Engagement & AnalyticsGifts & RewardsIndustry NewsLoyaltyRetail

Aimia sells Air Miles trademarks for Canada to Diversified Royalty

MONTREAL–Aimia Inc. has sold the Air Miles trademark. The data-driven marketing and loyalty analytics company announced today that it has divested itself of the Air Miles Trademarks for Canada to Diversified Royalty Corp. Aimia transfers the Air Miles Trademarks, license and royalty agreements for Canada to Diversified Royalty Corp. for …

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Customer CentricityCustomer Relationship ManagementEngagement & AnalyticsLoyaltyMarketing AutomationWorkforce Management

Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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Engagement & AnalyticsTargeting and Acquisition

Five account-based marketing myths busted

  Account-based marketing (ABM) is a buzzword. Admit it. But are real companies thinking as much about their ABM strategy as the thought leaders, social influencers and vendors who are making all the noise? Absolutely. ABM provides a strategy for B2B companies who want to grow revenue by focusing on …

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Disruptive TechnologyEngagement & AnalyticsTargeting and Acquisition

The connected experience

Marketers have been slow to adapt to a post-campaign world where the old familiar rules of brand building are obsolete. To connect with customers today marketers must not only manage channel complexity, they must make the brand more relevant and central to their lives. In the late 1950s the Volkswagen …

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Artificial IntelligenceData AnalyticsDisruptive TechnologyEngagement & AnalyticsIndustry News

Adobe Transforms Personalization With Artificial Intelligence

Adobe to open data science capabilities in Adobe Target, allows integration of brand algorithms with Adobe Sensei SAN JOSE, Calif. — Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet …

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Email MarketingEngagement & Analytics

All aboard! Travel agency and tour operator collaborate on winning email campaign

When it comes to travel, it helps to have a common language. And that’s also true for travel industry partners: agencies and tour operators need a shared understanding of their customers to deliver on the promise of dream vacations. Recently, two leading names in the travel industry—Carlson Wagonlit Travel (CWT) …

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Email MarketingEngagement & Analytics

The art of the click

Email has become one of the primary methods of communication in today’s society. Each day our inboxes are inundated with emails from friends, family, and brands. In fact, according to a recent report by Adobe, The Art of the Click: Actionable Insight for Email-Marketing Success, the average person spends almost …

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Customer Relationship ManagementEngagement & AnalyticsExperiential MarketingIndustry News

Qualtrics’ new experience management platform helps organizations close “experience gap”

Platform makes it easy to measure, prioritize and optimize the experiences organizations provide across the four foundations of business: customer, product, employee and brand London, UK — Qualtrics last week announced the Qualtrics XM Platform, the world’s first experience management platform designed to address the growing experience gap—the gap between what …

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Engagement & Analytics

Creating engaging user experiences in 2017 and beyond

User engagement is crucial to building strong relationships with employees and customers. So as 2017 begins, marketers everywhere are considering new technologies and tactics for creating captivating experiences. Which tools and strategies will lead to higher engagement this year and beyond? I believe those that promote interactivity, personalization and automation …

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Engagement & Analytics

It’s not them, it’s you: Tips for reengaging customers

As the old bit of dating advice goes, “If you love someone, let him go. If he returns, he’s yours; if he doesn’t, he never was.” Well, no offense to old sayings, but this advice should never, ever be applied to marketing—especially when it comes to reengaging lapsed customers. Even …

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