How Data Insights Power Customer Experience in Entertainment
Courtesy Info-Tech Research New insights from Info-Tech Research Group highlight the importance of adopting an Exponential IT mindset to meet the evolving demands of fans and capitalize on new business opportunities in the sports and entertainment sector. A recently published guide from the research and advisory firm outlines how sports …
Ten Burning Problems With Loyalty Programs You Need to Fix
If you have one of the 10 problems with loyalty programs listed in this article, then it’s time to course correct and steer towards success By Zsuzsa Kecsmar Running a loyalty program is a long-term endeavor with lots of ups and downs along the way. Still, sometimes you might feel …
What It Takes to Rewire a CPG Company to Outcompete in Digital and AI
By Abdul Wahab Shaikh and Shruti Lal, with Hannah Mayer and Spurthi Gummadala Answering six specific questions holds the key to successful digital and AI transformations for CPG companies. There’s a race on to capture value from digital and AI, and consumer packaged goods (CPG) companies are in danger of …
Eight Reasons Direct Mail is More Effective than Email Marketing
By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can contact your customers using the channels they prefer — television, social media, and mobile? However, the latest …
Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute
Jenni Romaniuk is a lead researcher at the world-famous Ehrenberg-Bass Institute and the author of “Better Brand Health”. By Stephen Shaw Why do people make the buying choices they do? That simple question has preoccupied marketing researchers for more than half a century now. They’ve sought to understand what goes …
Watching the Skies: Tech Developers Pioneering AI Tools Revolutionize Future Productivity and Logistics
Staff How we embrace this surging adoption of artificial intelligence (AI) in the economy of the future remains up for debate. Already, we’re seeing the impact of AI adoption in the workplace, in culture, and in finance, but it won’t end there. According to Goldman Sachs, AI is showing “very …
Small Business Struggles with Marketing; New AI Technology to the Rescue
By Russ Morton Our recent study by Constant Contact illustrates that the biggest barriers to marketing success for small businesses are a lack of time and marketing expertise. Over half of SMBs have less than an hour each day for marketing, and 73 percent express doubt that their strategy is …
The Question of Privacy Amidst Evolving Technology: A Guide for Marketers
By Maria Pallante The growing use of generative AI over the last year has placed the use of consumer data and its regulations — or lack thereof — under a microscope. As a leader in managing the loyalty data of clients, Bond’s solutions operate and are founded within the ever-changing …
Hyper-Personalization Trend Highlights Critical Nature of Unparalleled Accuracy
Staff In the high-stakes world of mass mail manufacturing, the cost of printing errors can be significant. Not only is mail manufactured at extremely high speeds, but the range of high-value personalization features utilized today to increase response rates makes matching variable printed materials, envelopes, and attached cards without errors …
Trends and Insights in Customer Experience 2024
Methods & Participants This report, the 2024 CX Leaders Trends & Insights: Corporate Edition, was developed based on results derived from a custom 90-question survey delivered via the SurveyMonkey online platform. Surveying occurred from October 20 through December 22, 2023. Private invitations to partake in the survey were delivered by …