Cybercrime Report Reveals New Opportunities, Risks for Canada, U.S. During Pandemic

First half of 2020 findings highlight overall decline in human-initiated attacks, growth in bot attacks targeting financial services organizations LexisNexis Risk Solutions released its biannual Cybercrime Report, which tracks global cybercrime activity from January through June 2020. The report dives deep into how the COVID-19 pandemic has impacted the global …

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KFC Selects Restaurant Analytics Solution From Manthan for its Canadian Business

Enters long-term partnership to drive digital transformation with data and analytics VAUGHAN, ON–KFC, a subsidiary of Yum! Brands Inc., announced today it has selected Manthan, a leading cloud-based AI and Analytics provider, as a strategic partner in their digital transformation journey. Over the last number of years, KFC Canada has …

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National Consulting Firm Acquires Canadian Data Company, T4G

MNP’s Strategic Acquisition of Full Service Applied Data Company, T4G, Will Help its Clients Use Their Data to Drive Competitive Advantage, Growth and Market Share CALGARY, AB–MNP, one of Canada’s largest national accounting, tax and business consulting firms, has announced the acquisition of national, applied data services company, T4G, effective …

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Environics Analytics reveals fourth generation PRIZM lifestyle system

2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …

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RBC, Western, Partner for Future of AI and Data Analytics

Partnership will prepare emerging leaders; Includes new courses on ethical data analytics and AI; scholarship funds in data science and software engineering; a design thinking program LONDON, ON–Western University and Royal Bank of Canada have partnered to help prepare the next generation of talent in navigating this era of unprecedented technical …

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Delivering Personalization at Scale

By David Yee Understanding the customer’s needs and behaviours, and pairing it with the right content, delivery channel and message, dramatically increases the odds the content will pique their interest. So, with technology playing a greater role in understanding consumer behaviour, it’s worth asking why so many brands still rely …

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Environics Analytics Partners with Connected Interactive for Digital Execution

Unique Data, Analytics Insights and Segmentation Now Available for Digital Audience Targeting TORONTO–Environics Analytics has partnered with Connected Interactive to extend its data-driven insights into their digital ecosystem. Recognizing that organizations are seeking to leverage data and analytics consistently across traditional and digital media, EA has made a number of …

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Rewind Offers Free Holiday Data Backups for E-Commerce Platforms

Complimentary Protection During Peak Shopping Season When Store Uptime Is Critical OTTAWA–Rewind, a leading cloud data backup provider for e-commerce and cloud platforms, today announced the launch of Rewind: One-Time, a limited-time, complimentary version of its top-rated data protection software. Helping merchants on Shopify and BigCommerce, Rewind: One-Time can protect …

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Environics Analytics launches new innovative products for the not-for-profit, government, tourism and financial sectors

The four new products include DonorRank, FireScapes, VisitorView, and WealthCare Toronto–Environics Analytics continues to develop innovative solutions to help its clients develop winning strategies for the Canadian marketplace. The company is pleased to announce the launch of a series of new products for the not-for-profit and public sectors as well …

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CleverTap, Phiture Launch Framework for Improving Customer Engagement & Retention

Acknowledgment, Interest, and Conversion (AIC) Framework provides consumer brands with extensive audience insights to increase customer lifetime value CleverTap, the full-stack customer retention platform, announced the launch of their AIC Framework for customer engagement, co-created with Phiture, a Berlin-based mobile consultancy. Together, CleverTap and Phiture designed the AIC framework to …

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