March 2025 Issue

By Paul Bobnak The mailing industry in 2025 stands at a crossroads. We’re all familiar with the challenges facing us, from chronic delivery issues, implementation of the Postmaster General’s Delivering for America strategic plan, and of course, continued postage rate increases. On the other hand, there are even more reasons …

STUDY: Exploring Franchise Marketing By Matthew Haller As a valued partner of Constant Contact, we at the International Franchise Association (IFA) are proud to support their new research efforts to understand how franchise brands are helping their local franchisees achieve marketing success through corporate provided tools for social media, email, …

Insights on Customer Loyalty Loyalty programs remain a cornerstone of marketing strategies in North America, with 70.3 percent of program owners reporting satisfaction. However, while satisfaction levels are relatively high, persistent challenges underscore the need for refinement and innovation in many programs. Key sources of dissatisfaction include poor integration with …

By Del Williams Nothing adds to a letter campaign more than a nice, personalized note, in the author’s actual handwriting. Now imagine adding the personalized note using high-speed, low-cost mailing equipment. Direct mail professionals understand the power of pre-designed fonts that simulate handwriting and make it appear that letters have …

By Greg Brown For online retailers, success hinges on data — which means accuracy is everything. Customer profiles must feature correct address details and location-based insights, providing the foundation for etailers to personalize experiences, refine marketing strategies, and uncover new growth opportunities. Address accuracy plays a bigger role than some …