Customer Relationship ManagementDigitalEmail MarketingMarketing Automation

If your email marketing has more than 21 character subject lines, you may be lowering response

CHICAGO–Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data from Yes Lifecycle Marketing. In the newly released, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type …

READ MORE →
Customer CentricityCustomer Relationship ManagementEngagement & AnalyticsLoyaltyMarketing AutomationWorkforce Management

Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

READ MORE →
Direct MailIn the Mail

Celebrating the best in direct mail

Even in this digital age, some of the most successful and persuasive marketing messages are anchored by direct mail (DM). The reasons are simple: Fused with digital messaging, DM has a unique ability to convince and convert. It can magnify your marketing mix by engaging your customer’s sense of sight, …

READ MORE →
Email MarketingIndustry News

20% of global commercial email fails to reach the inbox

Return Path’s 2017 Deliverability Benchmark Report finds global inbox placement remains relatively consistent at just 80% NEW YORK — One in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from data solutions provider Return Path. This new research reveals that just 80% …

READ MORE →
Financial ServicesIndustry NewsIntegrated PaymentsMobile Marketing

RBC first bank in Canada to enable bill payments using Siri

New capabilities also include the launch of seamless P2P transfers within iMessage, further strengthening RBC’s award-winning mobile banking app TORONTO — Who doesn’t wish they had an assistant to pay their bills? Thanks to an update to the RBC Mobile app, Royal Bank of Canada (RBC) personal banking clients are …

READ MORE →
E-commerceIndustry News

Namogoo raises $8M to help retailers win back stolen revenues hijacked from their online stores

Series A funding led by GreatPoint Ventures BOSTON — Namogoo today announced that it has raised $8 million in a Series A round led by GreatPoint Ventures with Blumberg Capital and Inimiti Capital also participating in the round. The funds will primarily be used to open the company’s U.S. headquarters …

READ MORE →
Email MarketingIndustry NewsRetail

Holiday-themed emails produce lower open rates, but generate higher conversions than business-as-usual emails: Yes Lifecycle Marketing study

Study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3 CHICAGO — Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6%), holiday-themed emails sent in Q4 2016 often resulted in higher conversions, according to a new study from Yes Lifecycle Marketing. “Holiday Email …

READ MORE →
FulfillmentGifts & RewardsIndustry NewsLoyalty

National Gift Card implements first gift card sequencer machine of its kind in the world

NGC enhances gift card fulfillment automation systems for the B2B loyalty, rewards, and incentive market with technology investment CRYSTAL LAKE, Ill. — National Gift Card Corp. (NGC) has purchased two new gift card fulfillment machines from Kern International Inc., the American subsidiary of the Swiss-based manufacturer of the fastest card …

READ MORE →
Artificial IntelligenceData AnalyticsDisruptive TechnologyEngagement & AnalyticsIndustry News

Adobe Transforms Personalization With Artificial Intelligence

Adobe to open data science capabilities in Adobe Target, allows integration of brand algorithms with Adobe Sensei SAN JOSE, Calif. — Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet …

READ MORE →
Customer Relationship ManagementIndustry NewsLoyalty

Minor Hotels partner with Cendyn

Cendyn selected to enhance their guest engagement and loyalty strategy across all brands BOCA RATON, Fla. — Cendyn, the leading CRM and sales platform in the hospitality industry, has been selected as the partner of choice for Minor Hotels, a diverse spectrum of hotel chains and brands connected to the …

READ MORE →