Data AnalyticsIndustry News

Jan Kestle appointed to the Canadian Statistics Advisory Council

Toronto–Environics Analytics, a leading provider of data, insights and analytics, would like to announce its president and CEO, Jan Kestle, has been named as a founding member of the Canadian Statistics Advisory Council. The Council will provide the Minister of Innovation, Science and Economic Development and the Chief Statistician of …

Industry TrendsLoyalty

Competition Bureau asks consumers: What is your brand loyalty worth?

“Free” loyalty rewards could have hidden costs, agency warns OTTAWA–Loyalty programs offer points that can be redeem for discounts, gift cards, merchandise and travel. Generally, the more a consumer spends, the more rewards they get. They’re designed to attract new customers, retain existing customers and entice people to spend more. …

Industry TrendsMarketing Research

Four Key Trends Shape Modern Consumer Behavior, According to UM Study

UM’s Global Wave X Remix Culture Study examines Worldwide Consumers NEW YORK–UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its annual Wave X study that tracks social and digital media usage and motivations across 81 …

Industry NewsPhilanthropy & Foundations

Philanthropic Foundations Canada (PFC) Announces New President and CEO

MONTREAL–Philanthropic Foundations Canada (PFC) has appointed Jean-Marc Mangin as their new President and CEO, effective July 1, 2019. He succeeds Hilary Pearson, who has led PFC since 2001. Mangin brings a breadth of knowledge from his various roles spanning more than thirty years in civil society, the Federal Government, and …

RetailTargeting and Acquisition

Consumers First Hear About New Retailers Through Friends, Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they’ve never purchased from is through friends and family, according to a new study by Yes Marketing. In “The Retail Shopper’s Journey to …

Customer PersonasDigital

Whitepages Pro Spins Off, Becomes Ekata

Ekata’s Digital Identity Verification APIs Improve Predictability of Good Transactions Whitepages Pro, the leader in global digital identity verification data, today announced that it is spinning off its B2B business from the US-focused direct-to-consumer operations of Whitepages Pro will change its name to Ekata to better differentiate the company’s …

Excellent ExecutionICAIndustry News

And the Effie Canada Winners Are….

The Effie Brings Canadian Communications Marketing  to a Bigger, Better, Global Stage By Scott Knox, President and CEO, the Institute of Communications Agencies (ICA) Beginning in 1993, the best work of Canadian marketing and communications agencies was traditionally celebrated through the Cassie awards. While these awards certainly put a spotlight …

Financial ServicesPayments

Fintech leader PayBright launches EnStream mobile verification

EnStream, the digital identity and device authentication joint venture of Canada’s national mobile network operators, and PayBright, a payments platform that offers merchants and consumers instant financing options, have partnered to advance PayBright’s client identity verification and authentication capabilities. “We bring Canadians a better way to pay through instant financing …

Financial ServicesFundraising

SickKids-Caribbean Initiative gets new $1 million donation from Scotiabank

TORONTO–At the Beyond Boundless event in support of the SickKids Herbie Fund, Scotiabank announced a new $1 million donation to support Phase Two of the SickKids-Caribbean Initiative, a project with a goal of helping to build a sustainable program to diagnose and treat paediatric cancer and serious blood disorders in …

DigitalIndustry News

Stephen Thomas Ltd Appoints Maytal Kowalski as Director, Digital Strategy

Second City, Toronto Symphony Orchestra digital marketing veteran to guide digital strategy for ST’s non-profit client roster TORONTO–Stephen Thomas Ltd (ST) has appointed Maytal Kowalski as its new Director, Digital Strategy. In her new role, Kowalski will act as a digital subject matter expert on ST’s Strategic Services team and …