Direct MailIndustry News

Lester Wunderman Passes Away at 98

“Father of Direct Marketing” Created a Trillion-Dollar Industry Lester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away last week in New York of natural causes. He was 98 years old. A trailblazer in the advertising industry, Mr. Wunderman launched a new …

READ MORE →
E-commerceMobile MarketingRetail

More than Half of Consumers Use Mobile Apps When Shopping In-store

Yes Marketing finds more than half of consumers are using smartphones and mobile devices to enhance their in-store shopping experience Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the …

READ MORE →
E-commercePayments

SQUARE LAUNCHES PAYMENTS SDK, ENABLING DEVELOPERS TO PROCESS PAYMENTS WITH SQUARE IN THEIR MOBILE APPS

In-App Payments SDK rounds out Square’s omnichannel payments platform Square announced the launch of the Square In-App Payments Software Development Kit (SDK), enabling developers and sellers to process payments with Square within their consumer-facing mobile apps for the first time. With just a few lines of code, developers can easily …

READ MORE →
Data SecurityDigitalIndustry Trends

BlackBerry Survey Finds Consumers Don’t Trust Connected Devices to Keep Data Safe

Findings say consumers favor of a “Seal” or “Stamp of Approval” to demonstrate which Internet-connected devices achieve a certain standard of security BlackBerry Limited announced new survey findings on consumer attitudes and behaviors toward security, trust and privacy, particularly when it comes to purchasing and using smart, connected ‘things’ which …

READ MORE →
Customer ServiceIndustry NewsOperations and Logistics

Staples Canada unveils new concept store in the heart of Toronto

New Coworking space provides state-of-the-art technology,  meeting and office accommodations and solutions for businesses Staples Canada, The Working and Learning Company, will launch its new concept store this week situated at 375 University Avenue, downtown Toronto. The new location offers a completely new inspirational experience for customers, featuring over a …

READ MORE →
AdvertisingPayments

Now just a brand symbol, they’ve dropped their name…

Digital Payment Company Adapts to a Digital Environment in a Move to Become a Symbol Brand Mastercard  is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards using …

READ MORE →
Data AnalyticsIndustry Trends

Statistics Canada – The Chief Statistician’s Top 10 for 2018

Statistics Canada takes a look at the chief’s key insights OTTAWA–This past year was an action-packed year in the world of data. Statistics Canada explored many newsworthy topics this year and published 1,221 releases in their publication The Daily. Did you miss any of the highlights? Here are the Chief …

READ MORE →
Operations and Logistics

Toronto Butler Service Alfred Partners with PenguinPickUp

TORONTO–Alfred, Toronto’s 24 hour on-demand butler service announced a new partnership with PenguinPickUp, that will expand its eco-friendly dry-cleaning, wash fold laundry, shoe care and alteration services to select PenguinPickUp locations across the GTA. The partnership will expand Alfred’s footprint in the GTA to nearly 300 locations, which are mostly …

READ MORE →
Engagement & AnalyticsLoyaltyPayments

Amadeus, Points announce strategic partnership to help airlines unlock greater economics from loyalty programs

New and existing airline customers of both companies can benefit from the combined portfolio TORONTO–Amadeus and Points International, the global leader in powering loyalty commerce, today announce a strategic partnership that will enable airlines to integrate Points’ solutions within existing Amadeus Loyalty Management and Awards solutions at the click of …

READ MORE →
Holiday MarketingTargeting and Acquisition

SURVEY: COMPANIES LOSE HOLIDAY CUSTOMERS ONLINE BECAUSE OF MISSING PREFERENCE DATA

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion1. Many will miss out on this slice of …

READ MORE →