DM Magazine | Data-Driven, Response-Based Marketing

Applied AI Data Analytics

Fast-Growing Montreal AI Startup Hippoc Receives $3 million Funding Infusion

January 2023 Issue

Recognition is Critical

January 2023 Issue

A Double-Take: Digital Twins and Customer Experience (CX)
January 2023 Issue

The Myths and Realities of Social Intelligence and Analytics

January 2023 Issue

Should You Build or Buy a Channel Incentives Platform?

January 2023 Issue

How AI is Revolutionizing the Fulfillment Process
January 2023 Issue

ShopThing Refines The Omnichannel Experience

January 2023 Issue

8 Predictions for the Year Ahead

January 2023 Issue

3 Ways Data-Driven Marketers Will Prevail in 2023

Breaking News & Online Features

Compliance Data Protection

CIO Strategy Council Publishes National Standard for Data-Driven, Consumer Directed Finance

November 26, 2022

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Digital Asset Management Loyalty

AIR MILES to become first brand-agnostic loyalty program of the Metaverse

November 26, 2022

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Canada Post segment reports $227-million loss before tax for third quarter

November 26, 2022

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Gifts & Rewards Loyalty

AIR MILES announces multi-year contract extension with Shell Canada

November 25, 2022

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Disruptive Technology Industry Trends Marketing Research

Canadian technology leaders plan to invest heavily in major emerging technologies: KPMG

November 25, 2022

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Delivery Fulfillment Retail

Purolator partners with Best Buy on holiday shipping

November 25, 2022

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Data Analytics Delivery

Geotab, Atom Power partner to deliver data-driven analytics for EV charging management

November 25, 2022

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Environics Analytics’ Jan Kestle honoured for lifetime’s work

November 24, 2022

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Industry Trends Influencer Marketing

What’s Trending with Influencers: Nielsen Canada Reports Canadian Influencer Trends

August 5, 2022

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Data Analytics Industry Trends

Mapping Immigration: Environics Analytics Launches NewToCanada

August 3, 2022

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Engagement & Analytics Mergers and Acquisitions

The AIIM Group Acquires Prime Data

July 13, 2022

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2022 Excellence in Retailing Awards: WINNERS ANNOUNCED

June 25, 2022

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Delivery Retail

DoorDash, Loblaw announce new, innovative offering to bring express delivery of grocery and convenience items to customers in Canada

June 23, 2022

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Delivery Retail

GTA Walmart Canada customers can now receive online orders in as fast as 30 minutes

June 23, 2022

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Canadian Marketing Association Leadership Marketing Research

Diverse senior leadership key to engagement, retention: Canadian Marketing Association

June 23, 2022

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Gifts & Rewards Marketing Research

71 per cent of Canadians say inflation will impact their travel plans in 2022

June 23, 2022

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Loyalty Marketing Research

Bond Loyalty Report: After Years Behind Masks, Consumers Just Want To “Be Seen”

June 15, 2022

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Marketing Research

When Looking for Meaningful Purchases, Consumers Prefer Less Expensive Options

May 11, 2022

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PRINT EDITION HIGHLIGHTS | January 2023

January 2023 Issue

The Agency / In-House Pendulum Swings Again

January 17, 2023

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January 2023 Issue

3 Ways Data-Driven Marketers Will Prevail in 2023

January 17, 2023

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January 2023 Issue

8 Predictions for the Year Ahead

January 17, 2023

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January 2023 Issue

ShopThing Refines The Omnichannel Experience

January 17, 2023

0

January 2023 Issue

How AI is Revolutionizing the Fulfillment Process

January 17, 2023

0

January 2023 Issue

Should You Build or Buy a Channel Incentives Platform?

January 17, 2023

0

January 2023 Issue

The Myths and Realities of Social Intelligence and Analytics

January 17, 2023

0

January 2023 Issue

A Double-Take: Digital Twins and Customer Experience (CX)

January 17, 2023

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January 2023 Issue

Recognition is Critical

January 17, 2023

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PRINT EDITION HIGHLIGHTS | December 2022

December 2022 Issue

Does Direct Mail Work Anymore?

December 30, 2022

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December 2022 Issue

The Growth of the Ecosystem-Connected Business

December 30, 2022

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December 2022 Issue

Loyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+

December 30, 2022

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December 2022 Issue

Customer Growth: 7 Ways for Financial Service Firms to Drive Growth

December 30, 2022

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December 2022 Issue

Census 2021: Rising Education Levels and Labour Force Activity Changes

December 30, 2022

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December 2022 Issue

Sustainable Digital Infrastructure: Modernizing Financial Institutions

December 30, 2022

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December 2022 Issue

In the Race for Customer Primacy it’s Time for Traditional Banks to Win

December 30, 2022

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PRINT EDITION HIGHLIGHST | November 2022

November 2022 Issue

Using Data to Make Effective Ad Buys

December 21, 2022

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November 2022 Issue

Accelerating Business Change and Marketing Transformation with Technology

December 21, 2022

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November 2022 Issue

Brand Activism: Interview with Scott Goodson, Founder and CEO, StrawberryFrog

December 21, 2022

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November 2022 Issue

Top 10 Marketing Agency Metrics to Measure: A Fast Refresher

December 21, 2022

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Industry News November 2022 Issue

FLYING BLIND

December 21, 2022

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November 2022 Issue

Canada Retail Report: Trends for 2022

December 21, 2022

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PRINT EDITION HIGHLIGHTS | October 2022

October 2022 Issue

The Young Affluent: Tips to Capture Their Potential

November 17, 2022

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October 2022 Issue

The Customer Experience Gap

November 17, 2022

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October 2022 Issue

Business to Business in 2023

November 17, 2022

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October 2022 Issue

8 Digital Marketing Trends to Watch in 2023

November 17, 2022

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October 2022 Issue

Today’s Top 5 Third-Party Logistics Trends

November 17, 2022

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PRINT EDITION HIGHLIGHTS | September 2022

PRINT EDITION HIGHLIGHTS | August 2022

PRINT EDITION HIGHLIGHTS | July 2022

July 2022 Issue

Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John’s University (NYC) and CEO of the IMC Institute

July 28, 2022

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July 2022 Issue

Four Key Reasons the Future of B2B Commerce is Collaborative

July 28, 2022

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July 2022 Issue

Charting a Path to Customization With Data Science

July 28, 2022

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July 2022 Issue

How Data-Driven Businesses Adapt to New Streams from Open Banking

July 28, 2022

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July 2022 Issue

Dos and don’ts of copy and design that worked with amazing results. And why.

July 28, 2022

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PRINT EDITION HIGHLIGHTS | June 2022

June 2022 Issue

Talking Points

June 28, 2022

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June 2022 Issue

All-In-One Marketing Platform Approach Failing To Build Customer Trust

June 28, 2022

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June 2022 Issue

Marketing Accountability

June 28, 2022

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June 2022 Issue

Customer Data Platforms and Why You Need One

June 28, 2022

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June 2022 Issue

Six Reasons the Metaverse is Here to Stay

June 28, 2022

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PRINT EDITION HIGHLIGHTS | May 2022 Issue

Talking Points – DM May 2022

June 8, 2022

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Unprecedented Strain meets new Opportunities for Canadian Charities

June 8, 2022

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Direct Mail Power: A Legendary Canadian Company Thrives

June 8, 2022

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Email: The Surprising New Future of Digital Marketing

June 8, 2022

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Back to the Future: Direct Mail in Today’s Media Mix

June 8, 2022

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Why Retailers Must Navigate Muddy Waters of ESG Requirements

June 8, 2022

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PRINT EDITION HIGHLIGHTS | April 2022

April 2022 Issue

New Nielsen Study Reveals Who Trusts What in Advertising

April 27, 2022

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April 2022 Issue

The Only Number that Matters

April 27, 2022

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April 2022 Issue

Legends Among Us: Canada’s Marketing Hall of Legends names 2022 winners

April 27, 2022

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April 2022 Issue

THE MAILBOX AS THE NEW MALL: How Creative Marketers Use Direct Mail Today

April 27, 2022

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April 2022 Issue

11 Data-Backed Retail Trends to Help You Succeed in 2022 and Beyond

April 27, 2022

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April 2022 Issue

Building Next-Generation B2B Sales Capabilities

April 27, 2022

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April 2022 Issue

Online Shoppers in Five Major Markets Share eCommerce Insights

April 27, 2022

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PRINT EDITION HIGHLIGHTS | March 2022

March 2022 Issue

ICA’s Creative Power List 2022

April 5, 2022

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March 2022 Issue

Talking Points

April 5, 2022

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March 2022 Issue

Three Trends Propelling Digital Identity Momentum in 2022 And Beyond

April 5, 2022

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March 2022 Issue

Responsible AI: Meeting Consumer’s Expectations for Fairness

April 5, 2022

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March 2022 Issue

Winning on Purpose: Interview with Fred Reichheld

April 5, 2022

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March 2022 Issue

How Your Brand Can Adapt to the New Digital Marketing Trends

April 5, 2022

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PRINT EDITION HIGHLIGHTS | February 2022

February 2022 Issue

Talking Points

February 25, 2022

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February 2022 Issue

Congratulations to the 2021 Silver Leaf Award Winners!

February 25, 2022

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February 2022 Issue

How Mobile Wallets Can Drive Loyalty Purchases in 2022

February 25, 2022

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February 2022 Issue

Ideas for Marketers in the Era of Data Privacy

February 25, 2022

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February 2022 Issue

Census 2021: Five-Year Population Growth, Despite the Pandemic

February 25, 2022

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February 2022 Issue

Is the U.K. model workable here? Digital Campaigns and their Carbon Costs

February 25, 2022

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February 2022 Issue

Three Resolutions to Elevate CX Performance in 2022

February 25, 2022

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Contact Management Customer Service February 2022 Issue

Three Key Ideas to Elevate CX Performance in 2022

February 9, 2022

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PRINT EDITION HIGHLIGHTS | January 2022

January 2022 Issue

Post-holiday returns are coming. How can retailers turn this into an opportunity?

January 28, 2022

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January 2022 Issue

The Connected Omnichannel Experience

January 28, 2022

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January 2022 Issue

Spectacular Direct Mail: Creating Assets that Wow and Bond with Recipients

January 28, 2022

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January 2022 Issue

Direct Mentorship Works Well Too: The case for more and better mentorship

January 28, 2022

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January 2022 Issue

The Next Marketing Analytics Tool — Smart Labels

January 28, 2022

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PRINT EDITION HIGHLIGHTS | December 2021

December 2021 Issue

2021 CMA Award Winners

December 21, 2021

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December 2021 Issue

Special Category Marketing Awards Winners

December 21, 2021

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December 2021 Issue

Premiere Award Winners

December 21, 2021

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December 2021 Issue

Volkswagen Canada, YWCA Metro Vancouver named top winners at 2021 CMA Awards Show

December 21, 2021

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December 2021 Issue

Four Digital Infrastructure Predictions Defining Your Organizational Future

December 21, 2021

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December 2021 Issue

The Golden Record: An Interview with David Raab, Founder of the CDP Institute

December 21, 2021

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December 2021 Issue

Zenith’s Latest Ad Spend Forecast Shows the Continued Rise of Social Media. But is that good for marketing?

December 21, 2021

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PRINT EDITION HIGHLIGHTS | November 2021

November 2021 Issue

Creating Hyper-Personalized Financial Services in the Age of Data

November 26, 2021

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November 2021 Issue

Why Purchase Details are Key to Unlocking a New World of Customer Engagement

November 26, 2021

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November 2021 Issue

Why Infrastructure is Crucial to Accelerating Canadian Retail’s Post-COVID Digital Transformation

November 26, 2021

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November 2021 Issue

No More Business as Usual When You Double Down on Remote Sales

November 26, 2021

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November 2021 Issue

Six Consumer Archetypes You Need to Understand as We Navigate the Future

November 26, 2021

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PRINT EDITION HIGHLIGHTS | October 2021

E-commerce October 2021 Issue

How eCommerce Brands Can Conquer the 2021 Holiday Shopping Season

November 25, 2021

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October 2021 Issue

The Challenge of Martech and Automation

November 25, 2021

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October 2021 Issue

Exploring Post-Pandemic Location Based Marketing

November 25, 2021

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October 2021 Issue

Maximizing “The Power of Difference” in Creative Materials

October 8, 2021

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October 2021 Issue

A New View of Digital Behaviour

October 6, 2021

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PRINT EDITION HIGHLIGHTS | September 2021

How to Secure Payments, Improve CX

September 20, 2021

Picking Up Speed. The State of Digital Maturity

September 20, 2021

New Study Explains How Time Influences Consumer Behaviour

September 20, 2021

A Top Ten Checklist for Powerful Email Results

September 20, 2021

Can the Right Credit Card Help Your Business Survive COVID-19?

September 20, 2021

Why Workforce Management Is Changing Your Future

September 20, 2021

PRINT EDITION HIGHLIGHTS | July August 2021

How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay

August 21, 2021

Why the Cause is Now a Cornerstone of Marketing

August 21, 2021

Four Good Direct Mail Ideas to Steal From

August 21, 2021

The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet

August 21, 2021

Ten Tips for Tackling Negative Customer Reviews

August 21, 2021

PRINT EDITION HIGHLIGHTS | June 2021

Six Challenges with Non-Phone-Based Biometrics

Picking Up Speed

When Membership Has No Privileges

Ten Reasons Why Geodemography is More Relevant Than Ever

The State of Martech: An Interview with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com

Taking Content to New Heights with Drones

What Video Marketers Need to Know About Media’s New Currency

10 Actions for Successful Transition to a (new) Leadership Role

Ten Tips for Tackling Negative Customer Reviews

PRINT EDITION HIGHLIGHTS | MAY 2021

Always a Point

The Moment of Payment is a Marketing Imperative

Back to the Future: eCommerce and the Return to Instore Shopping

Acting On Purpose

Direct Mail Can Outperform Digital For Luxury Brands

Data Analytics in the New World of Customer Service

PRINT EDITION HIGHLIGHTS | APRIL 2021

Consilience: A New Way to Understand Human Behaviour

A Troubling Engagement Capacity Gap Emerges

37 Customer Experience Statistics You Need to Know and Consider in 2021

Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy

Digital eCommerce: Everything Changed, Nothing Was New

Finding a Lifeline

Five Digital Changes That Are Here to Stay

A CX Game-Changer Puts Loyalty in the Fast Lane

PRINT EDITION HIGHLIGHTS | MARCH 2021 ISSUE

Part 1 The Unravelling of My World

Five Trends Shaping the Future of Global Payments

Retail Reimagined

Using Customer Feedback to Beat the Competition

Putting on the Ritz in Digital Customer Experience

Nine Ways Account-Based Marketing Builds Deeper Relationships with Customers

PRINT EDITION HIGHLIGHTS | FEBRUARY 2021 ISSUE

Ten Trends That Could Define 2021

How Nonprofits are Cutting Off Their Noses to Spite Their Faces

What the Research Shows When Americans Turn to Canada

What You Need to Know in eCommerce

A Lifetime in Preparation for Stalco

How SMBs Can Survive and Thrive

How Cloud Data Warehouses Impact the Customer Journey

Cross-Border Shopping comes with Merchant Concerns

Canadians Track Their Spending, a Behaviour Marketers Need to Watch

Watch for Three Tech Advancements

PRINT EDITION HIGHLIGHTS | JANUARY 2021 ISSUE

Understanding Canada’s New Privacy Rules in the Making

February 3, 2021

What the Experience Renaissance Means for Your Business

February 3, 2021

Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce

February 3, 2021

Mining eCommerce Data Gold for Fulfillment

February 3, 2021

The Future of Order Fulfillment and Delivery: Technology to the Rescue

February 3, 2021

The Last-Mile Challenge in Canada

February 3, 2021

Striking the Balance Between Customer Privacy and Intimacy

February 3, 2021

An Extraordinary Year for Canadian Digital Marketing Under COVID-19

February 3, 2021

PRINT EDITION HIGHLIGHTS | DECEMBER 2020

Using Digital Services to Boost Retention

December 28, 2020

Nothing Will Ever Be The Same Again

December 28, 2020

What a Complex Time to be a Marketer

December 28, 2020

Employing Appointment-Based Videoconferencing

December 28, 2020

Leveraging 3D/360 Product Images for Successful Mobile Marketing

December 28, 2020

The Customer-Driven Changes to Manufacturing

December 28, 2020

Customer Loyalty Analytics during COVID-19

December 28, 2020

What’s Important to Your Buyer?

December 28, 2020

Why Prioritize Data Protection

December 28, 2020

PRINT EDITION HIGHLIGHTS | November 2020

Flipping the Brand Script

December 15, 2020

The Future of Marketing

December 15, 2020

Taking Contact Centres to the Edge

December 15, 2020

Keeping Concerned Callers Off Hold

December 15, 2020

How to Thrive in the Pandemic

December 15, 2020

Rising Above

December 15, 2020

Why Digital IDs for Businesses are urgent

December 15, 2020

Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign

December 14, 2020

Reinventing Outbound Dialing

December 3, 2020

PRINT EDITION HIGHLIGHTS | OCTOBER 2020

Using AI to Capture Sales from Data

November 3, 2020

The Five Myths About You and Your CFO

November 3, 2020

How to Mitigate Ransomware Threats

November 3, 2020

Holiday 2020: Opportunity or Threat?

November 3, 2020

Bringing Empathy, Customer Service with AI

November 3, 2020

Agency Transformation

November 3, 2020

PRINT EDITION HIGHLIGHTS | SEPTEMBER 2020

Competing on Insight The Right Way

October 5, 2020

Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs

October 5, 2020

Time to Rely on Marketing, Not Cut It

October 5, 2020

Why Marketers Need PR

October 5, 2020

PRINT EDITION HIGHLIGHTS | JULY-AUGUST 2020

Will COVID-19 Usher in Decade of the Home?

September 13, 2020

Finding a Path to Marketing Growth After It’s Over

September 13, 2020

Worldwide Share Now Half

September 13, 2020

Understanding Canadians’ Behaviour in a Pandemic Age

September 13, 2020

Will Marketers Finally Give Up on Personalization?

September 13, 2020

Here’s How to Tackle an Issue

September 13, 2020

FEATURE HIGHLIGHTS | JUNE 2020

Antoinette Benoit is 2019 Marketer of the year at CMA Awards

November 23, 2019

Research reveals significance of professional designation for marketers

February 26, 2020

CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules

PRINT EDITION HIGHLIGHTS | MAY 2020

Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic

Good Client Relation Management in a Crisis is Paramount

Customer Experience: Is it better to Optimize or Maximize?

How Marketers Have Responded to COVID-19

Re-Opening the Economy: Who Will Get Their First Haircuts as Salons Open?

All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles

The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19

PRINT EDITION HIGHLIGHTS | APRIL 2020

Canadian Chamber of Commerce partners with Salesforce to offer $10K lifeline to help 62 small businesses recover from COVID-19 downturn

COVID-19 is Rapidly Reshaping U.S. Consumer Banking and Payments Behaviors, New FIS Survey Finds

During Times of Uncertainty, Marketers Continue to Make Costly Mistakes

How and Why Online Payment Processing Helps Financial Services Marketers Cope with the Coronavirus Pandemic

Make Your Customers Your Competitive Edge

Pop-Up Retail: It’s Time to Go Where Your Customers Gather

Six Ways to Align Your Sales and Marketing Teams Through Marketing Automation

What Marketers Need to Know About Cloud Computing: Darker Skies Ahead?

What Will Get Us to the Other Side of This Pandemic?

PRINT EDITION HIGHLIGHTS | MARCH 2020

Brand advocacy: Interview with Jay Baer

Disrupting the marketing industry

How to monetize marketing data

Meeting Customer Expectations: Marketing Success Hinges on Personalization at Scale

The changing role of the data scientist

Keeping your data safe and manageable

Three reasons why you should never have a data strategy

The ads of the future have arrived

Unlocking the door to app marketing

PRINT EDITION HIGHLIGHTS | FEBRUARY 2020

Maximizing social media

How to chat to success

Canada’s Marketing Hall of Legends returns

Hail personalized content

Reimaginate, not re-create

Eight key practices marketers should use

Applying advanced analytics in a digital world

Going from good to great

The emerging marketing landscape

PRINT EDITION HIGHLIGHTS | JANUARY 2020

Events Calendar

February 6, 2020

Getting to know cannabis consumers

February 6, 2020

Protecting loyal customers

February 6, 2020

Become an intelligent enterprise

February 6, 2020

“F” content marketing?

February 6, 2020

What will Amazon do in 2020?

February 6, 2020

Five predictions for the customer experience

February 6, 2020

Search, retail and privacy trends

February 6, 2020

Where the subscription economy is going

February 6, 2020

Canada 2020 and beyond

February 6, 2020

How to lower staff turnover

February 6, 2020

2019 Issues & Editions

Review all 2019 Editions, including each feature and contributed article.

PRINT EDITION HIGHLIGHTS | OCTOBER 2021

E-commerce October 2021 Issue

How eCommerce Brands Can Conquer the 2021 Holiday Shopping Season

November 25, 2021

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October 2021 Issue

The Challenge of Martech and Automation

November 25, 2021

0

October 2021 Issue

Exploring Post-Pandemic Location Based Marketing

November 25, 2021

0

October 2021 Issue

Maximizing “The Power of Difference” in Creative Materials

October 8, 2021

0

October 2021 Issue

A New View of Digital Behaviour

October 6, 2021

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