The Building Blocks of a Best of Breed Loyalty Lifecycle Marketing Strategy

By Richard Schenker When designing a loyalty program, many brands do not afford sufficient priority and resources to building a highly impactful Loyalty Lifecycle Marketing Strategy. While in the throes of the development of a loyalty program, brands tend to be overly preoccupied with devising the mechanics of a loyalty …

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The top travel trends for 2024, from Aeroplan, TD

TORONTO, ON–The Toronto-Dominion Bank is celebrating a 10-year milestone as the primary credit card issuer for Aeroplan, Canada’s airline loyalty program. The first TD Aeroplan credit cards were issued in January 2014, and have provided more than 1 million Canadians with accelerated Aeroplan point-earning potential, Air Canada travel benefits and …

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Aeroplan Lands Health, Wellness Partnership with Manulife, Amidst Some Turbulence

By Richard Schenker Air Canada’s loyalty program, Aeroplan, has been rapidly building its consortium of partners over the last few years. Following Aeroplan’s mid-pandemic relaunch in November 2020, they added some notable partners such as Starbucks, Uber and the LCBO during 2021. This past November 2023, they launched a partnership …

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Manulife, Aeroplan to Give Canadians Access to Rewards in First-of-its-Kind Canadian Partnership

Manulife becomes first Group Benefits Provider in Canada to offer Aeroplan Points to members to encourage and reward activities that support better health and wellness TORONTO, ON– Manulife, one of Canada’s leading insurance providers, and Aeroplan, Canada’s premier travel loyalty program, are excited to announce a new, multi-year loyalty partnership. …

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Aeroplan-Parkland Partnership Adds 1,100+ New Locations to Earn, Redeem

Aeroplan and JOURNIETM Rewards members can earn at 1,100+ Ultramar, Chevron, Pioneer, Fas Gas, ON the RUN and Marché Express locations; Members can earn up to 3X the points when they link their Aeroplan and JOURNIETM Rewards accounts MONTREAL, QC–Aeroplan members can begin earning and redeeming points at any of …

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Scene+ is now available at Home Hardware store locations across Canada

ST. JACOBS, ON–Canadians can now earn Scene+™ points at Home Hardware Stores Limited’s close to 1,100 locations across Canada and at homehardware.ca using their Scene+™ Loyalty Card and the Scotiabank® Scene+™ Visa* Card. With the addition of Home Hardware, Canada’s largest Dealer-owned home improvement retailer to the Scene+ roster, Canadians …

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Subway Introduces MVP Rewards, New Loyalty Program with More Points

Sandwich lovers across North America will feel like an MVP TORONTO, ON–Subway unveiled MVP Rewards, a refreshed loyalty program launching September 9 in Canada, the U.S., and Puerto Rico. The new and improved program gives Subway guests the MVP experience with more ways to earn, more perks, and more earning …

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HUDSON’S BAY RELAUNCHES HUDSON’S BAY REWARDS

Hudson’s Bay Rewards can be earned and redeemed at both Hudson’s Bay and Zellers TORONTO, ON–Hudson’s Bay relaunched Hudson’s Bay Rewards, with a new app that brings together the best of customer loyalty programs in a new, fun and valuable Rewards experience. The Hudson’s Bay Rewards app delivers exclusive offers …

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Commentary: Tim Hortons Sweetens Their Re-entry into the Financial Services Arena

By Richard Schenker Tim Hortons’ announcement this week of their re-entry into the financial services sector is not surprising. For quite a while now, they have been publicly seeking to hire a team for this endeavour. This is not Tim Hortons’ first bite into the financial services arena. Back in …

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Aeroplan, Parkland Join Together to Launch New Loyalty Partnership

Multi-year agreement will create more ways for Canadians to earn and redeem Aeroplan points MONTREAL, QC–Air Canada’s Aeroplan, Canada’s leading travel loyalty program, and Parkland Corporation, the company behind popular Canadian fuel and convenience store brands Chevron, Ultramar, Pioneer, Fas Gas, ON the RUN and Marché Express are pleased to …

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