Social Media Marketing
New study: only half of Canada’s Top 100 CEOs are on social media
Signal Social CEO Index finds just 1 in 14 CEOs are using Twitter to communicate TORONTO — Signal Leadership Communication Inc. (SLC), a social public relations firm for executives and companies dealing with digital disruption, today released the results of a new study of how leading Canadian chief executives are using – and …
Fundraising
Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power
New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest …
Workforce Management
Contact centres as WFM data hubs
How insights gleaned in the contact centre can impact the entire organization Contact centres connect companies with clients, but buried beneath phone calls and email messages is a massive collection of data. This data is extracted through interactions with both customers and prospective clients. Not only is this data helpful …
Data Analytics
Modern marketers spend up to 80% of their time analyzing data
New research suggests data has become the biggest drain on resources for modern marketers LONDON — Today’s marketers spend up to 80% of their time analyzing and interpreting data. That’s according to the Mythical Beasts of Marketing “storybook” report from international marketing technology brand BlueVenn. The report, which incorporates research …
Email Marketing
The formula for a successful email fundraising campaign
Email is one of the most important tools for fundraising today. But a successful fundraising campaign isn’t as easy as just hitting send and watching the money pour in. The dreaded spam folder can make or break even the greatest of email fundraising campaigns, causing organizations to lose thousands of …
Mobile Marketing
comScore introduces mobile audience campaign reporting in Canada, UK
Launch enables more comprehensive measurement of campaign demographics and GRPs within comScore vCE RESTON, VA – comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE …
Retail
Pokémon GO: Tapping into augmented reality to drive location marketing
Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …
Loyalty
IBM and China UnionPay E-payment Research Institute share bank card bonus points amoung multiple banks using blockchain
SHANGHAI — At the Shanghai International Blockchain Week 2016, IBM and China UnionPay E-payment Research Institute previewed the demo of a collaborative project on loyalty bonus points exchange among multiple banks using blockchain technology. With a few simple and quick steps, consumers will be able to exchange bonus points from among any of …
Mailing Logistics
Canada Post partners with Shopify to offer Canadian retailers a seamless online shipping solution
OTTAWA – Canada Post, the country’s No. 1 parcel company, today announced a strategic partnership with Shopify, the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. With this new partnership, Shopify merchants are able to purchase shipping labels at up to 40% off the usual Canada Post …
CRM
Four ways to personalize your marketing with Salesforce
In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …
