Mapping Immigration: Environics Analytics Launches NewToCanada

TORONTO, ON–Environics Analytics (EA) announced the launch of NewToCanada, a powerful quarterly demographic database designed to capture Canadian immigration trends by immigration type, country of origin and region of origin. These data help quantify permanent and non-permanent residents, which countries residents are coming from and where these new residents are …

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Environics Analytics Launches All-New Spotlight Platform

Quick Canadian Consumer, Market Insights TORONTO, ON–Environics Analytics (EA) announced the launch of its self-serve data analytics reporting platform, SPOTLIGHT. Offered as software-as-a-service, this easy-to-use tool is powered by EA’s industry-leading data and provides in-depth consumer and market insights for small businesses, financial advisors, realtors and others to help optimize …

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Melissa Expands Postal Partnerships, Giving Etailers and Direct Marketers a One-stop Shop for International Reach

Breadth of licensed international address data adds to Melissa’s arsenal of address management, ID verification, and data enrichment tools RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality and address management solutions, today announced expansion of its postal partnerships which include the United States Postal Service (USPS), Canada …

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Nielsen Enhances Identity System for Digital Ad Ratings in Canada

Demographic data from multiple data providers powers up the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web TORONTO, ON–On April 1, Nielsen enhanced its open web methodology in Canada for Digital Ad Ratings through the Nielsen Identity System alongside seven other markets: …

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Environics Analytics Collaborates with Amazon Ads Services to Deliver Powerful, Efficient Media Reach

TORONTO, ON–Environics Analytics’ (EA) PRIZM® segments are being added to Amazon’s digital advertising service, expanding Amazon’s offering of data-driven insights for advertisers and marketers. These new segments provide marketers with the ability to seamlessly execute digital media campaigns based on their pre-built custom audiences. They will also enable advertisers and …

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Tania Leil O’Brien Joins Environics Analytics As Chief Marketing Officer

TORONTO, ON–Experienced marketer Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the newest member of the Environics Analytics leadership team. “EA is growing rapidly; adding managed services like marketing activation, clean room and campaign effectiveness measurement to our widely …

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Environics Analytics Names Cadillac Fairview Client of the Year for 2021

Rapid innovation is fundamental to CF’s globally competitive business model TORONTO< ON–Environics Analytics named commercial real estate leader, Cadillac Fairview, is the recipient of its Client of the Year award. For over a decade, Cadillac Fairview (CF) has constantly challenged EA to quickly innovate with new customer insights and research …

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Environics Analytics unveils FuturesLab at User Conference

Investment in Advanced Analytics to Better Connect and Engage Target Audiences TORONTO, ON–At their 15th Annual User Conference, with more than 1,000 delegates in attendence, Environics Analytics announced the creation of EA FuturesLab, a multi-million-dollar investment to ensure advertisers, agencies and platforms get the right message to the right audiences …

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NowVertical Group Acquires Integra Data & Analytic Solutions Corp

Acquisition will expand NOW’s technology offering and accelerate growth with new energy and renewables vertical TORONTO, ON–NowVertical Group Inc. , a global big data analytics software and services company, has acquired Alberta-based data analytics company Integra Data & Analytic Solutions Corp. The acquisition of Integra provides the Company with a …

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Hapbee Expands Leadership Team to Support Aggressive Growth Strategy

VANCOUVER, BC–Hapbee Technologies, Inc. , a wearable, wellness technology company, announced the appointment of two experienced technology executives: Eric Brassard as Chief Revenue Officer and Yannick Desjardins as Chief Technology Officer. Eric Brassard joins Hapbee as Chief Revenue Officer, where he will oversee marketing, data, strategy and growth. A proven …

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