Content MarketingIndustry News

Argyle expands across Canada in deal with ChangeMakers & Context

With 80 professionals in seven cities, Argyle strengthens capabilities in communications & reputation management, creative marketing and public engagement Argyle Public Relationships, one of Canada’s largest independent communications consulting firms, today announces a national expansion of the Argyle Group with the integration of ChangeMakers and Context, two of Western Canada’s …

LoyaltyMarketing Research

Majority of Canadian consumers buying from companies that take a stand on issues they care about, ditching those that don’t, Accenture study finds

‘Purpose’ is now a powerful force helping companies build deeper consumer connections and improve competitiveness TORONTO–Fifty-five percent of Canadian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new …

AdvertisingIndustry TrendsMobile Marketing

Mobile video ad spending will account for 75 percent of all digital video ad investments by 2023, says Frost & Sullivan

Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space The growth of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video …

FundraisingPaymentsWorkforce Management

Vancouver-Based iATS Payments Launches First of its Kind Coworking Space Dedicated Exclusively to Nonprofit Organizations

Free of charge, nonprofits gain access to high-demand, modern office space and industry-specific resources to alleviate overhead costs and promote organizational growth VANCOUVER–iATS Payments, a leading provider of payment solutions for nonprofit organizations around the world, announced the launch of The Greenhouse, a first of its kind coworking space exclusively …


Snipp Achieves US$1 million of Sales Bookings in First Ten Days of 2019

TORONTO–Snipp Interactive Inc. , a Toronto-based global provider of digital marketing promotions, rebates and loyalty solutions, has US$1MM+ in sales bookings during the first 10 business days of 2019. This represents the fastest start in company history and continues the momentum from the record quarterly bookings achieved in Q4 2018 …


Glance Technologies Previews Order from Table

Glance Technologies Previews ‘Order from Table VANCOUVER–Glance Technologies Inc. is demonstrating its upcoming Order from Table feature to select restaurants and has secured initial launch locations for this feature. Order from Table allows consumers to securely order from their table and pay for their meal using the Glance Pay app …


Dollarama rolls out online store after Quebec trial

A selection of Dollarama’s most popular consumable and general merchandise products now available by the full case for deliveries across Canada MONTRÉAL—Dollarama Inc. launched its online store, offering a selection of some of its most popular consumable and general merchandise products by the full case, now available across Canada. This …

Industry NewsMarketing Research Platform, Partners to Collect Data Examining Cannabis Industry, Its Consumers

Strategic Partnership Network Central to Collection of Data Points TORONTO–Cannvas MedTech Inc. , a leading digital cannabis educator and business technology company continues toward a goal of becoming the leading social and census data collection agency of the cannabis industry. With over one million cannabis consumer data points collected since …

Direct MailIndustry News

Lester Wunderman Passes Away at 98

“Father of Direct Marketing” Created a Trillion-Dollar Industry Lester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away last week in New York of natural causes. He was 98 years old. A trailblazer in the advertising industry, Mr. Wunderman launched a new …

E-commerceMobile MarketingRetail

More than Half of Consumers Use Mobile Apps When Shopping In-store

Yes Marketing finds more than half of consumers are using smartphones and mobile devices to enhance their in-store shopping experience Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the …