Data Analytics

As Global Capability Centers (GCCs) become strategic enterprise assets, the ability to Globalize Work with Confidence™ is emerging as the defining capability for the next decade. NEW YORK, NY–Over the past decade, Global Capability Centers (GCCs) have undergone a fundamental transformation, evolving from cost arbitrage centers into innovation hubs, technology …

Any enterprise team can now ask questions and get trusted answers from complete, real-time behavioral data, without moving data outside their environment, in the AI client they already use LONDON, UK–Celebrus, a global leader in first-party behavioral data and digital identity resolution, today announced the launch of Celebrus AI — …

Canadian-built AI platform recognized for unifying CRM, marketing automation, and AI-driven customer engagement TORONTO, ON–LenzVU Inc., a Canadian-built CRM and marketing automation company, today announced that it has been named the Top AI-Powered Marketing Automation Platform in Canada 2026 by MarTech Outlook, a leading publication covering marketing technology innovation across …

New offering combines NIQ’s trusted shopper and panel data with GOcxm’s behavioral science and AI to uncover the motivations behind purchase, loyalty, and growth TORONTO, ON–GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, and NielsenIQ, a leading consumer intelligence company, announced availability of …

Your Reviews Are AI Source Material, But Do They Actually Say Anything? By Ali de Bold, Founder and CEO, Butterly Before I started ChickAdvisor in 2006, I had a bathroom counter covered in products that didn’t work. Makeup I bought based on packaging or a splashy ad. A pump that …

TORONTO, ON–Vividata, a Canadian authoritative source for cross-media and consumer behaviour insights, announced that ChangeMakers and Glassroom have selected Vividata Spatial to strengthen audience planning, activation, and outcome measurement across the Canadian media ecosystem. Built from Vividata’s Study of the Canadian Consumer and Metrica passive panel data (SCC/Digital), Vividata Spatial …

by Ned Seagrim Imagine a world where you could access the voice of your customer at any moment – from formulating the brief and developing the strategy to brainstorming the solution and iterating the execution. This isn’t a business utopia. This is the new reality synthetic audiences are making possible.  …

By Jan Kestle, President, Environics Analytics Every organization is looking for better outcomes. They want smarter decisions, stronger performance and results they can explain and defend. Today, many leaders see artificial intelligence (AI) and advanced platforms as the path forward— and they can be. But too often, an essential truth …

Frost & Sullivan recognizes SharpenCX for delivering customer trust, transparency, and reliability through a cloud-native architecture and AI-driven workflows SAN ANTONIO, TX–Frost & Sullivan announced SharpenCX as the 2026 North American Customer Value Leadership Recognition in the cloud contact center sector for its outstanding achievements in financial strength, strategic expansion, …

TORONTO, ON–Building on a multi-year strategic retail partnership, Canadian Tire Corporation has moved to the next phase of its collaboration with Microsoft, with the development of a custom retail intelligence platform designed to help the Company better anticipate and serve the everyday moments that matter most to Canadians. Following a …