Contact ManagementEngagement & Analytics

New integrated customer engagement platform claims a first

Is this the SaaS industry’s first fully integrated customer engagement platform? Freshworks, the cloud-based customer engagement software platform, says today’s launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information, is the first of its …

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Applied AIData AnalyticsEngagement & Analytics

Singular raises funding to expand big picture analytics

Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …

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Engagement & AnalyticsMay 2018 Issue

The power of purpose-driven marketing

By Braden Hoeppner It’s no secret that there are incredible dollars available in the marketing industry. Digital marketing spend worldwide reached USD $209 billion last year while TV advertising reached USD $178 billion1. Celebrity sponsorships can be astronomical: exceeding tens of millions of dollars. It is staggering to see investments made to …

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Data AnalyticsEngagement & Analytics

Opinion: Three Ways Analytics Tools Drive CX Transformation

by Yashwinee GK, Chief Information Officer, HGS Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information …

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E-commerceEngagement & AnalyticsLoyalty

Loblaw works with Eagle Eye to power the PC Optimum program

New PC Optimum loyalty program uses the Eagle Eye AIR platform to deliver personalized, valuable and convenient rewards to millions of Canadians Feb. 27, 2018–Eagle Eye, a leading SaaS technology company that allows businesses to create a real-time connection with their customers, has announced that its Eagle Eye AIR digital …

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Customer CentricityCustomer Relationship ManagementEngagement & Analytics

Five Traits of Customer-Obsessed Companies

by Mandeep Singh Kwatra, VP of Solutions and Capabilities and CX Strategy Services Leader, HGS Today’s customers evaluate a company on the experience that they receive. The entire sales cycle (pre-sales, purchase, and post-purchase) experience is as important to them as the actual product or service. Today’s multi-tasking customers are …

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Customer Relationship ManagementData AnalyticsData-Driven OrganizationsDirect MailDisruptive TechnologyEngagement & AnalyticsMarketing AutomationTargeting and Acquisition

New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …

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Engagement & AnalyticsGifts & RewardsIndustry NewsLoyaltyRetail

Aimia sells Air Miles trademarks for Canada to Diversified Royalty

MONTREAL–Aimia Inc. has sold the Air Miles trademark. The data-driven marketing and loyalty analytics company announced today that it has divested itself of the Air Miles Trademarks for Canada to Diversified Royalty Corp. Aimia transfers the Air Miles Trademarks, license and royalty agreements for Canada to Diversified Royalty Corp. for …

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Customer CentricityCustomer Relationship ManagementEngagement & AnalyticsLoyaltyMarketing AutomationWorkforce Management

Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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Engagement & AnalyticsTargeting and Acquisition

Five account-based marketing myths busted

  Account-based marketing (ABM) is a buzzword. Admit it. But are real companies thinking as much about their ABM strategy as the thought leaders, social influencers and vendors who are making all the noise? Absolutely. ABM provides a strategy for B2B companies who want to grow revenue by focusing on …

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