IBM, Air Canada Partnered to Transform Aeroplan

MONTREAL, QC–Air Canada recently launched its Aeroplan program, which includes a new web and mobile digital experience designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers …

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Moneris Intros Campaign-Specific Analysis in Offlinx

TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature.  Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …

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Easier Cross-Border eCommerce: PUDO, Frontier Distributing partner on 3PL

TORONTO, ON—Cross-border eCommerce, particularly returns promises to be easier as a result of a new agreement between PUDO and Frontier Distributing of Fort Erie, ON and Buffalo, NY. It will utilize Frontier’s warehouse space and customs-clearing expertise to expedite eCommerce parcel traffic, most particularly returns, crossing the Canada-U.S. border in …

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RYU Apparel Partners with BEI on Branding, Placement

VANCOUVER, BC–RYU Apparel has begun its partnership with Branded Entertainment Inc. (BEI) for branding and clothing placement in BEI’s new flagship series The Count. RYU Apparel’s CEO, Cesare Fazari said this move aligns the company with a host of potential marketing affiliates and platform partners including, but not limited to, …

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Salesforce Introduces Service Cloud Workforce Engagement

SAN FRANCISCO, CA—Salesforce.com has introduced Service Cloud Workforce Engagement, a new dynamic workforce planning product that will help service leaders organize their entire workforce from anywhere and distribute the right work to the right contact centre agents based on skills and service channel. With COVID-19, contact centres are dealing with …

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YouTube Takes Top Media and Entertainment Spot: MBLM Study

NEW YORK, NY–The media and entertainment industry ranks first out of the 10 industries featured in MBLM’s Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic. And YouTube is now the top category brand, followed by Amazon Prime and Disney, respectively. YouTube, which previously …

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New Tims It Forward on Tim Hortons App

TORONTO, ON–Registered Tims Rewards members can now use points in their account to give select Tim Hortons menu items to family and friends through the new Tims It Forward feature available via the app or website. Registered Tims Rewards members will not only be able to surprise loved ones with …

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Kount Partners With Snowflake

BOISE, ID–Kount has partnered with Snowflake to offer actionable customer insights via Snowflake Data Marketplace. This new product, Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence (AI) and machine learning. Hosted by Kount and …

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Verint Introduces Digital Behavior Analytics

MELVILLE, NY—Verint Systems has added Digital Behavior Analytics to its Experience Cloud solution to create a deep, insightful and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps and other actions so organizations can see and analyze how customers navigate digital properties, …

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Edatanetworks Inc. Receives U.S. Digital Commerce Patents

EDMONTON, AB–Edatanetworks Inc. has been issued and been granted approval of patents from the United States Patent and Trademark Office (USPTO). The newly issued patent, 10,861,062, relates to utilizing tokenized transaction data that seamlessly directs micro-donations to local community and charitable organizations while also providing merchants with valuable consumer feedback …

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