Nielsen Report: Global Marketers Aren’t Confident in their Audience Data
Nielsen’s Annual Marketing Report Uncovers Only 26 percent of Global Marketers Are Confident Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven TORONTO, ON–Nielsen released its 2022 Annual Marketing Report, and for the first time …
New Nielsen Study Reveals Who Trusts What in Advertising
Lack of Trust = Lack of Action; Launch of Trust in Advertising Study 2021 TORONTO, ON–Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the adverts—with sports personalities …
Zenith ‘Reimagining ROI’ for brands of tomorrow, new leadership, new focus
Renewed mandate puts enhanced focus on first-party data, making Zenith a best-in-class steward ensuring Canadian brands have global access to the right insights TORONTO, ON–Publicis Media unveiled a new mandate for its long-time marquee media agency Zenith to launch the next generation of creative consulting, positioning it as a leader …
Desjardins recruitment campaign focuses on employee satisfaction, commitment
MONTREAL, QC–Desjardins is proud to present a new version of their There’s a difference recruitment campaign aimed at revealing their unique employer characteristics. This initiative is a way of reaching a vast audience and creating strong ties with potential candidates, all while increasing engagement. During this period marked by a …
Union of Sweet Bordeaux Wines Targets Canadian Market with Participation in “The Charming Taste of Europe” Campaign
NEW YORK, NY–The Union des Vins Doux de Bordeaux says Canada will be a key focus market for the next three years in light of their participation within “The Charming Taste of Europe“, a communication program to promote its wines and territory in conjunction with other exquisite European products, such …
ICA LAUNCHES CREATIVE POWER LIST
Boosting transparency, celebrating creativity in Canada’s agency sector TORONTO, ON– The ICA is launching a transparent ranking system of agency creativity in Canada based on the awards that matter. Called Creative Power List, the new rankings are designed to help Canada’s agencies focus on the national and international awards that will deliver the greatest …
Report Reveals $US7.6 Billion Decline in Advertising Spend in 2020 Across Canada, U.S., UK, AU, NZ
Digital Media Investment Increased; Q4 Saw Market Recovery with Positive Growth NEW YORK, NY–Standard Media Index (SMI), the world’s leading advertising intelligence company, has released a new Anglo Market Report detailing the impact of COVID-19 on the U.S., UK, Australian, New Zealand, and Canadian advertising markets. With 2020 resulting in …
EFFIE CO-CHAIRS ANNOUNCE AWARDS ARE OPEN FOR SUBMISSIONS
TORONTO, ON–Effie Canada 2021 is now open to submissions from the most adaptive and bold brands of 2020. The awards return with a call for entries from brands that, in the face of uncertainty, anxiety and social change, stepped up instead of shying away. Effie Canada’s initial deadline for submissions is January 29, …
ICA WELCOMES THREE NEW BOARD MEMBERS
TORONTO, ON–The ICA has confirmed three new additions to its Board of Directors as it looks to boost diversity in the boardroom. Completing the 17-strong Board of Directors for 2021 are Ira Baptiste, Managing Director, EVP of Brandfire; Ania Russocki, General Manager of Pigeon Brands; and Emma Toth, President at TAXI. At the …
Moneris Intros Campaign-Specific Analysis in Offlinx
TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature. Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …