The Toronto Star has reported that Columbia House, the once-great direct music marketing parent company of the Columbia Record Club, plans to return in 2016 as a mail order vinyl record club.

Pop music critic  reports:

In 1994, 15 per cent of all discs sold in the U.S. were moving through music clubs like Columbia House and BMG Music Club — including, as the Boston Phoenix noted in 2011, a whopping three million of the 13 million copies sold of Hootie & the Blowfish’s 1994 megahit Cracked Rear View.

By 1996, the year I finally jumped ship, Columbia House was reporting peak annual profits of $1.4 billion.

Rayner reached out to John Lippman, who bought Columbia House at auction for roughly $1.5 million and declared his intentions for the company in this Wall Street journal piece last December:

Lippman, reached via email this week at the offices of Columbia House’s parent company, Filmed Entertainment, Inc., begged off on providing any further details beyond what the Journal initially reported — including whether or not the resurgent operation will be available to Canadian consumers — with a promise that “we should have some more news on the club in the not too distant future” and that he would get in touch when “we have more to share.”

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Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.

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