Digital Marketing Agency Bloom Welcomes New VP Strategy, Franz Fontaine.

TORONTO, ON–Bloom, a digital marketing agency based in Montréal and Toronto, has hired Franz Fontaine as Vice President Strategy to help support growth and innovation. Franz has over 20 years of experience in multichannel strategic planning, brand positioning, data intelligence, performance marketing, and product development. He previously held strategic positions …

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IBM, Air Canada Partnered to Transform Aeroplan

MONTREAL, QC–Air Canada recently launched its Aeroplan program, which includes a new web and mobile digital experience designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers …

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Moneris Intros Campaign-Specific Analysis in Offlinx

TORONTO, ON–Moneris has enhanced its Offlinx marketing analytics tool with the introduction of the Campaign-Specific Analysis (CSA) feature.  Marketers taking advantage of Offlinx’s powerful attribution methods will now have a new tool to help identify which online campaigns were most effective, where they were most effective and how many sales …

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Kount Partners With Snowflake

BOISE, ID–Kount has partnered with Snowflake to offer actionable customer insights via Snowflake Data Marketplace. This new product, Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence (AI) and machine learning. Hosted by Kount and …

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Edatanetworks Inc. Receives U.S. Digital Commerce Patents

EDMONTON, AB–Edatanetworks Inc. has been issued and been granted approval of patents from the United States Patent and Trademark Office (USPTO). The newly issued patent, 10,861,062, relates to utilizing tokenized transaction data that seamlessly directs micro-donations to local community and charitable organizations while also providing merchants with valuable consumer feedback …

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Loblaw Acquires Technology to Strengthen Loblaw Media

BRAMPTON, ON—Loblaw Inc. has acquired the technology and the related team from Eyereturn Marketing Inc., a subsidiary of Torstar Corporation. The transaction complements and strengthens Loblaw Media, the company’s full-service digital marketing agency launched in 2019. With this new technology and expertise, Loblaw Media can better connect brands and consumers …

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Marketing Agency Republix Launches Brand

TORONTO, ON–Republix, a new marketing technology company that unites top-tier agencies to clients, and clients to predictable results, has officially launched its brand across North America. Created to unite a fragmented service-oriented industry that is rapidly evolving with the post-COVID-19 digital world, Republix connects businesses with the perfect combination of …

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Canadian Businesses Should Step Up Data Security Measures: Shred-it Report

OAKVILLE, ON–Canadian businesses may be a little too confident in their information security practices. And that could pose problems both internally and with their customers that companies need to address. These findings, and others, are contained in Shred-it’s 10th annual Data Protection Report (formerly “The Security Tracker: State of the …

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Third Light Launches Collaborative Digital Asset Management Solution

CAMBRIDGE, UK–Third Light has released a significant update to its digital asset management (DAM) software, Chorus, to deliver a complete collaborative DAM solution for creative teams. The update includes groundbreaking features designed to connect teams working remotely and facilitate collaborative project cooperation. “This is more than an update;  we almost …

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TikTok Launches First-Ever Canadian Ads

TORONTO, ON–TikTok has launched its first-ever ad campaign in Canada, “It Starts on TikTok,” which celebrates diversity, trends, stories, conversations and more that are born and celebrated on TikTok and explode in popularity, delivering cultural and social impact on and off-platform. This multi-channel campaigns span social, digital media, out-of-home, and linear TV …

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