Data AnalyticsIndustry NewsLocation-based Marketing

Environics Analytics Acquires RSI Research Solutions

TORONTO — Environics Analytics (EA) announced today that it has acquired the business and assets of RSI Research Solutions Inc. (RSI). Under terms of the agreement, RSI’s expertise in location analytics and market insight, along with its software applications, will be integrated into EA’s offerings. The two organizations’ combined capabilities …

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Email MarketingIndustry News

Highly reputable email senders see 20% more messages delivered to the inbox

New research from Return Path reveals the link between sender reputation and email marketing success NEW YORK — Return Path has released its annual Sender Score Benchmark Report. Using data from Sender Score and Return Path’s Reputation Network, the new report analyzes a sample of more than four trillion email messages to …

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Customer ServiceDigitalIndustry News

Digital technology raises the bar for customer service: AMEX Global Customer Service Barometer

Only five per cent of Canadians feel brands are exceeding expectations MARKHAM, ON –– New digital services and technologies are having a profound impact on the mindset of Canadian consumers, who now have higher expectations than ever before when it comes to customer service. Although most (71%) believe companies are stepping …

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Industry NewsLocation-based Marketing

JUICE Mobile, Factual extend partnership to launch Guaranteed Customer Targeting

Through this partnership, brands can now access industry leading behavioral location data in premium publisher Apps with JUICE Mobile’s Programmatic Direct platform – Nectar CANNES, France — JUICE Mobile is proud to announce its partnership expansion with Factual. Guaranteed Customer Targeting enables brands to target their customers deterministically, leveraging real-world behavioral data with …

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E-commerceIndustry News

American online shoppers turn to international retailers: UPS study

Online shoppers are more mobile, global and marketplace driven Avid online shoppers purchasing on marketplaces up 12 points to 97% Nearly half (47%) bought from international retailers and Canadian retailers ranked third at 15% 48% of smartphone users purchased on their device, up 4 points from 2016 MISSISSAUGA, ON — …

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Industry News

The Canadian Marketing Association appoints John Wiltshire as president & CEO

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce the appointment of John Wiltshire as its interim president and chief executive officer. Wiltshire is a highly-accomplished senior executive with over 32 years experience in marketing and product development, most recently as senior vice president, marketing of Investors Group. Representing …

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Email MarketingIndustry News

Government Responds to CMA with suspension of CASL Private Right of Action

TORONTO — The Canadian Marketing Association (CMA) is pleased to inform members and the marketing community that the Federal Minister of Innovation, Science & Economic Development today announced that the Private Right of Action (PRA) provision of Canada’s Anti-Spam Law (CASL) has been indefinitely suspended and will not take effect as …

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Canada PostE-commerceIndustry News

PayPal and Canada Post announce integrated payment and shipping solution

TORONTO — As champions of small businesses, PayPal Canada and Canada Post today announced a new integrated payment and shipping solution for solopreneurs, small businesses and casual sellers. This integration aims to make e-commerce more easily accessible for entrepreneurs and small businesses including 83% of Canadian small and mid-sizes businesses that …

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Industry News

CMA board elects Jan Kestle of Environics Analytics vice-chair for 2017-2018

TORONTO — Environics Analytics (EA) President and CEO Jan Kestle has been elected vice-chair (finance & audit) of The Canadian Marketing Association (CMA) for the 2017-2018 term. The announcement was made during CMA’s May 25 annual general meeting. An active member of CMA for over 25 years, Kestle was elected to …

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Industry News

The CMA re-elects Chris Stamper of TD Bank Group as board chair

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that Chris Stamper, senior vice president, business marketing planning and CMO Canadian banking at TD Bank Group, has been re-elected as the board chair for 2017-2018. Effective as of CMA’s annual general meeting on May 25, Stamper continues his role as …

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