Video Maturity Model increases the effectiveness of video for organizations

AMSTERDAM –Today Eclipse Videomanagement proudly announces the introduction of the Video Maturity Model: https://videomaturitymodel.com The Video Maturity Model is the most comprehensive tool available to assess the use of video in medium and larger organizations. Video Maturity means nothing more and nothing less than being able to control video as an …

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Top 15 digital fundraising learnings from Digital Leap 2017

  Focus on digital marketing maturing for Canadian non-profits as experience grows TORONTO — Digital Leap 2017, the eighth annual digital fundraising and marketing conference hosted by Stephen Thomas Ltd (ST) and CAFAmerica.org, concluded its most-well-attended session yet yesterday at the Art Gallery of Ontario. Over 150 non-profit marketers and fundraisers …

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Masterpass-enabled bots launch on Facebook Messenger

AI-driven platform engages consumers, facilitates transactions and a secure checkout experience PURCHASE, N.Y. and SAN JOSE, Calif. — Today at the Facebook Developer Conference, Mastercard announced Masterpass-enabled bots to drive more seamless shopping on Facebook Messenger with FreshDirect, Subway and The Cheesecake Factory. The bots leverage artificial intelligence (AI) technologies to …

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Top five marketing skills in demand in 2017

Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …

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Sonnet recognized for innovative, customer-centric approach to insurance

TORONTO — Sonnet has been repeatedly recognized for its innovations in customer service, technology, business and marketing only months after launching operations. With sophisticated technology, an always-on customer experience and a captivating marketing campaign centered around optimism, Sonnet is gaining momentum with accolades across industries in Canada and beyond. Putting the customer …

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Quebecor Media Group and Tuango announce strategic partnership

MONTRÉAL — Quebecor Media Group is joining forces with Tuango in a partnership that will open up new opportunities for the customers of each. Under the agreement, Quebecor’s advertisers will be able to pay for advertising placements on Quebecor’s multiplatform media inventory – television, digital, newspapers, magazines, out-of-home – with goods …

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84% of female customers read peer reviews before making a purchase: Influenster

NEW YORK, NY — Based on Influenster’s latest survey findings, 97% of women in the U.S. own smartphones and that has a huge influence on how they shop. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. While …

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Ranked one of North America’s fastest-growing tech companies, EventMobi positions itself as the WordPress of event apps with new product launch

The event tech company is also revealing new growth metrics and its ranking on Deloitte Technology Fast 50 and North American Technology Fast 500 TORONTO — The world’s leading event technology platform, EventMobi, is announcing today the launch of Advanced Designer, a new feature that gives event organizers unprecedented branding and …

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Study: Targeted online incentives drive new and lapsed customers to brick-and-mortar

Analysis shows the power to transform online to offline marketing from an “exposure-based, buy and hope” ROI strategy to a “direct to revenue, guaranteed ROI” strategy Chicago, Ill. — Retailers that use targeted online incentives not only can drive shoppers to a brick-and-mortar store, but also can reactivate lapsed customers, increase …

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Pokémon GO: Tapping into augmented reality to drive location marketing

Since launching in July, Pokémon GO has become an international sensation—and has turned its creator, Niantic Labs, into a location marketing powerhouse for businesses that operate brick-and-mortar locations. The free augmented reality game that allows trainers to catch virtual Pokémon around them has become one of the most popular apps …

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