Data Analytics

6a00d8341c03bb53ef0134828279a4970c-800wi
Data AnalyticsIndustry News

Environics Analytics names Nielsen Canada 2016 Partner of the Year

Toronto — Environics Analytics (EA), one of North America’s leading marketing and analytical services companies, has named Nielsen Canada its Partner of the Year for 2016. At EA’s recent Tenth Annual User Conference, EA President and CEO Jan Kestle praised the organization as “an outstanding partner” over the past year as …

READ MORE →

Social Media Marketing

BUSINESS-CHARTS-shutterstock_97474436
Social Media

Are your social media accounts really engaging customers?

Using social media to promote, advertise and engage customers is vital for online businesses. People are now using social media platforms to communicate directly with brands—whether that’s saying how awesome they are or complaining about a service or product. Online businesses now have staff dedicated to keeping social media accounts …

READ MORE →

E-commerce

setup-online-shop
E-commerceTargeting and Acquisition

U.S. customers eager to buy online from Canada

One retailer details how U.S. purchases have played a big role in the company’s success  Fred Pritchard tapped a small vein of online gold a few years back when the company he works for, Golda’s Kitchen, stocked a cooking accessory popularized by celebrity chef Jamie Oliver. U.S. shoppers were clamoring …

READ MORE →

Loyalty

Fundraising

6a00d8341c03bb53ef0134828279a4970c-800wi
E-commerceFundraisingIndustry News

Blackbaud speeds the pace of giving with Apple Pay

Charleston, S.C. — Blackbaud, Inc., the world’s leading cloud software company powering social good, announced today it has added Apple Pay to Blackbaud Merchant Services so its nonprofit customers can offer donors an easy, secure and private option for digital checkout, just in time for holiday giving. This news comes in …

READ MORE →

Workforce Management

imageedit_10_3952904909
Engagement & AnalyticsWorkforce Management

Contact centres as WFM data hubs

How insights gleaned in the contact centre can impact the entire organization Contact centres connect companies with clients, but buried beneath phone calls and email messages is a massive collection of data. This data is extracted through interactions with both customers and prospective clients. Not only is this data helpful …

READ MORE →

Email Marketing

mail contact
Email Marketing

Six habits to revamp your email strategy

Over 205 billion emails are sent out every day. Email opens the door to effective marketing. Some 72 percent of U.S. adults say they prefer companies communicate with them through email, while 91 percent say they’d like to receive promotional emails from the companies they do business with. And, nearly …

READ MORE →

Mobile Marketing

6a00d8341c03bb53ef0134828279a4970c-800wi
E-commerceIndustry NewsMobile Marketing

Mobile drives over a third of all email-generated revenue for the first time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly CHICAGO — For the first time, mobile accounted for a third of all email-driven revenue in Q3 2016, a milestone in the shrinking gap between desktop and mobile, according to data from Yes Lifecycle …

READ MORE →

Retail

retail-big-data-analytics-300x300
DigitalRetail

Study: Targeted online incentives drive new and lapsed customers to brick-and-mortar

Analysis shows the power to transform online to offline marketing from an “exposure-based, buy and hope” ROI strategy to a “direct to revenue, guaranteed ROI” strategy Chicago, Ill. — Retailers that use targeted online incentives not only can drive shoppers to a brick-and-mortar store, but also can reactivate lapsed customers, increase …

READ MORE →

Mailing Logistics

6a00d8341c03bb53ef0134828279a4970c-800wi
Canada PostIndustry NewsMailing Logistics

Canada Post partners with Shopify to offer Canadian retailers a seamless online shipping solution

OTTAWA – Canada Post, the country’s No. 1 parcel company, today announced a strategic partnership with Shopify, the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. With this new partnership, Shopify merchants are able to purchase shipping labels at up to 40% off the usual Canada Post …

READ MORE →

CRM

Internet Technology and a Global Network System Art
Customer Relationship ManagementEngagement & Analytics

Four ways to personalize your marketing with Salesforce

In season one of Mad Men, executives from Lucky Strike enlist the creative team at Sterling Cooper to rebrand their cigarettes after the government makes it illegal to advertise that they’re safe. The men from Lucky Strike are concerned about what they can possibly say to customers to dissociate their …

READ MORE →

Test