Applied AI

By Jan Kestle, President, Environics Analytics Every organization is looking for better outcomes. They want smarter decisions, stronger performance and results they can explain and defend. Today, many leaders see artificial intelligence (AI) and advanced platforms as the path forward— and they can be. But too often, an essential truth …

New AI Search Intelligence Capability Enables Brands to Measure and Optimize Visibility Across Generative AI Platforms TORONTO, ON–BrandPilot AI Inc., a performance marketing technology company focused on eliminating inefficiencies in digital advertising, launched SearchIQ™, a new capability designed to help advertisers measure and optimize brand visibility across large language model …

HELSINKI, FINLAND–Supermetrics, the Marketing Intelligence Platform trusted by thousands of marketing teams, released its 2026 Marketing Data Report based on a global survey of marketers at leading brands and agencies. The report finds that leadership urgency around AI continues to rise, with 80% of marketers feeling pressure to adopt AI. …

How 2 trillion tokens and 20+ production use cases help telecoms escape ‘Pilot Purgatory’ with insights from NVIDIA, F3 Networks and TELUS VANCOUVER, BC–TELUS Digital will showcase production-ready artificial intelligence (AI) driven customer experience (CX) and network optimization solutions for telecommunications providers at Mobile World Congress (MWC) 2026 in Barcelona, …

Taps veteran tech executive to lead team TORONTO, ON–Royal Bank of Canada has created the AI Group, a newly established team reporting to the Chief Executive Officer that will accelerate the bank’s AI ambitions over the next several years. Building on existing capabilities and top AI talent, this group will …

TORONTO, ON–Building on a multi-year strategic retail partnership, Canadian Tire Corporation has moved to the next phase of its collaboration with Microsoft, with the development of a custom retail intelligence platform designed to help the Company better anticipate and serve the everyday moments that matter most to Canadians. Following a …

New collaboration provides unified sovereign infrastructure, cloud applications and Canadian-hosted AI in a single environment. MONTRÉAL, QC–Bell Canada and SAP Canada announced a Memorandum of Understanding (MoU) to jointly deliver a comprehensive Canadian‑operated cloud solution designed to meet high standards of data protection and strengthen Canada’s digital sovereignty. The partnership …

TORONTO, ON–Agentiiv, a pioneer in enterprise-grade, agentic AI systems in Canada, announced a technology partnership with the Vector Institute. As a Vector technology partner, Agentiiv gains access to strategic advisory support from a leading AI institute. It’s a partnership that signals the importance of AI systems that scale human expertise, …

By 2030, surveyed executives anticipate AI spend to shift from efficiency to innovation; AI productivity gains projected to increase by 42%, fueling reinvestment for growth; 67% of respondents expect AI to eliminate resource and skills constraints ARMONK, N.Y.–New research from the IBM Institute for Business Value reveals that nearly eight …

Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but McKinsey’s State of Marketing Europe 2026 report finds few CMOs are acting boldly This report is a collaborative effort by Aurélia Bettati, Jerome Königsfeld, Jesko Perrey, Kai Vollhardt, Thomas Bauer, Tjark Freundt, …