EQ Bank conducted biggest-ever giveaway of 25 million PC Optimum points, hosts interactive pop-ups in Loblaws
Thanks to EQ Bank one lucky PC Optimum member will win 25 million PC Optimum™ points through the Grand Scan contest. Canadians can visit EQ Bank pop-ups at select Loblaw-affiliated grocery stores in Toronto, Vancouver and Calgary, where PC Optimum™ members can Spin-to-Win PC Optimum™ points TORONTO, ON–EQ Bank celebrated …
Triangle Rewards, Tims Rewards Launch Loyalty Partnership
Loyalty members who link Tims Rewards and Triangle Rewards accounts will earn Canadian Tire Money in addition to Tims Rewards points at participating Tim Hortons restaurants TORONTO, ON–Two iconic and beloved Canadian brands – Canadian Tire Corporation, Limited and Tim Hortons– have officially launched their linked loyalty partnership, helping Canadians …
New Benchmark Report Finds Opportunities for Retailers to Optimize AI Discovery and Purchase Engagement
Ninth annual study highlights opportunities to strengthen direct digital gift card discovery, delivery and purchase experiences, including AI search visibility and mobile-first design PLEASANTON, CA–Blackhawk Network (BHN), a global leader in branded payments, released its ninth annual Best Direct Digital Gift Cards Benchmark Report, developed in collaboration with NAPCO Research. …
Spenn, Norwegian Reward, Strawberry Successfully Go Live on GRAVTY to Power the Nordics’ Next-Generation Loyalty Ecosystem
The launch establishes a new benchmark for loyalty ecosystems in the Nordics, connecting millions of members across leading travel, hospitality, and retail brands LONDON, UK–Loyalty Juggernaut, creator of GRAVTY, the world’s leading cloud-native, enterprise growth platform, today announced at the Loyalty Summit EMEA the successful go-live of Spenn, Norwegian Reward, …
Michaels Rewards Program Launches Brand-New Benefits in Canada
The program features three tiers — Red, Gold, and Platinum — designed to reward every level of creativity and celebration. All members will receive perks like birthday discounts, and those in the Gold and Platinum tiers will unlock Everyday Perks, providing even deeper daily savings. TORONTO, ON–Michaels is fueling the …
Canadians can now spend once and earn twice with innovative Canadian Tire Corporation, WestJet loyalty partnership
Members of Triangle Rewards and WestJet Rewards unlock enhanced travel and retail value by linking accounts TORONTO, ON–Two trusted Canadian loyalty programs, Triangle Rewards and WestJet Rewards, have teamed up to introduce new ways for millions of Canadians to earn more rewards across travel and everyday shopping. In just a …
Air Canada Expands Landline Luxury Motorcoach Service
MONTRÉAL, QC–Air Canada has renewed its agreement with The Landline Company to extend the popular, luxury motorcoach service to the Ontario communities of Niagara, Sarnia and Muskoka, linking them directly with the airline’s global hub at Toronto Pearson International Airport beginning June 15, 2026. In addition, the carrier also announced …
Shell Canada Joins Scene+ Loyalty Program
Together with Scotiabank and Tangerine, Shell Introduces New Ways to Save and Earn with Scene+ CALGARY, AB–Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to save and …
Coalition of Canada’s credit unions extends exclusive partnership with Collabria Financial through 2030
The extension reinforces Collabria’s position as the preferred credit card provider for Canadian credit unions VANCOUVER, BC and CALGARY, AB–Central 1 and Collabria Financial announced that the National Credit Card Program (NCCP), a coalition of more than 160 Canadian credit unions, has approved a three-year extension to its existing five-year …
ELLMANN’S CANADA LAUNCHES CLUB 300 TO BRING A VIP EXPERIENCE TO THE MOST PASSIONATE HABS FANS
The brand is transforming its iconic bow-tie into a VIP pass, granting access to a complimentary exclusive experience MONTRÉAL, QC–Hellmann’s is elevating fan appreciation to new heights this hockey season with the launch of Club 300, an initiative that shines a light on the loudest, proudest and most devoted Habs …