The Future of Content Marketing: Embracing Liquid Content in a Dynamic Landscape
By Ian Giles In the rapidly evolving world of marketing, staying ahead requires more than just keeping pace with trends—it demands an adaptive, forward-thinking approach. Enter liquid content, a concept poised to redefine how brands craft and distribute their narratives. As we look to the next five years, understanding and …
Dialogue With Data: The Rising Bar For Customer-Centricity
by Ned Seagrim Imagine a world where you could access the voice of your customer at any moment – from formulating the brief and developing the strategy to brainstorming the solution and iterating the execution. This isn’t a business utopia. This is the new reality synthetic audiences are making possible. …
The Loyalty Puzzle: An Interview with Dr. Yuping Liu-Thompkins, Founder, Loyalty Science Lab
Dr. Yuping Liu-Thompkins is one of the world’s leading academic researchers on customer loyalty and the Founder of the Loyalty Science Lab at Old Dominion University. By Stephen Shaw For most marketers it may be the most puzzling question of all. Do they plow more money into demand capture, hoping …
Brandwatch Report Finds Only 25% of Marketers Truly Understand Their Audiences
Despite unprecedented access to data, most marketers still struggle to translate signals into insight BRIGHTON, UK–Brandwatch, a Cision company and a global leader in social intelligence and social media management, released The Marketer of 2026, a new report revealing a growing insight gap in modern marketing. Despite unprecedented access to …
Why Quality Data Matter More Than Ever in the Age of AI
By Jan Kestle, President, Environics Analytics Every organization is looking for better outcomes. They want smarter decisions, stronger performance and results they can explain and defend. Today, many leaders see artificial intelligence (AI) and advanced platforms as the path forward— and they can be. But too often, an essential truth …