The Millennial Comeback – Effective Marketing Strategies for Stronger Reach and ROI
By Scott Mitchell Millennials – they were media and marketers’ favourite generation to talk about in the early 2010s; however, with the Gen Z population growing up and developing their own unique characteristics, millennials can sometimes be overlooked. Despite the shiny appeal of the up-and-coming Gen Zs, now is the …
Digital Banking: An Interview with Greg Brown, Vice President, North American Digital Product Management, BMO Financial Group
By Stephen Shaw These days few people ever visit their local bank branch anymore. Certainly not to do their everyday banking. They prefer to do it online from the comfort of their home, or using their bank’s mobile app. Need to deposit a cheque? Just take a picture of it …
Data Clean Rooms: Answering Advertisers’ Need for Privacy and Personalization
By William Skelly The stage is set for “data clean rooms to become an indispensable privacy-preserving technology,” according to the Interactive Advertising Bureau (IAB). In the State of Data 2023 report, IAB reveals two-thirds of advertisers are using data clean rooms. Data clean rooms enable advertisers, publishers, platforms and other …
Using Data Models to Create Marketing Campaigns that Engage at Every Age
By Wesley Sparling When it comes to marketing, what works for one audience may not work for another. And this certainly applies to different generational groups. Marketers that understand how different generations respond to marketing materials are better equipped to craft messages that gain — and keep — audience attention …
The Impact of AI on Customer Experience in Financial Institutions in North America
By Arnie Guha The rapid development of AI technology has significantly impacted various industries, including financial services. In the financial sector, AI has the potential to revolutionize customer experience by providing personalized, efficient, and cost-effective services. The adoption of AI technology can also help financial institutions remain competitive and enhance …
Collaboration Key to Customer Sales
By Tom Kaneshige The CMO Council’s new report Sales & Marketing: Driving Revenue Through Collaboration found that more than 70 percent of marketers don’t feel very confident in their sales and marketing model to sell effectively in the digitalized customer journey and to the self- reliant buyer. Here’s an excerpt …
Personalization Pulse Check: Highlights from MoEngage 2023 Report
Personalization is not just a necessity anymore — it is imperative. In this year’s Personalization Pulse Check Report, MoEngage helps brands understand customer sentiment on personalization. The data is clear: it is not just “nice to have”; customers now demand it. However, only 30 percent of brands use deeper insights …
Ad Agency Profile – Calgary’s Daughter Creative
By Michael Brooke While many Canadian advertising agencies are based in Toronto, Vancouver or Montreal, there is no shortage of excellent work being done outside of these cities. Calgary-based Daughter Creative is a relatively young agency coming in at just over seven years, but this hasn’t stopped them from gaining …
And the Most Valuable Player is…YOU!
By John Tschohl Basketball courts were a hotbed of excitement in the United States during March Madness as 68 men’s college basketball teams competed for the national championship in seven rounds of a single-elimination tournament. By the time the teams had been whittled down to the Final Four in late …
2023 The State of Channel Incentives – Tacking Against the Headwinds
Highlights from the 360 Insights Report Incentives are critical to driving business outcomes and 90 percent of all respondents describe incentives as key to their business, including maintaining market position and wallet share. In fact, when asked to evaluate incentives as a top priority, 87 percent of all participants rated …