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ADVERTISE | THE DATA-DRIVEN BUSINESS
About Lloydmedia, Inc
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Read our Publications
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Industry News
Targeting & Acquisition
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cleanlist.ca
September 2022 Issue
The 10 Rules of Growth
September 2022 Issue
Lifestyle Segmentation: Interview with Jan Kestle Founder and CEO, Environics Analytics
September 2022 Issue
CMOs See the Next Frontier for CX: Collaborative Accounts Receivable
September 2022 Issue
Talking Points September 2022
August 2022 Issue
Who Needs Marketing Anymore?
August 2022 Issue
Sustainable Digital Infrastructure: Modernizing Financial Institutions
August 2022 Issue
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
August 2022 Issue
Talking Points – August 2022
Industry Trends
Influencer Marketing
What’s Trending with Influencers: Nielsen Canada Reports Canadian Influencer Trends
Breaking News & Online Features
Data Analytics
Location-based Marketing
Retail
Environics Analytics Launches All-New Spotlight Platform
May 10, 2022
0
Applied AI
Customer Journey
Accenture launches dedicated Metaverse Continuum business group as physical and virtual realities converge to reshape human experiences
May 5, 2022
0
E-commerce
Planet Based Foods Announces E-Commerce Platform Launch
April 27, 2022
0
Diversity
Leadership
Multicultural marketing pioneer names new leadership team
April 27, 2022
0
Digital
E-commerce
Spot Pet Insurance Shares the Love with Canadian Pet Parents
April 14, 2022
0
Branding
Diversity
Elevate Media Group takes LGBTQ2+ marketing in Canada to new heights
April 14, 2022
0
Data Analytics
Direct Mail
E-commerce
List Business
Melissa Expands Postal Partnerships, Giving Etailers and Direct Marketers a One-stop Shop for International Reach
April 13, 2022
0
Direct Mail
The planet’s first Carbon Neutral Direct Mail
April 12, 2022
0
Advertising
Marketing Research
Sector Report
Nielsen Report: Global Marketers Aren’t Confident in their Audience Data
April 12, 2022
0
Data Analytics
Digital
Nielsen Enhances Identity System for Digital Ad Ratings in Canada
April 4, 2022
0
Canadian Marketing Association
Leadership
Wiltshire retiring from role as president of The CMA
April 4, 2022
0
Awards
Retail
Canadian Franchise Association Announces Winners of the 2022 CFA Recognition Awards
March 31, 2022
0
Advertising
Industry Trends
Marketing Research
New Nielsen Study Reveals Who Trusts What in Advertising
March 23, 2022
0
Data Analytics
Digital
Environics Analytics Collaborates with Amazon Ads Services to Deliver Powerful, Efficient Media Reach
March 4, 2022
0
Data Protection
Fraud detection & prevention
Commentary on Data Privacy Day
January 31, 2022
0
Compliance
Data Protection
Leadership
Inside Data Privacy Day 2022
January 28, 2022
0
E-commerce
Integrated Payments
Web Rep Rebrands as TransSource
January 26, 2022
0
Loyalty
Payments
Gig workers can now earn instant cash back with their Payfare cards
January 25, 2022
0
PRINT EDITION HIGHLIGHTS | September 2022
September 2022 Issue
Talking Points September 2022
September 21, 2022
0
September 2022 Issue
CMOs See the Next Frontier for CX: Collaborative Accounts Receivable
September 21, 2022
0
September 2022 Issue
Lifestyle Segmentation: Interview with Jan Kestle Founder and CEO, Environics Analytics
September 21, 2022
0
September 2022 Issue
The 10 Rules of Growth
September 21, 2022
0
PRINT EDITION HIGHLIGHTS | August 2022
August 2022 Issue
Talking Points – August 2022
August 30, 2022
0
August 2022 Issue
In the Race for Customer Primacy it’s Time for Traditional Banks to Win
August 30, 2022
0
August 2022 Issue
Sustainable Digital Infrastructure: Modernizing Financial Institutions
August 30, 2022
0
August 2022 Issue
Who Needs Marketing Anymore?
August 30, 2022
0
PRINT EDITION HIGHLIGHTS | July 2022
July 2022 Issue
Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John’s University (NYC) and CEO of the IMC Institute
July 28, 2022
0
July 2022 Issue
Four Key Reasons the Future of B2B Commerce is Collaborative
July 28, 2022
0
July 2022 Issue
Charting a Path to Customization With Data Science
July 28, 2022
0
July 2022 Issue
How Data-Driven Businesses Adapt to New Streams from Open Banking
July 28, 2022
0
July 2022 Issue
Dos and don’ts of copy and design that worked with amazing results. And why.
July 28, 2022
0
PRINT EDITION HIGHLIGHTS | June 2022
June 2022 Issue
Talking Points
June 28, 2022
0
June 2022 Issue
All-In-One Marketing Platform Approach Failing To Build Customer Trust
June 28, 2022
0
June 2022 Issue
Marketing Accountability
June 28, 2022
0
June 2022 Issue
Customer Data Platforms and Why You Need One
June 28, 2022
0
June 2022 Issue
Six Reasons the Metaverse is Here to Stay
June 28, 2022
0
PRINT EDITION HIGHLIGHTS | May 2022 Issue
May 2022 Issue
Talking Points – DM May 2022
June 8, 2022
0
May 2022 Issue
Unprecedented Strain meets new Opportunities for Canadian Charities
June 8, 2022
0
May 2022 Issue
Direct Mail Power: A Legendary Canadian Company Thrives
June 8, 2022
0
May 2022 Issue
Email: The Surprising New Future of Digital Marketing
June 8, 2022
0
May 2022 Issue
Back to the Future: Direct Mail in Today’s Media Mix
June 8, 2022
0
May 2022 Issue
Why Retailers Must Navigate Muddy Waters of ESG Requirements
June 8, 2022
0
PRINT EDITION HIGHLIGHTS | April 2022
April 2022 Issue
New Nielsen Study Reveals Who Trusts What in Advertising
April 27, 2022
0
April 2022 Issue
The Only Number that Matters
April 27, 2022
0
April 2022 Issue
Legends Among Us: Canada’s Marketing Hall of Legends names 2022 winners
April 27, 2022
0
April 2022 Issue
THE MAILBOX AS THE NEW MALL: How Creative Marketers Use Direct Mail Today
April 27, 2022
0
April 2022 Issue
11 Data-Backed Retail Trends to Help You Succeed in 2022 and Beyond
April 27, 2022
0
April 2022 Issue
Building Next-Generation B2B Sales Capabilities
April 27, 2022
0
April 2022 Issue
Online Shoppers in Five Major Markets Share eCommerce Insights
April 27, 2022
0
PRINT EDITION HIGHLIGHTS | March 2022
March 2022 Issue
ICA’s Creative Power List 2022
April 5, 2022
0
March 2022 Issue
Talking Points
April 5, 2022
0
March 2022 Issue
Three Trends Propelling Digital Identity Momentum in 2022 And Beyond
April 5, 2022
0
March 2022 Issue
Responsible AI: Meeting Consumer’s Expectations for Fairness
April 5, 2022
0
March 2022 Issue
Winning on Purpose: Interview with Fred Reichheld
April 5, 2022
0
March 2022 Issue
How Your Brand Can Adapt to the New Digital Marketing Trends
April 5, 2022
0
PRINT EDITION HIGHLIGHTS | February 2022
February 2022 Issue
Talking Points
February 25, 2022
0
February 2022 Issue
Congratulations to the 2021 Silver Leaf Award Winners!
February 25, 2022
0
February 2022 Issue
How Mobile Wallets Can Drive Loyalty Purchases in 2022
February 25, 2022
0
February 2022 Issue
Ideas for Marketers in the Era of Data Privacy
February 25, 2022
0
February 2022 Issue
Census 2021: Five-Year Population Growth, Despite the Pandemic
February 25, 2022
0
February 2022 Issue
Is the U.K. model workable here? Digital Campaigns and their Carbon Costs
February 25, 2022
0
February 2022 Issue
Three Resolutions to Elevate CX Performance in 2022
February 25, 2022
0
Contact Management
Customer Service
February 2022 Issue
Three Key Ideas to Elevate CX Performance in 2022
February 9, 2022
0
PRINT EDITION HIGHLIGHTS | January 2022
January 2022 Issue
Post-holiday returns are coming. How can retailers turn this into an opportunity?
January 28, 2022
0
January 2022 Issue
The Connected Omnichannel Experience
January 28, 2022
0
January 2022 Issue
Spectacular Direct Mail: Creating Assets that Wow and Bond with Recipients
January 28, 2022
0
January 2022 Issue
Direct Mentorship Works Well Too: The case for more and better mentorship
January 28, 2022
0
January 2022 Issue
The Next Marketing Analytics Tool — Smart Labels
January 28, 2022
0
PRINT EDITION HIGHLIGHTS | December 2021
December 2021 Issue
2021 CMA Award Winners
December 21, 2021
0
December 2021 Issue
Special Category Marketing Awards Winners
December 21, 2021
0
December 2021 Issue
Premiere Award Winners
December 21, 2021
0
December 2021 Issue
Volkswagen Canada, YWCA Metro Vancouver named top winners at 2021 CMA Awards Show
December 21, 2021
0
December 2021 Issue
Four Digital Infrastructure Predictions Defining Your Organizational Future
December 21, 2021
0
December 2021 Issue
The Golden Record: An Interview with David Raab, Founder of the CDP Institute
December 21, 2021
0
December 2021 Issue
Zenith’s Latest Ad Spend Forecast Shows the Continued Rise of Social Media. But is that good for marketing?
December 21, 2021
0
PRINT EDITION HIGHLIGHTS | November 2021
November 2021 Issue
Creating Hyper-Personalized Financial Services in the Age of Data
November 26, 2021
0
November 2021 Issue
Why Purchase Details are Key to Unlocking a New World of Customer Engagement
November 26, 2021
0
November 2021 Issue
Why Infrastructure is Crucial to Accelerating Canadian Retail’s Post-COVID Digital Transformation
November 26, 2021
0
November 2021 Issue
No More Business as Usual When You Double Down on Remote Sales
November 26, 2021
0
November 2021 Issue
Six Consumer Archetypes You Need to Understand as We Navigate the Future
November 26, 2021
0
PRINT EDITION HIGHLIGHTS | October 2021
E-commerce
October 2021 Issue
How eCommerce Brands Can Conquer the 2021 Holiday Shopping Season
November 25, 2021
0
October 2021 Issue
The Challenge of Martech and Automation
November 25, 2021
0
October 2021 Issue
Exploring Post-Pandemic Location Based Marketing
November 25, 2021
0
October 2021 Issue
Maximizing “The Power of Difference” in Creative Materials
October 8, 2021
0
October 2021 Issue
A New View of Digital Behaviour
October 6, 2021
0
PRINT EDITION HIGHLIGHTS | September 2021
How to Secure Payments, Improve CX
September 20, 2021
Picking Up Speed. The State of Digital Maturity
September 20, 2021
New Study Explains How Time Influences Consumer Behaviour
September 20, 2021
A Top Ten Checklist for Powerful Email Results
September 20, 2021
Can the Right Credit Card Help Your Business Survive COVID-19?
September 20, 2021
Why Workforce Management Is Changing Your Future
September 20, 2021
PRINT EDITION HIGHLIGHTS | July August 2021
How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay
August 21, 2021
Why the Cause is Now a Cornerstone of Marketing
August 21, 2021
Four Good Direct Mail Ideas to Steal From
August 21, 2021
The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet
August 21, 2021
Ten Tips for Tackling Negative Customer Reviews
August 21, 2021
PRINT EDITION HIGHLIGHTS | June 2021
Six Challenges with Non-Phone-Based Biometrics
July 3, 2021
Picking Up Speed
July 3, 2021
When Membership Has No Privileges
July 3, 2021
Ten Reasons Why Geodemography is More Relevant Than Ever
July 3, 2021
The State of Martech: An Interview with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com
July 3, 2021
Taking Content to New Heights with Drones
July 3, 2021
What Video Marketers Need to Know About Media’s New Currency
July 3, 2021
10 Actions for Successful Transition to a (new) Leadership Role
July 3, 2021
Ten Tips for Tackling Negative Customer Reviews
July 3, 2021
PRINT EDITION HIGHLIGHTS | MAY 2021
Always a Point
May 26, 2021
The Moment of Payment is a Marketing Imperative
May 26, 2021
Back to the Future: eCommerce and the Return to Instore Shopping
May 26, 2021
Acting On Purpose
May 26, 2021
Direct Mail Can Outperform Digital For Luxury Brands
May 26, 2021
Data Analytics in the New World of Customer Service
May 26, 2021
PRINT EDITION HIGHLIGHTS | APRIL 2021
Consilience: A New Way to Understand Human Behaviour
May 11, 2021
A Troubling Engagement Capacity Gap Emerges
May 11, 2021
37 Customer Experience Statistics You Need to Know and Consider in 2021
May 11, 2021
Brand Stewardship: An Interview with David Kincaid, Founder and Managing Partner of Level5 Strategy
May 11, 2021
Digital eCommerce: Everything Changed, Nothing Was New
May 11, 2021
Finding a Lifeline
May 11, 2021
Five Digital Changes That Are Here to Stay
May 11, 2021
A CX Game-Changer Puts Loyalty in the Fast Lane
May 11, 2021
PRINT EDITION HIGHLIGHTS | MARCH 2021 ISSUE
Part 1 The Unravelling of My World
March 22, 2021
Five Trends Shaping the Future of Global Payments
March 22, 2021
Retail Reimagined
March 22, 2021
Using Customer Feedback to Beat the Competition
March 22, 2021
Putting on the Ritz in Digital Customer Experience
March 22, 2021
Nine Ways Account-Based Marketing Builds Deeper Relationships with Customers
March 22, 2021
PRINT EDITION HIGHLIGHTS | FEBRUARY 2021 ISSUE
Ten Trends That Could Define 2021
March 11, 2021
How Nonprofits are Cutting Off Their Noses to Spite Their Faces
March 11, 2021
What the Research Shows When Americans Turn to Canada
March 11, 2021
What You Need to Know in eCommerce
March 11, 2021
A Lifetime in Preparation for Stalco
March 11, 2021
How SMBs Can Survive and Thrive
March 11, 2021
How Cloud Data Warehouses Impact the Customer Journey
March 11, 2021
Cross-Border Shopping comes with Merchant Concerns
March 11, 2021
Canadians Track Their Spending, a Behaviour Marketers Need to Watch
March 11, 2021
Watch for Three Tech Advancements
March 11, 2021
PRINT EDITION HIGHLIGHTS | JANUARY 2021 ISSUE
Understanding Canada’s New Privacy Rules in the Making
February 3, 2021
What the Experience Renaissance Means for Your Business
February 3, 2021
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce
February 3, 2021
Mining eCommerce Data Gold for Fulfillment
February 3, 2021
The Future of Order Fulfillment and Delivery: Technology to the Rescue
February 3, 2021
The Last-Mile Challenge in Canada
February 3, 2021
Striking the Balance Between Customer Privacy and Intimacy
February 3, 2021
An Extraordinary Year for Canadian Digital Marketing Under COVID-19
February 3, 2021
PRINT EDITION HIGHLIGHTS | DECEMBER 2020
Using Digital Services to Boost Retention
December 28, 2020
Nothing Will Ever Be The Same Again
December 28, 2020
What a Complex Time to be a Marketer
December 28, 2020
Employing Appointment-Based Videoconferencing
December 28, 2020
Leveraging 3D/360 Product Images for Successful Mobile Marketing
December 28, 2020
The Customer-Driven Changes to Manufacturing
December 28, 2020
Customer Loyalty Analytics during COVID-19
December 28, 2020
What’s Important to Your Buyer?
December 28, 2020
Why Prioritize Data Protection
December 28, 2020
PRINT EDITION HIGHLIGHTS | November 2020
Flipping the Brand Script
December 15, 2020
The Future of Marketing
December 15, 2020
Taking Contact Centres to the Edge
December 15, 2020
Keeping Concerned Callers Off Hold
December 15, 2020
How to Thrive in the Pandemic
December 15, 2020
Rising Above
December 15, 2020
Why Digital IDs for Businesses are urgent
December 15, 2020
Pioneer brand helps Canadian farmers ‘Bust Through” with spirited new campaign
December 14, 2020
Reinventing Outbound Dialing
December 3, 2020
PRINT EDITION HIGHLIGHTS | OCTOBER 2020
Using AI to Capture Sales from Data
November 3, 2020
The Five Myths About You and Your CFO
November 3, 2020
How to Mitigate Ransomware Threats
November 3, 2020
Holiday 2020: Opportunity or Threat?
November 3, 2020
Bringing Empathy, Customer Service with AI
November 3, 2020
Agency Transformation
November 3, 2020
PRINT EDITION HIGHLIGHTS | SEPTEMBER 2020
Competing on Insight The Right Way
October 5, 2020
Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs
October 5, 2020
Time to Rely on Marketing, Not Cut It
October 5, 2020
Why Marketers Need PR
October 5, 2020
PRINT EDITION HIGHLIGHTS | JULY-AUGUST 2020
Will COVID-19 Usher in Decade of the Home?
September 13, 2020
Finding a Path to Marketing Growth After It’s Over
September 13, 2020
Worldwide Share Now Half
September 13, 2020
Understanding Canadians’ Behaviour in a Pandemic Age
September 13, 2020
Will Marketers Finally Give Up on Personalization?
September 13, 2020
Here’s How to Tackle an Issue
September 13, 2020
FEATURE HIGHLIGHTS | JUNE 2020
Antoinette Benoit is 2019 Marketer of the year at CMA Awards
November 23, 2019
Research reveals significance of professional designation for marketers
February 26, 2020
CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules
August 7, 2019
PRINT EDITION HIGHLIGHTS | MAY 2020
Consumer Trends in Online Retail Continue to Shift During the Coronavirus Pandemic
June 6, 2020
Good Client Relation Management in a Crisis is Paramount
June 6, 2020
Customer Experience: Is it better to Optimize or Maximize?
June 6, 2020
How Marketers Have Responded to COVID-19
June 6, 2020
Re-Opening the Economy: Who Will Get Their First Haircuts as Salons Open?
June 6, 2020
All New PRIZM System Identifies the Nation’s 67 Distinct Lifestyles
June 6, 2020
The Value of Integrated DRTV and Marketing Channels in the Era of COVID-19
June 6, 2020
PRINT EDITION HIGHLIGHTS | APRIL 2020
Canadian Chamber of Commerce partners with Salesforce to offer $10K lifeline to help 62 small businesses recover from COVID-19 downturn
May 1, 2020
COVID-19 is Rapidly Reshaping U.S. Consumer Banking and Payments Behaviors, New FIS Survey Finds
May 1, 2020
During Times of Uncertainty, Marketers Continue to Make Costly Mistakes
May 1, 2020
How and Why Online Payment Processing Helps Financial Services Marketers Cope with the Coronavirus Pandemic
May 1, 2020
Make Your Customers Your Competitive Edge
May 1, 2020
Pop-Up Retail: It’s Time to Go Where Your Customers Gather
May 1, 2020
Six Ways to Align Your Sales and Marketing Teams Through Marketing Automation
May 1, 2020
What Marketers Need to Know About Cloud Computing: Darker Skies Ahead?
May 1, 2020
What Will Get Us to the Other Side of This Pandemic?
May 1, 2020
PRINT EDITION HIGHLIGHTS | MARCH 2020
Brand advocacy: Interview with Jay Baer
April 6, 2020
Disrupting the marketing industry
April 6, 2020
How to monetize marketing data
April 6, 2020
Meeting Customer Expectations: Marketing Success Hinges on Personalization at Scale
April 6, 2020
The changing role of the data scientist
April 6, 2020
Keeping your data safe and manageable
April 6, 2020
Three reasons why you should never have a data strategy
April 6, 2020
The ads of the future have arrived
April 6, 2020
Unlocking the door to app marketing
April 6, 2020
PRINT EDITION HIGHLIGHTS | FEBRUARY 2020
Maximizing social media
March 1, 2020
How to chat to success
March 1, 2020
Canada’s Marketing Hall of Legends returns
March 1, 2020
Hail personalized content
March 1, 2020
Reimaginate, not re-create
March 1, 2020
Eight key practices marketers should use
March 1, 2020
Applying advanced analytics in a digital world
March 1, 2020
Going from good to great
March 1, 2020
The emerging marketing landscape
March 1, 2020
PRINT EDITION HIGHLIGHTS | JANUARY 2020
Events Calendar
February 6, 2020
Getting to know cannabis consumers
February 6, 2020
Protecting loyal customers
February 6, 2020
Become an intelligent enterprise
February 6, 2020
“F” content marketing?
February 6, 2020
What will Amazon do in 2020?
February 6, 2020
Five predictions for the customer experience
February 6, 2020
Search, retail and privacy trends
February 6, 2020
Where the subscription economy is going
February 6, 2020
Canada 2020 and beyond
February 6, 2020
How to lower staff turnover
February 6, 2020
2019 Issues & Editions
Review all
2019 Editions
,
including each feature and contributed article.
PRINT EDITION HIGHLIGHTS | OCTOBER 2021
E-commerce
October 2021 Issue
How eCommerce Brands Can Conquer the 2021 Holiday Shopping Season
November 25, 2021
0
October 2021 Issue
The Challenge of Martech and Automation
November 25, 2021
0
October 2021 Issue
Exploring Post-Pandemic Location Based Marketing
November 25, 2021
0
October 2021 Issue
Maximizing “The Power of Difference” in Creative Materials
October 8, 2021
0
October 2021 Issue
A New View of Digital Behaviour
October 6, 2021
0
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