Digital

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Digital

A prescription for multichannel marketing

DIGITAL BUSINESS | A prescription for multichannel marketing By Monique Duquette It’s no secret that today’s marketers are on a quest to uncover a 360-degree view of their customers. As customer expectations for a personalized experience grow, consumers have come to anticipate consistent “custom-made” treatment across all channels. In turn, the …

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Data Analytics

Tony Lea
Data AnalyticsIndustry News

Environics Analytics’ Tony Lea Receives Lifetime Research Award

The International Council of Shopping Centers (ICSC) has honoured Tony Lea, Ph.D., Senior Vice President and Chief Methodologist at Environics Analytics (EA) with its Research Career Service Award. Dr. Lea, one of five international recipients of the newly created award, received the honour yesterday at the ICSC’s RECON conference in …

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Fundraising

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DigitalFundraisingIndustry NewsOperations and Logistics

DM Wrap-up: week of May 4

Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …

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Targeting and Acquisitions

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Targeting and Acquisition

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Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub”. …

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Loyalty

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Data AnalyticsLoyalty

Making business personal: using data to become a customer centric organization

Retail life used to be a lot simpler and being personal was a natural part of doing business.  Walking into your local butcher, you’d be greeted with not only a smile and a hello, but you’d also be told about the special new venison sausages that you loved and not …

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Operations and Logistics

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DigitalFundraisingIndustry NewsOperations and Logistics

DM Wrap-up: week of May 4

Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …

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