Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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National Gift Card implements first gift card sequencer machine of its kind in the world

NGC enhances gift card fulfillment automation systems for the B2B loyalty, rewards, and incentive market with technology investment CRYSTAL LAKE, Ill. — National Gift Card Corp. (NGC) has purchased two new gift card fulfillment machines from Kern International Inc., the American subsidiary of the Swiss-based manufacturer of the fastest card …

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Minor Hotels partner with Cendyn

Cendyn selected to enhance their guest engagement and loyalty strategy across all brands BOCA RATON, Fla. — Cendyn, the leading CRM and sales platform in the hospitality industry, has been selected as the partner of choice for Minor Hotels, a diverse spectrum of hotel chains and brands connected to the …

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Canadian loyalty programs reach 175M memberships: 2017 COLLOQUY Loyalty Census

Biennial report on loyalty marketing reveals 35% increase in program memberships nationwide TORONTO — Canadian consumers hold 175 million memberships in customer loyalty programs, according to the 2017 COLLOQUY Loyalty Census, featuring for the first time COLLOQUY’s traditional audit coupled with consumer survey research. COLLOQUY’s biennial report continues to show an …

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Customers Sitting on $16 Billion of Unredeemed Loyalty Points

New Bond Brand Loyalty study shows consumers are evaluating their loyalty program experience on elements far beyond the dividend and rewards. Members who find their loyalty program to be enjoyable are 11 times more likely to be satisfied, yet only 18% feel this way. TORONTO and NEW YORK — Bond Brand …

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Nordstrom expands loyalty program in Canada with launch of Nordstrom Rewards Visa

SEATTLE — Nordstrom, Inc. has announced it is expanding its loyalty program in Canada, providing customers with a new opportunity to earn points for their purchases and access to exclusive perks. Beginning today, Canadian customers can apply for the Nordstrom Rewards Visa credit card and earn points on their purchases …

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Air Canada to part ways with Aimia

MONTREAL — Data-driven marketing and loyalty analytics company Aimia Inc. on Wednesyda reported its financial results for the quarter ended March 31, 2017 and commented on the status of discussions with Air Canada. This quarterly earnings release should be read in conjunction with the consolidated financial statements and the MD&A which can be …

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Goodyear announces Air Miles contest winner

EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …

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Harness the hyper-rewards of loyalty programs

Used properly, loyalty reward programs offer a chance to create a dynamic, customized marketing campaign down to the level of the individual and create a more effective message that offers the individual consumer exactly what they prefer at the moment they need or want it. Market segmentation that divides customers …

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Mobile payments, ordering and loyalty: The perfect combination

Everywhere you go, people have their heads buried in their phones, either checking Facebook, scrolling through Instagram, glancing at email, sending texts or even catching Pokémon. Businesses cannot ignore this phenomenon if they want to keep pace with consumer behavior and expectations. Let’s be clear: It’s not just communication and …

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