Direct Marketing

We recently welcomed over 900 marketers to Vancouver for Unbounce’s third annual Call To Action conference. This year was our biggest year yet — with three full days of insightful talks, networking, workshops, and parties. We handpicked the best and brightest in the world of digital marketing to teach our …

New research from Return Path’s 2016 Deliverability Benchmark Report places global inbox placement below 80% NEW YORK — Just 79% of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder – a …

TORONTO — With an unparalleled focus on innovation and technology, TI Group creates communication solutions that help brands engage with people, get results and succeed, TI Group has declared their commitment to yet another area of communication that remains important to many brands: direct mail. “Seeing how important direct mail is to …

Deloitte adds fourth cyber intelligence centre in Canada to meet growing demand for cybersecurity services TORONTO, ON — Deloitte announced today that it has acquired Integrity-Paahi Solutions Inc. (IPS), a leading information services security provider based in Vancouver. IPS was recently recognized by International Data Corporation (IDC) as a ‘major …

Delivery to any LCBO store or right to your door TORONTO — Today, LCBO officially launched its new expanded online shopping platform, bringing a world of products to customers’ fingertips – no matter where they live in Ontario. LCBO customers will now be able to browse and shop from an online selection …

MONTREAL – Aimia Inc., a data-driven marketing and loyalty analytics company, today announced it has signed a multi-year contract with Aeon Retail, the core retail subsidiary of Aeon one of the world’s leading, and Japan’s largest, retailer group. Aeon, as a group, operates in 13 countries with 440,000 employees and …

Farrow, Delivery Net and InPost 24/7 Lockers provide exciting new alternative delivery network TORONTO – Farrow has announced a new partnership with InPost and Delivery Net to expand the delivery options available to customers using a national parcel locker network solution. Under terms of the partnership, Farrow will be able to …

Octiv sparks new era of sales productivity by streamlining workflows that better connect data, processes and people to drive growth Indianapolis — TinderBox, a leading provider of sales productivity solutions, has announced that it has changed its brand identity to Octiv Dr. ANTONIO CASARICO Dr. PAUL PUPPO“2D”features re-of the penis, …

Built on Microsoft Azure services and self-learning algorithms, new offering is designed for flexible, data-driven decision making BANGALORE and WARREN, New Jersey –– Mindtree, a leading digital transformation and technology services company, has launched Decision Moments, the first data analytics platform that applies continuous learning algorithms to large data pools, allowing businesses …

Canada’s longest-running national multicultural marketing agency adds unparalleled new digital and social ethnic marketing prowess to its team Toronto, ON – Balmoral Multicultural Marketing, one of Canada’s leading and longest-running national ethnic marketing agencies unveiled a new multi-coloured logo and visual re-brand today, designed to reflect a new era in …