Breaking News & Online Features

Creative & DesignExcellent Execution

Function Point Introduces a Powerful Built-in Proofing Tool for Creatives

August 10, 2021
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FundraisingRetail

Cause Related Marketing Moves to the Forefront

August 8, 2021
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Gifts & RewardsLoyaltyPayments

Downtown Gift Card program from Miconex expands across Ontario

August 6, 2021
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Data AnalyticsDigitalMobile Marketing

ENVIRONICS ANALYTICS RELEASES ALL-NEW CLICKSCAPES DATABASE

August 5, 2021
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Industry NewsLeadershipSocial Media

Hootsuite Welcomes Maggie Lower as Chief Marketing Officer

July 27, 2021
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Direct MailIndustry NewsLeadership

Sustainable Mail Group launches to encourage engagement, stewardship

July 16, 2021
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Customer JourneyFinancial Services

Meridian launches brand campaign to help Canadians navigate their “What if” life experiences

May 18, 2021
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AMA TorontoCanadian Marketing AssociationIndustry News

CMA, AMA Toronto join forces to champion mentoring, development

May 18, 2021
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Industry News

Toward The Future Of Digital Audience Measurement

May 7, 2021
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Financial ServicesGifts & RewardsPayments

New RBC Everyday Banking Offer adds Rewards to Debit

May 5, 2021
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ICAIndustry News

ICA launches app to boost connection with members

May 4, 2021
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Data AnalyticsDRTV

MiQ, Samba TV partner in Canada for enhanced Advanced TV solution

April 30, 2021
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Philanthropy & FoundationsRetail

Stix Brands New Protection Kit Helps Support Brain Injury Canada

March 17, 2021
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Content MarketingMergers and Acquisitions

Arlene Dickinson Acquires Media Company

March 11, 2021
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Data AnalyticsEngagement & Analytics

Tracking the Customer Journey in 2021

March 3, 2021
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DeliveryFulfillment

Drone Delivery Canada Announces Update on Successful Condor Testing

March 3, 2021
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Experiential MarketingRetail

Giant Tiger Reveals New Experience, Ottawa store sets tone

March 3, 2021
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Applied AIData AnalyticsRetail

Analytics to Drive Service Station of the Future

February 26, 2021
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PRINT EDITION HIGHLIGHTS | September 2021

How to Secure Payments, Improve CX
September 20, 2021
Picking Up Speed. The State of Digital Maturity
September 20, 2021
New Study Explains How Time Influences Consumer Behaviour
September 20, 2021
A Top Ten Checklist for Powerful Email Results
September 20, 2021
Can the Right Credit Card Help Your Business Survive COVID-19?
September 20, 2021
Why Workforce Management Is Changing Your Future
September 20, 2021

PRINT EDITION HIGHLIGHTS | July August 2021

How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay
August 21, 2021
Why the Cause is Now a Cornerstone of Marketing
August 21, 2021
Four Good Direct Mail Ideas to Steal From
August 21, 2021
The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet
August 21, 2021
Ten Tips for Tackling Negative Customer Reviews
August 21, 2021

PRINT EDITION HIGHLIGHTS | June 2021

Six Challenges with Non-Phone-Based Biometrics
July 3, 2021
Picking Up Speed
July 3, 2021
When Membership Has No Privileges
July 3, 2021
Ten Reasons Why Geodemography is More Relevant Than Ever
July 3, 2021
The State of Martech: An Interview with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com
July 3, 2021
Taking Content to New Heights with Drones
July 3, 2021
What Video Marketers Need to Know About Media’s New Currency
July 3, 2021
10 Actions for Successful Transition to a (new) Leadership Role
July 3, 2021
Ten Tips for Tackling Negative Customer Reviews
July 3, 2021

PRINT EDITION HIGHLIGHTS | MAY 2021

Always a Point
May 26, 2021
The Moment of Payment is a Marketing Imperative
May 26, 2021
Back to the Future: eCommerce and the Return to Instore Shopping
May 26, 2021
Acting On Purpose
May 26, 2021
Direct Mail Can Outperform Digital For Luxury Brands
May 26, 2021
Data Analytics in the New World of Customer Service
May 26, 2021

PRINT EDITION HIGHLIGHTS | APRIL 2021

Consilience: A New Way to Understand Human Behaviour
May 11, 2021
A Troubling Engagement Capacity Gap Emerges
May 11, 2021
37 Customer Experience Statistics You Need to Know and Consider in 2021
May 11, 2021
Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy
May 11, 2021
Digital eCommerce: Everything Changed, Nothing Was New
May 11, 2021
Finding a Lifeline
May 11, 2021
Five Digital Changes That Are Here to Stay
May 11, 2021
A CX Game-Changer Puts Loyalty in the Fast Lane
May 11, 2021

PRINT EDITION HIGHLIGHTS | MARCH 2021 ISSUE

Part 1 The Unravelling of My World
March 22, 2021
Five Trends Shaping the Future of Global Payments
March 22, 2021
Retail Reimagined
March 22, 2021
Using Customer Feedback to Beat the Competition
March 22, 2021
Putting on the Ritz in Digital Customer Experience
March 22, 2021
Nine Ways Account-Based Marketing Builds Deeper Relationships with Customers
March 22, 2021

PRINT EDITION HIGHLIGHTS | FEBRUARY 2021 ISSUE

Ten Trends That Could Define 2021
March 11, 2021
How Nonprofits are Cutting Off Their Noses to Spite Their Faces
March 11, 2021
What the Research Shows When Americans Turn to Canada
March 11, 2021
What You Need to Know in eCommerce
March 11, 2021
A Lifetime in Preparation for Stalco
March 11, 2021
How SMBs Can Survive and Thrive
March 11, 2021
How Cloud Data Warehouses Impact the Customer Journey
March 11, 2021
Cross-Border Shopping comes with Merchant Concerns
March 11, 2021
Canadians Track Their Spending, a Behaviour Marketers Need to Watch
March 11, 2021
Watch for Three Tech Advancements
March 11, 2021

PRINT EDITION HIGHLIGHTS | JANUARY 2021 ISSUE

Understanding Canada’s New Privacy Rules in the Making
February 3, 2021
What the Experience Renaissance Means for Your Business
February 3, 2021
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce
February 3, 2021
Mining eCommerce Data Gold for Fulfillment
February 3, 2021
The Future of Order Fulfillment and Delivery: Technology to the Rescue
February 3, 2021
The Last-Mile Challenge in Canada
February 3, 2021
Striking the Balance Between Customer Privacy and Intimacy
February 3, 2021
An Extraordinary Year for Canadian Digital Marketing Under COVID-19
February 3, 2021

PRINT EDITION HIGHLIGHTS | DECEMBER 2020

Using Digital Services to Boost Retention
December 28, 2020
Nothing Will Ever Be The Same Again
December 28, 2020
What a Complex Time to be a Marketer
December 28, 2020
Employing Appointment-Based Videoconferencing
December 28, 2020
Leveraging 3D/360 Product Images for Successful Mobile Marketing
December 28, 2020
The Customer-Driven Changes to Manufacturing
December 28, 2020
Customer Loyalty Analytics during COVID-19
December 28, 2020
What’s Important to Your Buyer?
December 28, 2020
Why Prioritize Data Protection
December 28, 2020

PRINT EDITION HIGHLIGHTS | November 2020

Flipping the Brand Script
December 15, 2020
The Future of Marketing
December 15, 2020
Taking Contact Centres to the Edge
December 15, 2020
Keeping Concerned Callers Off Hold
December 15, 2020
How to Thrive in the Pandemic
December 15, 2020
Rising Above
December 15, 2020
Why Digital IDs for Businesses are urgent
December 15, 2020
Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign
December 14, 2020
Reinventing Outbound Dialing
December 3, 2020

PRINT EDITION HIGHLIGHTS | OCTOBER 2020

Using AI to Capture Sales from Data
November 3, 2020
The Five Myths About You and Your CFO
November 3, 2020
How to Mitigate Ransomware Threats
November 3, 2020
Holiday 2020: Opportunity or Threat?
November 3, 2020
Bringing Empathy, Customer Service with AI
November 3, 2020
Agency Transformation
November 3, 2020

PRINT EDITION HIGHLIGHTS | SEPTEMBER 2020

Competing on Insight The Right Way
October 5, 2020
Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs
October 5, 2020
Time to Rely on Marketing, Not Cut It
October 5, 2020
Why Marketers Need PR
October 5, 2020

PRINT EDITION HIGHLIGHTS | JULY-AUGUST 2020

Will COVID-19 Usher in Decade of the Home?
September 13, 2020
Finding a Path to Marketing Growth After It’s Over
September 13, 2020
Worldwide Share Now Half
September 13, 2020
Understanding Canadians’ Behaviour in a Pandemic Age
September 13, 2020
Will Marketers Finally Give Up on Personalization?
September 13, 2020
Here’s How to Tackle an Issue
September 13, 2020

FEATURE HIGHLIGHTS | JUNE 2020

Antoinette Benoit is 2019 Marketer of the year at CMA Awards
November 23, 2019
Research reveals significance of professional designation for marketers
February 26, 2020
CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules
August 7, 2019

PRINT EDITION HIGHLIGHTS | MAY 2020

Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic
June 6, 2020
Good Client Relation Management in a Crisis is Paramount
June 6, 2020
Customer Experience: Is it better to Optimize or Maximize?
June 6, 2020
How Marketers Have Responded to COVID-19
June 6, 2020
Re-Opening the Economy: Who Will Get Their First Haircuts as Salons Open?
June 6, 2020
All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles
June 6, 2020
The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19
June 6, 2020

PRINT EDITION HIGHLIGHTS | APRIL 2020

Canadian Chamber of Commerce partners with Salesforce to offer $10K lifeline to help 62 small businesses recover from COVID-19 downturn
May 1, 2020
COVID-19 is Rapidly Reshaping U.S. Consumer Banking and Payments Behaviors, New FIS Survey Finds
May 1, 2020
During Times of Uncertainty, Marketers Continue to Make Costly Mistakes
May 1, 2020
How and Why Online Payment Processing Helps Financial Services Marketers Cope with the Coronavirus Pandemic
May 1, 2020
Make Your Customers Your Competitive Edge
May 1, 2020
Pop-Up Retail: It’s Time to Go Where Your Customers Gather
May 1, 2020
Six Ways to Align Your Sales and Marketing Teams Through Marketing Automation
May 1, 2020
What Marketers Need to Know About Cloud Computing: Darker Skies Ahead?
May 1, 2020
What Will Get Us to the Other Side of This Pandemic?
May 1, 2020

PRINT EDITION HIGHLIGHTS | MARCH 2020

Brand advocacy: Interview with Jay Baer
April 6, 2020
Disrupting the marketing industry
April 6, 2020
How to monetize marketing data
April 6, 2020
Meeting Customer Expectations: Marketing Success Hinges on Personalization at Scale
April 6, 2020
The changing role of the data scientist
April 6, 2020
Keeping your data safe and manageable
April 6, 2020
Three reasons why you should never have a data strategy
April 6, 2020
The ads of the future have arrived
April 6, 2020
Unlocking the door to app marketing
April 6, 2020

PRINT EDITION HIGHLIGHTS | FEBRUARY 2020

Maximizing social media
March 1, 2020
How to chat to success
March 1, 2020
Canada’s Marketing Hall of Legends returns
March 1, 2020
Hail personalized content
March 1, 2020
Reimaginate, not re-create
March 1, 2020
Eight key practices marketers should use
March 1, 2020
Applying advanced analytics in a digital world
March 1, 2020
Going from good to great
March 1, 2020
The emerging marketing landscape
March 1, 2020

PRINT EDITION HIGHLIGHTS | JANUARY 2020

Events Calendar
February 6, 2020
Getting to know cannabis consumers
February 6, 2020
Protecting loyal customers
February 6, 2020
Become an intelligent enterprise
February 6, 2020
“F” content marketing?
February 6, 2020
What will Amazon do in 2020?
February 6, 2020
Five predictions for the customer experience
February 6, 2020
Search, retail and privacy trends
February 6, 2020
Where the subscription economy is going
February 6, 2020
Canada 2020 and beyond
February 6, 2020
How to lower staff turnover
February 6, 2020

2019 Issues & Editions

Review all 2019 Editions, including each feature and contributed article.

PRINT EDITION HIGHLIGHTS | OCTOBER 2021

October 2021 Issue

Maximizing “The Power of Difference” in Creative Materials

October 8, 2021
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October 2021 Issue

A New View of Digital Behaviour

October 6, 2021
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