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Data Analytics

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Data AnalyticsRetail

RBC wins Best Payment Innovation and Best Use of Data Analytics

PRESS RELEASE: TORONTO — RBC is honoured to once again be recognized by Retail Banker International (RBI) in its annual awards competition, by winning Best Payment Innovation and Best Use of Data Analytics for 2016. “We’re proud to be recognized on the world stage for providing an exceptional experience for our clients,” …

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E-commerce

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E-commerceIndustry News

Scotiabank recognized for best digital strategy

TORONTO, ON — Scotiabank has been recognized by Retail Banker International as the Global Bank with the Best Digital Strategy for 2016. This is the first time Scotiabank has received this recognition. “We are very proud to be recognized by Retail Banker International for our strategy to digitize and simplify …

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Fundraising

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DigitalFundraising

20 digital fundraising and marketing tips from Digital Leap 2016

“Consumers are demanding brands be honest and stand for more than making money” – Trish Wheaton, Y&R INSPIRE PRESS RELEASE: TORONTO — Digital Leap 2016, the seventh annual digital fundraising and marketing conference hosted by CAFAmerica.org and Stephen Thomas Ltd (ST), concluded another inspiring and informative program at the Art Gallery …

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Email Marketing

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Data AnalyticsEmail MarketingFundraising

UNICEF Canada: Improving donor engagement with a new fundraising product

Since its founding after World War II, the United Nations Children’s Fund, or UNICEF, has saved more children’s lives than any other humanitarian organization. And for 60 years, UNICEF Canada has contributed to the cause by raising money for food, health care, sanitation and educational programs—$35 million this past year …

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Mobile Marketing

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Industry NewsMobile MarketingRetail

Moneris continues contactless payment leadership in Canada as Apple Pay expands

With 25 per cent of payments resulting from contactless transactions today, Moneris expects growth to increase with broader adoption of Apple Pay TORONTO, ON — Moneris Solutions Corporation (“Moneris”), one of North America’s leading credit and debit card processors, welcomes the Canadian expansion of Apple Pay enablement for Interac, Visa …

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Retail

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Data AnalyticsRetail

RBC wins Best Payment Innovation and Best Use of Data Analytics

PRESS RELEASE: TORONTO — RBC is honoured to once again be recognized by Retail Banker International (RBI) in its annual awards competition, by winning Best Payment Innovation and Best Use of Data Analytics for 2016. “We’re proud to be recognized on the world stage for providing an exceptional experience for our clients,” …

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Loyalty

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Industry NewsLoyaltyRetail

Sionic Mobile’s ION Loyalty three-digit checkout with instant rewards gains momentum with small businesses

Business owners gain edge with faster, more secure mobile-to-mobile checkouts PRESS RELEASE: ATLANTA — Sionic Mobile today announced its proprietary, mobile-to-mobile, three-digit checkout process is gaining traction among small business owners. Requiring no new hardware or upfront investment, ION Loyalty provides small business owners with mobile checkouts that are faster, easier and …

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Social Media

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DigitalOperations and LogisticsSocial Media

How FUSE retooled for the tech, digital, social and XM era

FUSE is not the agency we were when we started out 13 years ago. Today we’re all about data and insights that drive both conversation and conversion for top Canadian brands. And while we work in any medium; our love of technology and innovations leads us to focus in digital, …

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CRM

Internet Technology and a Global Network System Art
Customer Relationship ManagementEngagement & Analytics

Four ways to personalize your marketing with Salesforce

In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …

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