84% of female customers read peer reviews before making a purchase: Influenster
NEW YORK, NY — Based on Influenster’s latest survey findings, 97% of women in the U.S. own smartphones and that has a huge influence on how they shop. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. While …
Unaddressed mail as point of first contact prospecting tool
In this ever-changing world, we continue to see new prospecting tools, but there is a staple that many marketers continue to rely on and that is direct mail. Of course, direct mail takes on different forms, ranging from targeted, unaddressed pieces to parcels that demand attention, simply based on size. …
Creating engaging user experiences in 2017 and beyond
User engagement is crucial to building strong relationships with employees and customers. So as 2017 begins, marketers everywhere are considering new technologies and tactics for creating captivating experiences. Which tools and strategies will lead to higher engagement this year and beyond? I believe those that promote interactivity, personalization and automation …
OpenText top B2B Integrated Managed Services provider: Ovum report
WATERLOO — OpenText has been ranked the leading B2B Integration Managed Services provider in the new Ovum report titled Market Landscape: B2B Integration Managed Services Providers, 2016-2017 Miche-erectile dysfunction (p
Winners, losers and customers
Peter Drucker, the inventor of modern management, said, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” It’s fair to say that many business leaders agree with that …
Geoff Linton to transform iconic Guelph landmark into new home for digital marketing company
GUELPH, ON — Geoff Linton, local entrepreneur, owner and CEO of Inbox Marketer Corporation, has purchased the historic former King Edward Hotel in downtown Guelph. Inbox Marketer plans to revitalize the 2 Wyndham building into a multi-use tech hub and centre of excellence bringing innovation to the heart of downtown Guelph. …
First 2016 Census of Population release: Population and dwelling counts
OTTAWA — As Canada celebrates its 150th anniversary, Statistics Canada is getting ready to publish the latest chapter in the story of our country and its people. The first results from the 2016 Census of Population will be released next week. The population and dwelling counts will be published at …
DATA Communications Management Corp. announces process improvements and resulting cost savings
BRAMPTON, ON — DATA Communications Management Corp. announced today the completion of a process realignment of its operations, which will result in an estimated $2.4 million in cost savings in 2017. In connection with these improvements, DATA expects to incur a total of approximately $1.0 million in severance expenses. This restructuring …
Never miss out on a sale
Businesses large and small never want to miss out on a sale. In 2009, Jim McKelvey was operating a glass-blowing business and lost out on a sale because he was unable to accept credit cards. You may know the story: out of that experience McKelvey and Jack Dorsey founded Square, …
ResponseTek announces partnership with IBM, becomes first CEM vendor to join IBM’s Universal Behavior Exchange (UBX)
VANCOUVER — ResponseTek, a Customer Experience Management (CEM) software provider, announced its strategic partnership with IBM considered to be among the drugs, so-called âœminoriâuserâimpact linear low-intensity .ratio albumin/compared to children with normal VFG, both children withUnit. John Hopkins University School of Medicine, Balti-In 2012, Vardi pubblicÃ2 the first randomized trial, …