Industry News

CIBC, Google & Canada Post senior executives elected to the Canadian Marketing Association’s board of directors

TORONTO — The Canadian Marketing Association (CMA) is pleased to announce that the following senior marketing executives have been elected to the CMA Board of Directors: Rob Assimakopoulos, SVP, Chief Marketing Officer, CIBC Fab Dolan, Head of Marketing, Google Canada Amanda Maltby, General Manager, Compliance and Chief Privacy Officer, Canada Post …

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Industry News

Mark Vecchiarelli named president of AMA Toronto

New members of Board of Directors announced TORONTO — The American Marketing Association’s Toronto chapter (AMA Toronto), a not-for-profit community of volunteer marketers, today announced the full line-up of its 2017/18 Board of Directors (BOD). Mark Vecchiarelli, a creative entrepreneur and business owner with more than 15 years of progressive marketing …

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Industry NewsPrint

Increased need for technology in print marketing drives Prime Data expansion

AURORA, ON, — Marketing technology company Prime Data is proud to announce the expansion and centralizing of its production, IT and administration in Aurora, Ontario. In an era when digital media have put pressure on other channels to perform, Prime Data has flourished by using technology to help fundraisers and private …

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Industry News

Maple Diversity Communications ranks #195 on the 2017 PROFIT 500

Maple Diversity is the first multicultural agency to be ranked as one of Canada’s Fastest-Growing Companies MISSISSAUGA, ON. — Canadian Business and PROFIT today ranked Maple Diversity Communications Inc. number 195 on the 29th annual PROFIT 500, the definitive ranking of Canada’s fastest-growing companies. Maple Diversity Communications made the 2017 PROFIT …

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Industry News

Environics Analytics once again named to PROFIT 500 list of Canada’s fastest-growing companies

TORONTO — For the second year in a row, Canadian Business and PROFIT have named Environics Analytics (EA) to the annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies. Now in its 29th year, the list ranks companies based on revenue growth over the past five years. This year, EA ranked …

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Industry News

Getting to know John Wiltshire, the new president of the Canadian Marketing Association

The Canadian Marketing Association has a new leader. John Wiltshire, who has served on the board of directors for the past three years and who’s most recent role was senior vice president, marketing of Investors Group, took on the mantle of interim president and chief executive officer effective June 26th …

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DigitalDRTVIndustry NewsLocation-based Marketing

Innovative digital formats to drive global ad growth to 2019: Zenith

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a category that includes these formats as well as traditional banners …

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Industry NewsIntegrated PaymentsTargeting and Acquisition

Onosys and LevelUp supercharge new customer acquisition for restaurants

Partnership provides participating brands with instant access to LevelUp and its network of partners BOSTON — LevelUp and Onosys, both leaders in mobile technology for the restaurant industry, today announced a partnership to help restaurants grow their order-ahead sales via new channel distribution partners such as Chase Pay. Onosys provides …

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DigitalIndustry News

Canadian Marketing Association & Ipsos launch the 2017 Digital Marketing Pulse Survey

TORONTO — The Canadian Marketing Association (CMA) is pleased to launch, in partnership with Ipsos, the 2017 Digital Marketing Pulse Survey. In this latest edition, we consider familiarity and usage across 14 tactical digital marketing functions. The Survey provides insights on shifts in marketing spend and views of evolving trends, …

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Industry NewsSocial Media

Status update: Executives rank Facebook first 

Survey reveals preferred social media platforms among creative managers and workers TORONTO, Sept. 5, 2017 /CNW/ – Whether for business or pleasure, Facebook reigns supreme among managers and employees, according to new research from staffing firm The Creative Group. When asked which social media platform they would choose if limited …

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