STUDY FROM OMNICOM MEDIA INTELLIGENCE INTRODUCES “CONNECTED CONTENT” AS A NEW FRAMEWORK FOR DRIVING ADVERTISING EFFECTIVENESS
Approach springs from report revealing what US consumers expect from advertising, and how they punish brands that don’t deliver NEW YORK, NY–A new Market Intelligence study from Omnicom Media Intelligence, the research arm of Omnicom Media, introduces a new strategic framework designed to help marketers navigate an increasingly fragmented media …
Netcore is now Netcore.ai, becoming the first agentic marketing platform to share accountability for customer growth
The rebrand signals a structural shift: from software vendor to AI-native outcome partner, backed by seven autonomous agents and a human co-ownership model TORONTO, ON–Netcore Cloud, a global leader in MarTech, Customer Engagement, CPaaS, Email Marketing & Product discovery, has rebranded as Netcore.ai, marking the company’s formal transition to an …
Pharma Has a Trust Problem. Better Marketing Won’t Fix it.
Only five percent of Canadians say they have “a lot of trust” in health information from pharmaceutical companies by Vijay Wadhawan Trust cannot be treated as a communications problem. Every patient education initiative, disease awareness campaign, patient support program, and public commitment begins with the same invisible hurdle: before people …
How Scene+, Shell and Blue Rewards Reveal the Future of Canadian Loyalty
By Bernice Cheung Loyalty in Canada is shifting from points-based transactions to ecosystem-driven experiences that fit seamlessly into everyday life. Learn how two distinct paths, one built on flexibility and lifestyle relevance, the other on clarity and dependable structure are shaping what Canadians want from their loyalty programs. If you …
INTERVIEW: True Loyalty, with Aaron Dauphinee, Partner, The Wise Marketer Group
True Loyalty: An Interview with Aaron Dauphinee, Partner, The Wise Marketer Group Aaron Dauphinee is a Partner in The Wise Marketer Group and a recognized authority and popular speaker on loyalty marketing. By Stephen Shaw The knock on most loyalty programs is they’ve never really been about loyalty at all. …