Customers Sitting on $16 Billion of Unredeemed Loyalty Points

New Bond Brand Loyalty study shows consumers are evaluating their loyalty program experience on elements far beyond the dividend and rewards. Members who find their loyalty program to be enjoyable are 11 times more likely to be satisfied, yet only 18% feel this way. TORONTO and NEW YORK — Bond Brand …

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Nordstrom expands loyalty program in Canada with launch of Nordstrom Rewards Visa

SEATTLE — Nordstrom, Inc. has announced it is expanding its loyalty program in Canada, providing customers with a new opportunity to earn points for their purchases and access to exclusive perks. Beginning today, Canadian customers can apply for the Nordstrom Rewards Visa credit card and earn points on their purchases …

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Air Canada to part ways with Aimia

MONTREAL — Data-driven marketing and loyalty analytics company Aimia Inc. on Wednesyda reported its financial results for the quarter ended March 31, 2017 and commented on the status of discussions with Air Canada. This quarterly earnings release should be read in conjunction with the consolidated financial statements and the MD&A which can be …

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Goodyear announces Air Miles contest winner

EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …

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Harness the hyper-rewards of loyalty programs

Used properly, loyalty reward programs offer a chance to create a dynamic, customized marketing campaign down to the level of the individual and create a more effective message that offers the individual consumer exactly what they prefer at the moment they need or want it. Market segmentation that divides customers …

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Mobile payments, ordering and loyalty: The perfect combination

Everywhere you go, people have their heads buried in their phones, either checking Facebook, scrolling through Instagram, glancing at email, sending texts or even catching Pokémon. Businesses cannot ignore this phenomenon if they want to keep pace with consumer behavior and expectations. Let’s be clear: It’s not just communication and …

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Know your customer—Holiday edition

It’s a brand new world for retail—online sales, mobile payments—but not in Canada. We’ve lagged in adopting online commerce, though we’ve ramped up lately and should hit $34 billion by 2018. As for mobile payments, 90% of Canadians won’t use them. This is particularly evident during the holiday season. According …

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Loyalty programs: Three trends to target in 2017

The combination of marketing and customer loyalty is not a new collaboration but it is the strategy behind it that has been evolving dramatically in the past few years and that drive is going to continue through 2017. Momentum will continue to build in the loyalty program space and, therefore, …

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The price of loyalty

Consumers can put a price tag on their data; What does this mean for marketers? In a nutshell, it means they have high expectations for value and customer experience from the companies with whom they share their data. In fact, 62% of Canadians expect better experiences with companies who hold …

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RewardStream announces Referral Marketing integration and Innovators Program for Shopify

Innovators Program to provide early access to RewardStream’s Referral Marketing app for Shopify stores in the U.S. and Canada VANCOUVER, B.C. — RewardStream Solutions Inc., (“RewardStream”) a leading provider of referral marketing software for telecommunications, financial services and e-commerce companies, has announced the launch of the Innovator’s Program for Shopify e-commerce …

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