Jan Kestle appointed to the Canadian Statistics Advisory Council

Toronto–Environics Analytics, a leading provider of data, insights and analytics, would like to announce its president and CEO, Jan Kestle, has been named as a founding member of the Canadian Statistics Advisory Council. The Council will provide the Minister of Innovation, Science and Economic Development and the Chief Statistician of …

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Institute on Governance, SAS to create Government Analytics Research Institute

TORONTO–SAS, the leader in analytics, is collaborating with the Institute on Governance (IOG), the Telfer School of Management at the University of Ottawa, the Sprott School of Business at Carleton University, and the Université du Québec en Outaouais (UQO), to create a research group focused on better understanding the application …

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The Importance Of Convenience

Auto financing provides a case in point By Kevin Deveau Convenience plays a large role in how people make day-to-day decisions. The simpler the process the more likely consumers are to choose one product or service over another as it generally improves their overall customer experience, or CX. The decision …

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Publicis Groupe will acquire Epsilon business for $3.95 billion

Publicis Groupe has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. This acquisition will accelerate the implementation …

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Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Data provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors TORONTO–Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in …

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Melissa Offers Insight on a Healthy Data Lifecycle

Supports Smart Business Decisions; New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of …

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Making sense of data trails

Geodemography can improve finding and contacting customers By Danny Heuman In an increasingly data-driven world, consumers leave trails of digital crumbs whenever they wander the Internet, wave their loyalty cards or charge something on credit. By collecting these data, organizations believe they will be better able to locate and reach …

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Canada’s hot 2019 data topics

By Scot Riches The Canadian Marketing Association’s (CMA) Insights Council kicked off 2019 with a lively discussion about trends and hot topics at a recent meeting. We debated what the data-driven Canadian marketer should be paying attention to in the year ahead. This energetic conversation with data scientists, strategists and …

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Why Banks are Utilizing Data Captured in Mobile Banking Applications

Consumers are becoming more aware that the various “free” applications they use daily, are not really free. The app owner is mining data and that’s where their revenues really come from. But consumers do have security concerns and are expecting, even demanding that their data is secure… especially in mobile …

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Five Growth Opportunities for Big Data Analytics Solutions Providers

Automated, easily deployable big data analytics solutions to gain traction, finds Frost & Sullivan The introduction of 5G networks will have a significant impact on the market for data analytics solutions for service providers, as it creates a need to analyze important metrics flowing between connected devices. Furthermore, the implementation …

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