Survey Says: Consumers Prefer to Stay Connected with Businesses via Email
New Constant Contact research indicates Canadian small businesses are missing a valuable opportunity to reach customers and prospects As the one-year anniversary of Canada’s Anti-Spam Legislation (CASL) draws near, new research from Constant Contact®, Inc. underscores the continued importance of email marketing to both small businesses and the consumers they serve. …
CAMP Announces Launch of its 2015 Marketing Awards
The Canadian Association of Marketing Professionals announced today the launch of its inaugural awards program, which celebrate individual marketing achievements in the Canadian marketing community. The awards include ten categories covering a broad range of marketing focus Int J Technol Assess Health Care 2009; 25: 315-22 cine.the trimmingsdrug, sexual because …
Environics Analytics’ Tony Lea Receives Lifetime Research Award
The International Council of Shopping Centers (ICSC) has honoured Tony Lea, Ph.D., Senior Vice President and Chief Methodologist at Environics Analytics (EA) with its Research Career Service Award. Dr. Lea, one of five international recipients of the newly created award, received the honour yesterday at the ICSC’s RECON conference in …
Teradata Announces Social Advertising Capability on Facebook
Teradata Digital Marketing Center utilizes Facebook Custom Audiences for more accurate targeting of Facebook ads Teradata Marketing Applications, a division of Teradata Corp. the big data analytics and marketing applications company, has announced global availability of a new digital marketing capability that enables marketers to deliver highly targeted Facebook advertising as …
The Great White North Testing Ground
Canada has long been an important country for app developers. It’s often where developers first launch their apps – to test and solicit feedback before distributing their apps globally. So, what makes this market unique in the mobile ecosystem? In Flurry from Yahoo’s latest report, we take a closer look at Canadian …
CMA appoints Doug Brooks as new President and CEO
The Canadian Marketing Association is pleased to announce the appointment of Doug Brooks as its new President and CEO. Brooks replaces John Gustavson who is resigning his position with CMA after more than 25 years leading Canada’s largest marketing association. “We are very pleased to have Doug join the association …
DM Wrap-up: week of May 4
Cineplex Digital Networks named Content Creator of the Year Winner of three awards at the 2015 International Digital Signage Awards Cineplex Digital Networks (“CDN”), continues to garner recognition for its strategic thinking and technology, as it was presented with the Overall Content Creator of the Year award at the 2015 …
A Marketing Optimization Starter Kit
In today’s marketing world, reaching your customers has become increasingly more complicated. You may find that you use multiple sales channels with multiple products, many offerings and all of them priced differently. You likely have a huge pool of prospects to choose from and different creative tactics that you want …
Making business personal: using data to become a customer centric organization
Retail life used to be a lot simpler and being personal was a natural part of doing business. Walking into your local butcher, you’d be greeted with not only a smile and a hello, but you’d also be told about the special new venison sausages that you loved and not …
Integration of analytics talent into the organization is key to analytics success, MIT Sloan Management Review & SAS
Study also finds that companies with a data scientist role are twice as likely to have a strategy for prioritizing and measuring analytics projects In new research released today by MIT Sloan Management Review and SAS, managers surveyed around the world report that attracting, rewarding and integrating analytics talent into …