Comment: Nostalgia Might Not Be Enough For A Zellers Reboot
By Richard Schenker As a former management executive of HBC during Zeller’s heyday, I will be watching the reboot of Zellers this Thursday with much excitement and fanfare. I suspect that there will be much interest by shoppers to check out this new incarnation of the brand. However, like several …
Elevate Media Group takes LGBTQ2+ marketing in Canada to new heights
TORONTO, ON–Elevate Media Group is helping brands and the communities they serve through authentic marketing grounded in purpose, with a focus on the LGBTQ2+ community. The rebranded agency has a new name, brand identity and website reflecting its position as an industry leader in marketing to diverse audiences. With nearly …
Zenith ‘Reimagining ROI’ for brands of tomorrow, new leadership, new focus
Renewed mandate puts enhanced focus on first-party data, making Zenith a best-in-class steward ensuring Canadian brands have global access to the right insights TORONTO, ON–Publicis Media unveiled a new mandate for its long-time marquee media agency Zenith to launch the next generation of creative consulting, positioning it as a leader …
2021 U.S. CUSTOMER LOYALTY ENGAGEMENT INDEX
Financial Brands That Earned Triple-A Loyalty Ratings: Discover, PayPal, TurboTax, TD Bank, Chase, American Express, and Vanguard NEW YORK, NY–Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Index® (CLEI). The …
Hockey Canada Announces Partnership with Swiss Chalet
Iconic Canadian brand becomes official restaurant partner, presenting sponsor of Countdown to Puck Drop VAUGHAN, ON–Hockey Canada has introduced Swiss Chalet as a new International Marketing Partner, a four-year agreement that will make it the official restaurant partner of Hockey Canada. The announcement comes ahead of the 2021 IIHF World …
Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign
By Loralee Orr Canadian farmers have relied on Pioneer brand products for more than 70 years, but like any historic brand with a long legacy in the market, there’s always a risk of becoming stale. When Corteva Agriscience, Canada’s leading pure-play agriculture company, tasked FleishmanHillard HighRoad (FHR) with developing a …
Flipping the Brand Script
Bend Beauty’s narrative shift during the COVID-19 pandemic By Brooke Stephen In a year that has demanded more honesty and transparency from the businesses we choose to support, consumers want more information about the ethos behind brands. Communicating your brand purpose has therefore become more important than ever before. Creating …
RYU Apparel Partners with BEI on Branding, Placement
VANCOUVER, BC–RYU Apparel has begun its partnership with Branded Entertainment Inc. (BEI) for branding and clothing placement in BEI’s new flagship series The Count. RYU Apparel’s CEO, Cesare Fazari said this move aligns the company with a host of potential marketing affiliates and platform partners including, but not limited to, …
YouTube Takes Top Media and Entertainment Spot: MBLM Study
NEW YORK, NY–The media and entertainment industry ranks first out of the 10 industries featured in MBLM’s Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic. And YouTube is now the top category brand, followed by Amazon Prime and Disney, respectively. YouTube, which previously …
GoJava Rebrands, Launches theGoodGrocer.ca
TORONTO, ON–GoJava has launched the GoodGrocer.ca, the company’s rebranded and updated home grocery delivery service. In March of this year, when the pandemic hit and lockdowns began, GoJava rolled out GoJavaGrocery, a home grocery delivery service. Since then the company has been busy improving the experience and setting a new …