Artificial IntelligenceData AnalyticsDisruptive TechnologyEngagement & AnalyticsIndustry News

Adobe Transforms Personalization With Artificial Intelligence

Adobe to open data science capabilities in Adobe Target, allows integration of brand algorithms with Adobe Sensei SAN JOSE, Calif. — Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet …

Customer Relationship ManagementIndustry NewsLoyalty

Minor Hotels partner with Cendyn

Cendyn selected to enhance their guest engagement and loyalty strategy across all brands BOCA RATON, Fla. — Cendyn, the leading CRM and sales platform in the hospitality industry, has been selected as the partner of choice for Minor Hotels, a diverse spectrum of hotel chains and brands connected to the …

Industry NewsIntegrated Payments

NCR and DoorDash join forces to simplify the end-to-end dining experience

DoorDash integration with the industry-leading NCR Aloha POS will help improve store operations and reduce delivery times DULUTH, Ga. — NCR Corporation has announced an agreement with DoorDash for the planned integration of the DoorDash marketplace to the NCR Aloha Platform-of-Sale (POS). The integration will allow restaurants to more efficiently receive and …

Industry NewsIntegrated PaymentsRetail

Bonnie Brooks, former president and CEO of Hudson’s Bay Co., joins Smooth Commerce Advisory Group

TORONTO — Smooth Commerce, a fully integrated mobile payment and marketing platform for retailers, is thrilled to welcome Bonnie Brooks to its Advisory Group. The former president & CEO of Hudson’s Bay Company (HBC), Ms. Brooks brings to Smooth Commerce over 30 years of global leadership experience in retail and marketing. …

Data AnalyticsIndustry News

Q&A with Danny Heuman, Environics Analytics’ new chief analytics officer

  Danny Heuman has been with Environics Analytics (EA) since day one and has recently been promoted to the role of chief analytics officer. Heuman was the lead developer of PRIZM CE, conducting the research that first linked psychographic social values with geodemographics. Since then he has led the development …

Financial ServicesIndustry NewsUncategorized

Mobile banking on the rise in Canada while satisfaction with personal service drops: J.D. Power Finds

RBC Royal Bank ranks highest among Big 5 Banks; Tangerine ranks highest among midsize banks TORONTO — Canadian retail banks have continued to assert their leadership in mobile banking, showing steady increases in mobile adoption and mobile customer satisfaction, but is that focus coming at the expense of other banking channels? Mobile …

Industry News

AMA Toronto opens 2017/18 Mentor Exchange program to new applicants

TORONTO — The American Marketing Association’s Toronto chapter (AMA Toronto) is pleased to announce the launch of its 2017/18 Mentor Exchange program.  The popular AMA Mentor Exchange, now in its eighth year, is taking applicants until July 28. The program, in partnership with the Schulich Executive Education Centre, pairs 50 mid-career marketing and business executives together …

Industry NewsLocation-based Marketing

Digital Map Products acquires DMTI Spatial

Acquisition of Canada’s market leader in location-based information and data quality expands DMP’s North American footprint Irvine, CA — Digital Map Products, Inc. has acquired DMTI Spatial from Neopost Canada. DMTI offers a suite of location-based intelligence solutions, including CanMap and LocationHub, powered by a proprietary database that is continuously updated via more …

Industry News

Environics Analytics names Paul Evans as chief strategy oficer

TORONTO — Environics Analytics (EA) announced today that Paul Evans has joined the company as chief strategy officer. He brings to the position more than 20 years of experience in strategy, operations, marketing, business development and management, most recently as chief revenue officer at Alteryx. A native of New York, …

E-commerceIndustry News

Four out of five Millennials purchased from Amazon in the past month

In advance of Prime Day, New Yes Lifecycle Marketing data reveals Millennials shop more frequently on Amazon than any other generation CHICAGO — Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts, with 79% reporting a purchase within the past month, according to a new …