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Mailing Logistics

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Industry NewsMailing Logistics

PUDO launches PUDOfuse: A proprietary application for e-commerce retailers through the Shopify App Store

PUDOfuse brings cost savings and convenience to parcel delivery TORONTO –– PUDO Inc., which is building North America’s only “carrier-neutral” and fully-staffed parcel pick-up/drop-off network, today announced a launch for its proprietary technology – PUDOfuse. PUDOfuse allows e-commerce companies, retailers and other PUDO partners to integrate, automate and customize product delivery – with significant logistical …

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Data Analytics

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Data AnalyticsFundraising

Marketers see strong returns from financial data

When commercial real estate developer Cadillac Fairview wanted to redevelop its Sherway Gardens shopping mall in Toronto, it turned to WealthScapes. The financial database from Environics Analytics (EA) helped developers determine the disposable income of shoppers in the trade area, a crucial indicator for choosing what stores should be part …

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E-commerce

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E-commerceOperations and Logistics

LCBO.com launches online shopping + home delivery

Delivery to any LCBO store or right to your door TORONTO — Today, LCBO officially launched its new expanded online shopping platform, bringing a world of products to customers’ fingertips – no matter where they live in Ontario. LCBO customers will now be able to browse and shop from an online selection …

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Fundraising

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Fundraising

Be brave: Becoming a warrior for your charity

I’ve always tried. It’s just how I’m hardwired. From a very young age, I understood that in order to succeed I must try. In order to be known and understood, I must try. Without trying, there is little progress I could make. In this, I believe, has been my own …

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Email Marketing

Internet Technology and a Global Network System Art
Email MarketingFundraising

The formula for a successful email fundraising campaign

Email is one of the most important tools for fundraising today. But a successful fundraising campaign isn’t as easy as just hitting send and watching the money pour in. The dreaded spam folder can make or break even the greatest of email fundraising campaigns, causing organizations to lose thousands of …

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Mobile Marketing

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DigitalMobile MarketingRetail

Pokémon GO: Tapping into augmented reality to drive location marketing

  Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular …

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Retail

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DigitalMobile MarketingRetail

Pokémon GO: Tapping into augmented reality to drive location marketing

  Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular …

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Loyalty

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Data AnalyticsIndustry NewsLoyalty

Aimia partners with SAS to drive analytical innovation

Analytics leader to power advanced data analytics to drive powerful customer insights     TORONTO — Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada. Aimia partners with companies to help generate, …

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Social Media

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FundraisingSocial Media

Blackbaud acquires Attentive.ly

Plans to integrate social marketing capabilities into portfolio to increase value for customers and accelerate delivery of next generation cloud solutions Charleston, S.C. — Blackbaud, the leading provider of software and services for the global philanthropic community, today announced it has acquired Attentive.ly, a company that allows organizations to conduct social …

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CRM

Internet Technology and a Global Network System Art
Customer Relationship ManagementEngagement & Analytics

Four ways to personalize your marketing with Salesforce

In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …

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