Breaking News & Online Features

Excellent ExecutionICAIndustry News

And the Effie Canada Winners Are….

June 17, 2019
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E-commerceRetail

Mogo Partners with Major Canadian Retailer to Battle Identity Fraud

June 12, 2019
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Industry NewsMarketing Research

Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion

June 12, 2019
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Canada PostIndustry News

Pay Equity for Postmasters: Canada Post finally settles after 27 years

June 4, 2019
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Customer ServiceE-commerce

Financeit enters partnership with Carrier Canada

May 29, 2019
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FundraisingRetail

Lowe’s Canada Wins a Philanthropic Leadership Award

May 29, 2019
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Financial ServicesPayments

Fintech leader PayBright launches EnStream mobile verification

May 29, 2019
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Loyalty

Aimia Realigns Board with New Strategic Direction

May 29, 2019
0
Retail

Indigo Changes Three Top Executives

May 28, 2019
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Financial ServicesFundraising

SickKids-Caribbean Initiative gets new $1 million donation from Scotiabank

May 25, 2019
0
DigitalIndustry News

Stephen Thomas Ltd Appoints Maytal Kowalski as Director, Digital Strategy

May 25, 2019
0
Gifts & RewardsLoyalty

AIR MILES, LCBO Expand Partnership into Cash Rewards

May 15, 2019
0
Industry NewsPrivacy

CMA Guide Addresses Privacy Commissioner Findings

May 13, 2019
0
LeadershipMay 2019 Issue

Why Aren’t People Mentoring Anymore?

May 13, 2019
0
May 2019 Issue

Refreshing Your Customer Communications

May 13, 2019
0
May 2019 Issue

Preparing for the Recurring Customer

May 13, 2019
0
May 2019 Issue

CMA: B2B Experts Discuss Challenges, Solutions

May 13, 2019
0
Marketing ResearchMay 2019 Issue

Research That Doesn’t Sit On The Shelf

May 13, 2019
0

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CONTENT CATEGORIES

Print Edition Highlights | May 2019

LeadershipMay 2019 Issue

Why Aren’t People Mentoring Anymore?

May 13, 2019
0
May 2019 Issue

Refreshing Your Customer Communications

May 13, 2019
0
May 2019 Issue

Preparing for the Recurring Customer

May 13, 2019
0
May 2019 Issue

CMA: B2B Experts Discuss Challenges, Solutions

May 13, 2019
0
Marketing ResearchMay 2019 Issue

Research That Doesn’t Sit On The Shelf

May 13, 2019
0
May 2019 Issue

Interview: Experience Thinking

May 13, 2019
0
May 2019 Issue

Overcoming The 5 Big B2B CX Challenges

May 13, 2019
0
Customer CentricityData AnalyticsMay 2019 Issue

The Importance Of Convenience

May 13, 2019
0
May 2019 Issue

In Conversation: Why Excellent UX is Required

May 13, 2019
0
Customer CentricityMay 2019 Issue

How To Improve the Customer Experience

May 13, 2019
0
Industry TrendsMay 2019 Issue

Trends That Are Reshaping the CX

May 13, 2019
0
Customer CentricityMay 2019 Issue

Service So Good…I’m Glad They Know My Data

May 13, 2019
0

Print Edition Highlights | April 2019

April 2019 Issue

The Direct Blur

May 13, 2019
0
April 2019 IssueFundraising

Creativity: A Fading Spark We Must Reignite

May 13, 2019
0
April 2019 Issue

Knowing Who’s At The Party

May 13, 2019
0
April 2019 IssueE-commerce

Images: The Currency of eCommerce

May 13, 2019
0
April 2019 Issue

Why DYI Your Logo

May 13, 2019
0
April 2019 IssueE-commerce

The Case for Omnichannel Marketing

May 13, 2019
0
April 2019 IssueAugmented Reality

Mixed Reality is the Next Revolution

May 13, 2019
0
April 2019 Issue

Pivot To Integrated Digital Strategies

May 13, 2019
0
April 2019 IssueExperiential Marketing

Reinventing Retail For Marketers

May 13, 2019
0
April 2019 Issue

Q&A: Developing Relationship Marketing

May 13, 2019
0

Print Edition Highlights | March 2019

Data AnalyticsMarch 2019 Issue

Making sense of data trails

March 1, 2019
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Data AnalyticsMarch 2019 Issue

Canada’s hot 2019 data topics

March 1, 2019
0
Industry NewsMarch 2019 Issue

1:1 with Don Peppers

March 1, 2019
0
AdvertisingMarch 2019 Issue

Making your brand voice heard

March 1, 2019
0
Email MarketingList BusinessMarch 2019 Issue

E-mail Append 101

March 1, 2019
0
Applied AIContact ManagementMarch 2019 Issue

Protect against the AI/chatbot backlash

March 1, 2019
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Contact ManagementCustomer Relationship ManagementCustomer ServiceMarch 2019 Issue

How adding call-backs works wonders

March 1, 2019
0
Contact ManagementMarch 2019 Issue

The three key innovation CX trends for 2019

March 1, 2019
0
AdvertisingApplied AIMarch 2019 Issue

How AI benefits advertising

March 1, 2019
0
Contact ManagementCustomer ServiceMarch 2019 Issue

Creating a high-value, digital-ready contact centre

March 1, 2019
0
Contact ManagementCustomer ServiceMarch 2019 Issue

Using RPA to manage contact infrastructure

March 1, 2019
0
Excellent ExecutionMarch 2019 Issue

Turning a mistake into success

March 1, 2019
0
Applied AIContact ManagementMarch 2019 Issue

Elevating CX with AI

March 1, 2019
0
Customer CentricityMarch 2019 Issue

The need for speed

March 1, 2019
0

Featured Writers | Columnists

Print Edition Highlights | February 2019

February 2019 Issue

Doing e-mail fundraising well

February 10, 2019
0
February 2019 Issue

Marketing paradise

February 10, 2019
0
February 2019 Issue

Why inclusive marketing is crucial

February 10, 2019
0
February 2019 Issue

Video and e-mail: a winning duo

February 10, 2019
0
February 2019 Issue

The state of digital advertising: Interview

February 10, 2019
0
February 2019 Issue

Start Thinking About People

February 10, 2019
0
February 2019 Issue

The influencer marketing playbook

February 10, 2019
0
February 2019 Issue

Adding Magic to DM

February 10, 2019
0
February 2019 Issue

Extracting Value From Influencer Marketing

February 10, 2019
0
February 2019 Issue

Choosing the right CMS

February 10, 2019
0
February 2019 Issue

Successful Content Marketing

February 10, 2019
0

PRINT EDITION HIGHLIGHTS | January 2019

January 2019 Issue

Short-form TV ads: fad or disruptor?

January 15, 2019
0
January 2019 Issue

Tell your story

January 15, 2019
0
January 2019 Issue

Sour grapes: How relying on brand envy can backfire

January 15, 2019
0
January 2019 Issue

Moneris’s Offlinx: converging marketing and payments

January 15, 2019
0
January 2019 Issue

Embracing journey analytics

January 15, 2019
0
January 2019 Issue

Driving business with localized mobile advertising

January 15, 2019
0
January 2019 Issue

Why the “creator economy” matters

January 15, 2019
0
January 2019 Issue

Avoiding fraud year-round

January 15, 2019
0
January 2019 Issue

The future of DM may be TV

January 15, 2019
0
January 2019 Issue

To chat or not to chat

January 15, 2019
0
January 2019 Issue

To win customers, build trust

January 15, 2019
0
January 2019 Issue

Why customer experience is everyone’s job

January 15, 2019
0

PRINT EDITION HIGHLIGHTS | December 2018

December 2018 Issue

How Harry Rosen is using segmentation to enhance its customer appeal

December 24, 2018
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December 2018 Issue

Successfully segmenting customers

December 24, 2018
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December 2018 Issue

OTT for niche segmentation

December 24, 2018
0
December 2018 Issue

Marketing in 2019: same, but different

December 24, 2018
0
December 2018 Issue

Making payments painless

December 24, 2018
0
December 2018 Issue

Effectively marketing pop-up retail spaces

December 24, 2018
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December 2018 Issue

E-commerce is dead. Long live digital commerce!

December 24, 2018
0
December 2018 Issue

Attention retailers: unleash the power of your data

December 24, 2018
0
December 2018 Issue

Specialized service: the future of contact centres

December 24, 2018
0
December 2018 Issue

Filling the CX gap

December 24, 2018
0
December 2018 Issue

Chat before you bot

December 24, 2018
0
Applied AIDecember 2018 IssueRetail

Attention retailers: unleash the power of your data

December 3, 2018
0
December 2018 Issue

How to deliver an impactful omnichannel experience

January 24, 2018
0

PRINT EDITION HIGHLIGHTS | November 2018

November 2018 IssuePayments

Why merchants can ignore the cryptocurrency hype (for now)

November 23, 2018
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FundraisingNovember 2018 Issue

Truly touching the donor: The benefits of blending digital and mail personalization

November 23, 2018
0
Customer CentricityNovember 2018 Issue

The path to customer centricity

November 23, 2018
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AdvertisingIndustry TrendsNovember 2018 Issue

The Big Shift: The old brand-building model is dead

November 23, 2018
0
FundraisingNovember 2018 Issue

Can smaller NFPs compete with foundations?

November 23, 2018
0
FundraisingNovember 2018 Issue

Fundraising: Integrating offline and online channels

November 23, 2018
0
FundraisingNovember 2018 Issue

The Heart & Stroke Lottery’s winning formula

November 23, 2018
0
November 2018 IssuePayments

Enabling e-commerce with digital payments Smaller Canadian companies may be missing out

November 23, 2018
0
FundraisingNovember 2018 Issue

Content is QUEEN in Engaging High Value Donors

November 23, 2018
0
FundraisingNovember 2018 Issue

Are Canadians Less Charitable?

November 23, 2018
0
November 2018 Issue

2019 federal election prediction: smarter marketing and fundraising

November 23, 2018
0

Print Edition Highlights | October 2018

Data AnalyticsEngagement & AnalyticsMarketing AutomationOctober 2018 Issue

The Evolution of Data Science

October 26, 2018
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Customer Relationship ManagementOctober 2018 Issue

The Evolution of Relationship Marketing

October 26, 2018
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Customer CentricityData AnalyticsOctober 2018 Issue

How Union Gas used data and analytics to reinvigorate a paperless billing campaign

October 26, 2018
0
October 2018 IssueTargeting and Acquisition

Marketing Across Generations

October 26, 2018
0
Customer CentricityOctober 2018 Issue

Invest in Support to Grow Loyalty

October 26, 2018
0
Customer CentricityOctober 2018 Issue

Agent Engagement: The Key to Better Outcomes

October 26, 2018
0
October 2018 Issue

Thank You For 30 Great Years

October 26, 2018
0
October 2018 Issue

Direct Marketing’s Bright Future in Canada

October 26, 2018
0
October 2018 Issue

DM: It’s Personal for Air Miles

October 26, 2018
0
October 2018 Issue

Contact Centres: 30 Years of Looking Both Ways

October 26, 2018
0
October 2018 Issue

François Gaumond on 30 years of Personalization

October 26, 2018
0
October 2018 Issue

Congrats from Jan Kestle

October 26, 2018
0

Print Edition Highlights | September 2018

September 2018 IssueWorkforce Management

The blueprint for accelerated supervisor success

September 10, 2018
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September 2018 IssueWorkforce Management

How to optimize agent hiring and retention

September 10, 2018
0
September 2018 IssueWorkforce Management

Eight steps to improve agent performance

September 10, 2018
0
September 2018 IssueWorkforce Management

Keeping contact centre employees engaged

September 10, 2018
0
September 2018 IssueWorkforce Management

Ending the contact centre “tug of war”

September 10, 2018
0
Customer Relationship ManagementSeptember 2018 Issue

National Bank of Canada’s customer-first digital transactions

September 10, 2018
0
Customer Relationship ManagementSeptember 2018 Issue

The marketing time bomb

September 10, 2018
0
Customer Relationship ManagementSeptember 2018 Issue

The changing landscape of consumer insights

September 10, 2018
0
Direct MailSeptember 2018 Issue

A miracle (marketing) cure

September 10, 2018
0
Direct MailSeptember 2018 Issue

Direct mail still best way to reach out to customers

September 10, 2018
0
Direct MailSeptember 2018 Issue

Dimensional mail: marketing’s buffet lobster

September 10, 2018
0
Customer CentricitySeptember 2018 Issue

Defeating SMB customer churn

September 10, 2018
0
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