Applied AI

NEWARK, N.J–Altudo, a leading digital experience and customer experience transformation company, announced FastLane, an AI-powered delivery model designed to help organizations launch and modernize Sitecore experiences up to 70% faster while accelerating time-to-value from their digital experience investments. Today’s marketing and digital teams are expected to deliver engaging customer experiences …

As Global Capability Centers (GCCs) become strategic enterprise assets, the ability to Globalize Work with Confidence™ is emerging as the defining capability for the next decade. NEW YORK, NY–Over the past decade, Global Capability Centers (GCCs) have undergone a fundamental transformation, evolving from cost arbitrage centers into innovation hubs, technology …

Any enterprise team can now ask questions and get trusted answers from complete, real-time behavioral data, without moving data outside their environment, in the AI client they already use LONDON, UK–Celebrus, a global leader in first-party behavioral data and digital identity resolution, today announced the launch of Celebrus AI — …

Verndale brings Sitecore expertise and practical AI programs that help marketers move faster, create more relevant content, and deliver more connected customer experiences BOSTON, MA–Verndale announced its participation in Sitecore’s Velocity Program, strengthening its collaboration with Sitecore to help brands get more value from SitecoreAI. SitecoreAI gives marketers a trusted …

By Michelle Boockoff-Bajdek For most of my career, the website was our most important asset. It’s where we expected the brand relationship to begin in earnest. It’s where campaigns pointed and where journeys unfolded, where we tested messages, optimized conversion paths, measured engagement, and tried to understand what was working. …

by Erin Lutenski, Head of Marketing, Decentriq Canadian brands invested roughly $11 billion in advertising in 2024, with growth projected to continue through 2026. Much of that spend is going into artificial intelligence (AI)-powered personalization, loyalty program, and campaign optimization. Fewer than 30 per cent of AI leaders say their …

Canadian-built AI platform recognized for unifying CRM, marketing automation, and AI-driven customer engagement TORONTO, ON–LenzVU Inc., a Canadian-built CRM and marketing automation company, today announced that it has been named the Top AI-Powered Marketing Automation Platform in Canada 2026 by MarTech Outlook, a leading publication covering marketing technology innovation across …

The first enterprise voice AI built as one system, eliminating the multi-vendor complexity, latency tax, and language ceilings that have held enterprise voice automation back for a decade SAN MATEO, CA–Global enterprises answer billions of customer calls a year. Almost all of them run through complex stitched-together architecture. One vendor …

New full-stack offering turns content operations into an agentic growth engine NEW YORK and MUMBAI, INDIA–Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company, launched a new offering — Agentic Marketing Services — in partnership with Typeface, the marketing orchestration engine for the world’s leading enterprises. The offering is designed to …

TORONTO, ON–MyChoice, a Canadian insurtech focused on improving submission quality and underwriting confidence across broker and carrier channels, announced the launch of its insurance shopping application within ChatGPT, enabling users to explore auto and life insurance through a conversational interface. With this launch, MyChoice becomes the first company in Canada …