- The traditional broadcast media model will continue to suffer as Canadians increasingly turn to digital/online programming;
- CRTC-mandated “Pick and Play” programming will put additional pressure on the traditional broadcast industry;
- Video will continue to be the fastest-growing digital ad category; and
- Best practices for programmatic brand advertising will proliferate as marketers gain a better understand of how to most effectively leverage this tool.
These and more predictions are included in the full report, which can be accessed here.