Direct MailIndustry News

Lester Wunderman Passes Away at 98

“Father of Direct Marketing” Created a Trillion-Dollar Industry Lester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away last week in New York of natural causes. He was 98 years old. A trailblazer in the advertising industry, Mr. Wunderman launched a new …

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Customer ServiceIndustry NewsOperations and Logistics

Staples Canada unveils new concept store in the heart of Toronto

New Coworking space provides state-of-the-art technology,  meeting and office accommodations and solutions for businesses Staples Canada, The Working and Learning Company, will launch its new concept store this week situated at 375 University Avenue, downtown Toronto. The new location offers a completely new inspirational experience for customers, featuring over a …

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DigitalIndustry News

L’Oréal Canada is launching the first Canadian edition of the Women in Digital program

MONTREAL–L’Oréal Canada is launching the first Canadian edition of the Women in Digital program, in partnership with URelles and Campus InfoPresse. The program focusses on encouraging and promoting women entrepreneurs in technology by providing funding opportunities and support. The program arose out of the observation that women entrepreneurs are underrepresented …

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Direct MailIndustry News

Supremex continues move away from envelopes to packaging

Supremex Announces Plan to Optimize Costs at its Envelope Platform to Further Support Diversification into Packaging MONTREAL–Supremex Inc.  the manufacturer and marketer of envelopes and a growing provider of paper-based packaging solutions, today announced a plan to reduce operating expenses at its Canadian envelope operations to improve resource allocation and …

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E-commerceIndustry News

GoDaddy offers Canadian Businesses More Ways to Attract, Engage Customers

GoDaddy Canada announces new add-ons for Website Builder through integrations with Google, Canada Post, Square and PayPal TORONTO–GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, today launched new features for GoDaddy Website Builder. These new add-ons make it easier for small business owners to be searchable online …

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Financial ServicesIndustry News

Ratehub Acquires MoneySense

Canada’s leading personal finance brands team up to connect more Canadians with advice, tools, and insights for smarter financial decisions TORONTO–Ratehub Inc., which connects Canadians to the best financial products in the market, announced it has acquired MoneySense, one of Canada’s leading personal finance media brands, from Rogers Media. The …

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Canada PostIndustry News

Canada Post segment reports $94-million loss before tax in third quarter

Corporation projects to end the year with a loss OTTAWA–Canada Post recorded a loss before tax of $94 million for the third quarter of 2018, mainly due to the costs of implementing the final pay equity ruling, which will adjust how much delivery employees in suburban and rural Canada (RSMC) …

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Industry NewsLoyalty

Air Canada buys AIMIA to acquire Aeroplan Loyalty Business

Aeroplan loyalty business to be sold to Air Canada for all-cash purchase price of $450 million MONTREAL–Data-driven marketing and loyalty analytics company Aimia Inc. has a definitive share purchase agreement with Air Canada for the purchase by Air Canada of all of the issued and outstanding share capital of Aimia …

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Industry NewsLoyalty

Popular Carrot Rewards App Celebrates Million-User Milestone by Launching Carrot Plus

TORONTO–Carrot Rewards, Canada’s most popular wellness app, marks the arrival of its one-millionth user today by launching Carrot Plus, a version that enables Canadians to earn rewards up to 10x faster when they achieve their daily walking goals. The celebrated platform — named Best App in Canada by MobileSyrup and …

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Industry News

Destination BC’s Maya Lange Named Canada’s Marketer of the Year

TORONTO–Maya Lange, vice-president, global marketing, Destination BC, was named Canada’s 2018 Marketer of the Year by the Canadian Marketing Association (CMA) at the CMA Awards Gala on November 23. “We are delighted to recognize Maya as the 2018 Marketer of the Year,” said John Wiltshire, the CMA’s president and CEO. …

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