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Content Marketing
Do you trust us? Yes and no, study says
Content Marketing
Direct Mail
The “Best Life” for flyers in Canada
List Business
Infogroup cuts data deal with Adobe
Loyalty
In loyalty programs, Canadians happiest with small rewards over big dreams
Customer Relationship Management
Loyalty
Loblaw Companies, Imperial team up on points
Uncategorized
New analytics engine delivers fast intelligence from customer interactions
E-commerce
Engagement & Analytics
Loyalty
Loblaw works with Eagle Eye to power the PC Optimum program
Customer Centricity
Customer Relationship Management
Engagement & Analytics
Five Traits of Customer-Obsessed Companies
Canada Post
Industry News
Canada Post starts the search for a visionary new leader
Content Marketing
Do you trust us? Yes and no, study says
April 12, 2018
17
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Content Marketing
Direct Mail
The “Best Life” for flyers in Canada
April 4, 2018
50
0
List Business
Infogroup cuts data deal with Adobe
March 27, 2018
24
0
Loyalty
In loyalty programs, Canadians happiest with small rewards over big dreams
March 15, 2018
32
0
Customer Relationship Management
Loyalty
Loblaw Companies, Imperial team up on points
March 15, 2018
15
0
Uncategorized
New analytics engine delivers fast intelligence from customer interactions
March 14, 2018
15
0
E-commerce
Engagement & Analytics
Loyalty
Loblaw works with Eagle Eye to power the PC Optimum program
March 7, 2018
29
0
Customer Centricity
Customer Relationship Management
Engagement & Analytics
Five Traits of Customer-Obsessed Companies
February 20, 2018
25
0
Canada Post
Industry News
Canada Post starts the search for a visionary new leader
February 15, 2018
67
0
Direct Mail
E-commerce
Industry Trends
E-commerce sales boosted by direct mail, says 2017 IPC Cross-border E-commerce Shopper Survey
February 15, 2018
33
0
Fundraising
Stephen Thomas Ltd tapped to develop integrated fundraising strategy for Special Olympics Canada
February 13, 2018
28
0
Direct Mail
Lettershop
Mailing Logistics
2018 Print & Mail Vendor Fair
February 13, 2018
344
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Email Marketing
Mobile Marketing
Mobile conversion rate equals desktop for first time–survey
February 7, 2018
15
0
Customer Relationship Management
Data Analytics
Data-Driven Organizations
Direct Mail
Disruptive Technology
Engagement & Analytics
Marketing Automation
Targeting and Acquisition
New Nielsen program tracks “behaviour in the digital age”
February 6, 2018
22
0
Loyalty
Four ways online retailers can inspire loyalty
January 31, 2018
32
0
Loyalty
How social media can foster loyalty
January 29, 2018
26
0
Excellent Execution
Marketing in a world of fragmented media
January 25, 2018
31
0
Customer Centricity
Industry News
Canadians want user-friendly information about privacy policies
January 25, 2018
28
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Industry News
UPS, Sage partner to help small businesses deliver for customers
January 23, 2018
31
0
Loyalty
The Loyalty Trap
January 23, 2018
88
0
FEATURED ARTICLES
Four ways online retailers can inspire loyalty
32
January 31, 2018
How social media can foster loyalty
26
January 29, 2018
Marketing in a world of fragmented media
31
January 25, 2018
The Loyalty Trap
88
January 23, 2018
Canadian consumers are loyal to small business owners
32
January 23, 2018
CONTENT CATEGORIES
Advertising
(4)
Artificial Intelligence
(3)
Augmented Reality
(1)
CAMP Award Winners
(9)
Canada Post
(11)
Content Marketing
(3)
Customer Centricity
(18)
Customer Personas
(5)
Customer Relationship Management
(17)
Customer Service
(4)
Data Analytics
(124)
Data Security
(5)
Data-Driven Organizations
(3)
Digital
(71)
Direct Mail
(35)
Disruptive Technology
(8)
Diversity
(2)
DRTV
(4)
E-commerce
(49)
Email Marketing
(22)
Engagement & Analytics
(50)
Ethnic Marketing
(2)
Excellent Execution
(10)
Experiential Marketing
(5)
Financial Services
(15)
Fulfillment
(4)
Fundraising
(37)
Gifts & Rewards
(4)
Holiday Marketing
(4)
In the Mail
(7)
Industry News
(318)
Industry Trends
(4)
Instagram
(1)
Integrated Payments
(13)
Lettershop
(3)
List Business
(3)
Living
(1)
Location-based Marketing
(14)
Loyalty
(64)
Mailing Logistics
(26)
Marketing Apps
(5)
Marketing Automation
(11)
Mobile Marketing
(29)
Omnichannel Service
(2)
Operations and Logistics
(48)
Print
(17)
Regional Report
(1)
Retail
(39)
Sector Report
(2)
Social Media
(13)
Targeting and Acquisition
(52)
Top Women in DM
(4)
Uncategorized
(12)
Workforce Management
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