Verint, Adobe supports personalized customer journeys

MELVILLE, NY —Marketers and customer experience (CX) practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive. To that end, Verint and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud, along with data from …

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vPromos launches SMB-convenient loyalty, messaging and payments solution

DALLAS, TX – vPromos, Inc, has launched vLoyalty SMB, which bundles loyalty, text messaging and free payment processing into an intuitive, easy-to-use solution. The product is aimed at helping small and midsize businesses (SMBs) drive repeat visits and sales. It does this by enabling these companies to enroll, engage, know …

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Kount unveils Email First Seen ID trust application

BOISE, ID–Kount has made available its new Email First Seen application as an indicator of email trust, an integral part of the company’s Identity Trust Global Network. Unveiled earlier this month, the Identity Trust Global Network reviews fraud and trust signals from more than half a billion email addresses, 32 …

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Stephen Thomas Ltd Named Fundraising AOR For Ecojustice

TORONTO, ON – Stephen Thomas Ltd (ST) is extremely pleased to announce today that it has been selected as fundraising agency of record (AOR) for Ecojustice, Canada’s largest environmental law charity, a three-year mandate that will see it develop the non-profit organization’s annual giving and online fundraising programs. Lauren Venegas, …

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QUEBECOR LAUNCHES HUBLO

MONTRÉAL, QC–Quebecor is responding to growing demand for content marketing from advertisers by launching Hublo, a new platform for hosting and disseminating promotional content. Whether telling custom stories, informing Quebecers about products and services, broadcasting promotional videos, raising brand awareness and engagement or simply generating interest, Hublo reaches prime audiences. …

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COMPETITION BUREAU RELEASES STRATEGIC VISION

OTTAWA, ON–The Competition Bureau of Canada published its Strategic Vision outlining how it will deliver the benefits of competition to Canadians from 2020 to 2024. As markets evolve, the bureau, it said, will be at the forefront of the digital economy through strong enforcement and promotion activities. The Competition Bureau, …

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Sezzle Passes 1M Active Customer Milestone

TORONTO, ON–Sezzle Inc., a U.S. based FinTech with Canadian operations, has now passed the one million mark for active end-customers. Since launching in the U.S. in 2016, the Sezzle payments platform has enjoyed explosive growth, reported the company in a statement, as both merchants and consumers have turned to Sezzle …

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Environics Analytics launches VisitorView, an innovative new product for the travel and tourism industry

TORONTO, ON–Environics Analytics today announced the launch of an innovative new product for the travel and tourism market. VisitorView is the latest example of the company’s ability to develop insightful and actionable solutions that help organizations achieve greater success. Designed specifically for the travel and tourism sector, this product leverages …

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Influencer marketing: businesses and influencers must be transparent when advertising on social media

Consumers must be able to easily recognize when social media content is actually an advertisement GATINEAU, QC–The Competition Bureau sent letters to close to one hundred brands and marketing agencies involved in influencer marketing in Canada, advising that they review their marketing practices to ensure they comply with the law. …

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Canada Post segment reports $135-million loss before tax in third quarter

Parcel growth continues at a slower pace than 2018 OTTAWA, ONov–Canada Post recorded a loss before tax of $135 million in the third quarter of 2019, as ongoing declines in mail volumes were only partially offset by Parcels volume growth. The segment’s loss before tax in the third quarter, which …

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