Canada PostIndustry News

Canada Post starts the search for a visionary new leader

Ottawa–As expected, Canada Post is now officially on the search for a new president and CEO. The new appointment, when hired, will lead the company and its three subsidiaries, Purolator, SCI and Innovapost. As the largest Crown corporation in Canada, Canada Post provides physical and electronic delivery solutions and services valued …

READ MORE →
Customer CentricityIndustry News

Canadians want user-friendly information about privacy policies

While most read parts of privacy policies, many admit they do not read them at all TORONTO — In a study commissioned and guided by the Canadian Marketing Association (CMA)’s Privacy and Data Advisory Committee, it was found that consumers want to read privacy policies, but they have to be user-friendly. …

READ MORE →
Industry News

UPS, Sage partner to help small businesses deliver for customers

Integrated UPS shipping and tracking solutions within Sage Business Cloud helps small businesses save on domestic shipments within the US, UK, and Canada Richmond, B.C. — Sage and UPS are offering small businesses a single, real-time source of customer and order data to simplify financial management and shipment processing with Sage Business Cloud. …

READ MORE →
Industry News

CMA’s “Epic Wins and Epic Fails” video series returns with new episodes

TORONTO — Created and produced by the Brand Strategy Council of the Canadian Marketing Association (CMA), the ongoing video series “Epic Wins and Epic Fails” will kick off 2018, with new episodes from some of Canada’s top financial services and retail marketers weighing in on some of the greatest successes …

READ MORE →
Data AnalyticsIndustry News

70% of marketers expect primary research in new agency pitches

Survey from Vennli highlights keys for agencies looking to differentiate from their competition SOUTH BEND, Ind. — Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals.  The results include findings from a survey of 200 U.S.-based agency and …

READ MORE →
Industry NewsLoyalty

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers

Traditional loyalty programs are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement Paris — Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. …

READ MORE →
E-commerceIndustry NewsIntegrated Payments

Flexiti Financial announces online financing to grow e-commerce sales for Canadian retailers

Easy to integrate online lending platform offers credit to customers at low cost to retailers TORONTO, ON — Flexiti Financial announced today that its award-winning POS consumer lending platform is now available for online transactions. Retailers across Canada now have access to a powerful, online financing platform that easily integrates …

READ MORE →
Data AnalyticsIndustry News

Royal LePage, Whirlpool and Branded Cities partner with Environics Analytics to win Canadian Marketing Association awards

TORONTO — The Canadian Marketing Association (CMA) honoured Royal LePage and its analytics partner Environics Analytics (EA) with a pair of prestigious gold and bronze awards for a data-based marketing campaign, “Your Perfect Life.” In addition, EA clients Whirlpool and Branded Cities were recognized with silver and bronze awards at …

READ MORE →
FundraisingIndustry News

#GivingTuesday set to break online giving records again

Despite repeated calls for disaster relief donations; data shows no sign of donor fatigue Charleston, S.C. — Blackbaud, Inc. is expecting #GivingTuesday to put up its highest online giving numbers in its six-year history.  This despite the unprecedented year in natural disasters and domestic and foreign terrorism events on the news …

READ MORE →
Industry News

SickKids Foundation’s Lori Davison named Canada’s Marketer of the Year

TORONTO — Lori Davison, vice president, brand strategy & communications at SickKids Foundation has been named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association (CMA). For her relentless commitment to propel a compelling Canadian brand onto the global stage – and craft a strategic brand reinvention to …

READ MORE →