Aeroplan Miles donated to Air Canada Foundation matched to help transport sick children for medical care they need away from home

Matching Miles Campaign Means Aeroplan Members Double the Value of their Miles Given to Help Sick Children MONTREAL–Donors wanting to help sick children travel for needed medical care will be able to double the impact of their contribution next week through the Aeroplan Miles Matching campaign in support of the …

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Truly touching the donor: The benefits of blending digital and mail personalization

By Steve Falk Personalization is back on the agenda. I’m not talking about cold, hard data-driven strategies, but rather the touches that make the experience of relating to an organization as personal, trusting and genuine as possible: despite digital interfaces and algorithms that automate interactions. Like driving in today’s vehicles. …

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Can smaller NFPs compete with foundations?

Fundraising: Can smaller NFPs compete with foundations? By Jason Egbuna The not-for-profit (NFP) landscape continues to change, and one of the growing focal points is the growth of corporate foundations. As NFPs work to obtain valuable donor dollars, they know that they are in competition with corporate foundations that typically have …

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Fundraising: Integrating offline and online channels

Fundraising: How to Improve Donor Acquisition and Renewal By Liz Attfield For many years Canadian non-profit organizations have been facing declining performance in direct mail acquisition. The reasons are multifaceted. They include the aging of the typical direct mail donor, list fatigue and sometimes stale creative. Charities have also had …

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The Heart & Stroke Lottery’s winning formula

Fundraising The Heart & Stroke Lottery’s winning formula By Sharon Brown There aren’t many lotteries where everyone comes away feeling like a winner, but the Heart & Stroke Lottery has found a way. Even though this feel-good lottery operated by the Heart & Stroke Foundation has had great success in …

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Content is QUEEN in Engaging High Value Donors

Fundraising Content is Queen in engaging high value donors By Kimberley Blease Of all of the insights we have gathered on high value donors over the last 20 years, the most important is this: if you want people to do more with your organization, YOU have to do more. One …

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Are Canadians Less Charitable?

Fundraising Are Canadians less charitable? By Anja Bundze How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey …

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Polysleep Launches VETS Canada Fundraising Campaign

Canadian brand works with national grassroots organization to raise funds MONTREAL–Polysleep, a leading Canadian hybrid foam mattress innovator, launches today the VETS Canada Fundraising Campaign, #polysleepforpeace. The initiative uses the grassroots ethos of the non-profit organization and the power of everyday people to raise vital funds and awareness for Veterans …

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The future of fundraising is digital

Digital marketing for nonprofits requires message, audience and context focus BY KIM ARSENAULT There is one crucial factor that determines your donor retention rates and engagement when trying to scale success as a non-profit and that is communication. If we look to the future of fundraising, there are many changes …

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CMA: How charities can leverage their advantages and methods

Canadian Not-for-Profits (NFPs) are facing growing demands for their services. These organizations are always looking for more support, but with an increasingly informed donor-base, NFPs need to utilize all of the resources at their disposal and change the way they appeal to Canadians to achieve their goals. Engaging effectively through …

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