Engagement & Analytics

By Jessica Zuckier Demand generation has entered a new era. Volume-based metrics are giving way to a more disciplined, revenue-driven approach built around buyer intent and sales alignment. What’s emerging now isn’t a new tactic, but a new standard for how marketing drives growth. For years, demand generation strategies were …

New Constant Contact Small Business report finds 68 percent of SMBs expect to increase marketing spend despite economic uncertainty WALTHAM, MA–Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, today released findings from its Q1 2026 Small Business Now report. The report includes a survey …

MONTRÉAL, QC—adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of …

Richard Schenker is a leading expert on loyalty marketing and the original architect of Canada’s most popular points program PC Optimum.  “A recent study I saw from Bond Brand Loyalty reported that the average Canadian has about 16 or 17 loyalty programs in their wallet or in their digital wallet, …

The partnership underscores Flair’s commitment to innovation and marks a key milestone in delivering seamless, personalized travel experiences NEW YORK, NY–Netcore Cloud, a global leader in Agentic Marketing, today announced a strategic partnership with Flair Airlines, Canada’s leading independent ultra-low-cost carrier, to enhance customer engagement through a personalized, AI-powered digital …

TORONTO, ON–Yoo Financial, a Canadian-based fintech, has partnered with Walnut, a leading North American provider of embedded insurance technology, for its lineup of Yoo Financial Mastercard credit cards. This partnership will deliver a suite of innovative insurance and protection benefits for Yoo Financial cardholders, helping reshape how Canadians think about …

MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With more than 20 years of experience applying machine learning and advanced analytics to business challenges, Jaatinen will spearhead Mistplay’s data science vision to develop AI-driven …

Bell Media bringing more authenticated identity and addressability to the Canadian linear and digital ecosystem through Environics Analytics’ exclusive LiveRamp partnership TORONTO, ON–Environics Analytics  revealed that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity …

EA and Caddle power data collaboration options for brands, including shopper insights, audience augmentation and advertising attribution TORONTO–Environics Analytics announced an expanded partnership with Caddle, one of Canada’s largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer …

Users of EA’s market intelligence platform benefit from improved system scalability and stability, as well as more rapid releases and upgrades TORONTO — Environics Analytics (EA), Canada’s leading marketing and analytics services company,  has implemented Esri’s ArcGIS Enterprise on Kubernetes to help scale its ENVISION platform. Increasing demand for the …