Innovative digital formats to drive global ad growth to 2019: Zenith

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a category that includes these formats as well as traditional banners …

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Canadian Marketing Association & Ipsos launch the 2017 Digital Marketing Pulse Survey

TORONTO — The Canadian Marketing Association (CMA) is pleased to launch, in partnership with Ipsos, the 2017 Digital Marketing Pulse Survey. In this latest edition, we consider familiarity and usage across 14 tactical digital marketing functions. The Survey provides insights on shifts in marketing spend and views of evolving trends, …

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If your email marketing has more than 21 character subject lines, you may be lowering response

CHICAGO–Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data from Yes Lifecycle Marketing. In the newly released, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type …

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The future of flyers is digital… and print

There aren’t many universal consumer truths today, but here’s one: consumers love getting a deal. It’s rational, for sure: more money in your pocket. But there’s also a deep emotional connection to the feeling of getting great value. Almost nine in 10 Canadians report feeling proud about finding great value …

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Digital technology raises the bar for customer service: AMEX Global Customer Service Barometer

Only five per cent of Canadians feel brands are exceeding expectations MARKHAM, ON –– New digital services and technologies are having a profound impact on the mindset of Canadian consumers, who now have higher expectations than ever before when it comes to customer service. Although most (71%) believe companies are stepping …

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How to create marketing videos that inspire action

In the content world, video is king. The proliferation of smartphones and tablets means consumers can (and do!) watch video anytime, anywhere. The sheer volume of available video content creates some challenges and opportunities for marketers. Audiences are becoming more discerning. Sometimes they want to be informed, sometimes engaged, sometimes …

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Video Maturity Model increases the effectiveness of video for organizations

AMSTERDAM –Today Eclipse Videomanagement proudly announces the introduction of the Video Maturity Model: https://videomaturitymodel.com The Video Maturity Model is the most comprehensive tool available to assess the use of video in medium and larger organizations. Video Maturity means nothing more and nothing less than being able to control video as an …

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Top 15 digital fundraising learnings from Digital Leap 2017

  Focus on digital marketing maturing for Canadian non-profits as experience grows TORONTO — Digital Leap 2017, the eighth annual digital fundraising and marketing conference hosted by Stephen Thomas Ltd (ST) and CAFAmerica.org, concluded its most-well-attended session yet yesterday at the Art Gallery of Ontario. Over 150 non-profit marketers and fundraisers …

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Masterpass-enabled bots launch on Facebook Messenger

AI-driven platform engages consumers, facilitates transactions and a secure checkout experience PURCHASE, N.Y. and SAN JOSE, Calif. — Today at the Facebook Developer Conference, Mastercard announced Masterpass-enabled bots to drive more seamless shopping on Facebook Messenger with FreshDirect, Subway and The Cheesecake Factory. The bots leverage artificial intelligence (AI) technologies to …

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Top five marketing skills in demand in 2017

Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …

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