Digital
Calculate your blogging ROI in 9 steps
DIGITAL BUSINESS | Calculate your blogging ROI in 9 steps By Jay Baer Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make …
Data Analytics
Variable Imaging – Is a Picture Worth a Thousand Words?
If a picture is worth a thousand words, is variable imaging 1,000 times better than variable text? Well, one of the beauties of writing for an online magazine is that we can explore and illustrate the integration of variable text and variable graphics right within the article, so this will …
Fundraising
DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9
Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …
Targeting and Acquisitions
Marketing with newsletters
Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub”. …
Loyalty
DM Wrap-up: news from the week of March 16
Air Canada Named Top Airline in Customer Loyalty Toronto, ON — Air Canada has been named the leading airline in customer loyalty, according to Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI). The 19th annual survey, conducted by independent marketing research firm, Brand Keys, measures a brand’s ability to meet …
Operations and Logistics
DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9
Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …
