Top Women in DM

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Industry NewsTop Women in DM

Top Women in DM: Jannett Lewis

  Committed to her clients’ success A list business veteran, Jannett Lewis has been helping direct marketers connect with prospects for over 25 years. Her reputation for successfully tackling complex projects with her signature attention to detail is surpassed only by her warmth, patience and generosity to those less fortunate. …


CAMP Award Winners

From left to right: Jon Mychajlyszyn, Marcus Wiseman and Marcus Wiseman and Caralyne Donnet of Revolution and Chris Burke, senior manager, event marketing, CIBC Run for the Cure.
CAMP Award WinnersIndustry News

CAMP Award Winners: Revolution

Category: Brand Winner: Revolution Client: CIBC Run for the Cure CIBC Run for the Cure tasked Revolution with improving and simplifying the user experience on their fundraising website and increasing the relevance and effectiveness of the organization’s e-communication strategy. In response Revolution created The Fundraising Effect, which shifted the focus …



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Digital Marketing

DigitalIndustry News

FUSE expands digital content expertise

FUSE Marketing Group taps top brass from global digital storytelling firm to lead digital content PRESS RELEASE: Toronto, ON — FUSE Marketing Group, the Toronto-based, privately held integrated agency that offers a full range of marketing, digital, XM, CRM, and digital content, is doubling down on their efforts in the emerging world …



FundraisingIndustry News

Movember Foundation first charity to earn cult brand status

PRESS RELEASE: Toronto, ON — The Movember Foundation is proud to announce it is the first charity to be recognized as a cult brand by The Gathering, a summit where coveted brands are honoured for their innovative marketing and consumer loyalty achievements. Other 2016 honorees include Converse, VICE, Lululemon, Airbnb, Molson …



Industry NewsLoyalty

Tightening the screws on loyalty programs would penalize consumers instead of helping them, MEI

PRESS RELEASE: MONTREAL — Regulating credit card loyalty programs in order to protect Canadian consumers would entail perverse effects that would harm those consumers, as experiences elsewhere in the world have shown, explains an Economic Note published today by the MEI. Loyalty programs aim to encourage customer loyalty to the …



Data Analytics



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Customer Relationship ManagementEngagement & Analytics

CRM is much more than software

50% failure rate acknowledges something is VERY wrong There are many fortunes being made on the purchase, licensing and consulting associated with CRM implementations. Big brands in the category like Salesforce, Microsoft Dynamics and NetSuite all promise great riches for their customers after heavy IT investments, training and database deployments. …



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Data AnalyticsRetail

Looking to enter the Quebec market? Consult the data first

  For most Canadians living outside the province, Quebec is both a source of pride and a bit of a mystery. Canadians like the fact that the country is home to two strong cultural groups that, for the most part, are able to live and work together harmoniously. But for …