Emerging Trends in Canadian Consumer Packaged Goods
From eCommerce to AI and Sustainability By Joe Lyons-Rising The Consumer Packaged Goods (CPG) industry in Canada is witnessing big changes. As we move ahead, let’s unravel the significant trends shaping the future of CPG in Canada. AI and Machine Learning (ML): Unleashing Potential Embracing AI and Machine Learning …
The Top 215 Customer Loyalty Statistics for 2024 and Beyond
Elevate your loyalty strategy with top-notch insights from 215 loyalty statistics of 2024. Dive in now to revolutionize your approach. By Barbara Kekes-Szabo Let’s take a deep dive into loyalty statistics to find out what metrics are set to shape the coming years. There is a lot on the line: …
Members Only: Delivering Greater Value Through Loyalty and Pricing
By Kelsea Alderman, Oren Eizenman, Jad Hamdan, Jake Hart and Jamie Wilkie Consumer-facing businesses have an opportunity to unlock holistic value. By better integrating their loyalty programs with pricing strategies, they can drive growth in a muddled economic landscape. The year 2024 is proving to be another challenging one for …
Are Women Right to be Wary of Artificial Intelligence?
By Kate Bravery and Radhika Punshi The future of human-machine teaming holds a great deal of potential. But with great power comes great responsibility. The question is, who has a grip on it? AI is evolving at a rapid pace. To inspire inclusion and invest in women, businesses and leaders …
What Data Privacy Day’s Theme of “Take Control of Your Data” Means to Us
By Jan Kestle In Canada, this theme aligns with recent legislation that enables individuals to determine how much and what type of personal information is made available for organizations and businesses to use. For us, it means making sure we all collect, manage and utilize data in a way that …
Designing Virtual Events for Success
How to Raise Funds and Build an Audience By William Pitcher These are indeed interesting times with so many of us working or learning from home and almost all in-person events cancelled. To help people manage their cabin fever and to continue raising money that in-person functions provided, many non-profit …
Graph-Based Data Models: Unleashing The Power of Data-Driven Insights
By Rab Govil The world is currently in an era of digital transformation, where information flows abundantly. And banks are realizing that data-driven insights — which help deliver a best in class customer experience — aren’t just a competitive advantage but a necessity for sustainable growth. In fact, in 2022, …
Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Koen Pauwels is one of the foremost marketing scientists in the world and the author of “It’s Not the Size of the Data, It’s How you Use it”. By Stephen Shaw If you can make one broad generalisation about marketers it is that they probably hated math and science in …
Train Frontline Employees and Automated Marketing Systems
When different communication styles matter By Grant Packard Over the last few years, sophisticated technologies and methods for analyzing language at massive scales have helped researchers shed new light on the importance of language in marketing settings. The conclusion? Seemingly insignificant choices about the words marketers use, and when they …
Insights on Data-Driven Retail Media in Canada
By Victoria Cromie In recent years, we’ve seen a surge in retail media ad spending in Canada, with the latest projections suggesting that budgets will exceed the CAD$3 billion mark in 2024 according to IAB Canada. With these budgets nearly doubling in just three years, we believe the time is …