Amadeus, Points announce strategic partnership to help airlines unlock greater economics from loyalty programs

New and existing airline customers of both companies can benefit from the combined portfolio TORONTO–Amadeus and Points International, the global leader in powering loyalty commerce, today announce a strategic partnership that will enable airlines to integrate Points’ solutions within existing Amadeus Loyalty Management and Awards solutions at the click of …

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Lightspeed Loyalty Designed for Independent Businesses Makes Its Debut

Global POS leader acquires Toronto-based loyalty platform ReUp, launches a complete loyalty solution for retailers and restaurants MONTREAL–Lightspeed, a powerful cloud point of sale system for independent retailers and restaurants, today introduces Lightspeed Loyalty. With its seamless integration of Lightspeed’s existing suite of products, the new technology enables merchants to …

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Loblaw adds PC Insiders option to 16 million PC Optimum loyalty program members

Exclusive PC Insiders subscription program open to more than 16 million PC Optimum members BRAMPTON–Loblaw Companies has opened up the PC Insiders subscription program to all 16 million PC Optimum loyalty members. The program originally launched last year as a small invitation-only offer of exclusive rewards and e-commerce benefits for …

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Air Canada buys AIMIA to acquire Aeroplan Loyalty Business

Aeroplan loyalty business to be sold to Air Canada for all-cash purchase price of $450 million MONTREAL–Data-driven marketing and loyalty analytics company Aimia Inc. has a definitive share purchase agreement with Air Canada for the purchase by Air Canada of all of the issued and outstanding share capital of Aimia …

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Popular Carrot Rewards App Celebrates Million-User Milestone by Launching Carrot Plus

TORONTO–Carrot Rewards, Canada’s most popular wellness app, marks the arrival of its one-millionth user today by launching Carrot Plus, a version that enables Canadians to earn rewards up to 10x faster when they achieve their daily walking goals. The celebrated platform — named Best App in Canada by MobileSyrup and …

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SinglePoint Group appoints Jennifer McLeod VP, Business Development

TORONTO–SinglePoint Group International, Inc. is pleased to announce and welcome Jennifer McLeod as Vice President of Business Development. Jennifer will be responsible for developing new business opportunities and creating customized solutions for customer needs. Jennifer is a well-known figure in the BPO industry with more than twelve years of experience. …

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AIR MILES seals new redtag.ca partnership; to drop Transat at end of year

AIR MILES Collectors get access to thousands of package vacation choices through redtag.ca. TORONTO–The AIR MILES Reward Program signed a new partnership with redtag.ca that provides collectors with more options to get and use miles when booking package vacations through redtag.ca. With thousands of vacation packages available from Canada’s leading …

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SCENE Piloting New Program Upgrade in Edmonton

Offers Exclusive Perks and More Points SCENE is running a pilot program of a new premium SCENE Gold loyalty card that offers bigger and better rewards for members. Beginning today, SCENE users in Edmonton, Alberta, can upgrade their membership to turn movie-going into the ultimate entertainment experience, with dedicated concession …

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Lowe’s adds personalized cash back loyalty program

LOWE’S CANADA ENTERS PARTNERSHIP WITH PAYMI CASH REWARDS PROGRAM Lowe’s Canada, one of Canada’s leading home improvement companies operating or servicing more than 630 stores in Canada under the Lowe’s, RONA, Réno-Dépôt, Dick’s Lumber, Contractor First and Ace banners, is pleased to announce that customers of its Lowe’s banner across …

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Aeroplan renews partnership with luxury hotel group

Renews partnership with Le Club AccorHotels, including Fairmont, Swissôtels Aeroplan announced renewal of a multi-year agreement with Le Club AccorHotels, the free loyalty program for AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,500 hotels, resorts and residences across 100 different countries. …

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