Canada Post partners with Shopify to offer Canadian retailers a seamless online shipping solution
OTTAWA – Canada Post, the country’s No. 1 parcel company, today announced a strategic partnership with Shopify, the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. With this new partnership, Shopify merchants are able to purchase shipping labels at up to 40% off the usual Canada Post …
Mobile payment technology is accelerating the consumer shift to digital payments and away from cash
TORONTO — By 2030, cash purchases will make up only 10 per cent of money spent in Canada, according to a prediction by Moneris Solutions Corporation (“Moneris”), Canada’s leading credit and debit card processor. Compared to 35 per cent of overall transactions in 2014, the 70 per cent decline will …
66% of marketers can’t calculate the value of their customers
Research reveals that senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics London — Two thirds of marketers don’t believe they can accurately calculate the value of their customers. That’s according to a new Mythical Beasts of Marketing storybook launched today by international marketing technology brand BlueVenn. …
Interactive marketing: The future of marketing communication models
One message does not fit all We have witnessed a dramatic change in the way marketing communications have shifted from the mass communication strategies of the recent past to one-to-one communication models brought about by the emergence of social media. As a result of these shifts, brands and …
Environics Analytics named to Profit 500 list of Canada’s fastest-growing companies
Toronto-Based Data Analytics Company Ranks 322nd on 2016 List TORONTO – Canadian Business and PROFIT announced today that Environics Analytics (EA) has been named to the 28th annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies. The PROFIT 500 list, which rates businesses’ revenue growth over five years, ranked EA 322nd …
comScore introduces mobile audience campaign reporting in Canada, UK
Launch enables more comprehensive measurement of campaign demographics and GRPs within comScore vCE RESTON, VA – comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE …
Teradata’s new customer journey analytic solution creates behavioral insights to deliver a distinct customer experience
Data Science meets marketing as companies connect interactions to ensure a personalized and relevant customer journey ATLANTA — Teradata, a leading analytics solutions company, today announced the Teradata Customer Journey Analytic Solution, a complete set of capabilities for discerning the behavioral paths of each individual customer, determining the next best interaction …
Environics Analytics releases WealthScapes 2016 revealing Canadians’ assets, liabilities and spending power
New data aids financial planning, fundraising, marketing and merchandising Vancouver identified as nation’s first “City of Millionaires” Toronto – Environics Analytics (EA), the analytical and marketing services company, today announced the release of WealthScapes 2016, the most comprehensive database available on the assets, liabilities and wealth of Canadians blurred vision …
Supremex acquires Bowers Envelope
MONTREAL — Quebec’s Supremex Inc., a manufacturer of stock and customer envelopes, packaging and specialty products, has acquired assets of Bowers Envelope Company Inc., in Indianapolis, Indiana. “This acquisition, while relatively small, aligns with our strategy to extend our reach in key markets and to expand our value added offering …
Canada Post and the Canadian Union of Postal Workers reach two-year agreements
Canadians can now ship with confidence heading into the holiday season OTTAWA – Canada Post is pleased to have reached tentative short-term agreements with the Canadian Union of Postal Workers (CUPW). The agreements will avert a work disruption, bringing much-needed certainty in the postal system for our employees and customers …