Industry Trends

TORONTO, ON–A new survey conducted for News Media Canada shows that 68 per cent of Canadians agree that the federal government should adopt a “Buy Canadian” approach and commit a percentage of its advertising budget to Canadian-owned media. “Canadians are supportive of the federal government committing a percentage of its …

Federal Ban on Nicotine Pouches Sparks National Collaboration TORONTO, ON–The Independent Convenience Store Alliance (ICSA) announced a new collaborative effort with the Ontario Convenience Stores Association (OCSA) and the United Korean Commerce & Industry Association (UKCIA), marking a significant step forward in aligning independent convenience store operators across Canada around …

By Ian Giles In the rapidly evolving world of marketing, staying ahead requires more than just keeping pace with trends—it demands an adaptive, forward-thinking approach. Enter liquid content, a concept poised to redefine how brands craft and distribute their narratives. As we look to the next five years, understanding and …

CALGARY, AB–Even before shoppers reach checkout, brands are losing more revenue, often without realizing why. New consumer research from Cashew reveals that outdated return policies are suppressing demand, eroding trust, and stopping shoppers from buying in the first place. In its latest Data Drop, The Returns Revolt, Cashew surveyed 2,000 …

ZeroBounce analyzed more than one million real work emails to uncover the most common email clichés SANTA BARBARA, CA—“Reaching out” is the most overused email cliché, with “checking in” and “follow up” close behind, according to a new study by ZeroBounce. Phrases like “please advise” and “hope my email finds …

The Top 100 organizations lead the way in innovation, contributing an exceptional 16% of the world’s highest-strength AI inventions LONDON, UK–Clarivate Plc, a leading global provider of transformative intelligence, announced the 15th edition of its Top 100 Global Innovators. This annual benchmark celebrates the organizations that consistently deliver high-impact inventions, …

Senior leaders plan aggressive growth despite uneven delivery and persistent execution constraints NEW YORK, NY–A new survey of senior executives across North America and Europe reveals a growing disconnect between revenue ambition and execution capability, with many organizations planning 2026 growth targets that exceed what recent performance and operating models …

DENVER, CO– Findings in Confessions of a CMO, a new global report by Worldwide Partners, challenge a common sentiment that the role of Chief Marketing Officer is diminishing. Through anonymous interviews with CMOs worldwide, Confessions of a CMO, a first-of-its-kind qualitative study commissioned by the world’s most collaborative agency network, …

New global survey reveals 64.5% of enterprises have AI in production, yet only 38.1% rate their document data as “excellent,” exposing a critical gap in AI readiness VANCOUVER, BC–Apryse, the document-to-data foundation powering intelligent automation, today released findings from its global survey on AI adoption and document infrastructure. The results …

TORONTO, ON–Cineplex, Canada’s leading entertainment and media company, reported box office revenues of $49.1 million for August 2025. Cineplex is seeing continued audience demand for international content, supported by strategic, personalized marketing which is directly connecting communities to culturally relevant content. Chal Mera Putt 4 delivered exceptional results, with Cineplex …