The future of fundraising is digital

Digital marketing for nonprofits requires message, audience and context focus BY KIM ARSENAULT There is one crucial factor that determines your donor retention rates and engagement when trying to scale success as a non-profit and that is communication. If we look to the future of fundraising, there are many changes …

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CMA: How charities can leverage their advantages and methods

Canadian Not-for-Profits (NFPs) are facing growing demands for their services. These organizations are always looking for more support, but with an increasingly informed donor-base, NFPs need to utilize all of the resources at their disposal and change the way they appeal to Canadians to achieve their goals. Engaging effectively through …

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Marketing & Fundraising: mixing the ultimate gin & tonic

BY MAEVE STRATHY Imagine you are a fundraiser going into a meeting with marketing and they have a BIG IDEA. It’s a good one. And then they say, “You can fundraise with this, right?” This is definitely not what we would call integration of marketing and fundraising. But it’s what …

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Mail less, raise more

BY STEVE FALK Here are some industry slogans you won’t likely see promoted: Drink less wine — a message from local vintners. Keep your old car longer — brought to you by your local car dealers. Use less mobile data as it can wait until you’re home — the cell …

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Stephen Thomas Ltd tapped to develop integrated fundraising strategy for Special Olympics Canada

First individual digital giving program launched last month Toronto–After nearly one year of preliminary discussions, Stephen Thomas Ltd (ST) has been tasked with developing an integrated fundraising strategy for Special Olympics Canada (SOC), a national registered charitable organization dedicated to enriching the lives of Canadians with intellectual disabilities through sport. …

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Why putting the brand in non-profit marketing makes more sense now than ever

In the non-profit world, where the critical functions of marketing and fundraising are still too often viewed as having distinct and separate roles, there is a broad misunderstanding about what brand marketing is and what role it can play in supporting the entire organization. This disconnect stems from the general …

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Inside the hearts and minds of your donors

The bar (as always) was full of people laughing and talking Wednesday night at IFC in Holland. Across from me sat Francesco Ambrogetti, author of Emotionraising, and the fundraising, marketing and donor love director at UNICEF Italy. “Asking, thanking and reporting impact to donors… that’s fundraising. That’s retention,” he said. …

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Fundraisers’ attribution problem

How fast is your online giving really growing? The data may surprise you Big Data. Predictive analytics. Customer behaviour modelling. These are just a few of the buzzwords you’ll hear around most organizations today. With more data at our fingertips than ever before, there’s good reason for it. And a …

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#GivingTuesday set to break online giving records again

Despite repeated calls for disaster relief donations; data shows no sign of donor fatigue Charleston, S.C. — Blackbaud, Inc. is expecting #GivingTuesday to put up its highest online giving numbers in its six-year history.  This despite the unprecedented year in natural disasters and domestic and foreign terrorism events on the news …

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Blakely adds experienced industry veteran in key role

Amy Pawluk has joined fundraising experts Blakely as executive vice president, new business development, a role in which she will be heading Blakely’s US business as well as new business development here in Canada. With more than 20 years of accomplishments in fundraising and marketing, she is a Certified Fundraising …

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