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About Lloydmedia, Inc
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Industry News
Targeting & Acquisition
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Operations & Logistics
Past Issues
Industry News
QUEBECOR LAUNCHES HUBLO
Industry News
COMPETITION BUREAU RELEASES STRATEGIC VISION
Industry News
Sezzle Passes 1M Active Customer Milestone
Industry News
Environics Analytics launches VisitorView, an innovative new product for the travel and tourism industry
Advertising
Applied AI
Marketing Automation
IBM Launches Advertising Accelerator with Watson
Operations and Logistics
Retail
Gen Z Driving Canada’s “Returns Economy” this Holiday Season
Compliance
Industry News
Social Media
Influencer marketing: businesses and influencers must be transparent when advertising on social media
E-commerce
Retail
Sleep Country Canada launches revamped ecommerce sites, strengthening omnichannel approach
Contact Management
Financial Services
Workforce Management
National Bank to open a call centre in Sherbrooke
Breaking News & Online Features
Advertising
Touché! and VIA Rail Canada redesign their media buying strategy
December 15, 2019
33
0
Advertising
Awards
Effie Canada introduces trophy holder for ELOC winners (it’s like an EGOT only different)
December 5, 2019
8
0
Delivery
Retail
Canada’s first one-stop ‘shop and ship’ kiosk introduced at CF Toronto Eaton Centre
December 2, 2019
33
0
Delivery
E-commerce
Operations and Logistics
Survey: Shopping in peace, time savings driving more Canadians to turn to online shopping
November 25, 2019
13
0
Delivery
E-commerce
Fulfillment
Staples Canada launches national same-day delivery with Instacart
November 23, 2019
11
0
Canada Post
Industry News
Canada Post segment reports $135-million loss before tax in third quarter
November 23, 2019
18
0
Awards
Canadian Marketing Association
Industry News
Antoinette Benoit is 2019 Marketer of the year at CMA Awards
November 23, 2019
247
0
Industry News
Leadership
Women’s Executive Network (WXN) Announces Canada’s Most Powerful Women: Top 100 Award Winners
November 21, 2019
30
0
E-commerce
Retail
Loblaw launches online marketplace, making more curated brands, products, convenience and loyalty points available to Canadians
November 21, 2019
11
0
Applied AI
Data Analytics
Leadership
RBC, Western, Partner for Future of AI and Data Analytics
November 21, 2019
12
0
Gifts & Rewards
Retail
Indigo’s new online gifting platform wants to transform how Canadians gift
November 13, 2019
13
0
Delivery
Fulfillment
Operations and Logistics
Purolator increases Canadian footprint to service unprecedented customer growth this holiday season and beyond
November 12, 2019
13
0
Advertising
Industry Trends
ICA calls for billable rate cards to be ripped-up as agency payment terms harden
November 12, 2019
27
0
Industry Trends
Workforce Management
Unions come together in support of gig workers
November 6, 2019
18
0
Foundation
Philanthropy & Foundations
Aviva Canada, Parachute, Canada partner up to make Canadian school zones safer
November 6, 2019
18
0
Canada Post
Continuing the tradition of making mail merrier
November 4, 2019
18
0
Data Analytics
Digital
Environics Analytics Partners with Connected Interactive for Digital Execution
October 29, 2019
78
0
E-commerce
Amazon Business, Business Prime Launch for Canada
October 29, 2019
32
0
PRINT EDITION HIGHLIGHTS | OCTOBER 2019
Engagement & Analytics
October 2019 Issue
Understanding the Different Approaches to Segmentation
November 8, 2019
16
0
October 2019 Issue
Reaching Recent Immigrants
November 8, 2019
12
0
October 2019 Issue
Targeting and Acquisition
Personalizing The Seniors Market
November 8, 2019
179
0
Diversity
October 2019 Issue
Moving to a Total Market Approach
November 8, 2019
8
0
Ethnic Marketing
October 2019 Issue
Is Your Marketing Plan Really Complete?
November 8, 2019
14
0
October 2019 Issue
How Canadians Are Unique, What it Means for Segmentation
November 8, 2019
15
0
Data Analytics
October 2019 Issue
Delivering Personalization at Scale
November 8, 2019
49
0
Digital
October 2019 Issue
Decoding the Future: Interview with Mitch Joel
November 8, 2019
26
0
Excellent Execution
October 2019 Issue
Customer Support Needs Video Too
November 8, 2019
7
0
Customer Centricity
October 2019 Issue
How to Stand Out from the Crowd
November 8, 2019
22
0
PRINT EDITION HIGHLIGHTS | SEPTEMBER 2019
Branding
September 2019 Issue
Creating a cult brand
October 17, 2019
16
0
Customer Personas
September 2019 Issue
Defining Customer Personas
October 17, 2019
21
0
Canada Post
September 2019 Issue
Canada Post’s Doug Ettinger on the Future of Mail Marketing
October 17, 2019
26
0
Contact Management
September 2019 Issue
Navigating outsourcing
October 17, 2019
9
0
Multicultural Marketing
September 2019 Issue
The keys to multicultural audiences
October 17, 2019
16
0
DRTV
September 2019 Issue
DRTV: The recipe for Success
October 17, 2019
6
0
Industry Trends
September 2019 Issue
Transforming Marketing Strategy: Interview with Niraj Dawar
October 17, 2019
38
0
Privacy
September 2019 Issue
What is “Publicly Available Information”?
October 17, 2019
17
0
PRINT EDITION HIGHLIGHTS | AUGUST 2019
August 2019 Issue
Fulfillment
Achieving sustainable e-commerce
October 17, 2019
41
0
August 2019 Issue
Reputation Management
Dawn of the Corporate SuperCitizen
October 17, 2019
4
0
August 2019 Issue
Elections: think like a machine
October 17, 2019
8
0
August 2019 Issue
Fulfillment
Going the last mile (km) for customers
October 17, 2019
9
0
August 2019 Issue
Reputation Management
Managing the brand in disasters: Marc Gordon Interview
October 17, 2019
8
0
August 2019 Issue
E-commerce
Preventing Data Breaches
October 17, 2019
6
0
August 2019 Issue
Customer Centricity
The big small business market
October 17, 2019
10
0
August 2019 Issue
Fulfillment
The Key to Fulfillment
October 17, 2019
11
0
August 2019 Issue
Reputation Management
The relatable brand comes of age
October 17, 2019
24
0
August 2019 Issue
Reputation Management
Trust that makes the difference
October 17, 2019
12
0
August 2019 Issue
Gaining Visitor insights a Boon for Tourist Bureau
October 17, 2019
26
0
August 2019 Issue
Why Christmas Prep in August
October 17, 2019
8
0
August 2019 Issue
Reputation Management
Why community connections matter
October 17, 2019
11
0
PRINT EDITION HIGHLIGHTS | JULY 2019
July 2019 Issue
The evolving business e-mail scams
August 8, 2019
54
0
July 2019 Issue
Why marketers must engage on cybersecurity
August 8, 2019
30
0
July 2019 Issue
Understanding Trademarks Act changes
August 8, 2019
7
0
July 2019 Issue
New directions, requirements to reduce fraud
August 8, 2019
0
0
July 2019 Issue
Engineering a security-conscious culture
August 8, 2019
7
0
July 2019 Issue
Combatting look-alike domains
August 8, 2019
34
0
July 2019 Issue
Investing in privacy and security
August 8, 2019
42
0
Canadian Marketing Association
July 2019 Issue
CMA updates ethics code, practices, adds toolkit
August 8, 2019
7
0
July 2019 Issue
Benefitting from music: ethically and legally
August 8, 2019
9
0
July 2019 Issue
A new way to manage consent and privacy
August 7, 2019
11
0
July 2019 Issue
Analytics in an age of disruption
August 7, 2019
20
0
July 2019 Issue
AI: Interview with Gary Saarenvirta
August 7, 2019
10
0
July 2019 Issue
The 7 operational impacts of AI and CX
August 7, 2019
7
0
Print Edition Highlights | June 2019
June 2019
Innovatons and Dangers
July 18, 2019
7
0
June 2019
Attracting Different Consumers
July 18, 2019
5
0
June 2019
Direct Mail in the Summer? Yes. Yes. Yes.
July 18, 2019
6
0
June 2019
Turn map markers into marketing success
July 18, 2019
9
0
June 2019
Does mail still drive the growth of post?
July 18, 2019
4
0
June 2019
Letters to The President of Canada Post
July 18, 2019
36
0
June 2019
The Future of Mail
July 18, 2019
36
0
Customer Centricity
June 2019
Three critical reasons to embrace feedback
July 18, 2019
6
0
June 2019
What Comes Next?
July 18, 2019
5
0
Print Edition Highlights | May 2019
Leadership
May 2019 Issue
Why Aren’t People Mentoring Anymore?
May 13, 2019
17
0
May 2019 Issue
Refreshing Your Customer Communications
May 13, 2019
8
0
May 2019 Issue
Preparing for the Recurring Customer
May 13, 2019
2
0
May 2019 Issue
CMA: B2B Experts Discuss Challenges, Solutions
May 13, 2019
14
0
Marketing Research
May 2019 Issue
Research That Doesn’t Sit On The Shelf
May 13, 2019
13
0
May 2019 Issue
Interview: Experience Thinking
May 13, 2019
4
0
May 2019 Issue
Overcoming The 5 Big B2B CX Challenges
May 13, 2019
10
0
Customer Centricity
Data Analytics
May 2019 Issue
The Importance Of Convenience
May 13, 2019
6
0
May 2019 Issue
In Conversation: Why Excellent UX is Required
May 13, 2019
12
0
Customer Centricity
May 2019 Issue
How To Improve the Customer Experience
May 13, 2019
6
0
Industry Trends
May 2019 Issue
Trends That Are Reshaping the CX
May 13, 2019
3
0
Customer Centricity
May 2019 Issue
Service So Good…I’m Glad They Know My Data
May 13, 2019
2
0
Print Edition Highlights | April 2019
April 2019 Issue
The Direct Blur
May 13, 2019
2
0
April 2019 Issue
Fundraising
Creativity: A Fading Spark We Must Reignite
May 13, 2019
9
0
April 2019 Issue
Knowing Who’s At The Party
May 13, 2019
2
0
April 2019 Issue
E-commerce
Images: The Currency of eCommerce
May 13, 2019
4
0
April 2019 Issue
Why DYI Your Logo
May 13, 2019
10
0
April 2019 Issue
E-commerce
The Case for Omnichannel Marketing
May 13, 2019
4
0
April 2019 Issue
Augmented Reality
Mixed Reality is the Next Revolution
May 13, 2019
9
0
April 2019 Issue
Pivot To Integrated Digital Strategies
May 13, 2019
4
0
April 2019 Issue
Experiential Marketing
Reinventing Retail For Marketers
May 13, 2019
43
0
April 2019 Issue
Q&A: Developing Relationship Marketing
May 13, 2019
6
0
Print Edition Highlights | March 2019
Data Analytics
March 2019 Issue
Making sense of data trails
March 1, 2019
14
0
Data Analytics
March 2019 Issue
Canada’s hot 2019 data topics
March 1, 2019
9
0
Industry News
March 2019 Issue
1:1 with Don Peppers
March 1, 2019
13
0
Advertising
March 2019 Issue
Making your brand voice heard
March 1, 2019
10
0
Email Marketing
List Business
March 2019 Issue
E-mail Append 101
March 1, 2019
22
0
Applied AI
Contact Management
March 2019 Issue
Protect against the AI/chatbot backlash
March 1, 2019
3
0
Contact Management
Customer Relationship Management
Customer Service
March 2019 Issue
How adding call-backs works wonders
March 1, 2019
5
0
Contact Management
March 2019 Issue
The three key innovation CX trends for 2019
March 1, 2019
1
0
Advertising
Applied AI
March 2019 Issue
How AI benefits advertising
March 1, 2019
3
0
Contact Management
Customer Service
March 2019 Issue
Creating a high-value, digital-ready contact centre
March 1, 2019
30
0
Contact Management
Customer Service
March 2019 Issue
Using RPA to manage contact infrastructure
March 1, 2019
24
0
Excellent Execution
March 2019 Issue
Turning a mistake into success
March 1, 2019
2
0
Applied AI
Contact Management
March 2019 Issue
Elevating CX with AI
March 1, 2019
16
0
Customer Centricity
March 2019 Issue
The need for speed
March 1, 2019
7
0
Print Edition Highlights | February 2019
February 2019 Issue
Doing e-mail fundraising well
February 10, 2019
3
0
February 2019 Issue
Marketing paradise
February 10, 2019
11
0
February 2019 Issue
Why inclusive marketing is crucial
February 10, 2019
20
0
February 2019 Issue
Video and e-mail: a winning duo
February 10, 2019
3
0
February 2019 Issue
The state of digital advertising: Interview
February 10, 2019
16
0
February 2019 Issue
Start Thinking About People
February 10, 2019
6
0
February 2019 Issue
The influencer marketing playbook
February 10, 2019
4
0
February 2019 Issue
Adding Magic to DM
February 10, 2019
6
0
February 2019 Issue
Extracting Value From Influencer Marketing
February 10, 2019
1
0
February 2019 Issue
Choosing the right CMS
February 10, 2019
5
0
February 2019 Issue
Successful Content Marketing
February 10, 2019
9
0
PRINT EDITION HIGHLIGHTS | January 2019
January 2019 Issue
Short-form TV ads: fad or disruptor?
January 15, 2019
8
0
January 2019 Issue
Tell your story
January 15, 2019
3
0
January 2019 Issue
Sour grapes: How relying on brand envy can backfire
January 15, 2019
14
0
January 2019 Issue
Moneris’s Offlinx: converging marketing and payments
January 15, 2019
14
0
January 2019 Issue
Embracing journey analytics
January 15, 2019
10
0
January 2019 Issue
Driving business with localized mobile advertising
January 15, 2019
9
0
January 2019 Issue
Why the “creator economy” matters
January 15, 2019
18
0
January 2019 Issue
Avoiding fraud year-round
January 15, 2019
7
0
January 2019 Issue
The future of DM may be TV
January 15, 2019
1
0
January 2019 Issue
To chat or not to chat
January 15, 2019
3
0
January 2019 Issue
To win customers, build trust
January 15, 2019
8
0
January 2019 Issue
Why customer experience is everyone’s job
January 15, 2019
8
0
PRINT EDITION HIGHLIGHTS | December 2018
December 2018 Issue
How Harry Rosen is using segmentation to enhance its customer appeal
December 24, 2018
54
0
December 2018 Issue
Successfully segmenting customers
December 24, 2018
2
0
December 2018 Issue
OTT for niche segmentation
December 24, 2018
17
0
December 2018 Issue
Marketing in 2019: same, but different
December 24, 2018
9
0
December 2018 Issue
Making payments painless
December 24, 2018
6
0
December 2018 Issue
Effectively marketing pop-up retail spaces
December 24, 2018
12
0
December 2018 Issue
E-commerce is dead. Long live digital commerce!
December 24, 2018
7
0
December 2018 Issue
Attention retailers: unleash the power of your data
December 24, 2018
5
0
December 2018 Issue
Specialized service: the future of contact centres
December 24, 2018
21
0
December 2018 Issue
Filling the CX gap
December 24, 2018
7
0
December 2018 Issue
Chat before you bot
December 24, 2018
8
0
Applied AI
December 2018 Issue
Retail
Attention retailers: unleash the power of your data
December 3, 2018
2
0
December 2018 Issue
How to deliver an impactful omnichannel experience
January 24, 2018
3
0
PRINT EDITION HIGHLIGHTS | November 2018
November 2018 Issue
Payments
Why merchants can ignore the cryptocurrency hype (for now)
November 23, 2018
9
0
Fundraising
November 2018 Issue
Truly touching the donor: The benefits of blending digital and mail personalization
November 23, 2018
5
0
Customer Centricity
November 2018 Issue
The path to customer centricity
November 23, 2018
10
0
Advertising
Industry Trends
November 2018 Issue
The Big Shift: The old brand-building model is dead
November 23, 2018
29
0
Fundraising
November 2018 Issue
Can smaller NFPs compete with foundations?
November 23, 2018
2
0
Fundraising
November 2018 Issue
Fundraising: Integrating offline and online channels
November 23, 2018
4
0
Fundraising
November 2018 Issue
The Heart & Stroke Lottery’s winning formula
November 23, 2018
12
0
November 2018 Issue
Payments
Enabling e-commerce with digital payments Smaller Canadian companies may be missing out
November 23, 2018
3
0
Fundraising
November 2018 Issue
Content is QUEEN in Engaging High Value Donors
November 23, 2018
7
0
Fundraising
November 2018 Issue
Are Canadians Less Charitable?
November 23, 2018
3
0
November 2018 Issue
2019 federal election prediction: smarter marketing and fundraising
November 23, 2018
5
0
Print Edition Highlights | October 2018
Data Analytics
Engagement & Analytics
Marketing Automation
October 2018 Issue
The Evolution of Data Science
October 26, 2018
51
0
Customer Relationship Management
October 2018 Issue
The Evolution of Relationship Marketing
October 26, 2018
236
0
Customer Centricity
Data Analytics
October 2018 Issue
How Union Gas used data and analytics to reinvigorate a paperless billing campaign
October 26, 2018
199
0
October 2018 Issue
Targeting and Acquisition
Marketing Across Generations
October 26, 2018
18
0
Customer Centricity
October 2018 Issue
Invest in Support to Grow Loyalty
October 26, 2018
7
0
Customer Centricity
October 2018 Issue
Agent Engagement: The Key to Better Outcomes
October 26, 2018
7
0
October 2018 Issue
Thank You For 30 Great Years
October 26, 2018
6
0
October 2018 Issue
Direct Marketing’s Bright Future in Canada
October 26, 2018
10
0
October 2018 Issue
DM: It’s Personal for Air Miles
October 26, 2018
28
0
October 2018 Issue
Contact Centres: 30 Years of Looking Both Ways
October 26, 2018
12
0
October 2018 Issue
François Gaumond on 30 years of Personalization
October 26, 2018
9
0
October 2018 Issue
Congrats from Jan Kestle
October 26, 2018
15
0
Print Edition Highlights | September 2018
September 2018 Issue
Workforce Management
The blueprint for accelerated supervisor success
September 10, 2018
35
0
September 2018 Issue
Workforce Management
How to optimize agent hiring and retention
September 10, 2018
22
0
September 2018 Issue
Workforce Management
Eight steps to improve agent performance
September 10, 2018
112
0
September 2018 Issue
Workforce Management
Keeping contact centre employees engaged
September 10, 2018
31
0
September 2018 Issue
Workforce Management
Ending the contact centre “tug of war”
September 10, 2018
32
0
Customer Relationship Management
September 2018 Issue
National Bank of Canada’s customer-first digital transactions
September 10, 2018
51
0
Customer Relationship Management
September 2018 Issue
The marketing time bomb
September 10, 2018
38
0
Customer Relationship Management
September 2018 Issue
The changing landscape of consumer insights
September 10, 2018
113
0
Direct Mail
September 2018 Issue
A miracle (marketing) cure
September 10, 2018
64
0
Direct Mail
September 2018 Issue
Direct mail still best way to reach out to customers
September 10, 2018
33
0
Direct Mail
September 2018 Issue
Dimensional mail: marketing’s buffet lobster
September 10, 2018
26
0
Customer Centricity
September 2018 Issue
Defeating SMB customer churn
September 10, 2018
87
0
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