In loyalty programs, Canadians happiest with small rewards over big dreams

TORONTO–When it comes to loyalty programs, Canadians seem happiest with providers of small rewards such as free movies and groceries rather than those who promise dream vacations, according to an independent national study released today. According to the Argyle Public Relationships Index™, the annual study by Leger Research and Argyle …

Customer Relationship ManagementLoyalty

Loblaw Companies, Imperial team up on points

BRAMPTON–Loblaw Companies Limited and Imperial are teaming up to allow PC Optimum members to earn points at more than 1,800 Esso stations on eligible fuel purchases, convenience store products and car wash services. The PC Optimum program is already available at Mobil stations. “We introduced the PC Optimum program to …


New analytics engine delivers fast intelligence from customer interactions

Orlando, FL – March 13, 2018 – CallMiner’s award-winning speech and customer engagement analytics provider has made “significant enhancements” to its cloud-based customer engagement analytics platform, CallMiner Eureka, to increase speed to intelligence, reliability, and scaling capabilities. CallMiner has witnessed a rapid increase and changing demand in the customer interaction …

Customer Relationship ManagementLoyalty

Building Customer Loyalty Workshop

Attend. Learn. Network. Building Customer Loyalty Download the Brochure Do you know? Canadian consumers hold 175 million memberships in customer loyalty programs. Do you know? 77 percent of members say loyalty programs make them more likely to continue doing business with brands? Do you know? 58 percent modify their spending to maximize loyalty benefits …

E-commerceEngagement & AnalyticsLoyalty

Loblaw works with Eagle Eye to power the PC Optimum program

New PC Optimum loyalty program uses the Eagle Eye AIR platform to deliver personalized, valuable and convenient rewards to millions of Canadians Feb. 27, 2018–Eagle Eye, a leading SaaS technology company that allows businesses to create a real-time connection with their customers, has announced that its Eagle Eye AIR digital …

Customer CentricityCustomer Relationship ManagementEngagement & Analytics

Five Traits of Customer-Obsessed Companies

by Mandeep Singh Kwatra, VP of Solutions and Capabilities and CX Strategy Services Leader, HGS Today’s customers evaluate a company on the experience that they receive. The entire sales cycle (pre-sales, purchase, and post-purchase) experience is as important to them as the actual product or service. Today’s multi-tasking customers are …

Canada PostIndustry News

Canada Post starts the search for a visionary new leader

Ottawa–As expected, Canada Post is now officially on the search for a new president and CEO. The new appointment, when hired, will lead the company and its three subsidiaries, Purolator, SCI and Innovapost. As the largest Crown corporation in Canada, Canada Post provides physical and electronic delivery solutions and services valued …

Direct MailE-commerceIndustry Trends

E-commerce sales boosted by direct mail, says 2017 IPC Cross-border E-commerce Shopper Survey

Ottawa–According to the last edition of the IPC Cross-border E-commerce Shopper Survey, half of regular cross-border online consumers have received direct mail from an e-retailer, and 44 percent of these consumers made an online purchase as a result. In the survey, almost 29,000 respondents were asked whether they received direct …


Stephen Thomas Ltd tapped to develop integrated fundraising strategy for Special Olympics Canada

First individual digital giving program launched last month Toronto–After nearly one year of preliminary discussions, Stephen Thomas Ltd (ST) has been tasked with developing an integrated fundraising strategy for Special Olympics Canada (SOC), a national registered charitable organization dedicated to enriching the lives of Canadians with intellectual disabilities through sport. …

Direct MailLettershopMailing Logistics

2018 Print & Mail Vendor Fair

Plan to attend this Free, All-Inclusive, One-Day Print & Mail Fair Taking place at the Sheraton Parkway North Hotel on April 19, 2018 Learn everything you need to improve, enhance and expand your results from marketing campaigns that include all forms of printed and mailed promotions. No matter what size …