Six Reasons the Metaverse is Here to Stay

A McKinsey View There’s ample skepticism right now from people who think the metaverse is just a flash in the pan. That’s also what some people thought about the internet during the 1990s. But then, as now, one thing was clear: although we didn’t know which companies would shape this …

READ MORE →

Customer Data Platforms and Why You Need One

By Fiona Hillard Chapter 1: What is CDP? We’ve all experienced it at one time or another – that moment when you took a chance on Spotify’s Discover Weekly playlist, or Amazon’s product recommendations, and they completely knocked it out of the park with their picks for you. Let’s hear …

READ MORE →

Marketing Accountability

An Interview with Neil Bendle, Associate Professor of Marketing, University of Georgia, and Chair of the Marketing Accountability Standards Board   By Stephen Shaw They are two solitudes — operating in isolated siloes, regularly clashing with one another, insistent on their point of view. So why do finance and marketing …

READ MORE →

All-In-One Marketing Platform Approach Failing To Build Customer Trust

By Tom Fricano Over the past two years, we have experienced a significant shift to online commerce. Not only are these voluminous transactions regulated by privacy laws such as GDPR and CCPA, businesses are also receiving customer backlash related to poor customer experiences. This transformation of interacting with customers online …

READ MORE →

Talking Points

Chipotle Rewards means real food becomes real free real fast. Chipotle Mexican Grill officially launched its loyalty program, Chipotle Rewards, in Canada. This is the latest advancement in Chipotle’s efforts to make the brand more accessible and to strengthen the relationship with its Canadian community. Chipotle implemented its U.S. loyalty …

READ MORE →

DoorDash, Loblaw announce new, innovative offering to bring express delivery of grocery and convenience items to customers in Canada

Customers will also be able to order from their favourite Loblaw Companies retail stores for delivery from the DoorDash Marketplace app TORONTO, ON–DoorDash, Inc. and Loblaw Companies Limited announced a collaboration that will bring a new and innovative grocery delivery service to customers in Canada. Starting this August, PC Express™ …

READ MORE →

Why Retailers Must Navigate Muddy Waters of ESG Requirements

By Rashida Salahuddin The need for more corporate responsibility has evolved for today’s corporations and the next generation of business leaders in the form of environmental, social and governance (ESG). Investors, activists, and regulators are now requiring proactive, community-structured commitment and accountability that is designed to step above shareholder returns. …

READ MORE →

Back to the Future: Direct Mail in Today’s Media Mix

In 2005, the Norwegian printer Sappi produced a special report on the role and effectiveness of print and direct mail in the marketing mix. Reading this report again, and reading what some of the world’s most successful and recognized marketing and advertising leaders said about direct mail, resonated as a …

READ MORE →

Email: The Surprising New Future of Digital Marketing

An Interview with Chad White, Head of Research, Oracle Marketing Consulting By Stephen Shaw It remains the Rodney Dangerfield of marketing channels. Taken for granted as a low-cost tool. Often underfunded. Given minimal resources. And certainly, treated with little respect, especially relative to other, more glamorous channels, like TV advertising, …

READ MORE →

Direct Mail Power: A Legendary Canadian Company Thrives

By Michael Brooke In 2021, Parker Printing and Pad celebrated its 75th anniversary. For many decades, the company was satisfied being a small and reliable printer. According to the founder Fred Parker Sr.’s granddaughter, Janis Parker, Fred’s motto was “bigger isn’t always better – it’s just bigger.” Janis grew up …

READ MORE →