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PRINT EDITION HIGHLIGHTS | MAY 2021

May 2021 Issue

Always a Point

Whenever humans communicate there is always a reason, or point. Often the point is unconscious. (Part 3) By Tom Beakbane Educators, in order to make different subjects easier to teach, demarcate ideas in various ways. There are demarcations between disciplines, and ideas placed in the textbooks of different disciplines are …

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May 2021 Issue

The Moment of Payment is a Marketing Imperative

By Jason Cottrell After over a year of not touching anything — door knobs, items on a store shelf, other people — it’s perhaps no surprise that Amazon is trialing a new, contactless payment method that requires nothing more than the swipe of a hand in front of a sensor. …

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May 2021 Issue

Back to the Future: eCommerce and the Return to Instore Shopping

By Chris Apostle Will businesses return to offices, post pandemic? That’s a question on everyone’s mind. The flipside to this question in the eCommerce space is will consumers return to brick and mortar stores? No question they will, but how will eCommerce brands and platforms and their agencies, which have …

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May 2021 Issue

Acting On Purpose

By Stephen Shaw Coming out of this pandemic the time has come for every company to take stock of the role it plays in the world and define its true social purpose. But that job cannot be left to marketing alone — it demands a top down commitment to a …

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May 2021 Issue

Direct Mail Can Outperform Digital For Luxury Brands

By Steve Crowe Marketers worldwide are all trying to solve the same problem — how to get their products in front of an audience who will be interested in them and ultimately want to buy them. That’s where specialist marketing companies can be of such a great advantage. Getting test …

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May 2021 Issue

Data Analytics in the New World of Customer Service

By Richard Boire Customer service is certainly one phrase that generates strong varied emotions. Increased automation and technology have attempted to increase customer service levels while at the same time enhancing the cost efficiencies of companies. No doubt that companies are reaping the benefits but are customers really experiencing increased …

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2019 Issues & Editions


Review all 2019 Editions, including each feature and contributed article.