Quebec’s Law 25: A New Privacy Law with Major Ramifications
By Romain Gauthier The second phase of Quebec’s Law 25 comes into effect in September 2023. So what exactly is Law 25 and why should marketers worldwide care? Law 25 applies to any company that collects, holds, uses or communicates to third parties information about Quebec residents, including those based …
Why Call Center KPIs Matter: The Importance of Positive Customer Experiences
By McKay Bird The call center industry inherently depends on customer experience, so delivering a consistently positive experience is crucial. The truth is that it takes work to maintain that consistency. Not having positive customer experiences can pose a bigger problem for call centers than most realize. 42 percent of …
Attitude Over Aptitude
By John Tschohl As a business owner or executive, what’s the most important thing you look for when hiring an employee? Is it a resume that is replete with degrees and an impressive list of previous jobs or positions? All too often those are what employers are looking for. I …
Insights Association Canadian Chapter Triumphantly Returns to In-Person Events with Cultural Intelligence
By Pasquale (Pat) Pellegrini On a sunny morning in early May, the Insights Association Canada Chapter (IACC) presented its Cultural Intelligence event at George Brown College’s Waterfront Campus. It was a triumphant return to in-person events since the last in-person event for IACC in early 2019. With a mix of …
Look Where You Want to Go
Measuring attention and optimizing marketing design concepts By Diana Lucaci | Images courtesy True Impact Marketing The weather is getting warmer and I’ve eyeing my motorcycle again. I love being on my bike, open to where the roads might lead yet very focused in the moment. It’s the perfect getaway …
Future Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association
By Stephen Shaw Marketers have plenty to worry about these days. Their budgets are under closer scrutiny than ever. They are being asked to do more with less. Consumer attention is scarce and getting worse – ad avoidance is now the norm — buying habits are unpredictable. The planning and …
The Millennial Comeback – Effective Marketing Strategies for Stronger Reach and ROI
By Scott Mitchell Millennials – they were media and marketers’ favourite generation to talk about in the early 2010s; however, with the Gen Z population growing up and developing their own unique characteristics, millennials can sometimes be overlooked. Despite the shiny appeal of the up-and-coming Gen Zs, now is the …
Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group
By Stephen Shaw These days few people ever visit their local bank branch anymore. Certainly not to do their everyday banking. They prefer to do it online from the comfort of their home, or using their bank’s mobile app. Need to deposit a cheque? Just take a picture of it …
Data Clean Rooms: Answering Advertisers’ Need for Privacy and Personalization
By William Skelly The stage is set for “data clean rooms to become an indispensable privacy-preserving technology,” according to the Interactive Advertising Bureau (IAB). In the State of Data 2023 report, IAB reveals two-thirds of advertisers are using data clean rooms. Data clean rooms enable advertisers, publishers, platforms and other …
Using Data Models to Create Marketing Campaigns that Engage at Every Age
By Wesley Sparling When it comes to marketing, what works for one audience may not work for another. And this certainly applies to different generational groups. Marketers that understand how different generations respond to marketing materials are better equipped to craft messages that gain — and keep — audience attention …