Engagement & Analytics

Prime Data is a provider of data-enriched marketing communication solutions TORONTO, ON–AIIM Holdings Inc., a leading provider of omnichannel marketing communications solutions, announced the acquisition of Prime Data, a leading provider of sustainable marketing communication solutions. Following the growth investment AIIM received in May 2022 from Vegvisir Capital, the Company …

TORONTO, ON–Experienced marketer Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the newest member of the Environics Analytics leadership team. “EA is growing rapidly; adding managed services like marketing activation, clean room and campaign effectiveness measurement to our widely …

Kepler Acquisitionto Help Clients Fully Leverage Google Marketing Platform OTTAWA, ON–Analytics and measurement pioneer Napkyn Analytics is joining Kepler Group, the global digital services provider that’s part of the kyu Collective alongside companies such as IDEO, Sid Lee and SYPartners. The deal unites two of the most data-driven firms in …

• 63 percent of Canadians do not plan to return to pre-pandemic spending levels • 53 percent of Canadians plan to cut back even more on spending • 55 percent of Canadians are expecting their ability to save money will decrease TORONTO, ON–Canadians will spend cautiously in the months ahead …

By Jeremy Levy Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …

The agency uniquely combines creative, video and performance integrated marketing services that are multichannel and data-driven CHICAGO, IL–Following a year of rapidly accelerated digital transformation and 15 percent company growth in 2020, Northern Lights Direct, the leading performance marketing agency in North America, has launched as GainShare Performance Marketing. Alongside …

MISSISSAUGA, ON–North American integrated marketing agency Mosaic has named Jason Dubroy Senior Vice President, Commerce and Experience. Dubroy will work with the North American retail and shopper marketing team, developing digitally driven, integrated commerce programs that build brands and drive business results for Mosaic’s clients. Additionally, he will play a …

By Jeff Gallino Businesses have experienced many disruptions over the last several months, but few departments have faced the challenges that the contact center has endured. Between a sudden shift to remote work, an influx of calls with urgent and sensitive requests, more vulnerable customers and workforces, and a wider …

By Susan Perlmutter The pandemic has changed how we live, work, and the way we communicate. The financial industry, particularly, has faced some difficult issues, including payment processing delays, loan approval backlogs, and overall accessibility. Financial institutions have been inundated with customer service inquiries and have scrambled to provide timely …

MNP’s Strategic Acquisition of Full Service Applied Data Company, T4G, Will Help its Clients Use Their Data to Drive Competitive Advantage, Growth and Market Share CALGARY, AB–MNP, one of Canada’s largest national accounting, tax and business consulting firms, has announced the acquisition of national, applied data services company, T4G, effective …