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Social Media Marketing

Engagement & AnalyticsSocial Media

B2B social media: More than just likes

Social media marketing is potentially more transformative for B2B than for B2C. What started as an experiment for marketing teams has increasingly become an integral part of marketing and sales strategy for B2C. Now B2B companies are increasingly using the popular social platforms as well. Why? B2B marketing tends to …



Data AnalyticsFinancial ServicesFundraisingIndustry News

Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power

New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest …


Workforce Management

Engagement & AnalyticsWorkforce Management

Contact centres as WFM data hubs

How insights gleaned in the contact centre can impact the entire organization Contact centres connect companies with clients, but buried beneath phone calls and email messages is a massive collection of data. This data is extracted through interactions with both customers and prospective clients. Not only is this data helpful …


Data Analytics

Data AnalyticsEngagement & Analytics

Converting analytics into insights and insights into sales

It doesn’t take a genius to come up with one simple insight that can be applied to solve a client’s biggest marketing problem. Or, maybe it does. Joe Amaral is vice president and creative director at Canadian marketing and communications agency, Clever Samurai (www.cleversamurai.com). Amaral has won just about every …


Email Marketing

Internet Technology and a Global Network System Art
Email MarketingFundraising

The formula for a successful email fundraising campaign

Email is one of the most important tools for fundraising today. But a successful fundraising campaign isn’t as easy as just hitting send and watching the money pour in. The dreaded spam folder can make or break even the greatest of email fundraising campaigns, causing organizations to lose thousands of …


Mobile Marketing

Industry NewsMobile Marketing

Mobile payments awareness grows, cash use declines; consumers demand more to make the leap to mobile, Accenture survey finds

TORONTO — Sixty-three percent of consumers in Canada use cash at least weekly to make purchases at a merchant location, down five percentage points from 2015 – the most significant decline in use of traditional payment methods over the past year, according to a new report from Accenture. Awareness of …



DigitalMobile MarketingRetail

Pokémon GO: Tapping into augmented reality to drive location marketing

Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …



Industry NewsLoyalty

Aimia partners with SuperValu, Ireland’s leading grocery retailer, to relaunch Real Rewards Program

LONDON — Aimia Inc., the data-driven marketing and loyalty analytics company, has signed a multi-year contract with Musgrave, owner of SuperValu, Ireland’s leading grocery retailer, to revamp its Real Rewards Program, underpinned by the Aimia Loyalty Platform. Aimia has provided strategic support to SuperValu to help launch Ireland’s first partner program …


Mailing Logistics

Canada PostIndustry NewsMailing Logistics

Canada Post partners with Shopify to offer Canadian retailers a seamless online shipping solution

OTTAWA – Canada Post, the country’s No. 1 parcel company, today announced a strategic partnership with Shopify, the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. With this new partnership, Shopify merchants are able to purchase shipping labels at up to 40% off the usual Canada Post …



Internet Technology and a Global Network System Art
Customer Relationship ManagementEngagement & Analytics

Four ways to personalize your marketing with Salesforce

In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …