Loyalty

AMSTERDAM, ND–Booking.com’s Travel Predictions for 2027 forecast that Canadian travellers will take things beyond the traditional itinerary. Between lower appetites and higher sobriety culture, couples using long hikes to have difficult conversations, paranormal encounters, and more, travel will be going off-script. This year, as Booking.com marks 30 years of industry …

SAN FRANCISCO, BC–MoEngage, the agentic engagement platform trusted by more than 1,350 brands including Loblaws, Poshmark, Nestlé, and Farfetch, announced MoEngage for Shopify, a native integration that unifies a merchant’s Shopify data across 16+ channels including email, SMS, app and web push, WhatsApp, and on-site personalization in real time. Fast-growing Shopify …

ALGARY, AB– Ready for takeoff! WestJet and Tim Hortons® announced a new partnership that unites two iconic Canadian brands in their mission to enhance the travel and coffee drinking experience in the sky. Starting on November 30, 2026 WestJet guests can enjoy an all-new signature coffee experience onboard with the …

British Standards Institution certifies the AI management system governing GRAVTY®’s pioneering Agentic Systems portfolio PALO ALTO, CA–Global loyalty technology leader Loyalty Juggernaut has achieved ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, which governs the development, deployment, oversight and continual improvement of AI capabilities within its GRAVTY® platform. The …

(Sponsored Content) By Anna Cabrera, Post Media Content Works Businesses and organizations in Canada are increasingly using gift cards for a variety of use cases, including customer loyalty and rewards, employee recognition and incentives, social assistance, payment disbursements, corporate perks and more. For the recipient, receiving a gift card creates …

Members who link their Blue Rewards and VIPorter accounts earn VIPorter points up to 20 percent faster, plus bonus Blue Points when redeeming for Porter flights through Blue Rewards Travel. Members receive bonus points in both programs as a welcome offer and access enhanced travel benefits. TORONTO, ON–Blue Rewards and …

Thanks to EQ Bank one lucky PC Optimum member will win 25 million PC Optimum™ points through the Grand Scan contest. Canadians can visit EQ Bank pop-ups at select Loblaw-affiliated grocery stores in Toronto, Vancouver and Calgary, where PC Optimum™ members can Spin-to-Win PC Optimum™ points TORONTO, ON–EQ Bank celebrated …

Loyalty members who link Tims Rewards and Triangle Rewards accounts will earn Canadian Tire Money in addition to Tims Rewards points at participating Tim Hortons restaurants TORONTO, ON–Two iconic and beloved Canadian brands – Canadian Tire Corporation, Limited and Tim Hortons– have officially launched their linked loyalty partnership, helping Canadians …

By Bernice Cheung Loyalty in Canada is shifting from points-based transactions to ecosystem-driven experiences that fit seamlessly into everyday life. Learn how two distinct paths, one built on flexibility and lifestyle relevance, the other on clarity and dependable structure are shaping what Canadians want from their loyalty programs. If you …

​True Loyalty: An Interview with Aaron Dauphinee, Partner, The Wise Marketer Group Aaron Dauphinee is a Partner in The Wise Marketer Group and a recognized authority and popular speaker on loyalty marketing. By Stephen Shaw The knock on most loyalty programs is they’ve never really been about loyalty at all. …