Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Data provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors TORONTO–Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in …

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Melissa Offers Insight on a Healthy Data Lifecycle

Supports Smart Business Decisions; New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of …

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SURVEY: COMPANIES LOSE HOLIDAY CUSTOMERS ONLINE BECAUSE OF MISSING PREFERENCE DATA

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion1. Many will miss out on this slice of …

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Marketing Across Generations

How Best to Reach Gen X,Y and Z By Jessica Bevilacqua (left) and Elizabeth Del Giudice Millennials, i.e. Generation Y have been the hot button for marketers. It’s a logical strategy as they make up the largest population—80 million strong in the U.S. alone—with a disposable income set to reach …

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Why and how Toronto personalized its communication strategy

Data-based avatars enable the City of Toronto to connect with hard-to-reach parts of the community By Rupen Seoni The 506 streetcar slips through the heart of Little India, grazes the top of Chinatown and breezes past the open-air patios of Little Italy. Diverse scenes are commonplace in Toronto. It not …

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New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …

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Making sense of the census for marketers

A growing and increasingly diverse population presents both challenges and opportunities Canadian cites are undergoing rapid demographic shifts that marketers will need to adapt to if they expect to connect with consumers. That’s the message emerging from the 2016 Census. The latest round of data released by Statistics Canada reveals …

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Onosys and LevelUp supercharge new customer acquisition for restaurants

Partnership provides participating brands with instant access to LevelUp and its network of partners BOSTON — LevelUp and Onosys, both leaders in mobile technology for the restaurant industry, today announced a partnership to help restaurants grow their order-ahead sales via new channel distribution partners such as Chase Pay. Onosys provides …

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Five account-based marketing myths busted

  Account-based marketing (ABM) is a buzzword. Admit it. But are real companies thinking as much about their ABM strategy as the thought leaders, social influencers and vendors who are making all the noise? Absolutely. ABM provides a strategy for B2B companies who want to grow revenue by focusing on …

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The connected experience

Marketers have been slow to adapt to a post-campaign world where the old familiar rules of brand building are obsolete. To connect with customers today marketers must not only manage channel complexity, they must make the brand more relevant and central to their lives. In the late 1950s the Volkswagen …

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