Bob Macdonald appointed to Loyalty360 Board of Advisors
Bond Brand Loyalty President and CEO Bob Macdonald builds on his commitment to the industry in joining the Board of Advisors for Loyalty360 – The Loyalty Marketer’s Association. Bond Brand Loyalty, North America’s leading brand loyalty agency, is a proud member of the association and a sponsor of Loyalty360’s Engagement …
Aimia, Columbia Business School release new data on consumer attitudes toward data sharing
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54% of Canadians would sue over CASL violations
According to a new poll, carelessness in Canada’s Anti Spam Legislation (CASL) compliance may be a ticking time-bomb for Canadian businesses. Companies need to carefully review customer communications ensuring they are compliant with CASL or they run a serious risk of lawsuits. The poll revealed Canadians may be far more …
Cineplex Digital Solutions introduces fully interactive, engaging digital hoarding offering for retailers and shopping centres
CF Markville is the first to offer experiential hoarding boards to surprise and delight shoppers in Markham, Ontario Cineplex Digital Solutions (“CDS”) today announced the introduction of a new Digital Hoarding offering that revolutionizes traditional static signage on vacant storefronts in shopping centres and retail environments documented even a higher …
Astral Out of Home introduces TSA Interactive
Astral Out of Home, a division of Bell Media, announced today the launch of its innovative new advertising opportunity TSA Interactive. Launching in November 2015, TSA Interactive includes an interactive screen as part of a regular static poster advertisement featured in transit shelters. The 22-inch product provides video and audio …
St. Joseph’s Communications releases latest trend report: 2016 Print in a Digital World
St. Joseph Communications has released it’s latest trend report “2016 Print in a Digital World“. The trend report identifies major trends transforming our omnichannel multiverse and how marketers can leverage the identified examples to mix, match and marry the exciting world of print and digital. “When some of the biggest …
Pazazz printing achieves first Canadian PANTONE® Certified Printer status
The first and exclusive Canadian printer to meet rigorous certification process to ensure color quality control across every step of offset print operations X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, reported that Pazazz Printing is now a PANTONE Certified Printer. The PANTONE …
Environics Analytics acquires Pivotal Contact
Environics Analytics (EA) announced today that it has acquired the business and assets of Pivotal Contact. Under terms of the agreement, Pivotal Contact will integrate its expertise in data management, advanced analytics, modelling and customer engagement into EA’s offerings in marketing and analytical services. These synergies are intended to provide …
Four in 10 CIOs say their company lacks support needed for digital marketing projects
Most businesses have taken steps to enhance their digital marketing abilities, but structural issues may still get in the way, new research from Robert Half Technology and The Creative Group suggests. Forty-two percent of chief information officers (CIOs) surveyed said their company does not have the structure to support the …
AccuWeather Enterprise Solutions offers robust predictive business intelligence with new D3 Analytics
Global big data leader uses weather data and forecasts with Superior Accuracy to provide high impact, actionable insights for businesses through Data Driven Decisions (D3) Analytics AccuWeather, the global leader in weather information and weather-driven intelligence for enterprises, has introduced its proprietary Data Driven Decisions (D3) Analytics division for enterprises, …