Loyalty

MONTRÉAL, QC–Air Canada has renewed its agreement with The Landline Company to extend the popular, luxury motorcoach service to the Ontario communities of Niagara, Sarnia and Muskoka, linking them directly with the airline’s global hub at Toronto Pearson International Airport beginning June 15, 2026. In addition, the carrier also announced …

BOSTON, MA–Wayfair, the destination for all things home, announced the launch of Wayfair Rewards in Canada, bringing the successful program to Wayfair’s Canadian customers. Customers who enroll in Wayfair Rewards will unlock exclusive access to a rich set of benefits including 5% back in rewards, free shipping, exclusive members-only pricing …

Tangerine and Scene+ unlock more ways to earn and redeem as Tangerine launches its first premium points-based rewards credit card TORONTO, ON–Tangerine Bank is launching its first rewards‑based credit card, powered by Scene+, giving clients the ability to earn and redeem points across everyday categories that reflect how Canadians live …

This April 2026 Canadians will be able to accelerate earning on everyday spending and receive premium benefits on United, the world’s largest airline CALGARY, AB–Neo Financial, Canada’s fastest-growing fintech, and United Airlines are teaming up to launch the United MileagePlus Neo World Elite Mastercard, delivering valuable travel benefits like priority …

Members can earn and redeem WestJet Rewards on codeshare flights with Virgin Atlantic via London-Heathrow to the United Arab Emirates, The Maldives and South Africa CALGARY, AB–WestJet and Virgin Atlantic have joined forces to deliver more value to their loyalty members. As of now, WestJet Rewards and Virgin Atlantic Flying …

Together with Scotiabank and Tangerine, Shell Introduces New Ways to Save and Earn with Scene+ CALGARY, AB–Shell Canada Limited (Shell), a subsidiary of Shell plc, is joining the Scene+ loyalty partner network – teaming up with Scene+, Scotiabank and Tangerine to unlock new ways for eligible members to save and …

The Loyalty Whisperers By Marilyn Stewart & Geoffrey Bailey The travel industry invented loyalty programs as we know them. But loyalty is about more than a program, or a tangible redemption offer. The pandemic fundamentally changed the way consumers shop, eat, travel, and interact with brands. As a result, many …

The AIR MILES program will transition to Blue Rewards, offering millions of members a simple, flexible way to earn and redeem rewards and will continue to be operated by a subsidiary of BMO. New program partners will join more than 400 brands across Canada. In summer 2026, Miles automatically convert …

by Richard Schenker The announcement that Desjardins Group and Air Transat, alongside Visa, will introduce a new loyalty initiative in the second half of 2026 represents an important evolution for both organizations. It signals Air Transat’s long-awaited entry into structured loyalty and gives Desjardins a differentiated position in the travel …

MONTREAL, ON–Air Transat is set to transform the experience for travel enthusiasts with a new loyalty program designed to reward loyalty through accessible and personalized benefits. Supported by a strategic partnership with Desjardins Group and enabled by Visa, this program will multiply benefits for its customers, offering an enriched experience …