New Benchmark Report Finds Opportunities for Retailers to Optimize AI Discovery and Purchase Engagement

Ninth annual study highlights opportunities to strengthen direct digital gift card discovery, delivery and purchase experiences, including AI search visibility and mobile-first design PLEASANTON, CA–Blackhawk Network (BHN), a global leader in branded payments, released its ninth annual Best Direct Digital Gift Cards Benchmark Report, developed in collaboration with NAPCO Research. …

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Spenn, Norwegian Reward, Strawberry Successfully Go Live on GRAVTY to Power the Nordics’ Next-Generation Loyalty Ecosystem

The launch establishes a new benchmark for loyalty ecosystems in the Nordics, connecting millions of members across leading travel, hospitality, and retail brands LONDON, UK–Loyalty Juggernaut, creator of GRAVTY, the world’s leading cloud-native, enterprise growth platform, today announced at the Loyalty Summit EMEA the successful go-live of Spenn, Norwegian Reward, …

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Michaels Rewards Program Launches Brand-New Benefits in Canada

The program features three tiers — Red, Gold, and Platinum — designed to reward every level of creativity and celebration. All members will receive perks like birthday discounts, and those in the Gold and Platinum tiers will unlock Everyday Perks, providing even deeper daily savings. TORONTO, ON–Michaels is fueling the …

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Canadians can now spend once and earn twice with innovative Canadian Tire Corporation, WestJet loyalty partnership

Members of Triangle Rewards and WestJet Rewards unlock enhanced travel and retail value by linking accounts TORONTO, ON–Two trusted Canadian loyalty programs, Triangle Rewards and WestJet Rewards, have teamed up to introduce new ways for millions of Canadians to earn more rewards across travel and everyday shopping. In just a …

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Air Canada Expands Landline Luxury Motorcoach Service

MONTRÉAL, QC–Air Canada has renewed its agreement with The Landline Company to extend the popular, luxury motorcoach service to the Ontario communities of Niagara, Sarnia and Muskoka, linking them directly with the airline’s global hub at Toronto Pearson International Airport beginning June 15, 2026. In addition, the carrier also announced …

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Shell Canada Joins Scene+ Loyalty Program

Together with Scotiabank and Tangerine, Shell Introduces New Ways to Save and Earn with Scene+ CALGARY, AB–Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to save and …

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Coalition of Canada’s credit unions extends exclusive partnership with Collabria Financial through 2030

The extension reinforces Collabria’s position as the preferred credit card provider for Canadian credit unions VANCOUVER, BC and CALGARY, AB–Central 1 and Collabria Financial announced that the National Credit Card Program (NCCP), a coalition of more than 160 Canadian credit unions, has approved a three-year extension to its existing five-year …

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ELLMANN’S CANADA LAUNCHES CLUB 300 TO BRING A VIP EXPERIENCE TO THE MOST PASSIONATE HABS FANS

The brand is transforming its iconic bow-tie into a VIP pass, granting access to a complimentary exclusive experience MONTRÉAL, QC–Hellmann’s is elevating fan appreciation to new heights this hockey season with the launch of Club 300, an initiative that shines a light on the loudest, proudest and most devoted Habs …

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Order up, wheels up: Skip and WestJet Rewards join forces to link loyalty programs

Canadians can now earn and redeem points for delivery and travel TORONTO, O–Skip and WestJet, both homegrown Canadian brands, are enhancing what loyalty points can do with the launch of a new linked-loyalty partnership. Canadians can now treat their WestJet points as Skip currency, earning – and notably, redeeming – …

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Announcing the 2025 edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance

MONTRÉAL,QC–adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of 87 …

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