MoEngage Acquires Aampe to Bring 1:1 Agentic Decisioning to B2C Marketing Teams
The acquisition brings Aampe’s reinforcement learning engine natively into MoEngage, creating the first engagement platform where workflow agents for marketers and decisioning agents that act for each user operate from a single, unified system for true 1-1 personalization at scale SAN FRANCISCO, CA–MoEngage, the agentic customer engagement platform trusted by …
The One-to-One Future Is Here (Almost): An Interview with Jim Sterne, President, Target Marketing
Jim Sterne is a true pioneer in data-driven marketing, a prolific author and popular speaker, and the co-author of “The New Science of Customer Relationships”. By Stephen Shaw From this year onward, AI gets real for marketers everywhere. When it was first released in …
New Research: How Canadian Shoppers Are Navigating Affordability — And What It Means for Competition and Choice
TORONTO, ON–As affordability remains the defining concern for Canadians, new research from Retail Council of Canada (RCC) reveals how consumers are using both digital and physical tools throughout their shopping journey to find the best deal and stretch their dollars. The Spring 2026 Canadian Shopper Sentiment Study, conducted by Leger, …
AI, Rising Revenue Accountability Forcing CMOs to Modernize How Marketing Operates, Says Info-Tech Research Group
AI, evolving buyer expectations, and increased pressure to demonstrate business impact have fundamentally reshaped the role of the chief marketing officer. Info-Tech Research Group’s newly published CMO Playbook provides actionable guidance to help marketing leaders modernize operations, improve revenue performance, strengthen customer experiences, and create a sustainable competitive advantage. ARLINGTON, …
Aokah, Industry Leaders Identify Five Trends Reshaping Global Capability Centers
As Global Capability Centers (GCCs) become strategic enterprise assets, the ability to Globalize Work with Confidence™ is emerging as the defining capability for the next decade. NEW YORK, NY–Over the past decade, Global Capability Centers (GCCs) have undergone a fundamental transformation, evolving from cost arbitrage centers into innovation hubs, technology …