CANADA POST INTEGRATED MARKETING AWARD
Campaign: Bake it Forward
Client: Gay Lea Foods Co-op
Agency: Chalkboard Marketing
Bake it Forward facilitated real human connections during a holidays season when so many connections were lost. Gay Lea delivered custom baking kits to random households throughout the GTA. Each kit had everything needed to bake a giant cookie, decorate it with a special message, and then bake it forward by giving it to someone else.
Campaign: Because Someone Gave Monthly
Client: SickKids Foundation
Campaign: Walmart Rewards™ World Mastercard® Launch
Client: Duo Bank of Canada
Agency: Lulu Marketing Communications Inc.
ENVIRONICS ANALYTICS DATA-DRIVEN MARKETING AWARD
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly
For centuries, the industry’s positioning has been as an experience provider for men. Can-Am On-Road created a new social digital safe space for women: the Women of On-Road. This initiative was built to promote equal on-road opportunities for women. The program contributed to an increase of 15 percent in women sales YOY, turning the industry upside down!
Campaign: Dealerships Done Digital
Campaign: Timberland GreenStride™
Client: Timberland Canada
Agency: King Ursa
META BUSINESS EQUALITY MARKETING AWARD
Campaign: SEEK More | Découvrons-NOUS
Client: MADE | NOUS Canada Media Fund
Agency: 123w, Torque Strategies, Bensimon Byrne
SEEK MORE and DÉCOUVRONS NOUS launched across Canada with 6 ambassadors reflecting the diversity of our country, its people and creative talent. From Simu Liu, star of Marvel’s Shang-Chi and the Legend of the Ten Rings, to Mélissa Bédard, star of Quebec fan-favourite, M’entends-tu? Presented by MADE | NOUS, the campaign proved the desire to see oneself reflected onscreen is universal.
Campaign: Said Before
Agency: Bensimon Byrne
Campaign: ICCRC Fraud Prevention Month
Client: The Immigration Consultants of Canada Regulatory Council (ICCRC)
Agency: Maple Diversity Communications Inc.
LINKEDIN B2B MARKETING AWARD
Campaign: Women. Fast Forward
Client: EY Canada
Agency: Brand, Marketing and Communications, EY Canada
EY’s Women Fast Forward program turned purpose into progress with an omnichannel brand and content initiative that advocated for diversity and change. Transcending B2B to B2H, the program amplified the voices of women and allies to inspire Canadian businesses and professionals to take action and drive meaningful progress towards gender-parity.
Campaign: ETF Campaign
Client: Mackenzie Investments
Agency: Oliver Agency (primary), IGM Financial Creative Services
Campaign: Road to Recovery