Tourisme Montréal launches summer season with strong growth across all markets
MONTRÉAL, QC–As the city enters its summer season, all indicators point to a year marked by growth across all markets, a more diversified visitor base, and strong demand for the destination. “Summer 2026 is shaping up to be the strongest of the past three years, with a richer offer spread …
Vividata Spatial Gains Momentum as Glassroom and ChangeMakers Adopt Platform for Canadian Media Planning
TORONTO, ON–Vividata, a Canadian authoritative source for cross-media and consumer behaviour insights, announced that ChangeMakers and Glassroom have selected Vividata Spatial to strengthen audience planning, activation, and outcome measurement across the Canadian media ecosystem. Built from Vividata’s Study of the Canadian Consumer and Metrica passive panel data (SCC/Digital), Vividata Spatial …
GEEKCO ANNOUNCES MAJOR UPDATE TO ITS TELLME APPLICATION
MONTRÉAL, QC–Geekco Technologies Corporation released the latest and most innovative update of its TellMe application, now available on the App Store and Google Play. With its enhanced features, TellMe appeals to a broader audience, both across diverse age groups and a wide range of businesses from independent stores to large …
KITS Eyecare Expands Retail Footprint with Toronto Store
Expanding Omni-Channel Vision to Canada’s Largest City VANCOUVER, BC–Kits Eyecare Ltd. a leading vertically integrated eyecare provider, is pleased to announce plans to expand into its second retail location, expected to open in Toronto in Q1 2026. The space, located on Queen Street West, represents the Company’s second retail showroom …
ENVIRONICS ANALYTICS LAUNCHES GROUNDBREAKING ENHANCEMENTS TO CANADA’S MOST COMPREHENSIVE MOBILE MOVEMENT DATABASE
Combining location data from apps in phones with anonymized signals from cell network data introduces the next gen of mobile movement stats TORONTO, ON–Environics Analytics (EA) released new enhancements to its MobileScapes product suite. For the first time anywhere, EA’s data scientists have successfully combined SDK data (from GPS enabled …
Environics Analytics Launches All-New Spotlight Platform
Quick Canadian Consumer, Market Insights TORONTO, ON–Environics Analytics (EA) announced the launch of its self-serve data analytics reporting platform, SPOTLIGHT. Offered as software-as-a-service, this easy-to-use tool is powered by EA’s industry-leading data and provides in-depth consumer and market insights for small businesses, financial advisors, realtors and others to help optimize …
New analytics tool targets business travel performance
Solution goes beyond classic dashboard to help tell story of travel program performance Egencia has a new enhanced data visualization and analytics platform to help companies bring their travel program story to life. Travel managers can explore data visually, discover hidden insights, identify new sources of savings and optimize spend …
Geolocation changes marketing
By Robert Szyngiel What do Starbucks, Whole Foods, Taco Bell and L’Oreal have in common? They are among the first wave of brands to dip their toes into the geolocation pool. By recognizing the power of location as a strategic marketing tool, these companies have demonstrated that it can be …
POTLOC finds new funding, expands intelligent crowdsourcing insights
Montreal–POTLOC, the Montreal startup for location-based consumer market studies, closed a new funding round at $2.5 million. Ecofuel Fund, a seed investment fund for clean technologies, led the funding round, closing with an oversubscription surpassing the targeted amount fivefold. POTLOC has attracted notable investors such as Desjardins Capital and CapHorn …
Retailers make gains in mobile commerce
Retailers must think like eCommerce companies to survive and grow BY JEREMY GILMAN What was once every marketer’s nightmare — the sight of someone pulling out their phone in a retail store to price-compare online (a.k.a. showrooming) — is actually not as jarring as one might originally think. In this …