Industry News

Canada is now home to more seniors than children

The second wave of data from the 2016 Census covered the age-sex distribution of Canada’s population, dwelling types and the makeup of those living in group housing Age-sex structure Canada’s population continues to grow older and older. In 2016, half the population was over the age of 40. Furthermore, for …

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Email MarketingIndustry News

20% of global commercial email fails to reach the inbox

Return Path’s 2017 Deliverability Benchmark Report finds global inbox placement remains relatively consistent at just 80% NEW YORK — One in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from data solutions provider Return Path. This new research reveals that just 80% …

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Financial ServicesIndustry NewsIntegrated PaymentsMobile Marketing

RBC first bank in Canada to enable bill payments using Siri

New capabilities also include the launch of seamless P2P transfers within iMessage, further strengthening RBC’s award-winning mobile banking app TORONTO — Who doesn’t wish they had an assistant to pay their bills? Thanks to an update to the RBC Mobile app, Royal Bank of Canada (RBC) personal banking clients are …

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E-commerceIndustry News

Namogoo raises $8M to help retailers win back stolen revenues hijacked from their online stores

Series A funding led by GreatPoint Ventures BOSTON — Namogoo today announced that it has raised $8 million in a Series A round led by GreatPoint Ventures with Blumberg Capital and Inimiti Capital also participating in the round. The funds will primarily be used to open the company’s U.S. headquarters …

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Email MarketingIndustry NewsRetail

Holiday-themed emails produce lower open rates, but generate higher conversions than business-as-usual emails: Yes Lifecycle Marketing study

Study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3 CHICAGO — Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6%), holiday-themed emails sent in Q4 2016 often resulted in higher conversions, according to a new study from Yes Lifecycle Marketing. “Holiday Email …

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FulfillmentGifts & RewardsIndustry NewsLoyalty

National Gift Card implements first gift card sequencer machine of its kind in the world

NGC enhances gift card fulfillment automation systems for the B2B loyalty, rewards, and incentive market with technology investment CRYSTAL LAKE, Ill. — National Gift Card Corp. (NGC) has purchased two new gift card fulfillment machines from Kern International Inc., the American subsidiary of the Swiss-based manufacturer of the fastest card …

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Artificial IntelligenceData AnalyticsDisruptive TechnologyEngagement & AnalyticsIndustry News

Adobe Transforms Personalization With Artificial Intelligence

Adobe to open data science capabilities in Adobe Target, allows integration of brand algorithms with Adobe Sensei SAN JOSE, Calif. — Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet …

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Customer Relationship ManagementIndustry NewsLoyalty

Minor Hotels partner with Cendyn

Cendyn selected to enhance their guest engagement and loyalty strategy across all brands BOCA RATON, Fla. — Cendyn, the leading CRM and sales platform in the hospitality industry, has been selected as the partner of choice for Minor Hotels, a diverse spectrum of hotel chains and brands connected to the …

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Industry NewsIntegrated Payments

NCR and DoorDash join forces to simplify the end-to-end dining experience

DoorDash integration with the industry-leading NCR Aloha POS will help improve store operations and reduce delivery times DULUTH, Ga. — NCR Corporation has announced an agreement with DoorDash for the planned integration of the DoorDash marketplace to the NCR Aloha Platform-of-Sale (POS). The integration will allow restaurants to more efficiently receive and …

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Industry NewsIntegrated PaymentsRetail

Bonnie Brooks, former president and CEO of Hudson’s Bay Co., joins Smooth Commerce Advisory Group

TORONTO — Smooth Commerce, a fully integrated mobile payment and marketing platform for retailers, is thrilled to welcome Bonnie Brooks to its Advisory Group. The former president & CEO of Hudson’s Bay Company (HBC), Ms. Brooks brings to Smooth Commerce over 30 years of global leadership experience in retail and marketing. …

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