By Geoff Linton Ten years ago, marketing was simpler: fewer digital vehicles, less algorithmic targeting, and audiences with more time and fewer interruptions. Today, in our fast-paced, evolving digital world, marketers are scrambling to keep up. Balancing data, technology, numerous marketing vehicles, and relentless campaign schedules is overwhelming. By wearing …

Mark Abraham is Boston Consulting Group’s Marketing, Sales and Pricing Practice Leader for North America and the co-author of the book “Personalized: Customer Strategy in the Age of AI”. By Steve Shaw Right offer – right time – right message. Tough for most marketers to get right, never mind in …

By CB Insights We share 3 predictions for how generative AI and agentic commerce will transform the experience across the 5 stages of the customer journey. Shopping could soon be as simple as saying “yes.” Imagine: Your personal AI agent notifies you that a hair dryer you’ve been eyeing is …