National Consulting Firm Acquires Canadian Data Company, T4G

MNP’s Strategic Acquisition of Full Service Applied Data Company, T4G, Will Help its Clients Use Their Data to Drive Competitive Advantage, Growth and Market Share CALGARY, AB–MNP, one of Canada’s largest national accounting, tax and business consulting firms, has announced the acquisition of national, applied data services company, T4G, effective …

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Environics Analytics reveals fourth generation PRIZM lifestyle system

2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …

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Understanding the Different Approaches to Segmentation

By Richard Boire In many of the seminars and courses in data mining and data science that I have delivered segmentation is always considered a core topic. But what does it really mean and how should be used in the context of delivering business value? The first task is always …

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OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance, Customer Sentiment WATERLOO–OpenText, a global leader in Enterprise Information Management (EIM), today launched OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s journey – from website interactions to email engagement, social media content and call center …

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First-of-its-kind technology created to help brands understand full impact of campaigns

World’s first cross-media measurement tool for informing a brand’s overall marketing effectiveness TORONTO–Now in market is Mass Minority’s Brand Attraction Monitor (BAM), a first-of-its-kind technology that was created to help brands understand the full impact of campaign’ effectiveness across a brand’s whole ecosystem in near real time. With this information, …

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Amadeus, Points announce strategic partnership to help airlines unlock greater economics from loyalty programs

New and existing airline customers of both companies can benefit from the combined portfolio TORONTO–Amadeus and Points International, the global leader in powering loyalty commerce, today announce a strategic partnership that will enable airlines to integrate Points’ solutions within existing Amadeus Loyalty Management and Awards solutions at the click of …

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The Evolution of Data Science

By Richard Boire It’s almost impossible to quantify the amount of data generated daily. You have transaction data, online files, social media data and, more recently, mobility data: the list goes on. Our ability to track and store all of this information opens up great opportunities, but the real challenge …

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New integrated customer engagement platform claims a first

Is this the SaaS industry’s first fully integrated customer engagement platform? Freshworks, the cloud-based customer engagement software platform, says today’s launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information, is the first of its …

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Singular raises funding to expand big picture analytics

Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …

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The power of purpose-driven marketing

By Braden Hoeppner It’s no secret that there are incredible dollars available in the marketing industry. Digital marketing spend worldwide reached USD $209 billion last year while TV advertising reached USD $178 billion1. Celebrity sponsorships can be astronomical: exceeding tens of millions of dollars. It is staggering to see investments made to …

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