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Industry News
Targeting & Acquisition
Engagement & Analytics
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Past Issues
Awards
Industry News
2020 Effie Awards Grow Closer, Silver Winners Announced
Data Security
E-commerce
Industry Trends
Cybercrime Report Reveals New Opportunities, Risks for Canada, U.S. During Pandemic
Engagement & Analytics
Integrated Payments
How to Utilize Payment Platforms to Drive Engagement & Earn More Revenue
Customer Personas
Marketing Research
Mintel rolls out global system to understand, compare consumers worldwide
DRTV
The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19
Payments
Retail
PayBright launches new securitization facility for Buy Now, Pay Later offering in Canada
Applied AI
Data Analytics
Retail
KFC Selects Restaurant Analytics Solution From Manthan for its Canadian Business
Payments
Retail
Groupe Dynamite partners with PayBright to offer interest-free installment payments in Canada
Gifts & Rewards
Retail
Transition Squad Launches SupportLocal.Club to Support Local Businesses
Breaking News & Online Features
Data Analytics
Engagement & Analytics
National Consulting Firm Acquires Canadian Data Company, T4G
May 25, 2020
29
0
Canada Post
Canada Post segment reports $66-million loss before tax in first quarter
May 25, 2020
31
0
Digital
Payments
BMO Introduces Credit Card PIN Reset Feature
May 22, 2020
36
0
Customer Service
Mailing Logistics
Retail
The Road to Retail Recovery: New Guidance for Retail Sector
May 21, 2020
35
0
Data Analytics
Engagement & Analytics
Marketing Research
Environics Analytics reveals fourth generation PRIZM lifestyle system
May 21, 2020
29
0
Applied AI
Digital
AI Introduces “Pay What You Can” Pricing to Support Small Business Owners
March 22, 2020
63
0
Industry News
MYSTIFLY’S NEW AIRLINE RETAILING/SHOPPING PLATFORM TAKES FLIGHT
March 22, 2020
62
0
Industry News
Good (and bad) news for Canadian banks’ customer service
March 22, 2020
62
0
Customer Centricity
Leadership
Advantage Group Expands B2B Offerings
March 20, 2020
46
0
Industry News
Descartes acquires Peoplevox
February 28, 2020
83
0
Canadian Marketing Association
Industry Trends
Research reveals significance of professional designation for marketers
February 26, 2020
69
0
Industry News
Giant Tiger Expands GT VIP Loyalty Program
February 25, 2020
59
0
Industry News
Verint, Adobe supports personalized customer journeys
February 24, 2020
58
0
Industry News
vPromos launches SMB-convenient loyalty, messaging and payments solution
February 21, 2020
51
0
Industry News
Kount unveils Email First Seen ID trust application
February 21, 2020
97
0
Fundraising
Industry News
Stephen Thomas Ltd Named Fundraising AOR For Ecojustice
February 20, 2020
118
0
Awards
Customer Service
Clearly redefines amazing customer service
February 18, 2020
44
0
Customer Service
Financial Services
BMO Financial Group ranked #1 in J.D. Power study
February 18, 2020
49
0
PRINT EDITION HIGHLIGHTS | OCTOBER 2019
Engagement & Analytics
October 2019 Issue
Understanding the Different Approaches to Segmentation
November 8, 2019
83
0
October 2019 Issue
Reaching Recent Immigrants
November 8, 2019
66
0
October 2019 Issue
Targeting and Acquisition
Personalizing The Seniors Market
November 8, 2019
259
0
Diversity
October 2019 Issue
Moving to a Total Market Approach
November 8, 2019
31
0
Ethnic Marketing
October 2019 Issue
Is Your Marketing Plan Really Complete?
November 8, 2019
42
0
October 2019 Issue
How Canadians Are Unique, What it Means for Segmentation
November 8, 2019
83
0
Data Analytics
October 2019 Issue
Delivering Personalization at Scale
November 8, 2019
98
0
Digital
October 2019 Issue
Decoding the Future: Interview with Mitch Joel
November 8, 2019
74
0
Excellent Execution
October 2019 Issue
Customer Support Needs Video Too
November 8, 2019
53
0
Customer Centricity
October 2019 Issue
How to Stand Out from the Crowd
November 8, 2019
140
0
PRINT EDITION HIGHLIGHTS | SEPTEMBER 2019
Branding
September 2019 Issue
Creating a cult brand
October 17, 2019
57
0
Customer Personas
September 2019 Issue
Defining Customer Personas
October 17, 2019
61
0
Canada Post
September 2019 Issue
Canada Post’s Doug Ettinger on the Future of Mail Marketing
October 17, 2019
99
0
Contact Management
September 2019 Issue
Navigating outsourcing
October 17, 2019
39
0
Multicultural Marketing
September 2019 Issue
The keys to multicultural audiences
October 17, 2019
53
0
DRTV
September 2019 Issue
DRTV: The recipe for Success
October 17, 2019
36
0
Industry Trends
September 2019 Issue
Transforming Marketing Strategy: Interview with Niraj Dawar
October 17, 2019
148
0
Privacy
September 2019 Issue
What is “Publicly Available Information”?
October 17, 2019
152
0
PRINT EDITION HIGHLIGHTS | AUGUST 2019
August 2019 Issue
Fulfillment
Achieving sustainable e-commerce
October 17, 2019
114
0
August 2019 Issue
Reputation Management
Dawn of the Corporate SuperCitizen
October 17, 2019
25
0
August 2019 Issue
Elections: think like a machine
October 17, 2019
33
0
August 2019 Issue
Fulfillment
Going the last mile (km) for customers
October 17, 2019
27
0
August 2019 Issue
Reputation Management
Managing the brand in disasters: Marc Gordon Interview
October 17, 2019
32
0
August 2019 Issue
E-commerce
Preventing Data Breaches
October 17, 2019
57
0
August 2019 Issue
Customer Centricity
The big small business market
October 17, 2019
64
0
August 2019 Issue
Fulfillment
The Key to Fulfillment
October 17, 2019
33
0
August 2019 Issue
Reputation Management
The relatable brand comes of age
October 17, 2019
65
0
August 2019 Issue
Reputation Management
Trust that makes the difference
October 17, 2019
38
0
August 2019 Issue
Gaining Visitor insights a Boon for Tourist Bureau
October 17, 2019
73
0
August 2019 Issue
Why Christmas Prep in August
October 17, 2019
14
0
August 2019 Issue
Reputation Management
Why community connections matter
October 17, 2019
43
0
PRINT EDITION HIGHLIGHTS | JULY 2019
July 2019 Issue
The evolving business e-mail scams
August 8, 2019
76
0
July 2019 Issue
Why marketers must engage on cybersecurity
August 8, 2019
76
0
July 2019 Issue
Understanding Trademarks Act changes
August 8, 2019
37
0
July 2019 Issue
New directions, requirements to reduce fraud
August 8, 2019
29
0
July 2019 Issue
Engineering a security-conscious culture
August 8, 2019
31
0
July 2019 Issue
Combatting look-alike domains
August 8, 2019
66
0
July 2019 Issue
Investing in privacy and security
August 8, 2019
69
0
Canadian Marketing Association
July 2019 Issue
CMA updates ethics code, practices, adds toolkit
August 8, 2019
28
0
July 2019 Issue
Benefitting from music: ethically and legally
August 8, 2019
36
0
July 2019 Issue
A new way to manage consent and privacy
August 7, 2019
46
0
July 2019 Issue
Analytics in an age of disruption
August 7, 2019
42
0
July 2019 Issue
AI: Interview with Gary Saarenvirta
August 7, 2019
38
0
July 2019 Issue
The 7 operational impacts of AI and CX
August 7, 2019
39
0
Print Edition Highlights | June 2019
June 2019
Innovatons and Dangers
July 18, 2019
33
0
June 2019
Attracting Different Consumers
July 18, 2019
37
0
June 2019
Direct Mail in the Summer? Yes. Yes. Yes.
July 18, 2019
47
0
June 2019
Turn map markers into marketing success
July 18, 2019
29
0
June 2019
Does mail still drive the growth of post?
July 18, 2019
26
0
June 2019
Letters to The President of Canada Post
July 18, 2019
227
0
June 2019
The Future of Mail
July 18, 2019
85
0
Customer Centricity
June 2019
Three critical reasons to embrace feedback
July 18, 2019
128
0
June 2019
What Comes Next?
July 18, 2019
62
0
Print Edition Highlights | May 2019
Leadership
May 2019 Issue
Why Aren’t People Mentoring Anymore?
May 13, 2019
42
0
May 2019 Issue
Refreshing Your Customer Communications
May 13, 2019
71
0
May 2019 Issue
Preparing for the Recurring Customer
May 13, 2019
23
0
May 2019 Issue
CMA: B2B Experts Discuss Challenges, Solutions
May 13, 2019
61
0
Marketing Research
May 2019 Issue
Research That Doesn’t Sit On The Shelf
May 13, 2019
36
0
May 2019 Issue
Interview: Experience Thinking
May 13, 2019
36
0
May 2019 Issue
Overcoming The 5 Big B2B CX Challenges
May 13, 2019
58
0
Customer Centricity
Data Analytics
May 2019 Issue
The Importance Of Convenience
May 13, 2019
49
0
May 2019 Issue
In Conversation: Why Excellent UX is Required
May 13, 2019
45
0
Customer Centricity
May 2019 Issue
How To Improve the Customer Experience
May 13, 2019
39
0
Industry Trends
May 2019 Issue
Trends That Are Reshaping the CX
May 13, 2019
39
0
Customer Centricity
May 2019 Issue
Service So Good…I’m Glad They Know My Data
May 13, 2019
23
0
Print Edition Highlights | April 2019
April 2019 Issue
The Direct Blur
May 13, 2019
29
0
April 2019 Issue
Fundraising
Creativity: A Fading Spark We Must Reignite
May 13, 2019
60
0
April 2019 Issue
Knowing Who’s At The Party
May 13, 2019
45
0
April 2019 Issue
E-commerce
Images: The Currency of eCommerce
May 13, 2019
27
0
April 2019 Issue
Why DYI Your Logo
May 13, 2019
66
0
April 2019 Issue
E-commerce
The Case for Omnichannel Marketing
May 13, 2019
27
0
April 2019 Issue
Augmented Reality
Mixed Reality is the Next Revolution
May 13, 2019
75
0
April 2019 Issue
Pivot To Integrated Digital Strategies
May 13, 2019
28
0
April 2019 Issue
Experiential Marketing
Reinventing Retail For Marketers
May 13, 2019
92
0
April 2019 Issue
Q&A: Developing Relationship Marketing
May 13, 2019
40
0
Print Edition Highlights | March 2019
Data Analytics
March 2019 Issue
Making sense of data trails
March 1, 2019
60
0
Data Analytics
March 2019 Issue
Canada’s hot 2019 data topics
March 1, 2019
33
0
Industry News
March 2019 Issue
1:1 with Don Peppers
March 1, 2019
64
0
Advertising
March 2019 Issue
Making your brand voice heard
March 1, 2019
27
0
Email Marketing
List Business
March 2019 Issue
E-mail Append 101
March 1, 2019
106
0
Applied AI
Contact Management
March 2019 Issue
Protect against the AI/chatbot backlash
March 1, 2019
31
0
Contact Management
Customer Relationship Management
Customer Service
March 2019 Issue
How adding call-backs works wonders
March 1, 2019
27
0
Contact Management
March 2019 Issue
The three key innovation CX trends for 2019
March 1, 2019
23
0
Advertising
Applied AI
March 2019 Issue
How AI benefits advertising
March 1, 2019
23
0
Contact Management
Customer Service
March 2019 Issue
Creating a high-value, digital-ready contact centre
March 1, 2019
84
0
Contact Management
Customer Service
March 2019 Issue
Using RPA to manage contact infrastructure
March 1, 2019
57
0
Excellent Execution
March 2019 Issue
Turning a mistake into success
March 1, 2019
22
0
Applied AI
Contact Management
March 2019 Issue
Elevating CX with AI
March 1, 2019
57
0
Customer Centricity
March 2019 Issue
The need for speed
March 1, 2019
35
0
Print Edition Highlights | February 2019
February 2019 Issue
Doing e-mail fundraising well
February 10, 2019
39
0
February 2019 Issue
Marketing paradise
February 10, 2019
48
0
February 2019 Issue
Why inclusive marketing is crucial
February 10, 2019
92
0
February 2019 Issue
Video and e-mail: a winning duo
February 10, 2019
33
0
February 2019 Issue
The state of digital advertising: Interview
February 10, 2019
95
0
February 2019 Issue
Start Thinking About People
February 10, 2019
31
0
February 2019 Issue
The influencer marketing playbook
February 10, 2019
33
0
February 2019 Issue
Adding Magic to DM
February 10, 2019
40
0
February 2019 Issue
Extracting Value From Influencer Marketing
February 10, 2019
26
0
February 2019 Issue
Choosing the right CMS
February 10, 2019
34
0
February 2019 Issue
Successful Content Marketing
February 10, 2019
64
0
PRINT EDITION HIGHLIGHTS | January 2019
January 2019 Issue
Short-form TV ads: fad or disruptor?
January 15, 2019
39
0
January 2019 Issue
Tell your story
January 15, 2019
25
0
January 2019 Issue
Sour grapes: How relying on brand envy can backfire
January 15, 2019
61
0
January 2019 Issue
Moneris’s Offlinx: converging marketing and payments
January 15, 2019
63
0
January 2019 Issue
Embracing journey analytics
January 15, 2019
118
0
January 2019 Issue
Driving business with localized mobile advertising
January 15, 2019
39
0
January 2019 Issue
Why the “creator economy” matters
January 15, 2019
224
0
January 2019 Issue
Avoiding fraud year-round
January 15, 2019
28
0
January 2019 Issue
The future of DM may be TV
January 15, 2019
24
0
January 2019 Issue
To chat or not to chat
January 15, 2019
78
0
January 2019 Issue
To win customers, build trust
January 15, 2019
45
0
January 2019 Issue
Why customer experience is everyone’s job
January 15, 2019
65
0
PRINT EDITION HIGHLIGHTS | December 2018
December 2018 Issue
How Harry Rosen is using segmentation to enhance its customer appeal
December 24, 2018
169
0
December 2018 Issue
Successfully segmenting customers
December 24, 2018
64
0
December 2018 Issue
OTT for niche segmentation
December 24, 2018
68
0
December 2018 Issue
Marketing in 2019: same, but different
December 24, 2018
37
0
December 2018 Issue
Making payments painless
December 24, 2018
30
0
December 2018 Issue
Effectively marketing pop-up retail spaces
December 24, 2018
38
0
December 2018 Issue
E-commerce is dead. Long live digital commerce!
December 24, 2018
59
0
December 2018 Issue
Attention retailers: unleash the power of your data
December 24, 2018
25
0
December 2018 Issue
Specialized service: the future of contact centres
December 24, 2018
51
0
December 2018 Issue
Filling the CX gap
December 24, 2018
37
0
December 2018 Issue
Chat before you bot
December 24, 2018
46
0
Applied AI
December 2018 Issue
Retail
Attention retailers: unleash the power of your data
December 3, 2018
41
0
December 2018 Issue
How to deliver an impactful omnichannel experience
January 24, 2018
31
0
PRINT EDITION HIGHLIGHTS | November 2018
November 2018 Issue
Payments
Why merchants can ignore the cryptocurrency hype (for now)
November 23, 2018
44
0
Fundraising
November 2018 Issue
Truly touching the donor: The benefits of blending digital and mail personalization
November 23, 2018
33
0
Customer Centricity
November 2018 Issue
The path to customer centricity
November 23, 2018
40
0
Advertising
Industry Trends
November 2018 Issue
The Big Shift: The old brand-building model is dead
November 23, 2018
182
0
Fundraising
November 2018 Issue
Can smaller NFPs compete with foundations?
November 23, 2018
56
0
Fundraising
November 2018 Issue
Fundraising: Integrating offline and online channels
November 23, 2018
40
0
Fundraising
November 2018 Issue
The Heart & Stroke Lottery’s winning formula
November 23, 2018
53
0
November 2018 Issue
Payments
Enabling e-commerce with digital payments Smaller Canadian companies may be missing out
November 23, 2018
46
0
Fundraising
November 2018 Issue
Content is QUEEN in Engaging High Value Donors
November 23, 2018
39
0
Fundraising
November 2018 Issue
Are Canadians Less Charitable?
November 23, 2018
27
0
November 2018 Issue
2019 federal election prediction: smarter marketing and fundraising
November 23, 2018
20
0
Print Edition Highlights | October 2018
Data Analytics
Engagement & Analytics
Marketing Automation
October 2018 Issue
The Evolution of Data Science
October 26, 2018
153
0
Customer Relationship Management
October 2018 Issue
The Evolution of Relationship Marketing
October 26, 2018
442
0
Customer Centricity
Data Analytics
October 2018 Issue
How Union Gas used data and analytics to reinvigorate a paperless billing campaign
October 26, 2018
237
0
October 2018 Issue
Targeting and Acquisition
Marketing Across Generations
October 26, 2018
43
0
Customer Centricity
October 2018 Issue
Invest in Support to Grow Loyalty
October 26, 2018
30
0
Customer Centricity
October 2018 Issue
Agent Engagement: The Key to Better Outcomes
October 26, 2018
30
0
October 2018 Issue
Thank You For 30 Great Years
October 26, 2018
24
0
October 2018 Issue
Direct Marketing’s Bright Future in Canada
October 26, 2018
35
0
October 2018 Issue
DM: It’s Personal for Air Miles
October 26, 2018
79
0
October 2018 Issue
Contact Centres: 30 Years of Looking Both Ways
October 26, 2018
43
0
October 2018 Issue
François Gaumond on 30 years of Personalization
October 26, 2018
31
0
October 2018 Issue
Congrats from Jan Kestle
October 26, 2018
70
0
Print Edition Highlights | September 2018
September 2018 Issue
Workforce Management
The blueprint for accelerated supervisor success
September 10, 2018
94
0
September 2018 Issue
Workforce Management
How to optimize agent hiring and retention
September 10, 2018
42
0
September 2018 Issue
Workforce Management
Eight steps to improve agent performance
September 10, 2018
212
0
September 2018 Issue
Workforce Management
Keeping contact centre employees engaged
September 10, 2018
57
0
September 2018 Issue
Workforce Management
Ending the contact centre “tug of war”
September 10, 2018
47
0
Customer Relationship Management
September 2018 Issue
National Bank of Canada’s customer-first digital transactions
September 10, 2018
118
0
Customer Relationship Management
September 2018 Issue
The marketing time bomb
September 10, 2018
149
0
Customer Relationship Management
September 2018 Issue
The changing landscape of consumer insights
September 10, 2018
139
0
Direct Mail
September 2018 Issue
A miracle (marketing) cure
September 10, 2018
84
0
Direct Mail
September 2018 Issue
Direct mail still best way to reach out to customers
September 10, 2018
72
0
Direct Mail
September 2018 Issue
Dimensional mail: marketing’s buffet lobster
September 10, 2018
53
0
Customer Centricity
September 2018 Issue
Defeating SMB customer churn
September 10, 2018
141
0
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