Melissa Patent for Smart Proximity Matching Technology Renewed; Capabilities Boost Data Quality Efforts

Melissa’s MatchUp tool leverages proprietary distance matching algorithm to ensure a single, accurate view of the customer RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced the renewal of its patent for proximity matching technology featured in its global data …

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Study Reveals Returning Role of Personalized, Omnichannel Conversations

61 percent of Consumers Indicated that Information Being Provided Through the Wrong Communication Channel Leads to Frustration with a Company NEW YORK, NY–Smart Communications, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced the results of a global survey that uncovers consumer and business …

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Kount Partners With Snowflake

BOISE, ID–Kount has partnered with Snowflake to offer actionable customer insights via Snowflake Data Marketplace. This new product, Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence (AI) and machine learning. Hosted by Kount and …

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Infogroup Rebrands Company Name to Data Axle

Continues to drive real-time business intelligence and results for customers DALLAS, TX–Infogroup has changed its name to Data Axle. The change combines the company’s 45-year heritage of data leadership with a continued investment in, and delivery of innovative technology solutions and professional services. For the past ten years Data Axle …

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Personalizing The Seniors Market

By Sean Taggart Seniors—Canada’s fastest growing generation—have become an increasingly important demographic group for marketers. Their population expected to grow by 50% over the next ten years, according to Statistics Canada. In fact, one-third of adult life is now lived after the age of 65. We spend 8,000 days between …

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Consumers First Hear About New Retailers Through Friends, Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they’ve never purchased from is through friends and family, according to a new study by Yes Marketing. In “The Retail Shopper’s Journey to …

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Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Data provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors TORONTO–Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in …

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Melissa Offers Insight on a Healthy Data Lifecycle

Supports Smart Business Decisions; New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of …

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SURVEY: COMPANIES LOSE HOLIDAY CUSTOMERS ONLINE BECAUSE OF MISSING PREFERENCE DATA

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion1. Many will miss out on this slice of …

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Marketing Across Generations

How Best to Reach Gen X,Y and Z By Jessica Bevilacqua (left) and Elizabeth Del Giudice Millennials, i.e. Generation Y have been the hot button for marketers. It’s a logical strategy as they make up the largest population—80 million strong in the U.S. alone—with a disposable income set to reach …

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