Decoding the Future: Interview with Mitch Joel

Interview with Mitch Joel By Stephen Shaw Mitch Joel is one of Canada’s foremost experts on digital marketing and a renowned podcaster, speaker and author. Just when most traditional companies are getting used to the idea of doing business digitally, a new wave of technology is coming that will put …

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Environics Analytics Partners with Connected Interactive for Digital Execution

Unique Data, Analytics Insights and Segmentation Now Available for Digital Audience Targeting TORONTO–Environics Analytics has partnered with Connected Interactive to extend its data-driven insights into their digital ecosystem. Recognizing that organizations are seeking to leverage data and analytics consistently across traditional and digital media, EA has made a number of …

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Ricoh teams up with Maple Leaf Sports & Entertainment

Empowering enhanced collaboration and digital workplace transformation; Professional sports and entertainment company embraces the future of work with new, agile office solutions powered by Ricoh TORONTO–Ricoh announced its partnership with Canada’s preeminent leader in delivering top-quality sport and entertainment experiences, Maple Leaf Sports & Entertainment Ltd. (MLSE). This partnership is centered …

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Whitepages Pro Spins Off, Becomes Ekata

Ekata’s Digital Identity Verification APIs Improve Predictability of Good Transactions Whitepages Pro, the leader in global digital identity verification data, today announced that it is spinning off its B2B business from the US-focused direct-to-consumer operations of Whitepages.com. Whitepages Pro will change its name to Ekata to better differentiate the company’s …

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Stephen Thomas Ltd Appoints Maytal Kowalski as Director, Digital Strategy

Second City, Toronto Symphony Orchestra digital marketing veteran to guide digital strategy for ST’s non-profit client roster TORONTO–Stephen Thomas Ltd (ST) has appointed Maytal Kowalski as its new Director, Digital Strategy. In her new role, Kowalski will act as a digital subject matter expert on ST’s Strategic Services team and …

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Innovative CMOs are creating superior business value by rewiring their organizations to deliver hyper-relevant customer experiences, Accenture study finds

Businesses that prioritize customer experience generate 11 per cent higher shareholder returns TORONTO–A small number of innovative chief marketing officers (CMOs) are helping their organizations generate shareholder returns 11 per cent higher than those of their industry peers by delivering hyper-relevant customer experiences, according to a new report from Accenture …

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OpenText Streamlines Enterprises’ Digital Customer Communications

Self-Service Innovations in Exstream Empower Marketers WATERLOO– OpenText announced version 16.6 is generally available now and will be launched in July 2019 at its annual user conference, OpenText Enterprise World. Innovations in its market-leading customer communications management solution, OpenText Exstream, are being previewed at Document Strategy Forum 2019 (DSF ’19). …

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Mountain Equipment Partners with Cineplex to Boost In-Store Digital Experience

Companies Working Together on Strategic Digital Signage Solution at 20 Locations Across Canada TORONTO–Cineplex Digital Media has partnered with Mountain Equipment Co-op to deliver a unique digital signage solution that optimizes the retail experience for customers at MEC stores across the country. Leveraging its strategic experience design services, CDM introduced …

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New Registry Requirements for Political Ads on Online Platforms

Digital landscape changing the rules GATINEAU, QC–Elections Canada is issuing guidance regarding political ads during pre-election and election periods. The goal of this new document is to help online platforms and advertisers comply with transparency requirements in accordance with recent changes to the Canada Elections Act (the Act) that will …

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Mobile app firsts: Pay bills with a photo and debit card lock with a touch

RBC launches two Canadian-first digital solutions through industry leading mobile app TORONTO–RBC is the first Canadian bank to introduce two new value-added features through the RBC Mobile app, making the everyday banking experience even better for clients. RBC customers can now add a new bill payee by taking a photo …

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