Direct Marketing

By Tanuj Singh The convergence of Artificial Intelligence (AI) and Data-driven marketing has revolutionized the way businesses approach sales and marketing strategies today. AI-powered technologies have emerged as game-changers, enabling organizations to gain deeper insights into customer behavior, optimize campaigns, and enhance overall customer experiences. A recent example is the …

By Annette Chacko The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities …

By Danny Edsall, Justin Cook and Jagadish Upadhyaya Some grocery companies are moving fast toward the first “killer application.” In our recent survey of 100 US grocery retail executives, 84 percent said they are at least somewhat familiar with Gen AI. And already, there is a camp within the industry …

By Judith Platz Meeting customer needs remains the central tenet of the support industry, and it’s equally crucial for business leaders to focus on the linchpin of these interactions: our most important asset — our agents. It’s time for a change in perspective on customer support, stepping away from perceiving …

By Stephen Shaw There are many legacy companies today sleepwalking toward their grave. They are about to be engulfed by a fast-approaching wave of momentous change which they are totally unprepared to face. It is no longer a question of whether market disruption will happen to their business — it …

Brainstorming can be a great way to drive innovation in your business if you prepare for it properly. A session that falls flat can be a frustrating waste of time. Brainstorming often gets a bad reputation because sessions sometimes generate humdrum ideas and tend to be dominated by higher-ranking or …

Partnership Enhances Data Collaboration for Clients, further leverages the Snowflake Data Cloud as part of its expanding EAVault Clean Room Services TORONTO, ON–Environics Analytics, Canada’s leading marketing and analytics services company, today announced an expanded partnership with Snowflake, the Data Cloud company, to bring additional functionality to its EAVault clean …

By William Skelly As organizations are getting smarter about measuring performance, from sales revenue and customer interactions to production metrics and costs, there’s more granular data than ever. By 2025, an estimated 181 zettabytes of data will be created, captured, copied and consumed worldwide, according to Statista.1 Most data scientists …

By Amandine Servain This year has proven to be the year of radical change in marketing. Artificial intelligence (AI) is becoming more integrated. Tight margins mean more trips to the Chief Financial Officer to scrutinize the budget. And now, cookies are being phased out. To top it off, traditional paid …

By Stephen Shaw Just about every CMO will tell you their top priority is growing topline revenue. Where they might differ is how they go about achieving that growth. There are two prevailing schools of thought. The first is that growth comes primarily from attracting as many category buyers as …