkedIn Group. In 2020, a group composed of sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could …
CMA, AMA Toronto join forces to champion mentoring, development
TORONTO, ON–The Canadian Marketing Association (CMA) and AMA Toronto, a part of the American Marketing Association, are joining forces to champion the mentoring and development of young marketers. “Our collaboration enhances our ability to support marketers at various stages of their careers, deepen their knowledge and strengthen their career paths,” …
Toward The Future Of Digital Audience Measurement
TAMPA, FL–As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement …
ICA launches app to boost connection with members
TORONTO, ON–The ICA is launching an app to offer members an opportunity to connect easily with its broad range of communications and services. Built in partnership with app developer Bundeling, the ICA Community app is available to download from Android and iOS app stores. It will provide convenient and seamless …