Global Benchmarks 2.0 Tracks Marketers App Performance, Competition

Adds 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types SAN FRANCISCO–Adjust, the global mobile measurement and fraud prevention leader, today announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of …

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Gap accelerates digital transformation, including delivery

Partners with Microsoft to address customer experience across all brands Gap Inc. has established a strategic partnership with Microsoft Corp. to drive its digital transformation strategies and continue to create new customer experiences across all brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City and Intermix. With Microsoft as …

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Digital Reverting to Direct? ‘Outcome-Driven Media’ Surges as Digital Media Results More Difficult

New Survey Reveals Majority of North American Marketers Plan Increase in ‘Outcome-Driven Media’ as Evaluating Effectiveness of Digital Media Investments Becomes More Difficult Over the Past Five Years Findings show large majority of digital marketers are using at least one custom KPI easily linking digital media spend with measurable business …

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Site incorporates UPSocial Wine & Spirits Agency, new Toronto-based global digital agency

Liz Palmer announces new global digital agency, based in Toronto TORONTO–Liz Palmer, an award-winning author, wine journalist, and one of the world’s leading influencers in wine and spirits, has announced the launch of her newly revamped website today which now features the UPsocial Wine and Spirits Agency. The site has …

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Leon’s Furniture Expands eCommerce Strategy

Plans future enhancements to customers’ online shopping experience with a suite of dedicated apps Canada’s largest furniture and appliances retailer, Leon’s Furniture is embarking on a major undertaking to elevate its e-commerce business and enhance the customer online shopping experience. The Company announced today it has selected Shopify, a global …

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Digital Economy Survey: Digitalization transforming the ways that Canadians buy, consume and sell

OTTAWA–Statistics Canada released data from the Digital Economy Survey, the first of its kind in Canada. The survey was conducted in June and July 2018. The data collected is being used to fill important data gaps about Canadians’ activities and participation in the digital economy. The release sheds light on …

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Mogo expands marketing of its digital financial products to more provinces

Increases product offering in five provinces, making full product suite available to more than 20 million Canadians VANCOUVER–Mogo Finance Technology Inc., one of Canada’s most aggressive and prolific financial technology marketers, is at it again. The firm that helps Canadians get in control of their finances through innovative products has …

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Manulife transforms customer experience as part of massive strategic shift to digital

TORONTO–Manulife plans to transform its Canadian business, including a program to digitize and consolidate a number of its back-office functions, optimize its head office real-estate footprint, retrain and hire employees with digital skills, and refocus its customer experience across all business lines to continue to serve the evolving needs of …

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Anil Arora reappointed as Chief Statistician of Canada

Arora will continue to lead as Government invests in renewed and modernized Statistics Canada OTTAWA–Today, the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, announced the reappointment of Anil Arora as Chief Statistician of Canada. The appointment is for a term of five years, effective immediately. It was …

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The power of personas

By Stephen Shaw Marketing personas bring the defining characteristics of customers to life, helping to build universal consensus around their needs. For brands seeking to deliver a better experience, it is a powerful tool to foster greater insight and empathy. People love to eat chicken. All kinds. Fresh. Frozen. Wings. …

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