Targeting and Acquisition

The acquisition brings Aampe’s reinforcement learning engine natively into MoEngage, creating the first engagement platform where workflow agents for marketers and decisioning agents that act for each user operate from a single, unified system for true 1-1 personalization at scale SAN FRANCISCO, CA–MoEngage, the agentic customer engagement platform trusted by …

NEWARK, N.J–Altudo, a leading digital experience and customer experience transformation company, announced FastLane, an AI-powered delivery model designed to help organizations launch and modernize Sitecore experiences up to 70% faster while accelerating time-to-value from their digital experience investments. Today’s marketing and digital teams are expected to deliver engaging customer experiences …

Verndale brings Sitecore expertise and practical AI programs that help marketers move faster, create more relevant content, and deliver more connected customer experiences BOSTON, MA–Verndale announced its participation in Sitecore’s Velocity Program, strengthening its collaboration with Sitecore to help brands get more value from SitecoreAI. SitecoreAI gives marketers a trusted …

By Jessica Zuckier Demand generation has entered a new era. Volume-based metrics are giving way to a more disciplined, revenue-driven approach built around buyer intent and sales alignment. What’s emerging now isn’t a new tactic, but a new standard for how marketing drives growth. For years, demand generation strategies were …

The Direct Mail Dilemma: Why What You Don’t Measure Is Costing You Money by Paige Jordyn Let’s talk about something that might be quietly draining your marketing budget: unmeasured direct mail campaigns. And while we’re at it, let’s discuss why so many businesses have fled to email marketing—only to discover …

VANCOUVER, BC–Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce the launch of SalesCloser AI, the Company’s next generation AI-powered virtual sales agent. SalesCloser heralds a new era of personalized, round-the-clock sales calls and product demos for businesses without the need for human intervention. The …

Melissa’s MatchUp tool leverages proprietary distance matching algorithm to ensure a single, accurate view of the customer RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced the renewal of its patent for proximity matching technology featured in its global data …

61 percent of Consumers Indicated that Information Being Provided Through the Wrong Communication Channel Leads to Frustration with a Company NEW YORK, NY–Smart Communications, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced the results of a global survey that uncovers consumer and business …

BOISE, ID–Kount has partnered with Snowflake to offer actionable customer insights via Snowflake Data Marketplace. This new product, Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence (AI) and machine learning. Hosted by Kount and …

Continues to drive real-time business intelligence and results for customers DALLAS, TX–Infogroup has changed its name to Data Axle. The change combines the company’s 45-year heritage of data leadership with a continued investment in, and delivery of innovative technology solutions and professional services. For the past ten years Data Axle …