Data AnalyticsIndustry NewsLocation-based Marketing

Environics Analytics launches mobile analytics services

New data and analytics capture consumer travel patterns—any time, any day, anywhere Toronto — Environics Analytics (EA) today announced a new offering in its products and services portfolio: mobile analytics services, with capabilities designed especially to support marketing and real estate decision making. Combining best practices in processing spatial data …

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DigitalFundraisingIndustry News

Top 15 digital fundraising learnings from Digital Leap 2017

  Focus on digital marketing maturing for Canadian non-profits as experience grows TORONTO — Digital Leap 2017, the eighth annual digital fundraising and marketing conference hosted by Stephen Thomas Ltd (ST) and CAFAmerica.org, concluded its most-well-attended session yet yesterday at the Art Gallery of Ontario. Over 150 non-profit marketers and fundraisers …

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Artificial IntelligenceDigitalDisruptive TechnologyIndustry NewsIntegrated Payments

Masterpass-enabled bots launch on Facebook Messenger

AI-driven platform engages consumers, facilitates transactions and a secure checkout experience PURCHASE, N.Y. and SAN JOSE, Calif. — Today at the Facebook Developer Conference, Mastercard announced Masterpass-enabled bots to drive more seamless shopping on Facebook Messenger with FreshDirect, Subway and The Cheesecake Factory. The bots leverage artificial intelligence (AI) technologies to …

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Data AnalyticsIndustry NewsRetail

Vantiv, Womply partner to deliver Big Data insights to merchants

CINCINNATI — Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has partnered with Womply, a merchant-focused technology company, to offer Vantiv BizShield and Insights to small and medium-sized businesses. The products will allow …

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Industry NewsMobile MarketingRetail

Flexiti Financial appoints marketing, retail experts to Advisory Board

TORONTO, ON — Flexiti Financial today announced that Diane J. Brisebois, president and CEO of the Retail Council of Canada (RCC), and Rick Padulo, chairman and CEO of Padulo Integrated, a multimedia retail communications company, have joined Flexiti Financial as the first two members of the company’s Advisory Board. Flexiti Financial is …

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Data AnalyticsIndustry News

Environics Analytics releases 2017 update of its Canadian data and analytics products

TORONTO — Environics Analytics (EA) has announced the 2017 update of its suite of Canadian marketing analytics products. The update covers nearly two dozen databases, including DemoStats, the comprehensive demographic database that offers statistics for 2017 and projections for 2020, 2022 and 2027. The release also includes the latest edition of PRIZM5, …

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Canada PostIndustry NewsRetail

Canada Post E-commerce Innovation Awards now open for applications

Prizes include $100,000 in shipping credits for large retailers, $50,000 for small retailers TORONTO — Now in their sixth year, the Canada Post E-commerce Innovation Awards celebrate retailers large and small, saluting excellence in omni-channel strategy, customer engagement initiatives and community impact. Winners receive prizes designed to further propel their success, …

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Gifts & RewardsLoyaltyRetail

Goodyear announces Air Miles contest winner

EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …

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FundraisingIndustry News

Stephen Thomas Ltd. names Paula Attfield president, Bryan Tenenhouse promoted to EVP and chief creative officer

Neil Gallaiford will remain as CEO as agency gears up for further U.S. growth TORONTO — On the heels of its recent fundraising account win of Dallas-based cancer research foundation Susan G. Komen, Stephen Thomas Ltd (ST) has announced that Paula Attfield has been promoted to president from her previous role as executive …

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Direct MailIn the MailTargeting and Acquisition

Car dealer’s digital marketing campaign receives major boost from unaddressed direct mail

Sherwood Chevrolet increases new customer leads by 134% with direct mail complementing its digital marketing strategy Saskatoon’s Sherwood Chevrolet had been experiencing good growth since the economic crisis of 2008 but, like all car dealerships, it recognized that brand loyalty fades easily and competition is fierce. Especially since the quality …

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