Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions
By Stephen Shaw “Markets are conversations”. That was the opening line in the classic marketing book The Cluetrain Manifesto published in the year 2000. The authors urged marketers to give up mass messaging and speak with a human voice. Their clarion call for radical change resonated with many techno-utopian marketers …
Highlights from Data.ai’s State of Mobile 2023 Report
By Michael Brooke In mid-January, Data.ai released its State of Mobile 2023 report. The report provides readers with valuable information and truly compelling insights. According to research conducted by Data.ai, over 485,000 apps were downloaded worldwide each minute in 2022. In total, 255 billion apps were downloaded last year. This …
2023 Is the Year of Data Clean Rooms
By Vlad Stesin It is well known — and widely celebrated — that third-party cookies and other IDs, previously the building blocks of digital advertising, are disappearing from advertisers’ marketing toolkits as web browsers and platforms integrate new privacy features. And while such identifiers won’t be mourned in a world …
Montreal AI Startup Hippoc Receives $3 Million Funding Infusion
Montreal AI Startup Hippoc Receives $3 Million Funding Infusion Funds to be used for enhanced platform development and global expansion of breakthrough artificial intelligence tools for advertising executives. Fueled by exponential growth, Montreal-based Hippoc, a breakthrough digital marketing startup, recently announced $3 million in financing from Colvest Holdings Inc. and …
Fast-Growing Montreal AI Startup Hippoc Receives $3 million Funding Infusion
Funds to be used for enhanced platform development and global expansion of breakthrough artificial intelligence tool for advertising execs MONTREAL, QC–Fueled by exponential growth, Montreal-based Hippoc, a breakthrough digital marketing startup, announced CAD$3 million in financing from Colvest Holdings Inc. and Distinction Capital (the private investment fund of CGI founder …
Recognition is Critical
By John Tschohl I recently asked a friend how often, during her career, she had been complimented or recognized for her work. Her response? “Not often enough.” Unfortunately, that is true for most employees. I wonder why that is. I have some ideas that I’ll share with you here. The …
A Double-Take: Digital Twins and Customer Experience (CX)
By Steve Zisk Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a reaction when paired with another medication you’re taking. A hotel provides you with a virtual tour on a mobile app to let you choose which room …
The Myths and Realities of Social Intelligence and Analytics
By Leendert de Voogd While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works. At the start of 2022, Synthesio deemed this year the “year of AICI.” In many ways, this was true: we saw an increasing number of …
Should You Build or Buy a Channel Incentives Platform?
By 360insights Channel incentive platforms are now a staple of the sales process, whether vendor organizations are ready for them or not. As indirect sales become a critical component to reach business growth goals, your company will be faced with a tough question: Is it more effective to build or …
How AI is Revolutionizing the Fulfillment Process
By Michael Brooke When it comes to fulfillment and delivery, artificial intelligence (AI) is being used to create a number of significant benefits. This includes expanding route optimization and asset management across networks, for all stakeholders. AI can be use to optimize fleets to eliminate bottlenecks, reduce empty runs and …