Customer CentricityDigital

Manulife transforms customer experience as part of massive strategic shift to digital

TORONTO–Manulife plans to transform its Canadian business, including a program to digitize and consolidate a number of its back-office functions, optimize its head office real-estate footprint, retrain and hire employees with digital skills, and refocus its customer experience across all business lines to continue to serve the evolving needs of …

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Direct MailIndustry News

Canadian Marketing Association’s Do Not Mail Service now hosted by Cover-All

TORONTO–The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM list, an integral part of CMA’s offering, allows consumers increased choice for addressed direct mail and enables CMA’s member-companies to respect the preferences …

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DigitalIndustry News

Anil Arora reappointed as Chief Statistician of Canada

Arora will continue to lead as Government invests in renewed and modernized Statistics Canada OTTAWA–Today, the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, announced the reappointment of Anil Arora as Chief Statistician of Canada. The appointment is for a term of five years, effective immediately. It was …

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Location-based MarketingMarketing Automation

POTLOC finds new funding, expands intelligent crowdsourcing insights

Montreal–POTLOC, the Montreal startup for location-based consumer market studies, closed a new funding round at $2.5 million. Ecofuel Fund, a seed investment fund for clean technologies, led the funding round, closing with an oversubscription surpassing the targeted amount fivefold. POTLOC has attracted notable investors such as Desjardins Capital and CapHorn …

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Data-Driven OrganizationsIndustry News

Government of Canada launches national consultations on digital and data transformation 

Canadians must have trust and confidence in a digital and data-driven world, Canadian government declares OTTAWA–New technologies have changed the way that we access information, shop, live, socialize and work. As a result of these changes, our economy has transformed to become increasingly data-driven and critical innovations and unparalleled economic …

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Advertising

Canadian advertising spend expected to grow by 2.3% in 2018, highest year over year growth than any other market

Overall global ad spend to grow by 3.9% in 2018 TORONTO–Leading advertising and digital communications group Dentsu Aegis Network today released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Global ad-spend growth will rise from 3.3% in 2017 to 3.9% in 2018 …

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Canada PostFinancial Services

New report suggests a path to postal banking in Canada

MPs to vote on motion to study postal banking next week OTTAWA–A new research report shows how Canadians would benefit from banking and financial services at the post office, and how these services would revitalize Canada Post. The report, “It’s Time for a Postal Bank for Everyone” was prepared by …

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Gifts & RewardsLoyalty

Rewards leveraged to encourage healthier living

TORONTO–Today Carrot Rewards announced that Canadians can now earn RBC Rewards points when they invest in their wellness by learning how to live healthier, and by achieving daily step goals with the Carrot Rewards app. “Joining hands with one of our country’s largest banks provides us with a terrific opportunity …

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Gifts & RewardsLoyalty

Westjet, RBC form new loyalty program called Ampli

TORONTO–RBC and WestJet announced today they are creating Ampli, a next generation loyalty platform that will deliver unparalleled value to consumers through amplified earning power on a simple and convenient digital solution. Open to all Canadians, Ampli will provide members with merchant offers, flexible rewards and exclusive bonuses. In addition, …

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Customer Service

Redtag tags Adobe for customer experience strategy

TORONTO–redtag.ca, one of Canada’s leading retail travel agencies, has been leveraging the power of Adobe to enhance their customer experience. From analytics to artificial intelligence (AI), redtag.ca’s partnership with Adobe has fundamentally allowed the travel agency to enhance their customer experience and digital strategies. “Adobe has supported redtag.ca throughout our …

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