Retail

E-commerceHoliday MarketingIndustry NewsRetail

Canadians Turning to Digital to Shop Year-Round for the Holidays: Accenture Survey

TORONTO — The days of writing letters to Santa, perusing gift catalogues and holiday shopping day countdowns are quickly fading: Canadian consumers are increasingly turning to digital tools such as voice-recognition powered technological concierge services as they shop year-round for holiday gifts, according to Accenture’s 2017 Holiday Shopping Survey. Now …

READ MORE →

Direct Mail

Direct Mail

Direct mail in the digital age

Retail is rapidly changing—we see it all around us. Amazon is venturing into brick and mortar stores. Big boxes are wading deeper into e-commerce. Online retailers are mailing print catalogs. It seems like everywhere, brands are rethinking their business models and marketing strategies. Direct mail is right in the mix …

READ MORE →

Data Analytics

Customer Centricity

Customer CentricityDirect MailIndustry NewsRetail

The Millennial shopper: Deal-savvy and highly engaged

New research by BrandSpark International indicates Millennials may be savvier shoppers than we tend to give them credit for TORONTO — BrandSpark International has released A Consumer’s Path to Savings: The Role of Flyers in Today’s Digital World, a new research report commissioned by Metroland Media probing saving habits among …

READ MORE →

Excellent Execution

Excellent ExecutionIntegrated Payments

Integrated payments are changing business operations and the customer experience

In a world where customer needs are rapidly evolving, how will your organization remain accessible and relevant? One area not to overlook is how a business accepts payments. The successful operation of a business requires multiple systems to keep the back office organized, your front line humming and customers happy. …

READ MORE →

Email Marketing

Email Marketing

Your sender reputation may be keeping you out of the inbox

Regardless of how the world changes, email remains one of the most popular and effective marketing channels. A whopping 72% of consumers prefer to have brands communicate with them via email, and recent studies estimate that email marketers achieve as much as $38 in ROI for every $1 spent. With …

READ MORE →

Integrated Payments

Excellent ExecutionIntegrated Payments

Integrated payments are changing business operations and the customer experience

In a world where customer needs are rapidly evolving, how will your organization remain accessible and relevant? One area not to overlook is how a business accepts payments. The successful operation of a business requires multiple systems to keep the back office organized, your front line humming and customers happy. …

READ MORE →

Mobile Marketing

Financial ServicesIndustry NewsIntegrated PaymentsMobile Marketing

RBC first bank in Canada to enable bill payments using Siri

New capabilities also include the launch of seamless P2P transfers within iMessage, further strengthening RBC’s award-winning mobile banking app TORONTO — Who doesn’t wish they had an assistant to pay their bills? Thanks to an update to the RBC Mobile app, Royal Bank of Canada (RBC) personal banking clients are …

READ MORE →

Mailing Logistics

Excellent ExecutionLettershopMailing Logistics

“I wish I’d known that before!” How engaging your mail service provider can help you save big

Those of us that work with Canada Post products on a daily basis are acutely aware of how some people spend far more on postage than they need to and/or do not take advantage of opportunities that could boost sales. As most mail service providers can tell you, it is …

READ MORE →