TD Launches New Brand Platform “More Human”, Reflecting A Digital First, People-Centered Future
New platform brings TD’s strategy, purpose and promise to life through simpler, more connected experiences – unified across North America. TORONTO, ON and MOUNT LAUREL, N.J–TD Bank Group launched its new brand platform – More Human™ – a significant milestone that reflects how the Bank’s strategy, culture and customer experience …
BMO Boldly Reimagines Loyalty with Launch of Blue Rewards
The AIR MILES program will transition to Blue Rewards, offering millions of members a simple, flexible way to earn and redeem rewards and will continue to be operated by a subsidiary of BMO. New program partners will join more than 400 brands across Canada. In summer 2026, Miles automatically convert …
ZELLERS CELEBRATES SUCCESSFUL LAUNCH OF FIRST NEW STORE, SETS SIGHTS ON NATIONAL EXPANSION
Following an overwhelmingly positive debut of its new Zellers 3.0 concept, the iconic Canadian retailer builds momentum with expansion plans across Canada TORONTO, ON–Zellers is building strong momentum following the successful opening of its first new standalone store at Londonderry Mall in Edmonton last October. The debut of the Zellers …
ELLMANN’S CANADA LAUNCHES CLUB 300 TO BRING A VIP EXPERIENCE TO THE MOST PASSIONATE HABS FANS
The brand is transforming its iconic bow-tie into a VIP pass, granting access to a complimentary exclusive experience MONTRÉAL, QC–Hellmann’s is elevating fan appreciation to new heights this hockey season with the launch of Club 300, an initiative that shines a light on the loudest, proudest and most devoted Habs …
A Personal & Professional Reflection of Immense Pride: Celebrating 25 Years of the Optimum Program
by Richard Schenker September 10, 2025–In 1997, I made one of the hardest but best decisions of my career. I left a high-profile loyalty marketing role with my first employer, the Hudson’s Bay Company, where I had very successfully built and grown the Bay’s first customer loyalty program, Bay Card …
Canadian Tire Expands Triangle Rewards Through New Linked Partnerships: Analysis
By Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …
Top Canadian Athletes Highlight Where Greatness Begins in New Canada Games Campaign
Andre De Grasse, Marie-Philip Poulin and Katarina Roxon spark greatness in next generation of Canadian champions and leaders OTTAWA, ON–As we mark 500 days before the next Canada Games, the Canada Games Council (CGC) unveiled a bold, new marketing campaign featuring legendary champions who count the Canada Games as a …
GO Hits a Home Run with Jays Fans in Latest Ad Campaign
TORONTO, ON–GO Transit teams up with Toronto Blue Jays fans to help create their latest ads, promoting the bond between GO Transit and the Toronto Blue Jays. Last month, GO Transit invited Blue Jays fans to step up to the plate and share their “GO Jays” signs, with the promise …
Bumble campaign shows kindness is most important quality in potential partner
Bumble Launches New Kindness Campaign with Actor Adam DiMarco TORONTO, ON–Bumble, the women-first dating and social networking app, launched a global campaign titled Kindness is Sexy featuring new content with Canadian actor Adam DiMarco. The partnership comes at a time when nationwide, singles are more focused on kindness as a …
Comment: Nostalgia Might Not Be Enough For A Zellers Reboot
By Richard Schenker As a former management executive of HBC during Zeller’s heyday, I will be watching the reboot of Zellers this Thursday with much excitement and fanfare. I suspect that there will be much interest by shoppers to check out this new incarnation of the brand. However, like several …