DM Magazine | Data-Driven, Response-Based Marketing

Fundraising Industry News

Kount unveils Email First Seen ID trust application

February 21, 2020

47 0

Stephen Thomas Ltd Named Fundraising AOR For Ecojustice

February 20, 2020

73 0

Awards Customer Service

Clearly redefines amazing customer service

February 18, 2020

19 0

Customer Service Financial Services

BMO Financial Group ranked #1 in J.D. Power study

February 18, 2020

24 0

QUEBECOR LAUNCHES HUBLO

February 13, 2020

23 0

COMPETITION BUREAU RELEASES STRATEGIC VISION

February 11, 2020

33 0

Sezzle Passes 1M Active Customer Milestone

February 10, 2020

23 0

Advertising Applied AI Marketing Automation

Environics Analytics launches VisitorView, an innovative new product for the travel and tourism industry

January 16, 2020

30 0

IBM Launches Advertising Accelerator with Watson

January 8, 2020

36 0

Operations and Logistics Retail

Gen Z Driving Canada’s “Returns Economy” this Holiday Season

January 2, 2020

24 0

Compliance Industry News Social Media

Influencer marketing: businesses and influencers must be transparent when advertising on social media

December 19, 2019

38 0

E-commerce Retail

Sleep Country Canada launches revamped ecommerce sites, strengthening omnichannel approach

December 19, 2019

19 0

Contact Management Financial Services Workforce Management

National Bank to open a call centre in Sherbrooke

December 17, 2019

23 0

Advertising

Touché! and VIA Rail Canada redesign their media buying strategy

December 15, 2019

45 0

Advertising Awards

Effie Canada introduces trophy holder for ELOC winners (it’s like an EGOT only different)

December 5, 2019

12 0

Delivery Retail

Canada’s first one-stop ‘shop and ship’ kiosk introduced at CF Toronto Eaton Centre

December 2, 2019

47 0

Delivery E-commerce Operations and Logistics

Survey: Shopping in peace, time savings driving more Canadians to turn to online shopping

November 25, 2019

17 0

Delivery E-commerce Fulfillment

Staples Canada launches national same-day delivery with Instacart

November 23, 2019

15 0

PRINT EDITION HIGHLIGHTS | OCTOBER 2019

Engagement & Analytics October 2019 Issue

Understanding the Different Approaches to Segmentation

November 8, 2019

28 0

October 2019 Issue

Reaching Recent Immigrants

November 8, 2019

16 0

October 2019 Issue Targeting and Acquisition

Personalizing The Seniors Market

November 8, 2019

214 0

Diversity October 2019 Issue

Moving to a Total Market Approach

November 8, 2019

15 0

Ethnic Marketing October 2019 Issue

Is Your Marketing Plan Really Complete?

November 8, 2019

17 0

October 2019 Issue

How Canadians Are Unique, What it Means for Segmentation

November 8, 2019

29 0

Data Analytics October 2019 Issue

Delivering Personalization at Scale

November 8, 2019

60 0

Digital October 2019 Issue

Decoding the Future: Interview with Mitch Joel

November 8, 2019

38 0

Excellent Execution October 2019 Issue

Customer Support Needs Video Too

November 8, 2019

24 0

Customer Centricity October 2019 Issue

How to Stand Out from the Crowd

November 8, 2019

24 0

PRINT EDITION HIGHLIGHTS | SEPTEMBER 2019

Branding September 2019 Issue

Creating a cult brand

October 17, 2019

19 0

Customer Personas September 2019 Issue

Defining Customer Personas

October 17, 2019

28 0

Canada Post September 2019 Issue

Canada Post’s Doug Ettinger on the Future of Mail Marketing

October 17, 2019

44 0

Contact Management September 2019 Issue

Navigating outsourcing

October 17, 2019

14 0

Multicultural Marketing September 2019 Issue

The keys to multicultural audiences

October 17, 2019

18 0

DRTV September 2019 Issue

DRTV: The recipe for Success

October 17, 2019

11 0

Industry Trends September 2019 Issue

Transforming Marketing Strategy: Interview with Niraj Dawar

October 17, 2019

56 0

Privacy September 2019 Issue

What is “Publicly Available Information”?

October 17, 2019

25 0

PRINT EDITION HIGHLIGHTS | AUGUST 2019

August 2019 Issue Fulfillment

Achieving sustainable e-commerce

October 17, 2019

46 0

August 2019 Issue Fulfillment

Dawn of the Corporate SuperCitizen

October 17, 2019

8 0

August 2019 Issue

Elections: think like a machine

October 17, 2019

8 0

Going the last mile (km) for customers

October 17, 2019

9 0

August 2019 Issue E-commerce

Managing the brand in disasters: Marc Gordon Interview

October 17, 2019

11 0

Preventing Data Breaches

October 17, 2019

14 0

August 2019 Issue Customer Centricity

The big small business market

October 17, 2019

22 0

August 2019 Issue Fulfillment

The Key to Fulfillment

October 17, 2019

15 0

The relatable brand comes of age

October 17, 2019

28 0

Trust that makes the difference

October 17, 2019

15 0

August 2019 Issue

Gaining Visitor insights a Boon for Tourist Bureau

October 17, 2019

40 0

August 2019 Issue

Why Christmas Prep in August

October 17, 2019

9 0

Why community connections matter

October 17, 2019

17 0

PRINT EDITION HIGHLIGHTS | JULY 2019

The evolving business e-mail scams

August 8, 2019

59 0

Why marketers must engage on cybersecurity

August 8, 2019

38 0

Understanding Trademarks Act changes

August 8, 2019

12 0

New directions, requirements to reduce fraud

August 8, 2019

8 0

Engineering a security-conscious culture

August 8, 2019

12 0

Combatting look-alike domains

August 8, 2019

37 0

Canadian Marketing Association July 2019 Issue

Investing in privacy and security

August 8, 2019

50 0

CMA updates ethics code, practices, adds toolkit

August 8, 2019

8 0

Benefitting from music: ethically and legally

August 8, 2019

10 0

A new way to manage consent and privacy

August 7, 2019

20 0

Analytics in an age of disruption

August 7, 2019

21 0

AI: Interview with Gary Saarenvirta

August 7, 2019

12 0

The 7 operational impacts of AI and CX

August 7, 2019

16 0

Print Edition Highlights | June 2019

Innovatons and Dangers

July 18, 2019

12 0

Attracting Different Consumers

July 18, 2019

14 0

Direct Mail in the Summer? Yes. Yes. Yes.

July 18, 2019

15 0

Turn map markers into marketing success

July 18, 2019

9 0

Does mail still drive the growth of post?

July 18, 2019

5 0

Letters to The President of Canada Post

July 18, 2019

71 0

Customer Centricity June 2019

The Future of Mail

July 18, 2019

41 0

Three critical reasons to embrace feedback

July 18, 2019

18 0

Leadership May 2019 Issue

What Comes Next?

July 18, 2019

10 0

Print Edition Highlights | May 2019

Why Aren’t People Mentoring Anymore?

May 13, 2019

20 0

Refreshing Your Customer Communications

May 13, 2019

19 0

Preparing for the Recurring Customer

May 13, 2019

3 0

Marketing Research May 2019 Issue

CMA: B2B Experts Discuss Challenges, Solutions

May 13, 2019

22 0

Research That Doesn’t Sit On The Shelf

May 13, 2019

17 0

Interview: Experience Thinking

May 13, 2019

10 0

Customer Centricity Data Analytics May 2019 Issue

Overcoming The 5 Big B2B CX Challenges

May 13, 2019

25 0

The Importance Of Convenience

May 13, 2019

16 0

Customer Centricity May 2019 Issue

In Conversation: Why Excellent UX is Required

May 13, 2019

18 0

How To Improve the Customer Experience

May 13, 2019

14 0

Industry Trends May 2019 Issue

Trends That Are Reshaping the CX

May 13, 2019

10 0

Customer Centricity May 2019 Issue

Service So Good…I’m Glad They Know My Data

May 13, 2019

5 0

Print Edition Highlights | April 2019

April 2019 Issue Fundraising

The Direct Blur

May 13, 2019

6 0

Creativity: A Fading Spark We Must Reignite

May 13, 2019

21 0

April 2019 Issue E-commerce

Knowing Who’s At The Party

May 13, 2019

7 0

Images: The Currency of eCommerce

May 13, 2019

7 0

April 2019 Issue E-commerce

Why DYI Your Logo

May 13, 2019

24 0

The Case for Omnichannel Marketing

May 13, 2019

9 0

April 2019 Issue Augmented Reality

Mixed Reality is the Next Revolution

May 13, 2019

18 0

April 2019 Issue Experiential Marketing

Pivot To Integrated Digital Strategies

May 13, 2019

8 0

Reinventing Retail For Marketers

May 13, 2019

55 0

Data Analytics March 2019 Issue

Q&A: Developing Relationship Marketing

May 13, 2019

16 0

Print Edition Highlights | March 2019

Making sense of data trails

March 1, 2019

25 0

Data Analytics March 2019 Issue

Canada’s hot 2019 data topics

March 1, 2019

15 0

Industry News March 2019 Issue

1:1 with Don Peppers

March 1, 2019

22 0

Advertising March 2019 Issue

Making your brand voice heard

March 1, 2019

14 0

Email Marketing List Business March 2019 Issue

E-mail Append 101

March 1, 2019

53 0

Applied AI Contact Management March 2019 Issue

Protect against the AI/chatbot backlash

March 1, 2019

5 0

Contact Management Customer Relationship Management Customer Service March 2019 Issue

How adding call-backs works wonders

March 1, 2019

8 0

Contact Management March 2019 Issue

The three key innovation CX trends for 2019

March 1, 2019

2 0

Advertising Applied AI March 2019 Issue

How AI benefits advertising

March 1, 2019

7 0

Contact Management Customer Service March 2019 Issue

Creating a high-value, digital-ready contact centre

March 1, 2019

42 0

Contact Management Customer Service March 2019 Issue

Using RPA to manage contact infrastructure

March 1, 2019

29 0

Excellent Execution March 2019 Issue

Turning a mistake into success

March 1, 2019

3 0

Applied AI Contact Management March 2019 Issue

Elevating CX with AI

March 1, 2019

30 0

Customer Centricity March 2019 Issue

The need for speed

March 1, 2019

12 0

Print Edition Highlights | February 2019

Doing e-mail fundraising well

February 10, 2019

8 0

Marketing paradise

February 10, 2019

21 0

Why inclusive marketing is crucial

February 10, 2019

39 0

Video and e-mail: a winning duo

February 10, 2019

8 0

The state of digital advertising: Interview

February 10, 2019

32 0

Start Thinking About People

February 10, 2019

9 0

The influencer marketing playbook

February 10, 2019

13 0

Adding Magic to DM

February 10, 2019

12 0

Extracting Value From Influencer Marketing

February 10, 2019

7 0

Choosing the right CMS

February 10, 2019

9 0

Successful Content Marketing

February 10, 2019

22 0

PRINT EDITION HIGHLIGHTS | January 2019

Short-form TV ads: fad or disruptor?

January 15, 2019

15 0

Tell your story

January 15, 2019

7 0

Sour grapes: How relying on brand envy can backfire

January 15, 2019

23 0

Moneris’s Offlinx: converging marketing and payments

January 15, 2019

24 0

Embracing journey analytics

January 15, 2019

27 0

Driving business with localized mobile advertising

January 15, 2019

14 0

Why the “creator economy” matters

January 15, 2019

43 0

Avoiding fraud year-round

January 15, 2019

10 0

The future of DM may be TV

January 15, 2019

6 0

To chat or not to chat

January 15, 2019

24 0

To win customers, build trust

January 15, 2019

14 0

Why customer experience is everyone’s job

January 15, 2019

26 0

PRINT EDITION HIGHLIGHTS | December 2018

How Harry Rosen is using segmentation to enhance its customer appeal

December 24, 2018

88 0

Successfully segmenting customers

December 24, 2018

9 0

OTT for niche segmentation

December 24, 2018

27 0

Marketing in 2019: same, but different

December 24, 2018

9 0

Making payments painless

December 24, 2018

11 0

Effectively marketing pop-up retail spaces

December 24, 2018

17 0

E-commerce is dead. Long live digital commerce!

December 24, 2018

15 0

Attention retailers: unleash the power of your data

December 24, 2018

6 0

Specialized service: the future of contact centres

December 24, 2018

24 0

Filling the CX gap

December 24, 2018

14 0

Applied AI December 2018 Issue Retail

Chat before you bot

December 24, 2018

8 0

Attention retailers: unleash the power of your data

December 3, 2018

6 0

November 2018 Issue Payments

How to deliver an impactful omnichannel experience

January 24, 2018

10 0

PRINT EDITION HIGHLIGHTS | November 2018

Why merchants can ignore the cryptocurrency hype (for now)

November 23, 2018

14 0

Customer Centricity November 2018 Issue

Truly touching the donor: The benefits of blending digital and mail personalization

November 23, 2018

6 0

The path to customer centricity

November 23, 2018

20 0

Advertising Industry Trends November 2018 Issue

The Big Shift: The old brand-building model is dead

November 23, 2018

54 0

Can smaller NFPs compete with foundations?

November 23, 2018

5 0

Fundraising: Integrating offline and online channels

November 23, 2018

7 0

November 2018 Issue Payments

The Heart & Stroke Lottery’s winning formula

November 23, 2018

22 0

Enabling e-commerce with digital payments Smaller Canadian companies may be missing out

November 23, 2018

15 0

Content is QUEEN in Engaging High Value Donors

November 23, 2018

11 0

Data Analytics Engagement & Analytics Marketing Automation October 2018 Issue

Are Canadians Less Charitable?

November 23, 2018

4 0

November 2018 Issue

2019 federal election prediction: smarter marketing and fundraising

November 23, 2018

7 0

Print Edition Highlights | October 2018

The Evolution of Data Science

October 26, 2018

112 0

Customer Relationship Management October 2018 Issue

The Evolution of Relationship Marketing

October 26, 2018

276 0

Customer Centricity Data Analytics October 2018 Issue

How Union Gas used data and analytics to reinvigorate a paperless billing campaign

October 26, 2018

213 0

October 2018 Issue Targeting and Acquisition

Marketing Across Generations

October 26, 2018

20 0

Customer Centricity October 2018 Issue

Invest in Support to Grow Loyalty

October 26, 2018

11 0

Customer Centricity October 2018 Issue

Agent Engagement: The Key to Better Outcomes

October 26, 2018

9 0

Thank You For 30 Great Years

October 26, 2018

7 0

Direct Marketing’s Bright Future in Canada

October 26, 2018

10 0

DM: It’s Personal for Air Miles

October 26, 2018

42 0

Contact Centres: 30 Years of Looking Both Ways

October 26, 2018

12 0

François Gaumond on 30 years of Personalization

October 26, 2018

13 0

Congrats from Jan Kestle

October 26, 2018

24 0

Print Edition Highlights | September 2018

The blueprint for accelerated supervisor success

September 10, 2018

50 0

How to optimize agent hiring and retention

September 10, 2018

23 0

Eight steps to improve agent performance

September 10, 2018

124 0

Keeping contact centre employees engaged

September 10, 2018

33 0