Direct Mail

Canada PostDirect MailIndustry News

Canada Post introduces Postal Code Targeting

OTTAWA — Canada Post is introducing a new Smartmail Marketing solution that allows marketers to target at the postal code level by combining existing customer knowledge with address-level data. With Postal Code Targeting, marketers can target prospects whose demographics most closely resemble their best customers. “Postal Code Targeting is a leading-edge, customer-focused …


Email Marketing

Email Marketing

Six habits to revamp your email strategy

Over 205 billion emails are sent out every day. Email opens the door to effective marketing. Some 72 percent of U.S. adults say they prefer companies communicate with them through email, while 91 percent say they’d like to receive promotional emails from the companies they do business with. And, nearly …



Engagement & AnalyticsLoyalty

Harness the hyper-rewards of loyalty programs

Used properly, loyalty reward programs offer a chance to create a dynamic, customized marketing campaign down to the level of the individual and create a more effective message that offers the individual consumer exactly what they prefer at the moment they need or want it. Market segmentation that divides customers …


Data Analytics


E-commerceFundraisingIndustry News

Blackbaud speeds the pace of giving with Apple Pay

Charleston, S.C. — Blackbaud, Inc., the world’s leading cloud software company powering social good, announced today it has added Apple Pay to Blackbaud Merchant Services so its nonprofit customers can offer donors an easy, secure and private option for digital checkout, just in time for holiday giving. This news comes in …



E-commerceOperations and Logistics

The evolution of an expert fraud investigation team

Fraud investigation teams are an essential part of managing e-commerce fraud, but with the proliferation of fraud tools they have become somewhat of a taboo topic in the industry. Many of the new fraud solutions suggest that fraud investigator reviews can be completely eliminated and merchants can instead rely solely …


Mobile Marketing

E-commerceIndustry NewsMobile Marketing

Mobile drives over a third of all email-generated revenue for the first time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly CHICAGO — For the first time, mobile accounted for a third of all email-driven revenue in Q3 2016, a milestone in the shrinking gap between desktop and mobile, according to data from Yes Lifecycle …


Mailing Logistics

Canada PostIndustry NewsMailing Logistics

Canada Post partners with Shopify to offer Canadian retailers a seamless online shipping solution

OTTAWA – Canada Post, the country’s No. 1 parcel company, today announced a strategic partnership with Shopify, the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. With this new partnership, Shopify merchants are able to purchase shipping labels at up to 40% off the usual Canada Post …