Customer CentricityIndustry Trends

Canadians care greatly about buying experience–PwC Survey

PwC Canada’s Consumer insights survey: The experience is pertinent to Canadian consumers ● Only 20% are likely to purchase groceries online in the next 12 months; ● 46% suggest they are comfortable accessing health care products or services online ; ● 31% of respondents aged 25-34 are planning to buy smart home appliances …

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E-commerceIndustry News

Government Responds to Auditor General report on Taxation of E-Commerce

OTTAWA–Following the tabling of the 2019 Spring Reports of the Auditor General of Canada, the Honourable Diane Lebouthillier, Minister of National Revenue, and the Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness, issued the following statement in response to Report 3 entitled “Taxation of E-Commerce,” which included two …

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Customer Relationship ManagementIndustry TrendsReputation Management

Fewer than half of Canadian businesses are equipped to recover their reputation in a crisis

Study uncovers a notable gap between awareness of reputation risks and robust issues and crisis management TORONTO–The majority of Canadian companies say they aren’t adequately prepared to recover their reputation in the aftermath of a crisis, a volatile and complex situation that interferes with an organization’s ability to carry on …

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Email Marketing

Firm Aims to Make Pre-GDPR Data Legal, Compliant

Security leader offers the first and only software solution for companies to transform illegal pre-GDPR data while retaining full analytical, AI and machine learning potential NEW YORK–Anonos, the global leader in data risk management, security and privacy, today launched its SaveYourData software solution, designed to allow companies operating under the …

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AdvertisingDigital

New Registry Requirements for Political Ads on Online Platforms

Digital landscape changing the rules GATINEAU, QC–Elections Canada is issuing guidance regarding political ads during pre-election and election periods. The goal of this new document is to help online platforms and advertisers comply with transparency requirements in accordance with recent changes to the Canada Elections Act (the Act) that will …

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Cannabis MarketingIndustry News

Geyser Brands Appoints London-Based Agency Brandeavour for Geyser, Subsidiaries’ Brand

Also provides an update on proposed acquisition of Solace Management Group Inc. and expected branding and distribution initiatives to follow VANCOUVER–Geyser Brands Inc.  has engaged Anthony Webb – brand expert and strategist, Founder and CEO of Brandeavour – as the Company’s consultant of record for strategic branding and creative counsel. …

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Industry NewsMarketing Research

Insights Association comes to Canada

Fills a void left by the structure of MRIA The Insights Association (www.insightsassociation.org/be-a-member/canada ) has formally been expanded to Canada to foster market research innovation, quality and professionalism. According to an industry insider, Wayne Percy, the Insights Association – Canada has launched three new Canadian initiatives. 1. A Canadian Advisory …

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Data AnalyticsIndustry News

Publicis Groupe will acquire Epsilon business for $3.95 billion

Publicis Groupe has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation …

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Data AnalyticsTargeting and Acquisition

Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Data provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors TORONTO–Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in …

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Industry TrendsMarketing Research

Survey: 85 Per Cent of Creative Managers in Canada Say Their Companies Are Transparent About Pay

Increased productivity is the biggest benefit, according to employers Most advertising and marketing managers feel comfortable sharing salary information with colleagues and contacts outside their organization Companies and employees in the Canadian creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. More than …

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