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Mobile Marketing

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Data AnalyticsMarketing Apps

Know what your consumers really want, thanks to cognitive commerce

The world is awash in data, most of it unstructured, and the volume is growing rampantly. Consider that by 2020, it’s expected there will be 44 zettabytes of data in the world—the equivalent of 170 newspapers being delivered daily to every man, woman and child on the planet. What’s more, …

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CRM

Internet Technology and a Global Network System Art
Customer Relationship ManagementIndustry News

Salesforce delivers 2016 State of Marketing Report

Research shows customer engagement is now a top priority for marketers and that customer satisfaction has surpassed revenue growth and customer acquisition as the top measure for success 88% of high-performing marketing teams say a customer journey strategy is critical to their marketing success Marketers are seeing increased ROI from email, …

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Digital Marketing

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DigitalOperations and LogisticsSocial Media

How FUSE retooled for the tech, digital, social and XM era

FUSE is not the agency we were when we started out 13 years ago. Today we’re all about data and insights that drive both conversation and conversion for top Canadian brands. And while we work in any medium; our love of technology and innovations leads us to focus in digital, …

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Fundraising

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Direct MailFundraising

Neuromarketing insights for fundraisers

Direct mail is a fundraising standby, and rightly so. Neuromarketing research suggests that personalized mail is the best medium through which to deliver emotional messages and inspire action. Neuromarketing is the application of neuroscience, a multidisciplinary science devoted to understanding the nervous system, to marketing. It draws on neuroscientific tools …

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Loyalty

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Data AnalyticsLoyalty

The power of data in building long-term customer loyalty

We as marketers are very lucky to be witnessing a time of great development and exciting change in our industry. For years now, we have been discussing the notion of one-to-one marketing, but without the real technologies and capabilities to fully act on this big idea. Today, the marketing industry …

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Data Analytics

 

Social Media

FUSE_10 yr Celebration small
DigitalOperations and LogisticsSocial Media

How FUSE retooled for the tech, digital, social and XM era

FUSE is not the agency we were when we started out 13 years ago. Today we’re all about data and insights that drive both conversation and conversion for top Canadian brands. And while we work in any medium; our love of technology and innovations leads us to focus in digital, …

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Retail

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Industry NewsRetail

Shopper’s identify Canada’s most trusted retailers

BrandSpark International announces Canada’s most trusted retailers as voted by 7,500+ Canadians in a national shopper study PRESS RELEASE: TORONTO — Leading market research firm BrandSpark International today announced the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada. The results were based on the annual BrandSpark Canadian Shopper Study. “Whether …

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