Pinterest Predicts 2023
DM Magazine: When it comes to using the data from Pinterest to predict trends, which areas do you find are extremely accurate? What do you think accounts for this? Jenna Landi, Director of Global Insights, Pinterest: Pinterest’s trends are a great signal of where society is going and how advertisers …
Highlights from the Shopify and Astound Commerce Sustainability Report
2022 was a record year for extreme climate events. From a deadly hurricane off the Atlantic coast to torrential rains and melting glaciers in Pakistan to Europe’s record-high temperatures not seen in nearly 500 years, these events are becoming increasingly prevalent. And global consumers have no illusions regarding the threat …
Introducing Canada’s Newest Marketing Legends
By Robert MacLean Canada’s Marketing Hall of Legends just announced the inauguration of six new Marketing Legends and this year’s Marketer-on-the-Rise. And like last year, data-driven, response-based marketing has played an essential part in their achievements. Our newest Marketing Legends include two brand builders and four agency founders: Lisa Lisson, …
Microlearning – A Time Sensitive Way to E-Learn
Excerpts 2023 Thinkific’s Learning Trends Report The creator economy is a juggernaut, valued at over $100 billion and employing as many as 300 million people worldwide. And while an exclusive tier of popular creators continues to generate the most revenue (and headlines), a creator middle class has quietly emerged …
How to optimize mailing operations: Tips for small to medium-sized businesses (SMBs) – Part 2
By Alain Fairise Small to medium-sized businesses are under extreme pressure to consistently deliver a satisfying customer experience that meets or exceeds rising customer demands. The work landscape has changed significantly in recent years. This fact coupled with economic hurdles and a growing competitive environment has challenged many SMBs to …
BMO To Acquire Air Miles; Loyalty Ventures files for bankruptcy
> BMO’s acquisition would accelerate the future growth of AIR MILES, one of Canada’s largest loyalty programs > Reinvigorated program would benefit all Canadians collecting AIR MILES, as well as merchants and partners across the country TORONTO, ON–BMO (TSX: BMO) (NYSE: BMO) and LoyaltyOne, Co. (LoyaltyOne), a subsidiary of Loyalty …
What Is The Impact of E-E-A-T On Google Search Rankings?
By Crista-Lea Kirk E-E-A-T. When it comes to SEO, few acronyms are as important as this one. E-E-A-T is one of Google’s most important ranking factors, influencing a major chunk of organic search results. When done correctly you will reap the benefits from your digital marketing efforts and allow Google …
How to Optimize High Volume Mail Center Operations – Part 1
By Alain Fairise As communication channels increase and more customers transition to digital communications, high volume print mailers must adapt their operation to accommodate their customers’ unique and rapidly changing needs. To create new business opportunities, they need to be able to produce more communications across multiple channels. Many of …
The State of Customer Loyalty & Reward Programs in 2023
By Andy Nemes In the current economic recession, many businesses were forced to reevaluate their strategies in order to survive. One common thread among the various action plans was to fall back on loyal, reliable customers and try to keep them happy instead of chasing new ones. Industry analyst Forrester …
Are Coalition Loyalty Programs Relevant Data Collection Machines in 2023?
By Patrick Sojka Canada has long been a global leader for loyalty programs and our own home grown industry played a major role in the development of the coalition loyalty model. The coalition loyalty program model is one that provides members with many ways of earning that program’s currency and …