Applied AI

Jim Sterne is a true pioneer in data-driven marketing, a prolific author and popular speaker, and the co-author of “The New Science of Customer Relationships”.             By Stephen Shaw From this year onward, AI gets real for marketers everywhere. When it was first released in …

BOSTON, MA–Repsly, Inc., a leader in retail execution software for the consumer goods (CG) industry which has a wide range of customers in Canada, announced the launch of Territory Advisor, a new artificial intelligence feature that helps Consumer Packaged Goods brands (CPGs) and Retail Service Organizations optimize field team performance …

NEWARK, N.J–Altudo, a leading digital experience and customer experience transformation company, announced FastLane, an AI-powered delivery model designed to help organizations launch and modernize Sitecore experiences up to 70% faster while accelerating time-to-value from their digital experience investments. Today’s marketing and digital teams are expected to deliver engaging customer experiences …

As Global Capability Centers (GCCs) become strategic enterprise assets, the ability to Globalize Work with Confidence™ is emerging as the defining capability for the next decade. NEW YORK, NY–Over the past decade, Global Capability Centers (GCCs) have undergone a fundamental transformation, evolving from cost arbitrage centers into innovation hubs, technology …

TELUS Digital brings engineering expertise and the experience of operating contact centers at scale to implement and optimize Cresta’s customer experience AI platform, giving global brands an AI solution that analyzes every interaction, deploys AI agents, and augments frontline teams VANCOUVER, BC–TELUS Digital, a global technology service provider specializing in …

Any enterprise team can now ask questions and get trusted answers from complete, real-time behavioral data, without moving data outside their environment, in the AI client they already use LONDON, UK–Celebrus, a global leader in first-party behavioral data and digital identity resolution, today announced the launch of Celebrus AI — …

Verndale brings Sitecore expertise and practical AI programs that help marketers move faster, create more relevant content, and deliver more connected customer experiences BOSTON, MA–Verndale announced its participation in Sitecore’s Velocity Program, strengthening its collaboration with Sitecore to help brands get more value from SitecoreAI. SitecoreAI gives marketers a trusted …

By Michelle Boockoff-Bajdek For most of my career, the website was our most important asset. It’s where we expected the brand relationship to begin in earnest. It’s where campaigns pointed and where journeys unfolded, where we tested messages, optimized conversion paths, measured engagement, and tried to understand what was working. …

by Erin Lutenski, Head of Marketing, Decentriq Canadian brands invested roughly $11 billion in advertising in 2024, with growth projected to continue through 2026. Much of that spend is going into artificial intelligence (AI)-powered personalization, loyalty program, and campaign optimization. Fewer than 30 per cent of AI leaders say their …

Canadian-built AI platform recognized for unifying CRM, marketing automation, and AI-driven customer engagement TORONTO, ON–LenzVU Inc., a Canadian-built CRM and marketing automation company, today announced that it has been named the Top AI-Powered Marketing Automation Platform in Canada 2026 by MarTech Outlook, a leading publication covering marketing technology innovation across …