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Retail
Analytics to Drive Service Station of the Future
Applied AI
CleverTap to outline lifecycle marketing strategies for 2021
Canada Post
Direct Mail
Canada Post sends every household a pre-paid postcard
Digital Asset Management
Knowledge Management
Deloitte to acquire The Working Group Inc. to enhance digital and cloud transformation
Data Analytics
Disruptive Technology
Financial Services
Analytics firms among region’s $700,000 grant recipients
Applied AI
Digital Asset Management
Online customizing tool allows promotional personalization
Customer Journey
Data Analytics
Tracking the Customer Journey in 2021
Disruptive Technology
Engagement & Analytics
GainShare Performance Marketing Launches to Turn Response into Revenue
Customer Service
Marketing Research
Study: Chat Commerce Drives Higher Revenue, Better CX
Breaking News & Online Features
Engagement & Analytics
Leadership
Canada’s largest integrated marketing agency adds omnichannel retail veteran to its leadership ranks
February 5, 2021
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Advertising
Excellent Execution
ICA
ICA LAUNCHES CREATIVE POWER LIST
February 4, 2021
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Advertising
Marketing Research
Report Reveals $US7.6 Billion Decline in Advertising Spend in 2020 Across Canada, U.S., UK, AU, NZ
February 1, 2021
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Branding
Industry Trends
Loyalty
2021 U.S. CUSTOMER LOYALTY ENGAGEMENT INDEX
January 28, 2021
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Delivery
Fulfillment
Industry News
Canada Cartage expands holdings in fulfillment delivery operations
January 22, 2021
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Digital
People
Digital Marketing Agency Bloom Welcomes New VP Strategy, Franz Fontaine.
January 22, 2021
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Delivery
People
Global Creative Collective Thinkingbox hires Helen Androlia as Strategy Director
January 20, 2021
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Email Marketing
List Business
Canadian data provider powers branded content with 700,000 targeted emails
January 19, 2021
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Advertising
Awards
ICA
EFFIE CO-CHAIRS ANNOUNCE AWARDS ARE OPEN FOR SUBMISSIONS
January 18, 2021
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Advertising
ICA
ICA WELCOMES THREE NEW BOARD MEMBERS
January 14, 2021
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Delivery
Fulfillment
Retail
Dinner and a new suit arrive by delivery together?
December 22, 2020
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Industry Trends
Marketing Research
CMO Study: Canadian CEO Reveals Benchmarks
December 22, 2020
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Branding
Sponsorship
Hockey Canada Announces Partnership with Swiss Chalet
December 22, 2020
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Data Analytics
Social Media
Engagement Labs Announces Multi-Year Renewal with media, agency
December 22, 2020
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Marketing Research
Retail
RetailMeNot.ca Surveys Canadians About Their Holiday Shopping Habits This Year
December 16, 2020
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Gifts & Rewards
Retail
Birks Honours Essential Workers With “Love is Essential” Campaign
December 15, 2020
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Retail
After 70 successful years, IKEA is retiring the Catalogue
December 7, 2020
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Digital
Industry News
Loyalty
IBM, Air Canada Partnered to Transform Aeroplan
December 3, 2020
0
PRINT EDITION HIGHLIGHTS | JANUARY 2021 ISSUE
January 2021
January 2021 Issue
Understanding Canada’s New Privacy Rules in the Making
February 3, 2021
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January 2021 Issue
What the Experience Renaissance Means for Your Business
February 3, 2021
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January 2021 Issue
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce
February 3, 2021
0
January 2021 Issue
Mining eCommerce Data Gold for Fulfillment
February 3, 2021
0
January 2021 Issue
The Future of Order Fulfillment and Delivery: Technology to the Rescue
February 3, 2021
0
January 2021 Issue
The Last-Mile Challenge in Canada
February 3, 2021
0
January 2021 Issue
Striking the Balance Between Customer Privacy and Intimacy
February 3, 2021
0
January 2021 Issue
An Extraordinary Year for Canadian Digital Marketing Under COVID-19
February 3, 2021
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PRINT EDITION HIGHLIGHTS | DECEMBER 2020
December 2020 Issue
Using Digital Services to Boost Retention
December 28, 2020
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December 2020 Issue
Nothing Will Ever Be The Same Again
December 28, 2020
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December 2020 Issue
What a Complex Time to be a Marketer
December 28, 2020
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December 2020 Issue
Employing Appointment-Based Videoconferencing
December 28, 2020
0
December 2020 Issue
Leveraging 3D/360 Product Images for Successful Mobile Marketing
December 28, 2020
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December 2020 Issue
The Customer-Driven Changes to Manufacturing
December 28, 2020
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December 2020 Issue
Customer Loyalty Analytics during COVID-19
December 28, 2020
0
December 2020 Issue
What’s Important to Your Buyer?
December 28, 2020
0
December 2020 Issue
Why Prioritize Data Protection
December 28, 2020
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PRINT EDITION HIGHLIGHTS | November 2020
November 2020 Issue
Flipping the Brand Script
December 15, 2020
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November 2020 Issue
The Future of Marketing
December 15, 2020
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November 2020 Issue
Taking Contact Centres to the Edge
December 15, 2020
0
November 2020 Issue
Keeping Concerned Callers Off Hold
December 15, 2020
0
November 2020 Issue
How to Thrive in the Pandemic
December 15, 2020
0
November 2020 Issue
Rising Above
December 15, 2020
0
November 2020 Issue
Why Digital IDs for Businesses are urgent
December 15, 2020
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Branding
November 2020 Issue
Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign
December 14, 2020
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Contact Management
November 2020 Issue
Reinventing Outbound Dialing
December 3, 2020
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PRINT EDITION HIGHLIGHTS | OCTOBER 2020
October 2020 Issue
Using AI to Capture Sales from Data
November 3, 2020
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October 2020 Issue
The Five Myths About You and Your CFO
November 3, 2020
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October 2020 Issue
How to Mitigate Ransomware Threats
November 3, 2020
0
October 2020 Issue
Holiday 2020: Opportunity or Threat?
November 3, 2020
0
October 2020 Issue
Bringing Empathy, Customer Service with AI
November 3, 2020
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October 2020 Issue
Agency Transformation
November 3, 2020
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PRINT EDITION HIGHLIGHTS | September 2020
September 2020 Issue
Competing on Insight The Right Way
October 5, 2020
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September 2020 Issue
Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs
October 5, 2020
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September 2020 Issue
Time to Rely on Marketing, Not Cut It
October 5, 2020
0
September 2020 Issue
Why Marketers Need PR
October 5, 2020
0
PRINT EDITION HIGHLIGHTS | JULY-AUGUST 2020
July-August 2020 Issue
Will COVID-19 Usher in Decade of the Home?
September 13, 2020
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July-August 2020 Issue
Finding a Path to Marketing Growth After It’s Over
September 13, 2020
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July-August 2020 Issue
Worldwide Share Now Half
September 13, 2020
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July-August 2020 Issue
Understanding Canadians’ Behaviour in a Pandemic Age
September 13, 2020
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July-August 2020 Issue
Will Marketers Finally Give Up on Personalization?
September 13, 2020
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July-August 2020 Issue
Here’s How to Tackle an Issue
September 13, 2020
0
FEATURE HIGHLIGHTS | JUNE 2020
Awards
Canadian Marketing Association
Industry News
Antoinette Benoit is 2019 Marketer of the year at CMA Awards
November 23, 2019
0
Canadian Marketing Association
Industry Trends
Research reveals significance of professional designation for marketers
February 26, 2020
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Canadian Marketing Association
Privacy
CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules
August 7, 2019
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PRINT EDITION HIGHLIGHTS | MAY 2020
May 2020 Issue
Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic
June 6, 2020
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May 2020 Issue
Good Client Relation Management in a Crisis is Paramount
June 6, 2020
0
May 2020 Issue
Customer Experience: Is it better to Optimize or Maximize?
June 6, 2020
0
May 2020 Issue
How Marketers Have Responded to COVID-19
June 6, 2020
0
May 2020 Issue
Re-Opening the Economy: Who Will Get Their First Haircuts as Salons Open?
June 6, 2020
0
May 2020 Issue
All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles
June 6, 2020
0
May 2020 Issue
The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19
June 6, 2020
0
PRINT EDITION HIGHLIGHTS | APRIL 2020
April 2020 Issue
Canadian Chamber of Commerce partners with Salesforce to offer $10K lifeline to help 62 small businesses recover from COVID-19 downturn
May 1, 2020
0
April 2020 Issue
COVID-19 is Rapidly Reshaping U.S. Consumer Banking and Payments Behaviors, New FIS Survey Finds
May 1, 2020
0
April 2020 Issue
During Times of Uncertainty, Marketers Continue to Make Costly Mistakes
May 1, 2020
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April 2020 Issue
How and Why Online Payment Processing Helps Financial Services Marketers Cope with the Coronavirus Pandemic
May 1, 2020
0
April 2020 Issue
Make Your Customers Your Competitive Edge
May 1, 2020
0
April 2020 Issue
Pop-Up Retail: It’s Time to Go Where Your Customers Gather
May 1, 2020
0
April 2020 Issue
Six Ways to Align Your Sales and Marketing Teams Through Marketing Automation
May 1, 2020
0
April 2020 Issue
What Marketers Need to Know About Cloud Computing: Darker Skies Ahead?
May 1, 2020
0
April 2020 Issue
What Will Get Us to the Other Side of This Pandemic?
May 1, 2020
0
PRINT EDITION HIGHLIGHTS | MARCH 2020
March 2020 Issue
Brand advocacy: Interview with Jay Baer
April 6, 2020
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March 2020 Issue
Disrupting the marketing industry
April 6, 2020
0
March 2020 Issue
How to monetize marketing data
April 6, 2020
0
March 2020 Issue
Meeting Customer Expectations: Marketing Success Hinges on Personalization at Scale
April 6, 2020
0
March 2020 Issue
The changing role of the data scientist
April 6, 2020
0
March 2020 Issue
Keeping your data safe and manageable
April 6, 2020
0
March 2020 Issue
Three reasons why you should never have a data strategy
April 6, 2020
0
March 2020 Issue
The ads of the future have arrived
April 6, 2020
0
March 2020 Issue
Unlocking the door to app marketing
April 6, 2020
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PRINT EDITION HIGHLIGHTS | FEBRUARY 2020
February 2020 Issue
Maximizing social media
March 1, 2020
0
February 2020 Issue
How to chat to success
March 1, 2020
0
February 2020 Issue
Canada’s Marketing Hall of Legends returns
March 1, 2020
0
February 2020 Issue
Hail personalized content
March 1, 2020
0
February 2020 Issue
Reimaginate, not re-create
March 1, 2020
0
February 2020 Issue
Eight key practices marketers should use
March 1, 2020
0
February 2020 Issue
Applying advanced analytics in a digital world
March 1, 2020
0
February 2020 Issue
Going from good to great
March 1, 2020
0
February 2020 Issue
The emerging marketing landscape
March 1, 2020
0
PRINT EDITION HIGHLIGHTS | JANUARY 2020
January 2020 Issue
Events Calendar
February 6, 2020
0
January 2020 Issue
Getting to know cannabis consumers
February 6, 2020
0
January 2020 Issue
Protecting loyal customers
February 6, 2020
0
January 2020 Issue
Become an intelligent enterprise
February 6, 2020
0
January 2020 Issue
“F” content marketing?
February 6, 2020
0
January 2020 Issue
What will Amazon do in 2020?
February 6, 2020
0
January 2020 Issue
Five predictions for the customer experience
February 6, 2020
0
January 2020 Issue
Search, retail and privacy trends
February 6, 2020
0
January 2020 Issue
Where the subscription economy is going
February 6, 2020
0
January 2020 Issue
Canada 2020 and beyond
February 6, 2020
0
January 2020 Issue
How to lower staff turnover
February 6, 2020
0
2019 Issues & Editions
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2019 Editions
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