Digital Transformation Is Not the Outcome. What’s your Digital Plan?
By David Battersby In my role as VP of Sales at AIIM, I regularly sit down with senior decision-makers from some of Canada’s leading financial institutions, along with insurance executives across North America. The conversations often begin with digital transformation. How do we move more customers to digital delivery? How …
The Great Paid Media Disconnect
By Steve Oriola Marketers have used AI to make their ads smarter. The pages those ads lead to haven’t kept pace. Paid media has never been more precise. AI can now find the audiences most likely to convert, write and test dozens of creative variations, and shift bids in real …
Your Data Passed Every Check. It’s Still Lying to You.
by Margarita Savytska Platform migration is sold as a clean slate. New system, better capabilities, fresh start. And the migration itself usually goes fine – records transfer, integrations reconnect, the new platform goes live on schedule. The problems start a few weeks later, when someone notices that conversion rates have …
Small Businesses Double Down for 2026: Majority Plan to Increase Marketing Budgets to Combat Inflation
New Constant Contact Small Business report finds 68 percent of SMBs expect to increase marketing spend despite economic uncertainty WALTHAM, MA–Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, today released findings from its Q1 2026 Small Business Now report. The report includes a survey …
Study: “Reaching out” Tops the List of Most Overused Email Buzzwords
ZeroBounce analyzed more than one million real work emails to uncover the most common email clichés SANTA BARBARA, CA—“Reaching out” is the most overused email cliché, with “checking in” and “follow up” close behind, according to a new study by ZeroBounce. Phrases like “please advise” and “hope my email finds …
Unbounce’s 2024 Conversion Benchmark Report Proves that Attention Spans are Declining, and so are Conversion Rates
Recent data from over 57 million landing page conversions confirms that complex copy is hurting conversion rates 62 percent more than in 2020 Key report findings include: When it comes to landing page copy, difficult words are most likely to negatively impact conversion rates Landing pages written at a 5th …
Canadian data provider powers branded content with 700,000 targeted emails
Establish a direct line to audience with direct response, CASL email across the country Toronto, ON–Marketers looking for a channel solution that will expedite the company’s brand and messaging have a new large email file to power their campaigns. cmi Media’s CASL compliant email file offers an accelerated response to …
Firm Aims to Make Pre-GDPR Data Legal, Compliant
Security leader offers the first and only software solution for companies to transform illegal pre-GDPR data while retaining full analytical, AI and machine learning potential NEW YORK–Anonos, the global leader in data risk management, security and privacy, today launched its SaveYourData software solution, designed to allow companies operating under the …
E-mail Append 101
A quick and easy guide to grow your list By Greg Brown E-mail marketing is generally less expensive than traditional mail or telemarketing initiatives, often yielding a high response rate and a solid return on investment (ROI). Proven as direct and trackable, e-mail adds value by bolstering customer participation and …
Cyber Monday emails sent day-of drive higher conversions despite spike in email volume
Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-themed Messages Cyber Monday emails sent in 2017 generated the highest average conversion rates (purchase per click) among all holiday emails (9.8 percent), confirming Cyber Monday’s significant potential as a purchase driver. In its 2018 Holiday Marketing Guide, ( …