Beyond Rewards: An Interview with Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo AI Loyalty Cloud
Zsuzsa Kecsmar is the Co-Founder of Antavo AI Loyalty Cloud, one of the leading SaaS platforms in the world, and co-author of the Antavo Global Customer Loyalty Report. Practically every company these days feels the need to have a loyalty program of some kind. Anything to keep customers coming back. …
The AI channel is already here. Most marketing teams just can’t see it yet.
By Michelle Boockoff-Bajdek For most of my career, the website was our most important asset. It’s where we expected the brand relationship to begin in earnest. It’s where campaigns pointed and where journeys unfolded, where we tested messages, optimized conversion paths, measured engagement, and tried to understand what was working. …
Your Data Passed Every Check. It’s Still Lying to You.
by Margarita Savytska Platform migration is sold as a clean slate. New system, better capabilities, fresh start. And the migration itself usually goes fine – records transfer, integrations reconnect, the new platform goes live on schedule. The problems start a few weeks later, when someone notices that conversion rates have …
NIQ, GOcxm Launch Motivations IQ, Helping Brands Decode the “Why” Behind Consumer Behavior
New offering combines NIQ’s trusted shopper and panel data with GOcxm’s behavioral science and AI to uncover the motivations behind purchase, loyalty, and growth TORONTO, ON–GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, and NielsenIQ, a leading consumer intelligence company, announced availability of …
What traditional brand metrics miss about financial relationships
By Michelle Walkey, Executive Vice President, Research, Angus Reid Group After more than two decades working in financial services, one pattern became clear. The biggest shifts rarely announce themselves through headline numbers. Across roles in Canada, the U.K. and the U.S., I have spent years looking at market landscapes, primary …
The Evolution of Demand Generation: From Lead Volume to Revenue Impact
By Jessica Zuckier Demand generation has entered a new era. Volume-based metrics are giving way to a more disciplined, revenue-driven approach built around buyer intent and sales alignment. What’s emerging now isn’t a new tactic, but a new standard for how marketing drives growth. For years, demand generation strategies were …
Small Businesses Double Down for 2026: Majority Plan to Increase Marketing Budgets to Combat Inflation
New Constant Contact Small Business report finds 68 percent of SMBs expect to increase marketing spend despite economic uncertainty WALTHAM, MA–Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, today released findings from its Q1 2026 Small Business Now report. The report includes a survey …
2025 edition of LoyalT reveals most comprehensive study of Canadian retail loyalty program performance
MONTRÉAL, QC—adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of …
The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting
Richard Schenker is a leading expert on loyalty marketing and the original architect of Canada’s most popular points program PC Optimum. “A recent study I saw from Bond Brand Loyalty reported that the average Canadian has about 16 or 17 loyalty programs in their wallet or in their digital wallet, …
Flair Airlines, Netcore Cloud Join Forces to Shape the Future of AI-Led Customer Engagement in Aviation
The partnership underscores Flair’s commitment to innovation and marks a key milestone in delivering seamless, personalized travel experiences NEW YORK, NY–Netcore Cloud, a global leader in Agentic Marketing, today announced a strategic partnership with Flair Airlines, Canada’s leading independent ultra-low-cost carrier, to enhance customer engagement through a personalized, AI-powered digital …