550x100

Digital

Businesspeople competing with bicycles and running in the city
Digital

A prescription for multichannel marketing

DIGITAL BUSINESS | A prescription for multichannel marketing By Monique Duquette It’s no secret that today’s marketers are on a quest to uncover a 360-degree view of their customers. As customer expectations for a personalized experience grow, consumers have come to anticipate consistent “custom-made” treatment across all channels. In turn, the …

READ MORE →

eTailCanadaSET2_500x100BNR1 Report

3C-Logic_sales_550x100

Data Analytics

measure-marketing
Data Analytics

Marketing measurement do’s and don’ts

If you can’t measure the full impact of your marketing, you can’t invest wisely. Executives are always looking at ROI, so marketers who want to capture the C-suite’s attention need to draw a clear line between marketing activities and results. Do: Express marketing measurements in business language Speak the language …

READ MORE →

Fundraising

Fundraising

ALS Canada fundraising account goes to Stephen Thomas

  TORONTO–Stephen Thomas Ltd (ST), the integrated full-service agency specializing in marketing and fundraising exclusively for the non-profit sector, has won the ALS Canada fundraising account, as well as new integrated digital and direct mail projects from Amnesty International, University of Toronto and the YMCA of Greater Toronto. “The breadth …

READ MORE →

Targeting and Acquisitions

newsletter
Targeting and Acquisition

Marketing with newsletters

Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub”. …

READ MORE →

Loyalty

3253921_C2MTL2014_ACCUEIL©Agnieszka_S
Industry NewsLoyalty

It’s a great time to be a marketer: thoughts on the C2MTL Conference

It is always interesting to hear how CMOs from different sectors, and even other countries, are dealing with the new marketing realities of evolving customer demands, continuous technology innovations, and the ever increasing sources of information on the customer – data is now available from every consumer touch point. These …

READ MORE →

Operations and Logistics

android-pay
DigitalIndustry NewsOperations and Logistics

Why Android Pay is a big deal

Google announced Android Pay last week at its I/O conference. The internet giant outlined a set of APIs that will allow developers to add an Android Pay button to their app and banks to enable payments in their existing applications, facilitating in-app and in-store payments on Android devices with KitKat 4.4 …

READ MORE →