Environics Analytics Names Anil Arora Special Innovator of the Year

TORONTO, ON–Environics Analytics (EA) announced Anil Arora, the Chief Statistician of Canada at Statistics Canada, as the recipient of its 2023 Special Innovator of the Year award. Anil (left) has been a trailblazer in developing new data approaches and statistical methodologies in Canada for decades. He pioneered moving big data …

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Melissa Patent for Smart Proximity Matching Technology Renewed; Capabilities Boost Data Quality Efforts

Melissa’s MatchUp tool leverages proprietary distance matching algorithm to ensure a single, accurate view of the customer RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced the renewal of its patent for proximity matching technology featured in its global data …

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Environics Analytics Expands Partnership with Snowflake

Partnership Enhances Data Collaboration for Clients, further leverages the Snowflake Data Cloud as part of its expanding EAVault Clean Room Services TORONTO, ON–Environics Analytics, Canada’s leading marketing and analytics services company, today announced an expanded partnership with Snowflake, the Data Cloud company, to bring additional functionality to its EAVault clean …

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Fast-Growing Montreal AI Startup Hippoc Receives $3 million Funding Infusion

Funds to be used for enhanced platform development and global expansion of breakthrough artificial intelligence tool for advertising execs MONTREAL, QC–Fueled by exponential growth, Montreal-based Hippoc, a breakthrough digital marketing startup, announced CAD$3 million in financing from Colvest Holdings Inc. and Distinction Capital (the private investment fund of CGI founder …

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Geotab, Atom Power partner to deliver data-driven analytics for EV charging management

Integrated solution provides fleets with a comprehensive view to operationalize EV charging within Geotab’s fleet management platform TORONTO, ON–Geotab, a global leader in IoT and connected transportation, today partnered with Atom Power to deliver the industry’s first electric vehicle (EV) charging infrastructure integration available through Geotab’s fleet management platform, MyGeotab. …

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Mapping Immigration: Environics Analytics Launches NewToCanada

TORONTO, ON–Environics Analytics (EA) announced the launch of NewToCanada, a powerful quarterly demographic database designed to capture Canadian immigration trends by immigration type, country of origin and region of origin. These data help quantify permanent and non-permanent residents, which countries residents are coming from and where these new residents are …

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Environics Analytics Launches All-New Spotlight Platform

Quick Canadian Consumer, Market Insights TORONTO, ON–Environics Analytics (EA) announced the launch of its self-serve data analytics reporting platform, SPOTLIGHT. Offered as software-as-a-service, this easy-to-use tool is powered by EA’s industry-leading data and provides in-depth consumer and market insights for small businesses, financial advisors, realtors and others to help optimize …

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Melissa Expands Postal Partnerships, Giving Etailers and Direct Marketers a One-stop Shop for International Reach

Breadth of licensed international address data adds to Melissa’s arsenal of address management, ID verification, and data enrichment tools RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality and address management solutions, today announced expansion of its postal partnerships which include the United States Postal Service (USPS), Canada …

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Nielsen Enhances Identity System for Digital Ad Ratings in Canada

Demographic data from multiple data providers powers up the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web TORONTO, ON–On April 1, Nielsen enhanced its open web methodology in Canada for Digital Ad Ratings through the Nielsen Identity System alongside seven other markets: …

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Environics Analytics Collaborates with Amazon Ads Services to Deliver Powerful, Efficient Media Reach

TORONTO, ON–Environics Analytics’ (EA) PRIZM® segments are being added to Amazon’s digital advertising service, expanding Amazon’s offering of data-driven insights for advertisers and marketers. These new segments provide marketers with the ability to seamlessly execute digital media campaigns based on their pre-built custom audiences. They will also enable advertisers and …

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