Tracking the Customer Journey in 2021

By Jeremy Levy Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can predict the future. …

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GainShare Performance Marketing Launches to Turn Response into Revenue

The agency uniquely combines creative, video and performance integrated marketing services that are multichannel and data-driven CHICAGO, IL–Following a year of rapidly accelerated digital transformation and 15 percent company growth in 2020, Northern Lights Direct, the leading performance marketing agency in North America, has launched as GainShare Performance Marketing. Alongside …

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Canada’s largest integrated marketing agency adds omnichannel retail veteran to its leadership ranks

MISSISSAUGA, ON–North American integrated marketing agency Mosaic has named Jason Dubroy Senior Vice President, Commerce and Experience. Dubroy will work with the North American retail and shopper marketing team, developing digitally driven, integrated commerce programs that build brands and drive business results for Mosaic’s clients. Additionally, he will play a …

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Customer Engagement and the Pandemic: How to Adapt and Thrive

By Jeff Gallino Businesses have experienced many disruptions over the last several months, but few departments have faced the challenges that the contact center has endured. Between a sudden shift to remote work, an influx of calls with urgent and sensitive requests, more vulnerable customers and workforces, and a wider …

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How to Utilize Payment Platforms to Drive Engagement & Earn More Revenue

By Susan Perlmutter The pandemic has changed how we live, work, and the way we communicate. The financial industry, particularly, has faced some difficult issues, including payment processing delays, loan approval backlogs, and overall accessibility. Financial institutions have been inundated with customer service inquiries and have scrambled to provide timely …

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National Consulting Firm Acquires Canadian Data Company, T4G

MNP’s Strategic Acquisition of Full Service Applied Data Company, T4G, Will Help its Clients Use Their Data to Drive Competitive Advantage, Growth and Market Share CALGARY, AB–MNP, one of Canada’s largest national accounting, tax and business consulting firms, has announced the acquisition of national, applied data services company, T4G, effective …

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Environics Analytics reveals fourth generation PRIZM lifestyle system

2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …

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Understanding the Different Approaches to Segmentation

By Richard Boire In many of the seminars and courses in data mining and data science that I have delivered segmentation is always considered a core topic. But what does it really mean and how should be used in the context of delivering business value? The first task is always …

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OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance, Customer Sentiment WATERLOO–OpenText, a global leader in Enterprise Information Management (EIM), today launched OpenText™ Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer’s journey – from website interactions to email engagement, social media content and call center …

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First-of-its-kind technology created to help brands understand full impact of campaigns

World’s first cross-media measurement tool for informing a brand’s overall marketing effectiveness TORONTO–Now in market is Mass Minority’s Brand Attraction Monitor (BAM), a first-of-its-kind technology that was created to help brands understand the full impact of campaign’ effectiveness across a brand’s whole ecosystem in near real time. With this information, …

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