Find out more about the range of responsibilities and buying influences of our readers
DM is Canada’s leading publication about data-driven, response-based marketing which drives sales. These include direct response, digital marketing, CRM, loyalty marketing, and other forms of intelligence-based, ROI-producing strategies and tactics.
With a qualified circulation of 6,400 primary readers and another approximate 11,000 secondary readers, DM reaches a unique audience of marketing executives and their agencies who are responsible for creating, managing, supporting and fulfilling more than $51 billion in annual sales generated through a range of direct response channels.
DM represents all areas of the data-driven response industry: from small businesses to Canadian Business 1000 companies. No matter what our reader’s size, resources or strategies, each and every organization we reach is driven by data, powered by orders and striving for loyal customers.
Our flagship publication includes supplements and directories which give you unparalleled opportunities to reach a uniquely targeted audience. Your ad will be seen by senior professionals who faithfully scan and devour each monthly edition, in print, online and in digital issues.
Email Steve Lloyd, Publisher to discuss your marketing objectives and receive a personalized advertising plan.
Our weekly enewletter will reach the entire high-level, engaged readership across the country, including the nation’s biggest and most advanced marketers. These readers represent an-ever evolving, sophisticated executive leadership and operational teams who are responsible for the nation’s top analytics-powered, cutting-edge creative campaigns that drive results in all channels, including social media, apps, loyalty programs and more. Find out how DM Week will be part of the required reading for all marketers…and how you can leverage your content in DM Week.
DM executives spend $8 billion a year on services to help them create and execute campaigns in various channels that lead to $51 billion in sales, via direct mail, online, email, and DRTV. These executives are key decision-makers in their companies and are prime prospects for a variety of goods and services. You can also select by senior decision-makers only or rollout to our total universe of more than 30,000 names. Request a datacard today.