Trust that makes the difference

By Saul Klein Traditionally, focusing on an organization’s higher purpose has been the purview of social enterprises and not-for-profit organizations, or seen as an element of corporate social responsibility with limited impact on business practices. More recently, however, we have seen a paradigm shift in the way customers and employees …

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Gaining Visitor insights a Boon for Tourist Bureau

By Larry Filler For years Tourism New Brunswick sought to answer two seemingly simple questions: who visits the province and how do they spend their time during their trip? The answers to these questions would have direct implications on the government-run organization’s marketing strategy. These insights would help it determine …

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Why Christmas Prep in August

By Seth Patin For companies that rely on the holidays the clock is ticking to Black Friday and the holiday season. One thing is very clear: consumer expectations of excellent e-commerce fulfillment are on the rise. Distribution and fulfillment is the critical last step of the perfectly executed holiday push …

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Why community connections matter

By Aleena Mazhar Raptors fever took over Canada in late May and early June of this year. It broke when the Toronto, Ont. team won, for the first time, the National Basketball Association finals on June 13. We knew we had something special as soon as the playoffs started, but …

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The Gord Downie & Chanie Wenjack Fund second annual Secret Path Week starts Oct 17th

Week of events and awareness highlighted by benefit concert “Secret Path Live” at Roy Thomson Hall October 19 TORONTO–The Gord Downie & Chanie Wenjack Fund (DWF) launches the second annual Secret Path Week next week, starting October 17th. The goal of Secret Path Week is to answer Gord Downie’s call …

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Canadians raise $17 million at the Canadian Cancer Society CIBC Run for the Cure

Funds raised benefit breast cancer research and the country’s largest support system for people facing breast cancer TORONTO–Today, 85,000 Canadians laced up their shoes in 57 communities across the country to take part in the Canadian Cancer Society CIBC Run for the Cure, raising $17 million to support the breast …

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Ground-Breaking Charitable Fundraising Project Coming to Canada

Support From Three Organizations Makes Innovative Tool Available to Canadian Charities The Fundraising Effectiveness Project (FEP), which tracks growth and losses in charitable giving in the United States and provides tools and templates for charities to improve their fundraising numbers, is set to launch in Canada in early 2020. The …

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Environics Analytics launches new innovative products for the not-for-profit, government, tourism and financial sectors

The four new products include DonorRank, FireScapes, VisitorView, and WealthCare Toronto–Environics Analytics continues to develop innovative solutions to help its clients develop winning strategies for the Canadian marketplace. The company is pleased to announce the launch of a series of new products for the not-for-profit and public sectors as well …

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Brandt Signs Deal to Acquire Nortrax Canada Operations to Provide Consistent Customer Support Coast to Coast

REGINA–The Brandt Group of Companies is pleased to announce that they have reached an agreement to acquire the businesses of Nortrax Canada Inc. and Nortrax Quebec Inc., subject to due diligence and regulatory and other approvals. The landmark deal will unite all John Deere Construction & Forestry dealerships in Canada …

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Prime Data excited to welcome Jim Wisner

Bringing successful new tools to more fundraisers and marketers AURORA– Prime Data is excited to welcome Jim Wisner to its team as Vice-President, Business Development. Jim is highly respected in the printing and direct marketing industries. He works with clients across almost every vertical, from NFPs, Financial, Consumer Goods and Services, …

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