Direct Mail
Canada Post’s lists help Quebec charity increase average donation by 30%
Combining Personalized Mail with sociodemographic data results in a winning campaign for Montreal’s Old Brewery Mission The Old Brewery Mission in Montreal has been on the front lines of the quest to end homelessness for more than 125 years. To continue its work through this century, the storied organization needed …
Email Marketing
Highly reputable email senders see 20% more messages delivered to the inbox
New research from Return Path reveals the link between sender reputation and email marketing success NEW YORK — Return Path has released its annual Sender Score Benchmark Report. Using data from Sender Score and Return Path’s Reputation Network, the new report analyzes a sample of more than four trillion email messages to …
Loyalty
Minor Hotels partner with Cendyn
Cendyn selected to enhance their guest engagement and loyalty strategy across all brands BOCA RATON, Fla. — Cendyn, the leading CRM and sales platform in the hospitality industry, has been selected as the partner of choice for Minor Hotels, a diverse spectrum of hotel chains and brands connected to the …
Data Analytics
Adobe Transforms Personalization With Artificial Intelligence
Adobe to open data science capabilities in Adobe Target, allows integration of brand algorithms with Adobe Sensei SAN JOSE, Calif. — Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet …
Fundraising
Canada Post’s lists help Quebec charity increase average donation by 30%
Combining Personalized Mail with sociodemographic data results in a winning campaign for Montreal’s Old Brewery Mission The Old Brewery Mission in Montreal has been on the front lines of the quest to end homelessness for more than 125 years. To continue its work through this century, the storied organization needed …
E-commerce
Four out of five Millennials purchased from Amazon in the past month
In advance of Prime Day, New Yes Lifecycle Marketing data reveals Millennials shop more frequently on Amazon than any other generation CHICAGO — Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts, with 79% reporting a purchase within the past month, according to a new …
Mobile Marketing
Your location says a lot about you
How EQ Works is using location data to extrapolate customer profiles Marketing based on a person’s location is not a new phenomenon. This has been a popular tactic for about as long as the marketing profession has been around. Fifty years ago, advertisers placing an ad in the New York …
Mailing Logistics
“I wish I’d known that before!” How engaging your mail service provider can help you save big
Those of us that work with Canada Post products on a daily basis are acutely aware of how some people spend far more on postage than they need to and/or do not take advantage of opportunities that could boost sales. As most mail service providers can tell you, it is …