Industry NewsIntegrated PaymentsLoyalty

Bride2 Solutions announces Loyalty Pay

ALPHARETTA, GA — Bridge2 announces Loyalty Pay, an industry changing rewards payment solution which enables the use of rewards currencies in retail stores at the POS and in-app through digital wallets. Loyalty Pay enables consumers of credit card, airline, hotel and retail loyalty programs to access and use their rewards …

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DRTVIndustry News

St. Joseph Communications unveils report on dynamic video advertising

St. Joseph Communications explores Dynamic Video Advertising as a new marketing tool that allows brands to create infinite variations of their video advertisement TORONTO — St. Joseph Communications, Content Group has released a new report on Dynamic Video Advertising, a revolutionary marketing tool that achieves what no other advertising can by …

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Industry NewsLocation-based Marketing

Businesses view location intelligence as critical to success: CARTO survey

Location intelligence will rise in importance over next three years as organizations realize the full potential and emerging applications of the technology New York — CARTO, the leader in location intelligence, today announced the findings of its “State of Location Intelligence” survey, which polled more than 200 respondents at midsize …

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Industry News

CIBC, Google & Canada Post senior executives elected to the Canadian Marketing Association’s board of directors

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that the following senior marketing executives have been elected to the CMA Board of Directors: Rob Assimakopoulos, SVP, Chief Marketing Officer, CIBC Fab Dolan, Head of Marketing, Google Canada Amanda Maltby, General Manager, Compliance and Chief Privacy Officer, Canada Post …

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Industry News

Mark Vecchiarelli named president of AMA Toronto

New members of Board of Directors announced TORONTO — The American Marketing Association’s Toronto chapter (AMA Toronto), a not-for-profit community of volunteer marketers, today announced the full line-up of its 2017/18 Board of Directors (BOD). Mark Vecchiarelli, a creative entrepreneur and business owner with more than 15 years of progressive marketing …

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Industry NewsPrint

Increased need for technology in print marketing drives Prime Data expansion

AURORA, ON, — Marketing technology company Prime Data is proud to announce the expansion and centralizing of its production, IT and administration in Aurora, Ontario. In an era when digital media have put pressure on other channels to perform, Prime Data has flourished by using technology to help fundraisers and private …

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PrintRetail

The flyer’s surprising resilience, relevance and impact

Top retailers and marketers meeting on October 31, 2017 to explore what’s next for the retail flyer—in both its many paper and digital formats—as it bridges the requirements of both mass reach and personalization TORONTO– It’s official: Canadians love their retail flyers! To ensure this flyer-love continues, savvy retailers and …

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Industry News

Maple Diversity Communications ranks #195 on the 2017 PROFIT 500

Maple Diversity is the first multicultural agency to be ranked as one of Canada’s Fastest-Growing Companies MISSISSAUGA, ON. — Canadian Business and PROFIT today ranked Maple Diversity Communications Inc. number 195 on the 29th annual PROFIT 500, the definitive ranking of Canada’s fastest-growing companies. Maple Diversity Communications made the 2017 PROFIT …

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Industry News

Environics Analytics once again named to PROFIT 500 list of Canada’s fastest-growing companies

TORONTO — For the second year in a row, Canadian Business and PROFIT have named Environics Analytics (EA) to the annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies. Now in its 29th year, the list ranks companies based on revenue growth over the past five years. This year, EA ranked …

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DigitalDRTVIndustry NewsLocation-based Marketing

Innovative digital formats to drive global ad growth to 2019: Zenith

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a category that includes these formats as well as traditional banners …

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