Social Media Marketing
Interactive marketing: The future of marketing communication models
One message does not fit all We have witnessed a dramatic change in the way marketing communications have shifted from the mass communication strategies of the recent past to one-to-one communication models brought about by the emergence of social media. As a result of these shifts, brands and …
Fundraising
Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power
New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest …
Workforce Management
Contact centres as WFM data hubs
How insights gleaned in the contact centre can impact the entire organization Contact centres connect companies with clients, but buried beneath phone calls and email messages is a massive collection of data. This data is extracted through interactions with both customers and prospective clients. Not only is this data helpful …
Data Analytics
66% of marketers can’t calculate the value of their customers
Research reveals that senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics London — Two thirds of marketers don’t believe they can accurately calculate the value of their customers. That’s according to a new Mythical Beasts of Marketing storybook launched today by international marketing technology brand BlueVenn. …
Email Marketing
The formula for a successful email fundraising campaign
Email is one of the most important tools for fundraising today. But a successful fundraising campaign isn’t as easy as just hitting send and watching the money pour in. The dreaded spam folder can make or break even the greatest of email fundraising campaigns, causing organizations to lose thousands of …
Mobile Marketing
comScore introduces mobile audience campaign reporting in Canada, UK
Launch enables more comprehensive measurement of campaign demographics and GRPs within comScore vCE RESTON, VA – comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE …
Retail
Pokémon GO: Tapping into augmented reality to drive location marketing
Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …
Loyalty
Aimia partners with SAS to drive analytical innovation
Analytics leader to power advanced data analytics to drive powerful customer insights TORONTO — Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada. Aimia partners with companies to help generate, …
Mailing Logistics
Canada Post partners with Shopify to offer Canadian retailers a seamless online shipping solution
OTTAWA – Canada Post, the country’s No. 1 parcel company, today announced a strategic partnership with Shopify, the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. With this new partnership, Shopify merchants are able to purchase shipping labels at up to 40% off the usual Canada Post …
CRM
Four ways to personalize your marketing with Salesforce
In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …
