Why Data Fragmentation Is Undermining Canadian Brands’ AI Returns
by Erin Lutenski, Head of Marketing, Decentriq Canadian brands invested roughly $11 billion in advertising in 2024, with growth projected to continue through 2026. Much of that spend is going into artificial intelligence (AI)-powered personalization, loyalty program, and campaign optimization. Fewer than 30 per cent of AI leaders say their …
The Mailbox vs. The Spam Folder: A Modern Marketing Dilemma
The Direct Mail Dilemma: Why What You Don’t Measure Is Costing You Money by Paige Jordyn Let’s talk about something that might be quietly draining your marketing budget: unmeasured direct mail campaigns. And while we’re at it, let’s discuss why so many businesses have fled to email marketing—only to discover …
Canada Post reports $748-million loss before tax for 2023
Changing needs of Canadians drive losses, as Transaction Mail volumes fall and Parcels revenue does not make up the shortfall OTTAWA, ON–Canada Post recorded a loss before tax of $748 million in 2023. Results were negatively impacted by the post-pandemic surge in parcel delivery competition, the ongoing erosion of Transaction …
Act-On now includes direct mail as channel
Act-On direct mail channel means US customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors PORTLAND, OR–Act-On Software, a provider of enterprise marketing automation solutions, is expanding its omnichannel marketing capability to include direct mail, enabling marketers to reach customers and prospects across both …
Melissa Patent for Smart Proximity Matching Technology Renewed; Capabilities Boost Data Quality Efforts
Melissa’s MatchUp tool leverages proprietary distance matching algorithm to ensure a single, accurate view of the customer RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced the renewal of its patent for proximity matching technology featured in its global data …
DataCore Mail Management acquired by 3CO Legacy Solutions
Baker Tilly CF’s client DataCore Mail Management has been acquired by 3CO Legacy Solutions VANCOUVER, BC – Baker Tilly Canada Corporate Finance Inc. announced that its client DataCore Mail Management Ltd. has been acquired by 3CO Legacy Solutions Inc. DataCore is a BC-based direct mail advertising company. 3CO is a …
Melissa Expands Postal Partnerships, Giving Etailers and Direct Marketers a One-stop Shop for International Reach
Breadth of licensed international address data adds to Melissa’s arsenal of address management, ID verification, and data enrichment tools RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality and address management solutions, today announced expansion of its postal partnerships which include the United States Postal Service (USPS), Canada …
The planet’s first Carbon Neutral Direct Mail
Prime Data eliminates the carbon footprint of a typical direct mail piece AURORA, ON–Prime Data, an award-winning leader in digital era direct mail, has launched “Carbon Neutral Direct Mail – From Tree to MailboxTM” the first net-zero carbon direct mail service that offsets all emissions from the tree through to …
GROUNDBREAKING STUDY IS FIRST STEP IN DEVELOPING CARBON-NEUTRAL DIRECT MAIL MARKETING
AURORA, ON–-A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a tree in the forest to your mailbox. Understanding the emissions at different stages of the process can lead to …
Sustainable Mail Group launches to encourage engagement, stewardship
Encouraging engagement, learning and stewardship TORONTO, ON–The Sustainable Mail Group is pleased to announce it’s official launch with the unveiling of it’s website and LinkedIn Group. In 2020, a group composed of sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could …