Applied AI

By Steve Oriola Marketers have used AI to make their ads smarter. The pages those ads lead to haven’t kept pace. Paid media has never been more precise. AI can now find the audiences most likely to convert, write and test dozens of creative variations, and shift bids in real …

by Jeff Elliott As AI-powered search draws answers from independent sources across the internet, technical articles, application stories, interviews, and industry reporting published by trade publications may take on an entirely new level of importance. For decades, trade publications and their online platforms have played a prominent role in manufacturing …

Mastering Agentic AI: An Interview with Martin Kihn, Senior Vice President, Strategy at Salesforce           By Stephen Shaw Never before have so many people become as infatuated as quickly and as enthusiastically with an emerging technology as they have with AI. According to one estimate, 66 …

SAN FRANCISCO, BC–MoEngage, the agentic engagement platform trusted by more than 1,350 brands including Loblaws, Poshmark, Nestlé, and Farfetch, announced MoEngage for Shopify, a native integration that unifies a merchant’s Shopify data across 16+ channels including email, SMS, app and web push, WhatsApp, and on-site personalization in real time. Fast-growing Shopify …

Collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio’s broader agentic AI strategy TORONTO, ON–Sabio Holdings, a Los Angeles-based creator-led, data-driven and AI-powered AdTech company helping global brands reach, engage and validate (R.E.V.) streaming TV audiences, and Gentoro, an Toronto-based enterprise AI company focused on …

British Standards Institution certifies the AI management system governing GRAVTY®’s pioneering Agentic Systems portfolio PALO ALTO, CA–Global loyalty technology leader Loyalty Juggernaut has achieved ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, which governs the development, deployment, oversight and continual improvement of AI capabilities within its GRAVTY® platform. The …

BARRIE, ON–Rob Gerbrandt CD, PMP, IGP, FIIM, launched Information Governance Imperatives for the Modern Executive. The book gives readers a broader perspective on how Information Governance influences their leadership. “This book deserves a place on the desk of every executive, data leader, and governance professional,” said Amb (Dr) Oyedokun Ayodeji …

New agentic capabilities reduce technology sprawl, operational overhead, and governance complexity for organizations; Catalyst also remains free for students CORNWALL, ON–Zoho Corporation, a global technology company, announced major enhancements to Catalyst by Zoho, its Platform-as-a-Service (PaaS), now weaving agentic development capabilities directly into the coding environments developers already use. Additions …

The rebrand signals a structural shift: from software vendor to AI-native outcome partner, backed by seven autonomous agents and a human co-ownership model TORONTO, ON–Netcore Cloud, a global leader in MarTech, Customer Engagement, CPaaS, Email Marketing & Product discovery, has rebranded as Netcore.ai, marking the company’s formal transition to an …

Jim Sterne is a true pioneer in data-driven marketing, a prolific author and popular speaker, and the co-author of “The New Science of Customer Relationships”.             By Stephen Shaw From this year onward, AI gets real for marketers everywhere. When it was first released in …