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Data AnalyticsLoyalty

Beyond data

Aeroplan partners with TD to create emotional connection by leveraging data to help members achieve their travel goals According to our 2015 Aimia Global Loyalty Lens survey, 80% of consumers are willing to engage with brands and share their personal data, but only eight per cent think they receive better …

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E-commerce

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E-commerceIndustry News

BrandSpark International announces Canada’s Most Trusted Online Retailers as voted by Canadian shoppers in a national study

Canadian shoppers most trusted online retail brands named across 12 categories TORONTO — Leading market research firm BrandSpark International today announced the 2016 BrandSpark Most Trusted Awards winners for Canadian Online Retail. The results were based on the annual BrandSpark Canadian Shopper Study. “Seven in 10 Canadians identify themselves as online …

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Fundraising

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FundraisingSocial Media

Blackbaud acquires Attentive.ly

Plans to integrate social marketing capabilities into portfolio to increase value for customers and accelerate delivery of next generation cloud solutions Charleston, S.C. — Blackbaud, the leading provider of software and services for the global philanthropic community, today announced it has acquired Attentive.ly, a company that allows organizations to conduct social …

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Email Marketing

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Data AnalyticsEmail MarketingFundraising

UNICEF Canada: Improving donor engagement with a new fundraising product

Since its founding after World War II, the United Nations Children’s Fund, or UNICEF, has saved more children’s lives than any other humanitarian organization. And for 60 years, UNICEF Canada has contributed to the cause by raising money for food, health care, sanitation and educational programs—$35 million this past year …

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Mobile Marketing

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Industry NewsMobile MarketingRetail

Moneris continues contactless payment leadership in Canada as Apple Pay expands

With 25 per cent of payments resulting from contactless transactions today, Moneris expects growth to increase with broader adoption of Apple Pay TORONTO, ON — Moneris Solutions Corporation (“Moneris”), one of North America’s leading credit and debit card processors, welcomes the Canadian expansion of Apple Pay enablement for Interac, Visa …

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Retail

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Industry NewsRetail

In a shaky economy, retailers find new ways to drive sales

American Express study indicates retailers are shifting to an online presence to grow revenue and profits in 2016 TORONTO –– This year, Canadian retailers are looking for new ways to increase sales by leveraging new technologies, e-commerce and social media says the fourth annual Canadian Retail Insights Report released today by American …

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Loyalty

Social Media

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FundraisingSocial Media

Blackbaud acquires Attentive.ly

Plans to integrate social marketing capabilities into portfolio to increase value for customers and accelerate delivery of next generation cloud solutions Charleston, S.C. — Blackbaud, the leading provider of software and services for the global philanthropic community, today announced it has acquired Attentive.ly, a company that allows organizations to conduct social …

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CRM

Internet Technology and a Global Network System Art
Customer Relationship ManagementEngagement & Analytics

Four ways to personalize your marketing with Salesforce

In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …

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