Competition Bureau asks consumers: What is your brand loyalty worth?

“Free” loyalty rewards could have hidden costs, agency warns OTTAWA–Loyalty programs offer points that can be redeem for discounts, gift cards, merchandise and travel. Generally, the more a consumer spends, the more rewards they get. They’re designed to attract new customers, retain existing customers and entice people to spend more. …

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FNC Capital agreement with Stradigi AI for the airline industry includes loyalty program analytics

MONTREAL–FNC Capital, a Montreal-based consulting firm specializing in mergers and acquisitions, today announced that it has formed a five-year rolling exclusive partnership agreement worth $5 Million with leading local artificial intelligence company Stradigi AI, to create and deliver artificial intelligence products via its recently launched proprietary AI platform, Kepler. As …

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AIR MILES Announces New Collaboration with Former Football Player Étienne Boulay and TV host Maïka Desnoyers

Étienne Boulay and Maïka Desnoyers become the newest Quebec ambassadors for the AIR MILES Reward Program MONTREAL–The AIR MILES Reward Program revealed a collaboration with Quebec-based celebrities, Étienne Boulay and Maïka Desnoyers. Widely recognized from Etienne’s football career, and their regular appearances hosting a variety of local TV shows, the …

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Aimia Realigns Board with New Strategic Direction

New, highly qualified independent director nominated; significant reduction in Board size as part of ongoing Board renewal Loyalty and travel-focused consolidator Aimia Inc. intends to file and mail in the coming days its management information circular in connection with the upcoming Annual General Meeting of Shareholders to be held on …

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AIR MILES, LCBO Expand Partnership into Cash Rewards

Collectors can now use Cash Miles for LCBO eVouchers and get rewarded directly from their mobile device TORONTO–The AIR MILES Reward Program and the LCBO announce today a partnership expansion that provides Collectors the ability to use AIR MILES Cash Miles towards the purchase of LCBO eVouchers for instant use …

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New Bond Report Reveals Loyalty Program Expectations on the Rise

Could Unlock Billions in Spend by Bringing Experience up to Par with Expectations; Rewards only account for 25% of what drives loyalty member satisfaction; Top programs announced; Leaders adopt experience differentiators Global customer experience marketing, management and measurement company, Bond Brand Loyalty, in partnership with Visa, released its 9th Annual Loyalty …

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Tim Hortons serves up new loyalty program

Tims Rewards gives guests a free coffee, tea or baked good after every seventh visit The number seven is about to become the new favourite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after …

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American Express Canada, Marriott International Launch Refreshed Cobrand Credit Card Portfolio

New cards usher in enhanced travel benefits, exciting new offers for savvy travellers TORONTO–American Express Canada and Marriott International, Inc. announced updates to the current Starwood Preferred Guest American Express Cobrand Credit Card portfolio following the recent unveiling of Marriott’s new travel program, Marriott Bonvoy. The Starwood Preferred Guest Credit …

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Carrot Rewards is going global

Partners with UK Government Carrot Rewards, the Canadian startup that has revolutionized wellness promotion and positive brand engagement is now spreading its wings across the globe. Carrot Rewards today announced a partnership with the British government to replicate Carrot’s popular rewards app on the other side of the Atlantic and …

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Majority of Canadian consumers buying from companies that take a stand on issues they care about, ditching those that don’t, Accenture study finds

‘Purpose’ is now a powerful force helping companies build deeper consumer connections and improve competitiveness TORONTO–Fifty-five percent of Canadian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new …

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