Data AnalyticsIndustry News

Jan Kestle appointed to the Canadian Statistics Advisory Council

Toronto–Environics Analytics, a leading provider of data, insights and analytics, would like to announce its president and CEO, Jan Kestle, has been named as a founding member of the Canadian Statistics Advisory Council. The Council will provide the Minister of Innovation, Science and Economic Development and the Chief Statistician of …

Industry NewsPhilanthropy & Foundations

Philanthropic Foundations Canada (PFC) Announces New President and CEO

MONTREAL–Philanthropic Foundations Canada (PFC) has appointed Jean-Marc Mangin as their new President and CEO, effective July 1, 2019. He succeeds Hilary Pearson, who has led PFC since 2001. Mangin brings a breadth of knowledge from his various roles spanning more than thirty years in civil society, the Federal Government, and …

Excellent ExecutionICAIndustry News

And the Effie Canada Winners Are….

The Effie Brings Canadian Communications Marketing  to a Bigger, Better, Global Stage By Scott Knox, President and CEO, the Institute of Communications Agencies (ICA) Beginning in 1993, the best work of Canadian marketing and communications agencies was traditionally celebrated through the Cassie awards. While these awards certainly put a spotlight …

Industry NewsMarketing Research

Dentsu Aegis Network 2019 ad-spend forecasts slip from $625 billion to $609 billion

Global ad-spend forecasts for 2019 have slipped to 3.6% globally, while Canadian forecasts are on the rise at 5.3% Ad-spend growth is poised for continued acceleration in Canada, with forecasts rising to 5.7% in 2020; Digital continues to power ad spend growth globally and is forecast to grow 11.5% in 2019, …

Canada PostIndustry News

Pay Equity for Postmasters: Canada Post finally settles after 27 years

OTTAWA–The longest-running pay equity dispute at Canada Post has at last come to an end. The Canadian Postmasters and Assistants Association (CPAA), with a membership of over 8,000 working at rural post offices first filed a pay equity complaint in 1992, twenty-seven years ago. It was a complicated case that …

DigitalIndustry News

Stephen Thomas Ltd Appoints Maytal Kowalski as Director, Digital Strategy

Second City, Toronto Symphony Orchestra digital marketing veteran to guide digital strategy for ST’s non-profit client roster TORONTO–Stephen Thomas Ltd (ST) has appointed Maytal Kowalski as its new Director, Digital Strategy. In her new role, Kowalski will act as a digital subject matter expert on ST’s Strategic Services team and …

Industry NewsPrivacy

CMA Guide Addresses Privacy Commissioner Findings

TORONTO–The Canadian Marketing Association (CMA) today made public the CMA Guide to Transparency for Consumers, noting that measures outlined in the Guide enable organizations to effectively address findings in the survey released last week by the Office of the Privacy Commissioner (OPC) “There has been a high level of interest …

E-commerceIndustry News

Government Responds to Auditor General report on Taxation of E-Commerce

OTTAWA–Following the tabling of the 2019 Spring Reports of the Auditor General of Canada, the Honourable Diane Lebouthillier, Minister of National Revenue, and the Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness, issued the following statement in response to Report 3 entitled “Taxation of E-Commerce,” which included two …

Cannabis MarketingIndustry News

Geyser Brands Appoints London-Based Agency Brandeavour for Geyser, Subsidiaries’ Brand

Also provides an update on proposed acquisition of Solace Management Group Inc. and expected branding and distribution initiatives to follow VANCOUVER–Geyser Brands Inc.  has engaged Anthony Webb – brand expert and strategist, Founder and CEO of Brandeavour – as the Company’s consultant of record for strategic branding and creative counsel. …

Industry NewsMarketing Research

Insights Association comes to Canada

Fills a void left by the structure of MRIA The Insights Association ( ) has formally been expanded to Canada to foster market research innovation, quality and professionalism. According to an industry insider, Wayne Percy, the Insights Association – Canada has launched three new Canadian initiatives. 1. A Canadian Advisory …