Data Analytics

The acquisition brings Aampe’s reinforcement learning engine natively into MoEngage, creating the first engagement platform where workflow agents for marketers and decisioning agents that act for each user operate from a single, unified system for true 1-1 personalization at scale SAN FRANCISCO, CA–MoEngage, the agentic customer engagement platform trusted by …

BOSTON, MA–Repsly, Inc., a leader in retail execution software for the consumer goods (CG) industry which has a wide range of customers in Canada, announced the launch of Territory Advisor, a new artificial intelligence feature that helps Consumer Packaged Goods brands (CPGs) and Retail Service Organizations optimize field team performance …

New capabilities across retail and hospitality help high-volume businesses simplify operations, move faster and deliver more seamless customer experiences MONTREAL, QC–Lightspeed Commerce Inc. , the unified omnichannel platform powering ambitious retail, golf and hospitality businesses in over 100 countries, announced a new wave of product innovations across Lightspeed Retail and …

As Global Capability Centers (GCCs) become strategic enterprise assets, the ability to Globalize Work with Confidence™ is emerging as the defining capability for the next decade. NEW YORK, NY–Over the past decade, Global Capability Centers (GCCs) have undergone a fundamental transformation, evolving from cost arbitrage centers into innovation hubs, technology …

Any enterprise team can now ask questions and get trusted answers from complete, real-time behavioral data, without moving data outside their environment, in the AI client they already use LONDON, UK–Celebrus, a global leader in first-party behavioral data and digital identity resolution, today announced the launch of Celebrus AI — …

Canadian-built AI platform recognized for unifying CRM, marketing automation, and AI-driven customer engagement TORONTO, ON–LenzVU Inc., a Canadian-built CRM and marketing automation company, today announced that it has been named the Top AI-Powered Marketing Automation Platform in Canada 2026 by MarTech Outlook, a leading publication covering marketing technology innovation across …

New offering combines NIQ’s trusted shopper and panel data with GOcxm’s behavioral science and AI to uncover the motivations behind purchase, loyalty, and growth TORONTO, ON–GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, and NielsenIQ, a leading consumer intelligence company, announced availability of …

Your Reviews Are AI Source Material, But Do They Actually Say Anything? By Ali de Bold, Founder and CEO, Butterly Before I started ChickAdvisor in 2006, I had a bathroom counter covered in products that didn’t work. Makeup I bought based on packaging or a splashy ad. A pump that …

TORONTO, ON–Vividata, a Canadian authoritative source for cross-media and consumer behaviour insights, announced that ChangeMakers and Glassroom have selected Vividata Spatial to strengthen audience planning, activation, and outcome measurement across the Canadian media ecosystem. Built from Vividata’s Study of the Canadian Consumer and Metrica passive panel data (SCC/Digital), Vividata Spatial …

by Ned Seagrim Imagine a world where you could access the voice of your customer at any moment – from formulating the brief and developing the strategy to brainstorming the solution and iterating the execution. This isn’t a business utopia. This is the new reality synthetic audiences are making possible.  …