2026 SMCC Sponsorship Marketing Awards Winners Announced
TORONTO, ON–The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2026 Sponsorship Marketing Awards (SMAs) at the awards ceremony held at TIFF Lightbox. The annual awards ceremony honours top tier properties, brands and agencies who have positively shifted the landscape of sponsorship marketing through not only meaningful connections …
Top Canadian Athletes Highlight Where Greatness Begins in New Canada Games Campaign
Andre De Grasse, Marie-Philip Poulin and Katarina Roxon spark greatness in next generation of Canadian champions and leaders OTTAWA, ON–As we mark 500 days before the next Canada Games, the Canada Games Council (CGC) unveiled a bold, new marketing campaign featuring legendary champions who count the Canada Games as a …
Hockey Canada Announces Partnership with Swiss Chalet
Iconic Canadian brand becomes official restaurant partner, presenting sponsor of Countdown to Puck Drop VAUGHAN, ON–Hockey Canada has introduced Swiss Chalet as a new International Marketing Partner, a four-year agreement that will make it the official restaurant partner of Hockey Canada. The announcement comes ahead of the 2021 IIHF World …