BlackBerry Survey Finds Consumers Don’t Trust Connected Devices to Keep Data Safe

Findings say consumers favor of a “Seal” or “Stamp of Approval” to demonstrate which Internet-connected devices achieve a certain standard of security BlackBerry Limited announced new survey findings on consumer attitudes and behaviors toward security, trust and privacy, particularly when it comes to purchasing and using smart, connected ‘things’ which …

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L’Oréal Canada is launching the first Canadian edition of the Women in Digital program

MONTREAL–L’Oréal Canada is launching the first Canadian edition of the Women in Digital program, in partnership with URelles and Campus InfoPresse. The program focusses on encouraging and promoting women entrepreneurs in technology by providing funding opportunities and support. The program arose out of the observation that women entrepreneurs are underrepresented …

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OpenText Streamlines Collaboration for Marketers

Integration of OpenText Hightail with OpenText Media Management Empowers Teams with Digital Media Collaboration in the Cloud WATERLOO, Ontario–OpenText announced the integration of OpenText Hightail with OpenText Media Management. OpenText Media Management customers can now leverage large file sharing and digital media collaboration features from OpenText Hightail. “Digital assets are …

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Marketers signing up for data-driven marketing platform

Datable Technology signs three licensing agreements VANCOUVER–Datable Technology Corp. has signed three new license agreements for PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, with leading brands including two repeat customers and one new customer. These agreements will generate $53,000 in licensing revenues plus transaction revenues. The Company …

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Global Benchmarks 2.0 Tracks Marketers App Performance, Competition

Adds 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types SAN FRANCISCO–Adjust, the global mobile measurement and fraud prevention leader, today announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of …

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Gap accelerates digital transformation, including delivery

Partners with Microsoft to address customer experience across all brands Gap Inc. has established a strategic partnership with Microsoft Corp. to drive its digital transformation strategies and continue to create new customer experiences across all brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City and Intermix. With Microsoft as …

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Digital Reverting to Direct? ‘Outcome-Driven Media’ Surges as Digital Media Results More Difficult

New Survey Reveals Majority of North American Marketers Plan Increase in ‘Outcome-Driven Media’ as Evaluating Effectiveness of Digital Media Investments Becomes More Difficult Over the Past Five Years Findings show large majority of digital marketers are using at least one custom KPI easily linking digital media spend with measurable business …

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Site incorporates UPSocial Wine & Spirits Agency, new Toronto-based global digital agency

Liz Palmer announces new global digital agency, based in Toronto TORONTO–Liz Palmer, an award-winning author, wine journalist, and one of the world’s leading influencers in wine and spirits, has announced the launch of her newly revamped website today which now features the UPsocial Wine and Spirits Agency. The site has …

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Leon’s Furniture Expands eCommerce Strategy

Plans future enhancements to customers’ online shopping experience with a suite of dedicated apps Canada’s largest furniture and appliances retailer, Leon’s Furniture is embarking on a major undertaking to elevate its e-commerce business and enhance the customer online shopping experience. The Company announced today it has selected Shopify, a global …

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Digital Economy Survey: Digitalization transforming the ways that Canadians buy, consume and sell

OTTAWA–Statistics Canada released data from the Digital Economy Survey, the first of its kind in Canada. The survey was conducted in June and July 2018. The data collected is being used to fill important data gaps about Canadians’ activities and participation in the digital economy. The release sheds light on …

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