Environics Analytics launches VisitorView, an innovative new product for the travel and tourism industry

TORONTO, ON–Environics Analytics today announced the launch of an innovative new product for the travel and tourism market. VisitorView is the latest example of the company’s ability to develop insightful and actionable solutions that help organizations achieve greater success. Designed specifically for the travel and tourism sector, this product leverages …

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Influencer marketing: businesses and influencers must be transparent when advertising on social media

Consumers must be able to easily recognize when social media content is actually an advertisement GATINEAU, QC–The Competition Bureau sent letters to close to one hundred brands and marketing agencies involved in influencer marketing in Canada, advising that they review their marketing practices to ensure they comply with the law. …

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Canada Post segment reports $135-million loss before tax in third quarter

Parcel growth continues at a slower pace than 2018 OTTAWA, ONov–Canada Post recorded a loss before tax of $135 million in the third quarter of 2019, as ongoing declines in mail volumes were only partially offset by Parcels volume growth. The segment’s loss before tax in the third quarter, which …

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Antoinette Benoit is 2019 Marketer of the year at CMA Awards

TORONTO, ON–A sold-out crowd of 1,200 people gathered this evening to celebrate the winners of the Canadian Marketing Association’s (CMA) 2019 Awards, presented by TD, including presentation of our premiere awards: Marketer of the Year, Best of the Best, Lifetime Achievement and Top Cause. “Every year, we are impressed by …

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Women’s Executive Network (WXN) Announces Canada’s Most Powerful Women: Top 100 Award Winners

KPMG works with WXN to help develop “iconic female leaders” TORONTO, ON–The list of Canada’s Most Powerful Women: Top 100 Award Winners, presented by KPMG was released today, paying tribute to the outstanding women across Canada who advocate for diversity in the workforce and inspire the next generation of leaders. …

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Print Three, Prime Data form strategic partnership

Print Three Expands Direct Mail, Inkjet Offering by Adding Prime Data to its Network in a strategic partnership TORONTO–Print Three Franchising Corporation has recently undergone a series of strategic partnerships and acquisitions to better serve the Canadian market. Now rounding out its offering yet again, the company has added Prime …

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Brandt Signs Deal to Acquire Nortrax Canada Operations to Provide Consistent Customer Support Coast to Coast

REGINA–The Brandt Group of Companies is pleased to announce that they have reached an agreement to acquire the businesses of Nortrax Canada Inc. and Nortrax Quebec Inc., subject to due diligence and regulatory and other approvals. The landmark deal will unite all John Deere Construction & Forestry dealerships in Canada …

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Prime Data excited to welcome Jim Wisner

Bringing successful new tools to more fundraisers and marketers AURORA– Prime Data is excited to welcome Jim Wisner to its team as Vice-President, Business Development. Jim is highly respected in the printing and direct marketing industries. He works with clients across almost every vertical, from NFPs, Financial, Consumer Goods and Services, …

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Finalists announced for the 2019 Canada Post E-commerce Innovation Awards

Winners will receive up to $150,000 in free shipping and marketing prizes OTTAWA–Canada Post announces the finalists for the 2019 E-commerce Innovation Awards. Chosen from hundreds of submissions, these Canadian retailers range from large, familiar brands to owner-operated start-ups. Representing various industries, including electronics, apparel, housewares, sporting goods, food and …

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Infogroup Expands Its Board with Former HomeAdvisor, Lending Tree Executives

Leading data and data-driven marketing solutions provider deepens board expertise with appointment of former CEO of HomeAdvisor / Angie’s List and former Chief Product Officer & Chief Operating Officer of LendingTree. Infogroup, a leading provider of data and data-driven marketing solutions, today announced the expansion of its board with the …

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