Breaking News & Online Features

Data AnalyticsEngagement & Analytics

Environics Analytics Expands Partnership with Snowflake

October 4, 2023
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Direct MailMergers and Acquisitions

DataCore Mail Management acquired by 3CO Legacy Solutions

September 14, 2023
0
LoyaltyRetail

Scene+ is now available at Home Hardware store locations across Canada

September 12, 2023
0
Gifts & RewardsLoyaltyRetail

Subway Introduces MVP Rewards, New Loyalty Program with More Points

September 12, 2023
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AdvertisingBranding

GO Hits a Home Run with Jays Fans in Latest Ad Campaign

September 12, 2023
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Financial ServicesGifts & Rewards

Capital One launches new Smart Rewards Mastercard

September 12, 2023
0
Gifts & RewardsRetail

Walmart Canada launches Live Better U Canada

September 12, 2023
0
LoyaltyRetail

HUDSON’S BAY RELAUNCHES HUDSON’S BAY REWARDS

September 12, 2023
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AdvertisingBranding

Bumble campaign shows kindness is most important quality in potential partner

July 4, 2023
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Financial ServicesLoyalty

Commentary: Tim Hortons Sweetens Their Re-entry into the Financial Services Arena

June 8, 2023
0
Financial ServicesMobile Marketing

Tim Hortons introduces new Tims Credit Card

June 7, 2023
0
Loyalty

Aeroplan, Parkland Join Together to Launch New Loyalty Partnership

April 18, 2023
0
Data ProtectionPayments

Biometric payments appeal to nearly half of Canadians but data security remains top of mind

March 29, 2023
0
LeadershipLoyalty

The Art and Science of Partnership Curation

March 29, 2023
0
BrandingRetail

Comment: Nostalgia Might Not Be Enough For A Zellers Reboot

March 22, 2023
0
Industry News

Brand Positioning: An Interview with Ulli Appelbaum, Founder, First the Trousers Then the Shoes

March 17, 2023
0
LoyaltyMergers and Acquisitions

BMO To Acquire Air Miles; Loyalty Ventures files for bankruptcy

March 10, 2023
0
Applied AIData Analytics

Fast-Growing Montreal AI Startup Hippoc Receives $3 million Funding Infusion

February 1, 2023
0

PRINT EDITION HIGHLIGHTS | October 2023

October 2023 Issue

Brand Experience: An Interview with Allen Adamson, Co-founder of Metaforce

November 8, 2023
0
October 2023 Issue

Four Forces Reshaping Marketing

November 8, 2023
0
October 2023 Issue

The Death of Direct Mail – Fake News

November 8, 2023
0
October 2023 Issue

Top 5 Industries Leading New Business Growth in Canada

November 8, 2023
0
October 2023 Issue

How a NonProfit uses Data to Improve Social Services

November 8, 2023
0
October 2023 Issue

TV Streaming Trends According to Roku: Opportunities for advertisers to drive reach, engagement and ROI

November 8, 2023
0

PRINT EDITION HIGHLIGHTS | September 2023

September 2023 Issue

Digital Transformation: An Interview with Howard Tiersky, CEO of FROM

October 5, 2023
0
September 2023 Issue

A Welcome Disruptor: GenAI is Revolutionizing Customer Support

October 5, 2023
0
September 2023 Issue

Gen AI goes Grocery Shopping

October 5, 2023
0
September 2023 Issue

The Role of Artificial Intelligence in Marketing

October 5, 2023
0
September 2023 Issue

Empowering Sales and Marketing with AI: The Rise of Data-Driven Success

October 5, 2023
0
PaymentsRetailSeptember 2023 Issue

How a Cashless Society Means New Opportunity for Businesses, Consumers

September 20, 2023
0

PRINT EDITION HIGHLIGHTS | August 2023

August 2023 Issue

Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania

August 23, 2023
0
August 2023 Issue

2023 CMO State of The Union Survey: Today’s Biggest Marketing Challenges

August 23, 2023
0
August 2023 Issue

Data Storytelling Powers Marketing Campaigns and Business Decisions

August 23, 2023
0
August 2023 Issue

Why Customer-Centric Pricing Is Fundamental to Acquisition and Retention

August 23, 2023
0

PRINT EDITION HIGHLIGHTS | July 2023

July 2023 Issue

The Social Brand: Inside a New Marketing Era

July 23, 2023
0
July 2023 Issue

Disruption and Transformation in the Funeral Services Industry

July 23, 2023
0
July 2023 Issue

Why Nonprofits Should Learn from Corporate Sector’s Data-Driven Strategy

July 23, 2023
0

PRINT EDITION HIGHLIGHTS | June 2023

June 2023 Issue

Why Call Center KPIs Matter: The Importance of Positive Customer Experiences

June 26, 2023
0
June 2023 Issue

Quebec’s Law 25: A New Privacy Law with Major Ramifications

June 26, 2023
0
June 2023 Issue

Marketers, Ignore SuperAgers at Your Peril

June 26, 2023
0
June 2023 Issue

Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association

June 26, 2023
0
June 2023 Issue

Look Where You Want to Go

June 26, 2023
0
June 2023 Issue

Insights Association Canadian Chapter Triumphantly Returns to In-Person Events with Cultural Intelligence

June 26, 2023
0
June 2023 Issue

Attitude Over Aptitude

June 26, 2023
0

PRINT EDITION HIGHLIGHTS | May 2023

May 2023 Issue

Data Clean Rooms: Answering Advertisers’ Need for Privacy and Personalization

May 23, 2023
0
May 2023 Issue

Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group

May 23, 2023
0
May 2023 Issue

The Millennial Comeback – Effective Marketing Strategies for Stronger Reach and ROI

May 23, 2023
0
May 2023 Issue

Collaboration Key to Customer Sales

May 23, 2023
0
May 2023 Issue

The Impact of AI on Customer Experience in Financial Institutions in North America

May 23, 2023
0
May 2023 Issue

Using Data Models to Create Marketing Campaigns that Engage at Every Age

May 23, 2023
0
May 2023 Issue

Personalization Pulse Check: Highlights from MoEngage 2023 Report

May 23, 2023
0

PRINT EDITION HIGHLIGHTS | April 2023

April 2023 Issue

Open Banking and Payments Modernization: The Potential to Transform Customer Interactions Across Multiple Industries

April 20, 2023
0
April 2023 Issue

Supercharging Organizational Decision Making with Artificial Intelligence

April 20, 2023
0
April 2023 Issue

Flexing its Marketing Muscle

April 20, 2023
0
April 2023 Issue

2023 The State of Channel Incentives – Tacking Against the Headwinds

April 20, 2023
0
April 2023 Issue

And the Most Valuable Player is…YOU!

April 20, 2023
0
April 2023 Issue

Ad Agency Profile – Calgary’s Daughter Creative

April 20, 2023
0

PRINT EDITION HIGHLIGHTS | March 2023

March 2023 Issue

Talking Points

March 17, 2023
0
March 2023 Issue

Introducing Canada’s Newest Marketing Legends

March 17, 2023
0
March 2023 Issue

Highlights from the Shopify and Astound Commerce Sustainability Report

March 17, 2023
0
March 2023 Issue

Pinterest Predicts 2023

March 17, 2023
0
March 2023 Issue

Data is the Spark

March 17, 2023
0
March 2023 Issue

How Digital Out of Home Advertising Completes the Marketing Circle

March 17, 2023
0
March 2023 Issue

How to optimize mailing operations: Tips for small to medium-sized businesses (SMBs) – Part 2

March 17, 2023
0
March 2023 Issue

Microlearning – A Time Sensitive Way to E-Learn

March 17, 2023
0

PRINT EDITION HIGHLIGHTS | February 2023

February 2023 Issue

Montreal AI Startup Hippoc Receives $3 Million Funding Infusion

February 15, 2023
0
February 2023 Issue

2023 Is the Year of Data Clean Rooms

February 15, 2023
0
February 2023 Issue

Highlights from Data.ai’s State of Mobile 2023 Report

February 15, 2023
0
February 2023 Issue

Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions

February 15, 2023
0
February 2023 Issue

Are Coalition Loyalty Programs Relevant Data Collection Machines in 2023?

February 15, 2023
0
February 2023 Issue

The State of Customer Loyalty & Reward Programs in 2023

February 15, 2023
0
February 2023 Issue

How to Optimize High Volume Mail Center Operations – Part 1

February 15, 2023
0
February 2023 Issue

What Is The Impact of E-E-A-T On Google Search Rankings?

February 15, 2023
0

PRINT EDITION HIGHLIGHTS | January 2023

January 2023 Issue

The Agency / In-House Pendulum Swings Again

January 17, 2023
0
January 2023 Issue

3 Ways Data-Driven Marketers Will Prevail in 2023

January 17, 2023
0
January 2023 Issue

8 Predictions for the Year Ahead

January 17, 2023
0
January 2023 Issue

ShopThing Refines The Omnichannel Experience

January 17, 2023
0
January 2023 Issue

How AI is Revolutionizing the Fulfillment Process

January 17, 2023
0
January 2023 Issue

Should You Build or Buy a Channel Incentives Platform?

January 17, 2023
0
January 2023 Issue

The Myths and Realities of Social Intelligence and Analytics

January 17, 2023
0
January 2023 Issue

A Double-Take: Digital Twins and Customer Experience (CX)

January 17, 2023
0
January 2023 Issue

Recognition is Critical

January 17, 2023
0

PRINT EDITION HIGHLIGHTS | December 2022

Does Direct Mail Work Anymore?
December 30, 2022
The Growth of the Ecosystem-Connected Business
December 30, 2022
Loyalty 2.0: An Interview with Matthew Seagrim, Senior Vice President, Scene+
December 30, 2022
Customer Growth: 7 Ways for Financial Service Firms to Drive Growth
December 30, 2022
Census 2021: Rising Education Levels and Labour Force Activity Changes
December 30, 2022
Sustainable Digital Infrastructure: Modernizing Financial Institutions
December 30, 2022
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
December 30, 2022

PRINT EDITION HIGHLIGHST | November 2022

Using Data to Make Effective Ad Buys
December 21, 2022
Accelerating Business Change and Marketing Transformation with Technology
December 21, 2022
Brand Activism: Interview with Scott Goodson, Founder and CEO, StrawberryFrog
December 21, 2022
Top 10 Marketing Agency Metrics to Measure: A Fast Refresher
December 21, 2022
FLYING BLIND
December 21, 2022
Canada Retail Report: Trends for 2022
December 21, 2022

PRINT EDITION HIGHLIGHTS | October 2022

The Young Affluent: Tips to Capture Their Potential
November 17, 2022
The Customer Experience Gap
November 17, 2022
Business to Business in 2023
November 17, 2022
8 Digital Marketing Trends to Watch in 2023
November 17, 2022
Today’s Top 5 Third-Party Logistics Trends
November 17, 2022

PRINT EDITION HIGHLIGHTS | September 2022

Talking Points September 2022
September 21, 2022
CMOs See the Next Frontier for CX: Collaborative Accounts Receivable
September 21, 2022
Lifestyle Segmentation: Interview with Jan Kestle Founder and CEO, Environics Analytics
September 21, 2022
The 10 Rules of Growth
September 21, 2022

PRINT EDITION HIGHLIGHTS | August 2022

Talking Points – August 2022
August 30, 2022
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
August 30, 2022
Sustainable Digital Infrastructure: Modernizing Financial Institutions
August 30, 2022
Who Needs Marketing Anymore?
August 30, 2022

PRINT EDITION HIGHLIGHTS | July 2022

Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John’s University (NYC) and CEO of the IMC Institute
July 28, 2022
Four Key Reasons the Future of B2B Commerce is Collaborative
July 28, 2022
Charting a Path to Customization With Data Science
July 28, 2022
How Data-Driven Businesses Adapt to New Streams from Open Banking
July 28, 2022
Dos and don’ts of copy and design that worked with amazing results. And why.
July 28, 2022

PRINT EDITION HIGHLIGHTS | June 2022

Talking Points
June 28, 2022
All-In-One Marketing Platform Approach Failing To Build Customer Trust
June 28, 2022
Marketing Accountability
June 28, 2022
Customer Data Platforms and Why You Need One
June 28, 2022
Six Reasons the Metaverse is Here to Stay
June 28, 2022

PRINT EDITION HIGHLIGHTS | May 2022 Issue

Talking Points – DM May 2022
June 8, 2022
Unprecedented Strain meets new Opportunities for Canadian Charities
June 8, 2022
Direct Mail Power: A Legendary Canadian Company Thrives
June 8, 2022
Email: The Surprising New Future of Digital Marketing
June 8, 2022
Back to the Future: Direct Mail in Today’s Media Mix
June 8, 2022
Why Retailers Must Navigate Muddy Waters of ESG Requirements
June 8, 2022

PRINT EDITION HIGHLIGHTS | April 2022

New Nielsen Study Reveals Who Trusts What in Advertising
April 27, 2022
The Only Number that Matters
April 27, 2022
Legends Among Us: Canada’s Marketing Hall of Legends names 2022 winners
April 27, 2022
THE MAILBOX AS THE NEW MALL: How Creative Marketers Use Direct Mail Today
April 27, 2022
11 Data-Backed Retail Trends to Help You Succeed in 2022 and Beyond
April 27, 2022
Building Next-Generation B2B Sales Capabilities
April 27, 2022
Online Shoppers in Five Major Markets Share eCommerce Insights
April 27, 2022

PRINT EDITION HIGHLIGHTS | March 2022

ICA’s Creative Power List 2022
April 5, 2022
Talking Points
April 5, 2022
Three Trends Propelling Digital Identity Momentum in 2022 And Beyond
April 5, 2022
Responsible AI: Meeting Consumer’s Expectations for Fairness
April 5, 2022
Winning on Purpose: Interview with Fred Reichheld
April 5, 2022
How Your Brand Can Adapt to the New Digital Marketing Trends
April 5, 2022

PRINT EDITION HIGHLIGHTS | February 2022

Talking Points
February 25, 2022
Congratulations to the 2021 Silver Leaf Award Winners!
February 25, 2022
How Mobile Wallets Can Drive Loyalty Purchases in 2022
February 25, 2022
Ideas for Marketers in the Era of Data Privacy
February 25, 2022
Census 2021: Five-Year Population Growth, Despite the Pandemic
February 25, 2022
Is the U.K. model workable here? Digital Campaigns and their Carbon Costs
February 25, 2022
Three Resolutions to Elevate CX Performance in 2022
February 25, 2022
Three Key Ideas to Elevate CX Performance in 2022
February 9, 2022

PRINT EDITION HIGHLIGHTS | January 2022

Post-holiday returns are coming. How can retailers turn this into an opportunity?
January 28, 2022
The Connected Omnichannel Experience
January 28, 2022
Spectacular Direct Mail: Creating Assets that Wow and Bond with Recipients
January 28, 2022
Direct Mentorship Works Well Too: The case for more and better mentorship
January 28, 2022
The Next Marketing Analytics Tool — Smart Labels
January 28, 2022

PRINT EDITION HIGHLIGHTS | December 2021

December 2021 Issue

2021 CMA Award Winners

December 21, 2021
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December 2021 Issue

Special Category Marketing Awards Winners

December 21, 2021
0
December 2021 Issue

Premiere Award Winners

December 21, 2021
0
December 2021 Issue

Volkswagen Canada, YWCA Metro Vancouver named top winners at 2021 CMA Awards Show

December 21, 2021
0
December 2021 Issue

Four Digital Infrastructure Predictions Defining Your Organizational Future

December 21, 2021
0
December 2021 Issue

The Golden Record: An Interview with David Raab, Founder of the CDP Institute

December 21, 2021
0
December 2021 Issue

Zenith’s Latest Ad Spend Forecast Shows the Continued Rise of Social Media. But is that good for marketing?

December 21, 2021
0

PRINT EDITION HIGHLIGHTS | November 2021

November 2021 Issue

Creating Hyper-Personalized Financial Services in the Age of Data

November 26, 2021
0
November 2021 Issue

Why Purchase Details are Key to Unlocking a New World of Customer Engagement

November 26, 2021
0
November 2021 Issue

Why Infrastructure is Crucial to Accelerating Canadian Retail’s Post-COVID Digital Transformation

November 26, 2021
0
November 2021 Issue

No More Business as Usual When You Double Down on Remote Sales

November 26, 2021
0
November 2021 Issue

Six Consumer Archetypes You Need to Understand as We Navigate the Future

November 26, 2021
0

PRINT EDITION HIGHLIGHTS | October 2021

E-commerceOctober 2021 Issue

How eCommerce Brands Can Conquer the 2021 Holiday Shopping Season

November 25, 2021
0
October 2021 Issue

The Challenge of Martech and Automation

November 25, 2021
0
October 2021 Issue

Exploring Post-Pandemic Location Based Marketing

November 25, 2021
0
October 2021 Issue

Maximizing “The Power of Difference” in Creative Materials

October 8, 2021
0
October 2021 Issue

A New View of Digital Behaviour

October 6, 2021
0

PRINT EDITION HIGHLIGHTS | September 2021

How to Secure Payments, Improve CX
September 20, 2021
Picking Up Speed. The State of Digital Maturity
September 20, 2021
New Study Explains How Time Influences Consumer Behaviour
September 20, 2021
A Top Ten Checklist for Powerful Email Results
September 20, 2021
Can the Right Credit Card Help Your Business Survive COVID-19?
September 20, 2021
Why Workforce Management Is Changing Your Future
September 20, 2021

PRINT EDITION HIGHLIGHTS | July August 2021

How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay
August 21, 2021
Why the Cause is Now a Cornerstone of Marketing
August 21, 2021
Four Good Direct Mail Ideas to Steal From
August 21, 2021
The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet
August 21, 2021
Ten Tips for Tackling Negative Customer Reviews
August 21, 2021

PRINT EDITION HIGHLIGHTS | June 2021

Six Challenges with Non-Phone-Based Biometrics
July 3, 2021
Picking Up Speed
July 3, 2021
When Membership Has No Privileges
July 3, 2021
Ten Reasons Why Geodemography is More Relevant Than Ever
July 3, 2021
The State of Martech: An Interview with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com
July 3, 2021
Taking Content to New Heights with Drones
July 3, 2021
What Video Marketers Need to Know About Media’s New Currency
July 3, 2021
10 Actions for Successful Transition to a (new) Leadership Role
July 3, 2021
Ten Tips for Tackling Negative Customer Reviews
July 3, 2021

PRINT EDITION HIGHLIGHTS | MAY 2021

Always a Point
May 26, 2021
The Moment of Payment is a Marketing Imperative
May 26, 2021
Back to the Future: eCommerce and the Return to Instore Shopping
May 26, 2021
Acting On Purpose
May 26, 2021
Direct Mail Can Outperform Digital For Luxury Brands
May 26, 2021
Data Analytics in the New World of Customer Service
May 26, 2021

PRINT EDITION HIGHLIGHTS | APRIL 2021

Consilience: A New Way to Understand Human Behaviour
May 11, 2021
A Troubling Engagement Capacity Gap Emerges
May 11, 2021
37 Customer Experience Statistics You Need to Know and Consider in 2021
May 11, 2021
Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy
May 11, 2021
Digital eCommerce: Everything Changed, Nothing Was New
May 11, 2021
Finding a Lifeline
May 11, 2021
Five Digital Changes That Are Here to Stay
May 11, 2021
A CX Game-Changer Puts Loyalty in the Fast Lane
May 11, 2021

PRINT EDITION HIGHLIGHTS | MARCH 2021 ISSUE

Part 1 The Unravelling of My World
March 22, 2021
Five Trends Shaping the Future of Global Payments
March 22, 2021
Retail Reimagined
March 22, 2021
Using Customer Feedback to Beat the Competition
March 22, 2021
Putting on the Ritz in Digital Customer Experience
March 22, 2021
Nine Ways Account-Based Marketing Builds Deeper Relationships with Customers
March 22, 2021

PRINT EDITION HIGHLIGHTS | FEBRUARY 2021 ISSUE

Ten Trends That Could Define 2021
March 11, 2021
How Nonprofits are Cutting Off Their Noses to Spite Their Faces
March 11, 2021
What the Research Shows When Americans Turn to Canada
March 11, 2021
What You Need to Know in eCommerce
March 11, 2021
A Lifetime in Preparation for Stalco
March 11, 2021
How SMBs Can Survive and Thrive
March 11, 2021
How Cloud Data Warehouses Impact the Customer Journey
March 11, 2021
Cross-Border Shopping comes with Merchant Concerns
March 11, 2021
Canadians Track Their Spending, a Behaviour Marketers Need to Watch
March 11, 2021
Watch for Three Tech Advancements
March 11, 2021

PRINT EDITION HIGHLIGHTS | JANUARY 2021 ISSUE

Understanding Canada’s New Privacy Rules in the Making
February 3, 2021
What the Experience Renaissance Means for Your Business
February 3, 2021
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce
February 3, 2021
Mining eCommerce Data Gold for Fulfillment
February 3, 2021
The Future of Order Fulfillment and Delivery: Technology to the Rescue
February 3, 2021
The Last-Mile Challenge in Canada
February 3, 2021
Striking the Balance Between Customer Privacy and Intimacy
February 3, 2021
An Extraordinary Year for Canadian Digital Marketing Under COVID-19
February 3, 2021

PRINT EDITION HIGHLIGHTS | DECEMBER 2020

Using Digital Services to Boost Retention
December 28, 2020
Nothing Will Ever Be The Same Again
December 28, 2020
What a Complex Time to be a Marketer
December 28, 2020
Employing Appointment-Based Videoconferencing
December 28, 2020
Leveraging 3D/360 Product Images for Successful Mobile Marketing
December 28, 2020
The Customer-Driven Changes to Manufacturing
December 28, 2020
Customer Loyalty Analytics during COVID-19
December 28, 2020
What’s Important to Your Buyer?
December 28, 2020
Why Prioritize Data Protection
December 28, 2020

PRINT EDITION HIGHLIGHTS | November 2020

Flipping the Brand Script
December 15, 2020
The Future of Marketing
December 15, 2020
Taking Contact Centres to the Edge
December 15, 2020
Keeping Concerned Callers Off Hold
December 15, 2020
How to Thrive in the Pandemic
December 15, 2020
Rising Above
December 15, 2020
Why Digital IDs for Businesses are urgent
December 15, 2020
Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign
December 14, 2020
Reinventing Outbound Dialing
December 3, 2020

PRINT EDITION HIGHLIGHTS | OCTOBER 2020

Using AI to Capture Sales from Data
November 3, 2020
The Five Myths About You and Your CFO
November 3, 2020
How to Mitigate Ransomware Threats
November 3, 2020
Holiday 2020: Opportunity or Threat?
November 3, 2020
Bringing Empathy, Customer Service with AI
November 3, 2020
Agency Transformation
November 3, 2020

PRINT EDITION HIGHLIGHTS | SEPTEMBER 2020

Competing on Insight The Right Way
October 5, 2020
Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs
October 5, 2020
Time to Rely on Marketing, Not Cut It
October 5, 2020
Why Marketers Need PR
October 5, 2020

PRINT EDITION HIGHLIGHTS | JULY-AUGUST 2020

Will COVID-19 Usher in Decade of the Home?
September 13, 2020
Finding a Path to Marketing Growth After It’s Over
September 13, 2020
Worldwide Share Now Half
September 13, 2020
Understanding Canadians’ Behaviour in a Pandemic Age
September 13, 2020
Will Marketers Finally Give Up on Personalization?
September 13, 2020
Here’s How to Tackle an Issue
September 13, 2020

FEATURE HIGHLIGHTS | JUNE 2020

Antoinette Benoit is 2019 Marketer of the year at CMA Awards
November 23, 2019
Research reveals significance of professional designation for marketers
February 26, 2020
CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules
August 7, 2019

PRINT EDITION HIGHLIGHTS | MAY 2020

Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic
June 6, 2020
Good Client Relation Management in a Crisis is Paramount
June 6, 2020
Customer Experience: Is it better to Optimize or Maximize?
June 6, 2020
How Marketers Have Responded to COVID-19
June 6, 2020
Re-Opening the Economy: Who Will Get Their First Haircuts as Salons Open?
June 6, 2020
All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles
June 6, 2020
The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19
June 6, 2020

PRINT EDITION HIGHLIGHTS | APRIL 2020

Canadian Chamber of Commerce partners with Salesforce to offer $10K lifeline to help 62 small businesses recover from COVID-19 downturn
May 1, 2020
COVID-19 is Rapidly Reshaping U.S. Consumer Banking and Payments Behaviors, New FIS Survey Finds
May 1, 2020
During Times of Uncertainty, Marketers Continue to Make Costly Mistakes
May 1, 2020
How and Why Online Payment Processing Helps Financial Services Marketers Cope with the Coronavirus Pandemic
May 1, 2020
Make Your Customers Your Competitive Edge
May 1, 2020
Pop-Up Retail: It’s Time to Go Where Your Customers Gather
May 1, 2020
Six Ways to Align Your Sales and Marketing Teams Through Marketing Automation
May 1, 2020
What Marketers Need to Know About Cloud Computing: Darker Skies Ahead?
May 1, 2020
What Will Get Us to the Other Side of This Pandemic?
May 1, 2020

PRINT EDITION HIGHLIGHTS | MARCH 2020

Brand advocacy: Interview with Jay Baer
April 6, 2020
Disrupting the marketing industry
April 6, 2020
How to monetize marketing data
April 6, 2020
Meeting Customer Expectations: Marketing Success Hinges on Personalization at Scale
April 6, 2020
The changing role of the data scientist
April 6, 2020
Keeping your data safe and manageable
April 6, 2020
Three reasons why you should never have a data strategy
April 6, 2020
The ads of the future have arrived
April 6, 2020
Unlocking the door to app marketing
April 6, 2020

PRINT EDITION HIGHLIGHTS | FEBRUARY 2020

Maximizing social media
March 1, 2020
How to chat to success
March 1, 2020
Canada’s Marketing Hall of Legends returns
March 1, 2020
Hail personalized content
March 1, 2020
Reimaginate, not re-create
March 1, 2020
Eight key practices marketers should use
March 1, 2020
Applying advanced analytics in a digital world
March 1, 2020
Going from good to great
March 1, 2020
The emerging marketing landscape
March 1, 2020

PRINT EDITION HIGHLIGHTS | JANUARY 2020

Events Calendar
February 6, 2020
Getting to know cannabis consumers
February 6, 2020
Protecting loyal customers
February 6, 2020
Become an intelligent enterprise
February 6, 2020
“F” content marketing?
February 6, 2020
What will Amazon do in 2020?
February 6, 2020
Five predictions for the customer experience
February 6, 2020
Search, retail and privacy trends
February 6, 2020
Where the subscription economy is going
February 6, 2020
Canada 2020 and beyond
February 6, 2020
How to lower staff turnover
February 6, 2020

2019 Issues & Editions

Review all 2019 Editions, including each feature and contributed article.

PRINT EDITION HIGHLIGHTS | OCTOBER 2021

E-commerceOctober 2021 Issue

How eCommerce Brands Can Conquer the 2021 Holiday Shopping Season

November 25, 2021
0
October 2021 Issue

The Challenge of Martech and Automation

November 25, 2021
0
October 2021 Issue

Exploring Post-Pandemic Location Based Marketing

November 25, 2021
0
October 2021 Issue

Maximizing “The Power of Difference” in Creative Materials

October 8, 2021
0
October 2021 Issue

A New View of Digital Behaviour

October 6, 2021
0
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