Find out more about the range of responsibilities and buying influences of our readers
DM is Canada’s leading publication about data-driven, response-based marketing which drives sales. These include direct response, digital marketing, CRM, loyalty marketing, and other forms of intelligence-based, ROI-producing strategies and tactics.
With a qualified circulation of 6,400 primary readers and another approximate 11,000 secondary readers, DM reaches a unique audience of marketing executives and their agencies who are responsible for creating, managing, supporting and fulfilling more than $51 billion in annual sales generated through a range of direct response channels.
DM represents all areas of the data-driven response industry: from small businesses to Canadian Business 1000 companies. No matter what our reader’s size, resources or strategies, each and every organization we reach is driven by data, powered by orders and striving for loyal customers.
Our flagship publication includes supplements and directories which give you unparalleled opportunities to reach a uniquely targeted audience. Your ad will be seen by senior professionals who faithfully scan and devour each monthly edition, in print, online and in digital issues.
DM executives spend $8 billion a year on services to help them create and execute campaigns in various channels that lead to $51 billion in sales, via direct mail, online, email, and DRTV. These executives are key decision-makers in their companies and are prime prospects for a variety of goods and services. You can also select by senior decision-makers only or rollout to our total universe of more than 30,000 names. Request a datacard today by email to Mark.
Submit your press releases for free to our Editor. New products? New services? Celebrating a corporate anniversary? Have you hired new staff? Promoted key people? All of these types of developments are opportunities to get free publicity both on the printed pages of Direct Marketing, and on our news pages of the DM website.