Loyalty

By Bernice Cheung Loyalty in Canada is shifting from points-based transactions to ecosystem-driven experiences that fit seamlessly into everyday life. Learn how two distinct paths, one built on flexibility and lifestyle relevance, the other on clarity and dependable structure are shaping what Canadians want from their loyalty programs. If you …

​True Loyalty: An Interview with Aaron Dauphinee, Partner, The Wise Marketer Group Aaron Dauphinee is a Partner in The Wise Marketer Group and a recognized authority and popular speaker on loyalty marketing. By Stephen Shaw The knock on most loyalty programs is they’ve never really been about loyalty at all. …

Zsuzsa Kecsmar is the Co-Founder of Antavo AI Loyalty Cloud, one of the leading SaaS platforms in the world, and co-author of the Antavo Global Customer Loyalty Report. Practically every company these days feels the need to have a loyalty program of some kind. Anything to keep customers coming back. …

The launch establishes a new benchmark for loyalty ecosystems in the Nordics, connecting millions of members across leading travel, hospitality, and retail brands LONDON, UK–Loyalty Juggernaut, creator of GRAVTY, the world’s leading cloud-native, enterprise growth platform, today announced at the Loyalty Summit EMEA the successful go-live of Spenn, Norwegian Reward, …

Blue Rewards members can earn Blue Points on qualifying purchases made at participating Dollarama locations nationwide with a linked BMO payment card; BMO Blue Rewards credit cardholders can earn 10x the Points at participating Dollarama locations; Members can access exclusive promotional offers on eGift Cards available through Blue Rewards TORONTO, …

by Erin Lutenski, Head of Marketing, Decentriq Canadian brands invested roughly $11 billion in advertising in 2024, with growth projected to continue through 2026. Much of that spend is going into artificial intelligence (AI)-powered personalization, loyalty program, and campaign optimization. Fewer than 30 per cent of AI leaders say their …

Canadian-built AI platform recognized for unifying CRM, marketing automation, and AI-driven customer engagement TORONTO, ON–LenzVU Inc., a Canadian-built CRM and marketing automation company, today announced that it has been named the Top AI-Powered Marketing Automation Platform in Canada 2026 by MarTech Outlook, a leading publication covering marketing technology innovation across …

BUILDING BRAND EQUITY: HOW MUCH IS CLEAN DATA WORTH TO YOU? By Marilyn Stewart & Geoffrey Bailey One of the most powerful, and frequently overlooked, aspects of customer data is the impact it has on a company’s value. Data and its successful management are, potentially, the highest generators of worth …

The new Tangerine Rewards World Elite Mastercard also introduces Benefinder, changing how clients track and manage rewards TORONTO, April 22, 2026 /CNW/ – Tangerine Bank today unveiled their new Tangerine® Rewards World Elite®* Mastercard®*, its new premium credit card, designed to give Canadians greater flexibility and value from their everyday …

MONTREAL,QC–Mistplay announced the completion of its acquisition of Connected Rewards™ from Mobivity Holdings Corp. (OTCQB: MFON), finalizing the definitive agreement first announced in January 2026. With the transaction now closed, Connected Rewards™ becomes part of Mistplay’s LoyaltyPlay platform, expanding the company’s ability to unlock deeper engagement and loyalty for brands …