Multicultural marketing pioneer names new leadership team

Maple Diversity Communications announces key leadership appointments MISSISSAUGA, ON–Leading multicultural marketing agency, Maple Diversity Communications Inc., recently announced the appointment of four key roles to its senior leadership team. The new hires that have joined the Maple Diversity team are as follows: Gabe Mederos has joined the agency as the …

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Wiltshire retiring from role as president of The CMA

CMA announces executive leadership changes TORONTO, ON–The Board of Directors of the Canadian Marketing Association (CMA) announced that John Wiltshire has decided to retire from his role as President and CEO effective May 2, 2022. “John has made an outstanding contribution to the CMA over the past five years,” says …

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Inside Data Privacy Day 2022

Jan Kestle highlights the importance of a robust conversation on data privacy, and the central role it plays in Environics Analytics’ strategy and operations by Jan Kestle On International Privacy Day 2022, it is important to emphasize that the use of data and analytics makes the lives of Canadians better. …

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Tania Leil O’Brien Joins Environics Analytics As Chief Marketing Officer

TORONTO, ON–Experienced marketer Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the newest member of the Environics Analytics leadership team. “EA is growing rapidly; adding managed services like marketing activation, clean room and campaign effectiveness measurement to our widely …

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Zenith ‘Reimagining ROI’ for brands of tomorrow, new leadership, new focus

Renewed mandate puts enhanced focus on first-party data, making Zenith a best-in-class steward ensuring Canadian brands have global access to the right insights TORONTO, ON–Publicis Media unveiled a new mandate for its long-time marquee media agency Zenith to launch the next generation of creative consulting, positioning it as a leader …

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Environics Analytics Names Cadillac Fairview Client of the Year for 2021

Rapid innovation is fundamental to CF’s globally competitive business model TORONTO< ON–Environics Analytics named commercial real estate leader, Cadillac Fairview, is the recipient of its Client of the Year award. For over a decade, Cadillac Fairview (CF) has constantly challenged EA to quickly innovate with new customer insights and research …

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Richardson Wealth Adds Top Talent to Communications and Marketing Teams

TORONTO, ON–RF Capital Group Inc. (TSX: RCG) announced their communications team and marketing team have been strategically broadened to include industry professionals possessing critical skills for brand promotion and development in multiple media formats. Recently joined, this roster of top talent includes a Vice-President of Digital Strategy, a Senior Content …

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Hootsuite Welcomes Maggie Lower as Chief Marketing Officer

Lower will oversee Hootsuite’s global marketing organization VANCOUVER, BC–Hootsuite, the leader in social media management solutions, announced Maggie Lower joined the company as Chief Marketing Officer. In her role as a key member of Hootsuite’s executive leadership team, Maggie will own the brand’s overall global strategy, demand generation, communications, and …

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Sustainable Mail Group launches to encourage engagement, stewardship

Encouraging engagement, learning and stewardship TORONTO, ON–The Sustainable Mail Group is pleased to announce it’s official launch with the unveiling of it’s website and LinkedIn Group. In 2020, a group composed of sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could …

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Canada’s largest integrated marketing agency adds omnichannel retail veteran to its leadership ranks

MISSISSAUGA, ON–North American integrated marketing agency Mosaic has named Jason Dubroy Senior Vice President, Commerce and Experience. Dubroy will work with the North American retail and shopper marketing team, developing digitally driven, integrated commerce programs that build brands and drive business results for Mosaic’s clients. Additionally, he will play a …

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