Post-holiday returns are coming. How can retailers turn this into an opportunity?

By Dan Surtees The 2021 holiday shopping season has come and gone. Yet the aftermath is upon us — the inevitable wave of returns. The past two years have seen an historical increase in online shopping. eCommerce sales have risen by 44 percent since 2019 ­ which has resulted in …

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The Connected Omnichannel Experience

An Interview with Martin Kihn, SVP Strategy, Marketing Cloud, Salesforce By Steve Shaw There is a tug-of-war going on in the marketing world these days between two opposing schools of thought. On one side are creatively minded brand marketers, who remain convinced that the only sure way to achieve long-lasting …

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Spectacular Direct Mail: Creating Assets that Wow and Bond with Recipients

By Nate Wells Sometimes a counterintuitive approach to social media, email, and banner ads can yield huge ROI. My company Applied Underwriters, a global risk management company, has made a number of recent acquisitions, challenging our internal brand communications team to amplify, or integrate new brands or subsidiaries under one …

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Direct Mentorship Works Well Too: The case for more and better mentorship

By Alan Middleton Inside marketing divisions and agencies across Canada the impact of the pandemic, aided by improvements in communications and technology, is rapidly accelerating change. Work habits and schedules, as well as organizational hierarchies and procedures are transforming. For anyone in interactive or direct marketing and sales, what’s critical …

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The Next Marketing Analytics Tool — Smart Labels

By Tania Amardeil Today’s shoppers are tech-savvy and informed. They read and write online reviews, search for the best deals online, and have invented the practice of “showrooming” — visiting a store to check out a product in person before buying it online at a lower price. When shopping, they …

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2021 CMA Award Winners

At the awards ceremonies this year, a series of awards were presented across six disciplines: Brand Building; Business Impact; Customer Experience; Engagement; Innovative Media; and Martech. Within each discipline, entries compete in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and …

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Special Category Marketing Awards Winners

CANADA POST INTEGRATED MARKETING AWARD Award: Gold Campaign: Bake it Forward Client: Gay Lea Foods Co-op Agency: Chalkboard Marketing Bake it Forward facilitated real human connections during a holidays season when so many connections were lost. Gay Lea delivered custom baking kits to random households throughout the GTA. Each kit …

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Premiere Award Winners

MARKETER OF THE YEAR PRESENTED BY IGM FINANCIAL The Marketer of the Year award celebrates someone who has not only made a major contribution to our country’s economy but has also become a key contributor in driving a Canadian brand right onto the global stage. The Lifetime Achievement Award celebrates …

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Volkswagen Canada, YWCA Metro Vancouver named top winners at 2021 CMA Awards Show

Volkswagen Canada, in partnership with TYPE1 (TAXI + Wunderman Thompson), and YWCA Metro Vancouver, in partnership with Rethink, were among the top winners at the Canadian Marketing Association (CMA) Virtual Awards Ceremony this evening. In a demonstration of the strength of the marketing sector, award entries were up by well …

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Four Digital Infrastructure Predictions Defining Your Organizational Future

How hybrid multicloud, AI/ML, security, sustainability will impact the digital landscape By Milind Wagle and Andrew Eppich Today’s CIOs—from all types of companies—are on an accelerated digital transformation journey. They realize their ability to dynamically deploy and consume the right digital infrastructure, securely and sustainably, will be the primary basis …

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