Industry News

CMA’s “Epic Wins and Epic Fails” video series returns with new episodes

TORONTO — Created and produced by the Brand Strategy Council of the Canadian Marketing Association (CMA), the ongoing video series “Epic Wins and Epic Fails” will kick off 2018, with new episodes from some of Canada’s top financial services and retail marketers weighing in on some of the greatest successes …

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Data AnalyticsIndustry News

70% of marketers expect primary research in new agency pitches

Survey from Vennli highlights keys for agencies looking to differentiate from their competition SOUTH BEND, Ind. — Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals.  The results include findings from a survey of 200 U.S.-based agency and …

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Industry NewsLoyalty

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers

Traditional loyalty programs are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement Paris — Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. …

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E-commerceIndustry NewsIntegrated Payments

Flexiti Financial announces online financing to grow e-commerce sales for Canadian retailers

Easy to integrate online lending platform offers credit to customers at low cost to retailers TORONTO, ON — Flexiti Financial announced today that its award-winning POS consumer lending platform is now available for online transactions. Retailers across Canada now have access to a powerful, online financing platform that easily integrates …

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Data AnalyticsIndustry News

Royal LePage, Whirlpool and Branded Cities partner with Environics Analytics to win Canadian Marketing Association awards

TORONTO — The Canadian Marketing Association (CMA) honoured Royal LePage and its analytics partner Environics Analytics (EA) with a pair of prestigious gold and bronze awards for a data-based marketing campaign, “Your Perfect Life.” In addition, EA clients Whirlpool and Branded Cities were recognized with silver and bronze awards at …

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FundraisingIndustry News

#GivingTuesday set to break online giving records again

Despite repeated calls for disaster relief donations; data shows no sign of donor fatigue Charleston, S.C. — Blackbaud, Inc. is expecting #GivingTuesday to put up its highest online giving numbers in its six-year history.  This despite the unprecedented year in natural disasters and domestic and foreign terrorism events on the news …

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Industry News

SickKids Foundation’s Lori Davison named Canada’s Marketer of the Year

TORONTO — Lori Davison, vice president, brand strategy & communications at SickKids Foundation has been named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association (CMA). For her relentless commitment to propel a compelling Canadian brand onto the global stage – and craft a strategic brand reinvention to …

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Data AnalyticsIndustry News

Anil Arora, chief statistician of Canada, describes Statistics Canada’s initiative to create a more data-driven society

TORONTO —  As governments and businesses face increasing pressure to make decisions and deliver services faster than ever, Statistics Canada is expanding its role to be more responsive to their needs. In a presentation at Environics Analytics’ 11th Annual User Conference, Anil Arora, Chief Statistician of Canada, mapped out how …

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Data AnalyticsIndustry News

Environics Analytics names Cleanlist 2017 Partner of the Year

TORONTO — Environics Analytics (EA) has named Cleanlist its Partner of the Year for 2017. At EA’s recent 11th Annual User Conference, Jan Kestle, EA’s president and CEO,  praised the organization as “an extraordinary partner” that worked to improve the quality and speed to market of data hygiene and contact data …

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Holiday MarketingIndustry News

Canadians have no plans to cut holiday spending: Ebates.ca

TORONTO — Love or hate holiday shopping, Canadians are showing little sign of cutting back on spending this holiday season. The vast majority of Canadians (86%) plan to be as generous, or more, this year versus last year, with an anticipated average holiday spend of $570, according to a recent …

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