Hire reflects the changing role and importance of data-driven creative
PRESS RELEASE: Toronto, January 12, 2016 – Integrated communications leader Andrea Cook has been hired as president of Rivet, a leading data-driven creative agency that is part of the FCB Canada group of companies.
Cook, who has nearly 20 years of integrated, global leadership experience, is charged with continuing to evolve Rivet’s customer relationship marketing (CRM), digital, and vanguard data marketing capabilities.
“Rivet is uniquely positioned as a leader in data-based strategy and communications combined with a deep digital acumen,” says Cook. “I will be focused on continuing to deliver results for our roster of clients while building on the tools and talent that exist today.”
Prior to joining Rivet, Cook held leadership positions in some of Canada’s top agencies including DDB, BBDO Proximity, and Cossette. Her integrated marketing experience spans digital, social, mobile, loyalty, CRM, design, and broadcast.
“Andrea gives Rivet the bench strength it requires to help our clients successfully navigate and compete in today’s data-driven, digital environment,” says Tim Bowen, CEO, FCB Canada. “Looking across the industry, there are not a lot of people who have her experience and abilities. She has a brilliant record of building high-performance teams that deliver effective, award-winning work for clients.”
Bowen adds that in the marketing mix, the role of data has been growing in importance as more data-driven insights become available. “What makes Andrea such a great fit for Rivet is her passion for great creative and using data and digital solutions to deliver multi-channel, customer-centric communications.”