Direct Marketing

By Michael Brooke With so many different ways to market your company’s products and services, it can get overwhelming and confusing. Most businesses want to be everywhere, but in most cases, you can’t be everywhere. It’s critical that you prioritize what channels make sense for your company. For Maggie Adhami-Boynton, …

By Conner Galway 1. We’re going to have a debate about the ethics of AI in marketing At the tail end of 2022, OpenAi’s new tool, ChatGPT, sparked a flurry of attention across social media, with people creating funny/amazing screenshots that stretched our imagination about what’s possible with Artificial Intelligence. …

By Camela Thompson For those of us who love trend analysis and data-driven decision-making, the last few years have been rough. From 2010 to 2019, we experienced stability–which lent itself to predictability. Since 2020, we’ve seen the unexpected in politics, shipping and logistics, and pandemics. At the same time, Apple …

By Steve Levy It seems that every few years the extent to which clients rely on their agencies swings back and forth. This is based on the desire to bring tasks and talent in house on the one hand, versus the need to shed head count/reduce fixed costs and rely …

Staff Current supply chain constraints and geopolitical and economic instabilities are not slowing the pace of digital infrastructure investment for the most connected companies, according to a new report. The latest Global Interconnection Index (GXI) 2023, an annual market study published by Equinix, found that the most ecosystem-connected businesses — …

By Billy Sharma The answer is a resounding “YES!” Direct mail is referred to as “salesman in print” for a very specific reason: it allows you to make your pitch or tell your story, long or short. However, direct mail will only work as hard as you do — if …

By Fiona Roach Canning SMBs account for around one-fifth ($850 billion) of global banking revenues, with annual growth predicted to reach up to 10 percent over the next five years1. This is a critical revenue stream that banks can’t ignore. Customer expectations of digital services are being shaped by the …

By Andrew Eppich Financial institutions in Canada and around the world are facing increased pressure to transform their offerings and systems to remain competitive and relevant with quickly evolving customers. Additionally, with continued pressure from rapidly evolving regulations, increased competition and the financial impact of the COVID-19 pandemic, the banks, …

By Dr. Doug Norris, PhD When the seventh and final wave of data from the 2021 Census was released by Statistics Canada, it covered the two main topics of education levels and the labour force. This release also includes data on place of work, commuting patterns and languages spoken at …

By Todd Hoover Your financial services firm serves a wide range of consumers, each with varying financial needs and goals. But not all consumers offer the same potential for your brand. Especially when consumers face inflation and economic uncertainty, like many are currently. In fact, about 20 percent of households …