Breaking News & Online Features

March 2021 Issue

Nine Ways Account-Based Marketing Builds Deeper Relationships with Customers

March 22, 2021
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Philanthropy & FoundationsRetail

Stix Brands New Protection Kit Helps Support Brain Injury Canada

March 17, 2021
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Content MarketingMergers and Acquisitions

Arlene Dickinson Acquires Media Company

March 11, 2021
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Data AnalyticsEngagement & Analytics

Tracking the Customer Journey in 2021

March 3, 2021
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DeliveryFulfillment

Drone Delivery Canada Announces Update on Successful Condor Testing

March 3, 2021
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Experiential MarketingRetail

Giant Tiger Reveals New Experience, Ottawa store sets tone

March 3, 2021
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Applied AIData AnalyticsRetail

Analytics to Drive Service Station of the Future

February 26, 2021
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Applied AI

CleverTap to outline lifecycle marketing strategies for 2021

February 26, 2021
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Canada PostDirect Mail

Canada Post sends every household a pre-paid postcard

February 26, 2021
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Digital Asset ManagementKnowledge Management

Deloitte to acquire The Working Group Inc. to enhance digital and cloud transformation

February 18, 2021
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Data AnalyticsDisruptive TechnologyFinancial Services

Analytics firms among region’s $700,000 grant recipients

February 18, 2021
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Applied AIDigital Asset Management

Online customizing tool allows promotional personalization

February 18, 2021
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Customer JourneyData Analytics

Tracking the Customer Journey in 2021

February 11, 2021
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Disruptive TechnologyEngagement & Analytics

GainShare Performance Marketing Launches to Turn Response into Revenue

February 10, 2021
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Customer ServiceMarketing Research

Study: Chat Commerce Drives Higher Revenue, Better CX

February 10, 2021
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Engagement & AnalyticsLeadership

Canada’s largest integrated marketing agency adds omnichannel retail veteran to its leadership ranks

February 5, 2021
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AdvertisingExcellent ExecutionICA

ICA LAUNCHES CREATIVE POWER LIST

February 4, 2021
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AdvertisingMarketing Research

Report Reveals $US7.6 Billion Decline in Advertising Spend in 2020 Across Canada, U.S., UK, AU, NZ

February 1, 2021
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PRINT EDITION HIGHLIGHTS | MARCH 2021 ISSUE

March 2021 Issue

Part 1 The Unravelling of My World

March 22, 2021
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March 2021 Issue

Five Trends Shaping the Future of Global Payments

March 22, 2021
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March 2021 Issue

Retail Reimagined

March 22, 2021
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March 2021 Issue

Using Customer Feedback to Beat the Competition

March 22, 2021
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March 2021 Issue

Putting on the Ritz in Digital Customer Experience

March 22, 2021
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March 2021 Issue

Nine Ways Account-Based Marketing Builds Deeper Relationships with Customers

March 22, 2021
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PRINT EDITION HIGHLIGHTS | FEBRUARY 2021 ISSUE

February 2021 Issue

Ten Trends That Could Define 2021

March 11, 2021
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February 2021 Issue

How Nonprofits are Cutting Off Their Noses to Spite Their Faces

March 11, 2021
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February 2021 Issue

What the Research Shows When Americans Turn to Canada

March 11, 2021
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February 2021 Issue

What You Need to Know in eCommerce

March 11, 2021
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February 2021 Issue

A Lifetime in Preparation for Stalco

March 11, 2021
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February 2021 Issue

How SMBs Can Survive and Thrive

March 11, 2021
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February 2021 Issue

How Cloud Data Warehouses Impact the Customer Journey

March 11, 2021
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February 2021 Issue

Cross-Border Shopping comes with Merchant Concerns

March 11, 2021
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February 2021 Issue

Canadians Track Their Spending, a Behaviour Marketers Need to Watch

March 11, 2021
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February 2021 Issue

Watch for Three Tech Advancements

March 11, 2021
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PRINT EDITION HIGHLIGHTS | JANUARY 2021 ISSUE

January 2021January 2021 Issue

Understanding Canada’s New Privacy Rules in the Making

February 3, 2021
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January 2021 Issue

What the Experience Renaissance Means for Your Business

February 3, 2021
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January 2021 Issue

Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce

February 3, 2021
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January 2021 Issue

Mining eCommerce Data Gold for Fulfillment

February 3, 2021
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January 2021 Issue

The Future of Order Fulfillment and Delivery: Technology to the Rescue

February 3, 2021
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January 2021 Issue

The Last-Mile Challenge in Canada

February 3, 2021
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January 2021 Issue

Striking the Balance Between Customer Privacy and Intimacy

February 3, 2021
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January 2021 Issue

An Extraordinary Year for Canadian Digital Marketing Under COVID-19

February 3, 2021
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PRINT EDITION HIGHLIGHTS | DECEMBER 2020

December 2020 Issue

Using Digital Services to Boost Retention

December 28, 2020
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December 2020 Issue

Nothing Will Ever Be The Same Again

December 28, 2020
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December 2020 Issue

What a Complex Time to be a Marketer

December 28, 2020
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December 2020 Issue

Employing Appointment-Based Videoconferencing

December 28, 2020
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December 2020 Issue

Leveraging 3D/360 Product Images for Successful Mobile Marketing

December 28, 2020
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December 2020 Issue

The Customer-Driven Changes to Manufacturing

December 28, 2020
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December 2020 Issue

Customer Loyalty Analytics during COVID-19

December 28, 2020
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December 2020 Issue

What’s Important to Your Buyer?

December 28, 2020
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December 2020 Issue

Why Prioritize Data Protection

December 28, 2020
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PRINT EDITION HIGHLIGHTS | November 2020

November 2020 Issue

Flipping the Brand Script

December 15, 2020
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November 2020 Issue

The Future of Marketing

December 15, 2020
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November 2020 Issue

Taking Contact Centres to the Edge

December 15, 2020
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November 2020 Issue

Keeping Concerned Callers Off Hold

December 15, 2020
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November 2020 Issue

How to Thrive in the Pandemic

December 15, 2020
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November 2020 Issue

Rising Above

December 15, 2020
0
November 2020 Issue

Why Digital IDs for Businesses are urgent

December 15, 2020
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BrandingNovember 2020 Issue

Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign

December 14, 2020
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Contact ManagementNovember 2020 Issue

Reinventing Outbound Dialing

December 3, 2020
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PRINT EDITION HIGHLIGHTS | OCTOBER 2020

October 2020 Issue

Using AI to Capture Sales from Data

November 3, 2020
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October 2020 Issue

The Five Myths About You and Your CFO

November 3, 2020
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October 2020 Issue

How to Mitigate Ransomware Threats

November 3, 2020
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October 2020 Issue

Holiday 2020: Opportunity or Threat?

November 3, 2020
0
October 2020 Issue

Bringing Empathy, Customer Service with AI

November 3, 2020
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October 2020 Issue

Agency Transformation

November 3, 2020
0

PRINT EDITION HIGHLIGHTS | September 2020

September 2020 Issue

Competing on Insight The Right Way

October 5, 2020
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September 2020 Issue

Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs

October 5, 2020
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September 2020 Issue

Time to Rely on Marketing, Not Cut It

October 5, 2020
0
September 2020 Issue

Why Marketers Need PR

October 5, 2020
0

PRINT EDITION HIGHLIGHTS | JULY-AUGUST 2020

July-August 2020 Issue

Will COVID-19 Usher in Decade of the Home?

September 13, 2020
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July-August 2020 Issue

Finding a Path to Marketing Growth After It’s Over

September 13, 2020
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July-August 2020 Issue

Worldwide Share Now Half

September 13, 2020
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July-August 2020 Issue

Understanding Canadians’ Behaviour in a Pandemic Age

September 13, 2020
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July-August 2020 Issue

Will Marketers Finally Give Up on Personalization?

September 13, 2020
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July-August 2020 Issue

Here’s How to Tackle an Issue

September 13, 2020
0

FEATURE HIGHLIGHTS | JUNE 2020

AwardsCanadian Marketing AssociationIndustry News

Antoinette Benoit is 2019 Marketer of the year at CMA Awards

November 23, 2019
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Canadian Marketing AssociationIndustry Trends

Research reveals significance of professional designation for marketers

February 26, 2020
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Canadian Marketing AssociationPrivacy

CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules

August 7, 2019
0

PRINT EDITION HIGHLIGHTS | MAY 2020

May 2020 Issue

Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic

June 6, 2020
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May 2020 Issue

Good Client Relation Management in a Crisis is Paramount

June 6, 2020
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May 2020 Issue

Customer Experience: Is it better to Optimize or Maximize?

June 6, 2020
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May 2020 Issue

How Marketers Have Responded to COVID-19

June 6, 2020
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May 2020 Issue

Re-Opening the Economy: Who Will Get Their First Haircuts as Salons Open?

June 6, 2020
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May 2020 Issue

All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles

June 6, 2020
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May 2020 Issue

The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19

June 6, 2020
0

PRINT EDITION HIGHLIGHTS | APRIL 2020

April 2020 Issue

Canadian Chamber of Commerce partners with Salesforce to offer $10K lifeline to help 62 small businesses recover from COVID-19 downturn

May 1, 2020
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April 2020 Issue

COVID-19 is Rapidly Reshaping U.S. Consumer Banking and Payments Behaviors, New FIS Survey Finds

May 1, 2020
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April 2020 Issue

During Times of Uncertainty, Marketers Continue to Make Costly Mistakes

May 1, 2020
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April 2020 Issue

How and Why Online Payment Processing Helps Financial Services Marketers Cope with the Coronavirus Pandemic

May 1, 2020
0
April 2020 Issue

Make Your Customers Your Competitive Edge

May 1, 2020
0
April 2020 Issue

Pop-Up Retail: It’s Time to Go Where Your Customers Gather

May 1, 2020
0
April 2020 Issue

Six Ways to Align Your Sales and Marketing Teams Through Marketing Automation

May 1, 2020
0
April 2020 Issue

What Marketers Need to Know About Cloud Computing: Darker Skies Ahead?

May 1, 2020
0
April 2020 Issue

What Will Get Us to the Other Side of This Pandemic?

May 1, 2020
0

PRINT EDITION HIGHLIGHTS | MARCH 2020

March 2020 Issue

Brand advocacy: Interview with Jay Baer

April 6, 2020
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March 2020 Issue

Disrupting the marketing industry

April 6, 2020
0
March 2020 Issue

How to monetize marketing data

April 6, 2020
0
March 2020 Issue

Meeting Customer Expectations: Marketing Success Hinges on Personalization at Scale

April 6, 2020
0
March 2020 Issue

The changing role of the data scientist

April 6, 2020
0
March 2020 Issue

Keeping your data safe and manageable

April 6, 2020
0
March 2020 Issue

Three reasons why you should never have a data strategy

April 6, 2020
0
March 2020 Issue

The ads of the future have arrived

April 6, 2020
0
March 2020 Issue

Unlocking the door to app marketing

April 6, 2020
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PRINT EDITION HIGHLIGHTS | FEBRUARY 2020

February 2020 Issue

Maximizing social media

March 1, 2020
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February 2020 Issue

How to chat to success

March 1, 2020
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February 2020 Issue

Canada’s Marketing Hall of Legends returns

March 1, 2020
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February 2020 Issue

Hail personalized content

March 1, 2020
0
February 2020 Issue

Reimaginate, not re-create

March 1, 2020
0
February 2020 Issue

Eight key practices marketers should use

March 1, 2020
0
February 2020 Issue

Applying advanced analytics in a digital world

March 1, 2020
0
February 2020 Issue

Going from good to great

March 1, 2020
0
February 2020 Issue

The emerging marketing landscape

March 1, 2020
0

PRINT EDITION HIGHLIGHTS | JANUARY 2020

January 2020 Issue

Events Calendar

February 6, 2020
0
January 2020 Issue

Getting to know cannabis consumers

February 6, 2020
0
January 2020 Issue

Protecting loyal customers

February 6, 2020
0
January 2020 Issue

Become an intelligent enterprise

February 6, 2020
0
January 2020 Issue

“F” content marketing?

February 6, 2020
0
January 2020 Issue

What will Amazon do in 2020?

February 6, 2020
0
January 2020 Issue

Five predictions for the customer experience

February 6, 2020
0
January 2020 Issue

Search, retail and privacy trends

February 6, 2020
0
January 2020 Issue

Where the subscription economy is going

February 6, 2020
0
January 2020 Issue

Canada 2020 and beyond

February 6, 2020
0
January 2020 Issue

How to lower staff turnover

February 6, 2020
0

2019 Issues & Editions

Review all 2019 Editions, including each feature and contributed article.

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