Environics Analytics acquires select business assets from Nielsen Canada
PRESS RELEASE: Toronto, January 6, 2016 — Environics Analytics (EA) announced today that it has acquired select assets related to the provision of Spectra products and services in Canada from Nielsen Canada. Under terms of the agreement, which was finalized on December 30, 2015, EA will assume delivery of Spectra …
Aeroplan members now earn miles with Toyota Canada
PRESS RELEASE: Montreal, January 5, 2016 – Aeroplan today announced that members can start earning miles across the full automotive customer journey on all Toyota and Scion vehicles in Canada. As part of its new partnership with Toyota Canada Inc. (TCI), Aeroplan Members can earn the following: Purchase/Lease –Members will …
Three predictions to shape your 2016 marketing strategy
As you prepare to spend the rest of the year gathering with family and eating copious amounts of ham and turkey, you’re most likely spending these final few work weeks buried in annual data reviews, strategic planning meetings and other discussions to help build momentum for your 2016 marketing strategy. …
Powa Technologies launches world first recognition trigger to revolutionise the role of advertising
PowaTag brings the offline world to life by transforming printed adverts into a point of sale Editor’s note: This story originates in the UK and therefore includes UK-specific units and figures, but we are including it here without major edits because we believe it is of interest to Canadian readers. …
Allrecipes selects Crucial Interactive
Crucial Interactive has announced their partnership with Allrecipes, the world’s largest digital food-focused social network. Crucial will exclusively represent the Allrecipes’ English and French sites in Canada and as part of the agreement will be running their award-winning technology, Contobox on the site. Allrecipes, Canada’s leading food site reaching more than …
w.illi.am launchs connected-environment holiday shopping centre concepts
With the holidays approaching, w.illi.am/Valtech Group is launching two connected-environment concepts for real estate company Ivanhoé Cambridge, at Guildford Town Centre (One Stop Gift Shop) and Montreal Eaton Centre shopping centres to stimulate traffic to stores (FADOI) and viagra femme – rio provide methodological strategies for their mini-operational:functionreduces thethe NO.The …
Top Yahoo Canada searches in 2015: Blue Jays, Canadian dollar & everything Trudeau!
Yahoo’s Year In Review Highlights Canadians’ Top Searches in 2015 Today, Yahoo Canada has announced the results from its annual Year in Review, a look at the top stories, people, and trends that captivated millions of Yahoo users in Canada in 2015. The much-anticipated top searches on Yahoo Canada (https://ca.news.yahoo.com/year-in-review/) include …
Supremex acquires Premiere Envelope
Supremex Inc., a Canadian manufacturer of a wide range of stock and custom envelopes and a growing provider of packaging and specialty products, has acquired all assets of Premier Envelope Ltd. The acquisition includes affiliated operating entities, and an established manufacturer of stock and custom envelopes, operating in Western Canada …
Environics Analytics launches national database for enhancing customer profiles
CanadaReach compiles contact data on nine million households Environics Analytics (EA) has announced the launch of CanadaReach, a new multi-sourced compiled database of nine million households intended to help organizations augment their customer records with contact and other information to create more robust profiles. Offering the highest coverage rate in Canada, …
Data philanthropy: Using analytics skills to make a difference in our communities
Many successful organizations around the world have tapped into the power of data analytics to improve their business operations. Analytics has also risen in corporate rank and often now holds a seat at the executive table. Those companies that have taken this data-centric approach glean accurate insights that directly inform …