Northern Lights Direct, with offices in Toronto and Chicago, has released its Annual Direct Response Forecasts for the U.S. and Canadian markets. Released every January, the report outlines the agency’s predictions for the Canadian direct response marketing industry in 2016, including:
- The traditional broadcast media model will continue to suffer as Canadians increasingly turn to digital/online programming;
- CRTC-mandated “Pick and Play” programming will put additional pressure on the traditional broadcast industry;
- Video will continue to be the fastest-growing digital ad category; and
- Best practices for programmatic brand advertising will proliferate as marketers gain a better understand of how to most effectively leverage this tool.
These and more predictions are included in the full report, which can be accessed here.