Digital
Calculate your blogging ROI in 9 steps
DIGITAL BUSINESS | Calculate your blogging ROI in 9 steps By Jay Baer Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make …
Data Analytics
Teradata Global Survey: 90 percent of marketers say individualized marketing is the future
Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value. The new study is a sequel to similar research Teradata Marketing Applications conducted …
Fundraising
The power of ‘like’
FUNDRAISING SUPPLEMENT | How fundraisers can use Facebook to reach more people and make money. By Taslim Somani Facebook celebrated its 10th birthday this year and in the past 10 years we’ve all been witness to a sea of change in how we communicate with each other and what we say. …
Targeting and Acquisitions
Marketing with newsletters
Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub”. …
Loyalty
Loyalty to go
ENGAGEMENT & ANALYTICS | Loyalty to go Image: headshot Why mobile is the next frontier for loyalty programs By Mohammed Ghalayini, CEO Ovahi Inc. Customer behaviours have evolved at a pace that matches the speed and frequency of smartphone model releases. The majority of Canadians own smartphones and have become addicted …
Operations and Logistics
Retail Logistics 2.0
OPERATIONS & LOGISTICS | Retail Logistics 2.0 Powering the omni channel shopping experience By Stuart Pearson Advances in mobile commerce and point of sale technology fueled by a growing consumer demand for access to retail “anywhere” present both significant opportunities and significant challenges for retailers of all sizes. New technology …
