BERLIN — uberall has announced a new partnership with Yelp at the Local Search Association’s annual conference in San Diego. The companies hope the partnership will strengthen local businesses’ ability to engage with their customers and drive more foot-traffic to their stores.

uberall empowers businesses to control all of their store location data using a centralized solution: The Location Marketing Cloud. The Cloud allows businesses to manage their data across a global range of directories and platforms, enhancing each store location’s findability in search directories. Yelp will now be available to uberall clients as a platform on which they can manage their multi-location store data, as well as monitor their online reputations for each of their stores within the cloud.

With the increase of ROPO (research online, purchase offline) consumer behavior, location marketing has come to play an indispensable role in modern marketing, particularly for multi-location businesses. Consumers are influenced at the research stage by reviews and feedback. To provide businesses with the best possible chance of driving consumers to their stores, uberall secures the digital locations of real-world store locations with accurate data. The companies hope the partnership will provide local businesses with even more opportunities to grow through local connections and win new customers by taking advantage of the ROPO trend.

What’s more, with uberall as a leading player in Europe (with a second office in San Francisco), and Yelp the leading service in the U.S., the partnership provides a geographical as well as technical advantage for both companies. uberall hopes to attract more US clients through Yelp’s network, and Yelp is excited to increase data accuracy in Europe with uberall.

“We’re excited to partner with uberall and delighted to work with a company which shares Yelp’s commitment to high-quality location data,” said Chad Richard, senior vice president of business & corporate development at Yelp. “Rich data is the backbone of Yelp, and without reliable location data, it doesn’t matter if that awesome restaurant around the corner has great double-chocolate fondue if you show up an hour after they closed. By partnering with uberall, we hope to ensure consumers can find accurate information on Yelp, and businesses never lose a customer opportunity because their data was inaccurate.”

“We couldn’t be happier with this new partnership: Yelp is a major global player when it comes to local businesses, and uberall provides a high-end solution for multi-location businesses to manage their data and interact with their customers,” said Florian Huebner, co-founder of uberall. “uberall continues to change the location marketing game and provide even more selling opportunities and value for its clients – this is made possible by partnerships with great companies such as Yelp.”

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Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.

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