AIR MILES announces multi-year contract extension with Shell Canada

TORONTO, ON–The AIR MILES Reward Program, Canada’s most recognized loyalty program, announces a multi-year contract renewal with Shell Canada, an integrated energy company, and original Partner of the AIR MILES Reward Program. AIR MILES collectors earn Reward Miles for automotive fuel, convenience retail and car wash purchases made at participating …

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Canadian technology leaders plan to invest heavily in major emerging technologies: KPMG

Technology is poised to reshape the business world by 2024 despite near-term recessionary concerns and a global talent crisis TORONTO,  ON–Most of Canada’s biggest organizations are turning to major emerging technologies to enhance their products and services, drive operational agility and efficiency, defend market share, and win new business, according …

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Purolator partners with Best Buy on holiday shipping

Company’s shipping drop-off and pick-up services now available at 101 Best Buy locations across Canada TORONTO, ON–Purolator has new a nationwide partnership with Best Buy as part of Purolator’s plan to provide exceptional service to its customers this holiday season. The company also grew its workforce, added new agent partners …

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Geotab, Atom Power partner to deliver data-driven analytics for EV charging management

Integrated solution provides fleets with a comprehensive view to operationalize EV charging within Geotab’s fleet management platform TORONTO, ON–Geotab, a global leader in IoT and connected transportation, today partnered with Atom Power to deliver the industry’s first electric vehicle (EV) charging infrastructure integration available through Geotab’s fleet management platform, MyGeotab. …

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Environics Analytics’ Jan Kestle honoured for lifetime’s work

President of Environics Analytics, Jan Kestle, has received the Lifetime Achievement Award from the Canadian Marketing Association (CMA). Presented at a gala ceremony on November 18, 2022, the award recognizes the immeasurable contributions and impact that Jan has made in developing best-in-class data and analytics for the marketing community. This …

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Today’s Top 5 Third-Party Logistics Trends

By Hamed Amiri The past couple of years have been wild years for the logistics industry as the COVID-19 pandemic broke e-commerce sales records and had retailers rethinking how to best serve their customers. The shift to more e-commerce also meant that it would be harder to find warehouse space …

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8 Digital Marketing Trends to Watch in 2023

By Azeem Adam The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a reply. If your digital marketing agency is going to be able …

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Business to Business in 2023

Content is King: What Does it Mean? By Gabriella Ciaccio We’ve said it before and we’ll say it again: content is king! But “content” can mean a lot of things and go in a lot of different directions. These B2B content marketing trends will reveal what’s working and what’s not …

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The Customer Experience Gap

An Interview with Colin Shaw, CX Pioneer and Founder/CEO, Beyond Philosophy By Stephen Shaw You hear it practically everywhere these days — the mantra, We Put Customers First. A claim every business now believes it needs to emphatically declare. It shows up in corporate mission statements. On wall posters. In …

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The Young Affluent: Tips to Capture Their Potential

By Lyra Hankins Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime value, and long-term ROI. Businesses that focus on marketing to young audiences are making a strategic investment in developing new relationships. They hope these relationships will turn into long-term …

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