Email Marketing

Customer Relationship ManagementDigitalEmail MarketingMarketing Automation

If your email marketing has more than 21 character subject lines, you may be lowering response

CHICAGO–Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data from Yes Lifecycle Marketing. In the newly released, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type …

READ MORE →

Loyalty

Engagement & AnalyticsGifts & RewardsIndustry NewsLoyaltyRetail

Aimia sells Air Miles trademarks for Canada to Diversified Royalty

MONTREAL–Aimia Inc. has sold the Air Miles trademark. The data-driven marketing and loyalty analytics company announced today that it has divested itself of the Air Miles Trademarks for Canada to Diversified Royalty Corp. Aimia transfers the Air Miles Trademarks, license and royalty agreements for Canada to Diversified Royalty Corp. for …

READ MORE →

Data Analytics

Fundraising

Direct MailFundraisingIn the Mail

Canada Post’s lists help Quebec charity increase average donation by 30%

Combining Personalized Mail with sociodemographic data results in a winning campaign for Montreal’s Old Brewery Mission The Old Brewery Mission in Montreal has been on the front lines of the quest to end homelessness for more than 125 years. To continue its work through this century, the storied organization needed …

READ MORE →

E-commerce

E-commerceIndustry News

Namogoo raises $8M to help retailers win back stolen revenues hijacked from their online stores

Series A funding led by GreatPoint Ventures BOSTON — Namogoo today announced that it has raised $8 million in a Series A round led by GreatPoint Ventures with Blumberg Capital and Inimiti Capital also participating in the round. The funds will primarily be used to open the company’s U.S. headquarters …

READ MORE →

Mobile Marketing

Financial ServicesIndustry NewsIntegrated PaymentsMobile Marketing

RBC first bank in Canada to enable bill payments using Siri

New capabilities also include the launch of seamless P2P transfers within iMessage, further strengthening RBC’s award-winning mobile banking app TORONTO — Who doesn’t wish they had an assistant to pay their bills? Thanks to an update to the RBC Mobile app, Royal Bank of Canada (RBC) personal banking clients are …

READ MORE →

Mailing Logistics

Excellent ExecutionLettershopMailing Logistics

“I wish I’d known that before!” How engaging your mail service provider can help you save big

Those of us that work with Canada Post products on a daily basis are acutely aware of how some people spend far more on postage than they need to and/or do not take advantage of opportunities that could boost sales. As most mail service providers can tell you, it is …

READ MORE →