Digital

Gymnastics
Digital

Calculate your blogging ROI in 9 steps

DIGITAL BUSINESS | Calculate your blogging ROI in 9 steps By Jay Baer Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make …

READ MORE →

MobilePayments_Apr2.15_w4

Data Analytics

US_DDM_Landing-page-header_1100X350
Data AnalyticsUncategorized

Teradata Global Survey: 90 percent of marketers say individualized marketing is the future

Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value.  The new study is a sequel to similar research Teradata Marketing Applications conducted …

READ MORE →

Fundraising

directmarketing-bostonchildrenhospital
Fundraising

The power of ‘like’

FUNDRAISING SUPPLEMENT | How fundraisers can use Facebook to reach more people and make money. By Taslim Somani Facebook celebrated its 10th birthday this year and in the past 10 years we’ve all been witness to a sea of change in how we communicate with each other and what we say.  …

READ MORE →

Targeting and Acquisitions

newsletter
Targeting and Acquisition

Marketing with newsletters

Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub”. …

READ MORE →

Loyalty

shutterstock_98489366
Loyalty

Loyalty to go

ENGAGEMENT & ANALYTICS | Loyalty to go Image: headshot Why mobile is the next frontier for loyalty programs By Mohammed Ghalayini, CEO Ovahi Inc. Customer behaviours have evolved at a pace that matches the speed and frequency of smartphone model releases.  The majority of Canadians own smartphones and have become addicted …

READ MORE →

Operations and Logistics

BUSINESS-CONSULTATION-stockxpertcom_id266462_size1
Operations and Logistics

Retail Logistics 2.0

OPERATIONS & LOGISTICS | Retail Logistics 2.0 Powering the omni channel shopping experience By Stuart Pearson Advances in mobile commerce and point of sale technology fueled by a growing consumer demand for access to retail “anywhere” present both significant opportunities and significant challenges for retailers of all sizes. New technology …

READ MORE →