Plusgrade, LifeMiles Partner to Deliver Enhanced Revenue Streams

LifeMiles will leverage Plusgrade’s decades of loyalty expertise and strategic data insights to deepen engagement with LifeMiles members MONTREAL, QC– Plusgrade, a leading provider of ancillary revenue solutions for the global travel industry, proudly announces a partnership with LifeMiles, Avianca´s frequent flyer and loyalty program. Avianca is the largest airline …

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Thinkific Fuels Growth of Enterprise Platform for Customer Education

Over 20 newly launched Plus features designed to help businesses leverage the power of customer education to fuel their growth and reduce customer churn VANCOUVER, BC–Thinkific Labs Inc. , a platform for creating, marketing, and selling online learning products, today announced a suite of new features to support business users …

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Brand Positioning: An Interview with Ulli Appelbaum, Founder, First the Trousers Then the Shoes

By Stephen Shaw Whiter teeth — or fewer cavities? Longer lasting — or more reliable? Everyday low prices — or quality and selection? Tastes great — or healthier for you? Driving performance — or comfort and luxury? All are examples of brand positioning options in different market categories. The concept …

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FLYING BLIND

Have marketers lost their ability to future-proof their budget? By Mo Dezyanian Two years ago, we sought to better understand the relationship between CMOs and CFOs. Our study, amongst many other things, revealed that those departments speak different languages, especially when it comes to budgets. Most importantly, it revealed how …

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Environics Analytics’ Jan Kestle honoured for lifetime’s work

President of Environics Analytics, Jan Kestle, has received the Lifetime Achievement Award from the Canadian Marketing Association (CMA). Presented at a gala ceremony on November 18, 2022, the award recognizes the immeasurable contributions and impact that Jan has made in developing best-in-class data and analytics for the marketing community. This …

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SkipTheDishes Extends Contracts with Six Canadian NHL teams

WINNIPEG, MB, – SkipTheDishes, Canada’s largest and most trusted food delivery network, announces renewed multi-year partnerships with six Canadian NHL teams. Skip is proud to bolster its support of sports across Canada, reaching millions of fans across the country in its role as the Official Food Delivery App of the …

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CPRS National announces winners of 2021 Awards of Excellence

TORONTO, ON–National Awards Ceremony on Sept. 23. Gold, silver and bronze award winners were revealed during the annual event, which celebrates the best work in Canadian public relations and communications, on the final day of the 2021 CPRS National virtual conference, Cultivate 2021. A record number of award recipients were …

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Hootsuite Welcomes Maggie Lower as Chief Marketing Officer

Lower will oversee Hootsuite’s global marketing organization VANCOUVER, BC–Hootsuite, the leader in social media management solutions, announced Maggie Lower joined the company as Chief Marketing Officer. In her role as a key member of Hootsuite’s executive leadership team, Maggie will own the brand’s overall global strategy, demand generation, communications, and …

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Sustainable Mail Group launches to encourage engagement, stewardship

Encouraging engagement, learning and stewardship TORONTO, ON–The Sustainable Mail Group is pleased to announce it’s official launch with the unveiling of it’s website and LinkedIn Group. In 2020, a group composed of sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could …

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CMA, AMA Toronto join forces to champion mentoring, development

TORONTO, ON–The Canadian Marketing Association (CMA) and AMA Toronto, a part of the American Marketing Association, are joining forces to champion the mentoring and development of young marketers. “Our collaboration enhances our ability to support marketers at various stages of their careers, deepen their knowledge and strengthen their career paths,” …

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