Engagement & AnalyticsMarketing Research

First-of-its-kind technology created to help brands understand full impact of campaigns

World’s first cross-media measurement tool for informing a brand’s overall marketing effectiveness TORONTO–Now in market is Mass Minority’s Brand Attraction Monitor (BAM), a first-of-its-kind technology that was created to help brands understand the full impact of campaign’ effectiveness across a brand’s whole ecosystem in near real time. With this information, …

Engagement & AnalyticsLoyaltyPayments

Amadeus, Points announce strategic partnership to help airlines unlock greater economics from loyalty programs

New and existing airline customers of both companies can benefit from the combined portfolio TORONTO–Amadeus and Points International, the global leader in powering loyalty commerce, today announce a strategic partnership that will enable airlines to integrate Points’ solutions within existing Amadeus Loyalty Management and Awards solutions at the click of …

Data AnalyticsEngagement & AnalyticsMarketing AutomationOctober 2018 Issue

The Evolution of Data Science

By Richard Boire It’s almost impossible to quantify the amount of data generated daily. You have transaction data, online files, social media data and, more recently, mobility data: the list goes on. Our ability to track and store all of this information opens up great opportunities, but the real challenge …

Contact ManagementEngagement & Analytics

New integrated customer engagement platform claims a first

Is this the SaaS industry’s first fully integrated customer engagement platform? Freshworks, the cloud-based customer engagement software platform, says today’s launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information, is the first of its …

Applied AIData AnalyticsEngagement & Analytics

Singular raises funding to expand big picture analytics

Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …

Engagement & AnalyticsMay 2018 Issue

The power of purpose-driven marketing

By Braden Hoeppner It’s no secret that there are incredible dollars available in the marketing industry. Digital marketing spend worldwide reached USD $209 billion last year while TV advertising reached USD $178 billion1. Celebrity sponsorships can be astronomical: exceeding tens of millions of dollars. It is staggering to see investments made to …

Data AnalyticsEngagement & Analytics

Opinion: Three Ways Analytics Tools Drive CX Transformation

by Yashwinee GK, Chief Information Officer, HGS Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information …

E-commerceEngagement & AnalyticsLoyalty

Loblaw works with Eagle Eye to power the PC Optimum program

New PC Optimum loyalty program uses the Eagle Eye AIR platform to deliver personalized, valuable and convenient rewards to millions of Canadians Feb. 27, 2018–Eagle Eye, a leading SaaS technology company that allows businesses to create a real-time connection with their customers, has announced that its Eagle Eye AIR digital …

Customer CentricityCustomer Relationship ManagementEngagement & Analytics

Five Traits of Customer-Obsessed Companies

by Mandeep Singh Kwatra, VP of Solutions and Capabilities and CX Strategy Services Leader, HGS Today’s customers evaluate a company on the experience that they receive. The entire sales cycle (pre-sales, purchase, and post-purchase) experience is as important to them as the actual product or service. Today’s multi-tasking customers are …

Customer Relationship ManagementData AnalyticsDirect MailDisruptive TechnologyEngagement & AnalyticsMarketing AutomationTargeting and Acquisition

New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …